Web Logs Finally Meet Sim City
l0rd writes "A good piece on wired says :
A few games of Roller Coaster Tycoon don't usually translate into productive work, but for one developer the diversion planted the seed for making website analysis more intuitive.
Several years after playing those inspirational games, Robert Savage came up with VisitorVille, a website-traffic analysis package that essentially crosses the DNA of SimCity with that of the traditional chart- and graph-centric tools businesses have long been using.
Screenshots included."
Here's a direct link to the screenshots.
It can even trace traffic flows. Neat stuff.
He does a real nice job describing his experience with it in an article titled "A Postcard from VisitorVille" which includes some nifty pictures - highly recommended viewing.
Hulk SMASH Celiac Disease
So you CAN greet them, just you probably can't add a shopping cart plug-in yet
True enough and the service is flawed by that standard but what it is trying to do is a bit more ambitious. As this writer puts it, the service is trying to map an abstract operation to an intuitive environment.
The type of displays that Tufte talks about are often trying to do the reverse: map an intuitive environment to an abstract display. An example would be a flight control system which maps a two dimensional radar screen with labeled, blinking dots to aircraft in three dimensions.
The service's use of SimCity as the intuitive environment is plausible since SimCity is fairly successful in mapping abstract processes in its domain. The problem is that Web site activity doesn't map very well to urban activity.
The extraneous details or visual clutter in conventional graphs are often what give a metaphore its power. What the service may need is simply a better metaphore.