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Video T-shirts

Posted by michael on from the dry-clean-only dept.

Lord_Dweomer writes "The Hollywood Reporter brings us the next trick up marketers' sleeves. A new t-shirt with an 11" display and 4 stereo speakers was unveiled at E3 last week playing a trailer of the new I, Robot movie soon to be released. Unfortunately the company behind them, San Francisco based Brand Marketers, has announced that they will not be for individual sale. When will I be able to watch a movie on my sleeve?!" Update: 05/20 15:38 GMT by M : i4u writes "We just reported about Irish Adwalker which uses Xybernaut equipment for a more high-end Video T-shirt. Also we saw the brandmarketers Video T-Shirt at the Wired Nextfest 2004."

13 of 136 comments (clear)

  1. Tv on your sleeve? by Anonymous Coward · · Score: 5, Interesting

    When will I be able to watch a movie on my sleeve?!

    You mean like this? ;)
    Check out some of these pictures! Awesome!
    Theres also a mobile phone with support for receiving tv, here, cool huh?

  2. Was it the TV or.... by Mz6 · · Score: 4, Funny
    "The two women who wore the video T-shirts as they walked around E3 drew crowds and TV news crews on hand to cover the gaming conference at the Los Angeles Convention Center."

    With this coming from a marketing company, something tells me that the interest wasn't the shirt, but rather what's behind it, literally.

    --
    Hmmm.
    1. Re:Was it the TV or.... by flyneye · · Score: 5, Funny

      I wonder if a sufficiently endowed woman wearing one would provide an IMAX sort of display.

      --
      *Repent!Quit Your Job!Slack Off!The World Ends Tomorrow and You May Die!
    2. Re:Was it the TV or.... by shystershep · · Score: 4, Funny

      I think what you'd get in that case is a sort of fish-eye distortion. What you need is a model with, ahem, sufficient girth to support the wide screen.

      --
      The bigotry of the nonbeliever is for me nearly as funny as the bigotry of the believer. - Albert Einstein
  3. /. or t-shirt better ad? by thebra · · Score: 5, Interesting

    "I think Fox had a lot of guts to roll this out for 'I, Robot' because it was brand new, and a lot of companies aren't willing to do alternative marketing and want to stick to the same thing,"

    Alternative marketing eh? I guess FOX also decided to advertise the movie on /. because I see very little info in the article about the shirt but plenty about Fox.

    Mod me down if you must but you know I am right.

  4. But . . . but . . . by shystershep · · Score: 4, Funny

    . . . I'm supposed to be staring at your chest, aren't I?

    --
    The bigotry of the nonbeliever is for me nearly as funny as the bigotry of the believer. - Albert Einstein
  5. Article with Pictures... by bobej1977 · · Score: 5, Informative

    Here you are. The picture with reference to "active camouflage" is also very intriguing.

    --
    The meek shall inherit the earth, in 3 by 6 plots. - Lazerus Long
  6. Depends... by not_a_product_id · · Score: 4, Funny

    ... on how fast your arm is moving. (or wasnt' that the kind of movie you had in mind?)

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    ---
    We spoke for about a half an hour. I don't recall a thing we said. - Colorblind James Experience

  7. Rack Mounted by NodeZero · · Score: 5, Funny

    Brings more meaning to rack mounted hardware.

    --
    - "My name is Legion, for we are many" -Mark 5:9
  8. ah ha by WormholeFiend · · Score: 5, Funny

    as soon as I get me one of these video t-shirts, I'm gonna walk around playing Blipverts and giving people headaches, epileptic seizures (and maybe even a few explosions?)

  9. I saw these at E3 by Besjon · · Score: 5, Informative
    and was not impressed. They looked like cheap portable DVD players stuck up under a t-shirt with a rectangle cut out for the screen. I was embarrassed for the models having to wear something that bulky and stupid.

    People didn't really crowd around to view the trailers, they mainly stopped for the novelty factor and to have a chance to stare at the women's chests. Nobody would have stopped if 1) the models were men because that would have been lame and 2) the models' didn't have large breasts and black t-shirts to help hide the ridiculous bulk of the units.

    As soon as a couple people stopped to look, herd mentality took over and a small crowd was formed - especially since the models stood in the middle of busy and narrow intersections on the show floor. The crowds had very little to do with wanting to actually see the trailers.

    I give them a few points for trying something different and being able to BS the Hollywood Reporter.

    -)----- B

  10. Re:What's next... by Adriax · · Score: 4, Funny

    You can bet the engineers are working non-stop to develop a touch screen control version of this.

    --
    I don't suffer from insanity, I enjoy every minute of it!
  11. Staring? by keriaan · · Score: 4, Interesting

    What with all of the social conventions against staring I find it hard to imagining myself staring at some stranger's chest (especially a woman's) for 30 seconds no matter how entertaining the video is. I could see this method of advertising working better if the video was on the back of the t-shirt. I am much more likely to be caught walking behind someone for 15 to 20 seconds and if the screen was on their back most if not all of the awkwardness associated with staring would removed.