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Video T-shirts
Lord_Dweomer writes "The Hollywood Reporter brings us the next trick up marketers' sleeves. A new t-shirt with an 11" display and 4 stereo speakers was unveiled at E3 last week playing a trailer of the new I, Robot movie soon to be released. Unfortunately the company behind them, San Francisco based Brand Marketers, has announced that they will not be for individual sale. When will I be able to watch a movie on my sleeve?!" Update: 05/20 15:38 GMT by M : i4u writes "We just reported about Irish Adwalker which uses Xybernaut equipment for a more high-end Video T-shirt. Also we saw the brandmarketers Video T-Shirt at the Wired Nextfest 2004."
When will I be able to watch a movie on my sleeve?!
;)
You mean like this?
Check out some of these pictures! Awesome!
Theres also a mobile phone with support for receiving tv, here, cool huh?
With this coming from a marketing company, something tells me that the interest wasn't the shirt, but rather what's behind it, literally.
Hmmm.
"I think Fox had a lot of guts to roll this out for 'I, Robot' because it was brand new, and a lot of companies aren't willing to do alternative marketing and want to stick to the same thing,"
/. because I see very little info in the article about the shirt but plenty
about Fox.
Alternative marketing eh? I guess FOX also decided to advertise the movie on
Mod me down if you must but you know I am right.
"Sic Semper Tyrannosaurus Rex."
. . . I'm supposed to be staring at your chest, aren't I?
The bigotry of the nonbeliever is for me nearly as funny as the bigotry of the believer. - Albert Einstein
I want other people to be MY piece of furniture.
What's next a gaming console built into a shirt too. So, imagine a baby tee on a "fine young lady" with this. I would stare at her chect while playing video games anywhere.
Yes, I know I have an overactive imagination.
Evolution or ID?
Am I the ONLY one having troubles visualizing what this would look like?
So many questions, what powers it, how thick/heavy is it, what's the resolution of the screen.
Without pictures I just can't make anything out of this story.
Wonder if they will sue over trademark infringement ?
Here you are. The picture with reference to "active camouflage" is also very intriguing.
The meek shall inherit the earth, in 3 by 6 plots. - Lazerus Long
... on how fast your arm is moving. (or wasnt' that the kind of movie you had in mind?)
---
We spoke for about a half an hour. I don't recall a thing we said. - Colorblind James Experience
[This space for rent. Inquire within.]
For some reason links with the form of xxxxSE.CX terrify me. Strangely I can't remember why...
Oh wait... oh no the images came back! Oh the pain, the pain!
I thought door-to-door-salesmen-SPAM was bad
I thought telemarketer-SPAM was bad
I thought fax-marketer-SPAM was bad
I thought SMS-when-you-walk-by-starbucks-SPAM was bad
I thought popups-SPAM was bad
I thought SPAM-SPAM was bad
I thought LCD-billboard-SPAM was bad
PEOPLE-SPAM is BAD
Next time I go to a concert can I get a filter for my eyes, preferably an open source one?
guerilla marketers should live in the zoo
Im dreaming ofa big bndwdth, That can resist the
Brings more meaning to rack mounted hardware.
- "My name is Legion, for we are many" -Mark 5:9
Must be some sort of holographic audio device. Reminds me of a speaker I saw someone using, connected to his clock radio, that said "Stereo" in big letters. I was really impressed.
as soon as I get me one of these video t-shirts, I'm gonna walk around playing Blipverts and giving people headaches, epileptic seizures (and maybe even a few explosions?)
I looked up Brand Marketers, and there is no such company in San Francisco.
Also, no pictures of the video t-shirts.
Something is fishy.
...then presumably the entire t-shirt could be a display, now that would be cool
It probably wouldn't be bright enough for Preditor style camouflage but it'd be pretty nifty to have an animated shirt anyway :)
...is like a computer without a keyboard, or some other dumb analogy.
See a picture of those t-shirts here.
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They Are Vermin Feeding On Each Other's Feces.
I Hate \.
People didn't really crowd around to view the trailers, they mainly stopped for the novelty factor and to have a chance to stare at the women's chests. Nobody would have stopped if 1) the models were men because that would have been lame and 2) the models' didn't have large breasts and black t-shirts to help hide the ridiculous bulk of the units.
As soon as a couple people stopped to look, herd mentality took over and a small crowd was formed - especially since the models stood in the middle of busy and narrow intersections on the show floor. The crowds had very little to do with wanting to actually see the trailers.
I give them a few points for trying something different and being able to BS the Hollywood Reporter.
-)----- B
any max headroom reference deserves an automatic +1 for coolness. It is sad how few nerds remember....
"Weapons should be hardy rather than decorative" - Miyamoto Musashi
I think that goes for OS's too
what will this do to wet t-shirt contests?
Don't worry -- it's not really a movie based off of a book either.
I swear. This is going to be a worse rape of a book than Starship Troopers. Take one wide-eyed, enthusiastic book about a future of living with robots and turn it into a Frankenstein/Terminator science horror movie with Will Smith once again somehow dragging racism into the plot like he did with Wild Wild West. I felt sick after seeing the trailer. Honestly, next time Hollywood licenses a SF/F book that I've enjoyed, I'm burning the studios down proactively.
If it's for-profit but free, you're not the customer -- you're the product (e.g., the Slashdot Beta's "audience").
It may be the first time it's been done, but judging by the pictures, it's not a very elegant solution. It's not so much a video t-shirt, but a t-shirt with a hole in it covering up what is probably a heavy vest carrying all the equipament. I was expecting some new technology with flexible OLED's or something mounted right on the shirt. This is nothing more then anyone here could do with an old laptop and a black t-shirt.
"active camoflage" - pfft - I can TOTALLY see that guy.
It Is the Nature of Information to Transgress Artificial Boundaries
Liquid Crystal Display !?
Not very practical is it, what we really want to see is the flexible OLED version of these, then you really can have a t-shirt with a builtin tv.
What with all of the social conventions against staring I find it hard to imagining myself staring at some stranger's chest (especially a woman's) for 30 seconds no matter how entertaining the video is. I could see this method of advertising working better if the video was on the back of the t-shirt. I am much more likely to be caught walking behind someone for 15 to 20 seconds and if the screen was on their back most if not all of the awkwardness associated with staring would removed.