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Sony, Walkmans And The iPod
yootje writes "A long story about Sony, and how Sony developed: from the first walkman, until the latest competition against the iPod. "
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Sony is ... opening retail stores to showcase Sony products
Wow, I hope that tactic works better than it did for Gateway.
Sigs cause cancer.
From the article...
"Customers who look to the iPod as the only advanced styling and fashion statement out there are going to take more than a second look at the Walkman.''
Possibly so, but most of the folks I know who have iPod's (including the Mini) don't just like the way it looks, but also like the fact that "it just works" in iTunes for both Windows and PC. Not to mention, of course, the hardware interface itself. It's simple enough that even my non-techie friends have figured how to use 90% of the functionality within 5 minutes. That's impressive design.
Perhaps Sony could make one that looks better...but can they make works better???
It's "no one," not "noone." Who the hell is noone anyway?
Adaptive TRansform Acoustic Coding originated with the minidisc. A nice little description.
I can't think whether the price for a Sony portable music player to compete with the iPod would be higher or lower, seeing that both Sony and Apple sell products the public sees as "premium". Considering that most of Sony's music products are priced high just for the name, they'll have to make competitive pricing for such a product focused point in order to beat Apple at this game.
It would be cool if it didn't suck.
I think this is will be a challenge for this device to pick up speed.
The additional effort and time needed to convert MP3 to Atrac3 format might not be a popular.
"The problem is they are a company at war with itself. So because they want to own everything, they end up owning nothing."
Sunset over the lake, cool mist over the bridge; A leave upon the ripples, the snow reflects its glow.
No, but the iPod is the one that they, and just about every other hard drive mp3 player, are in competition with.
Etiquette is etiquette. He kills his mother but he can't wear grey trousers.
Remember that when you buy Sony, you support the people whose management said these things.
The Walkman quite possibly defined audio in the 1980s, but Sony seem to have forgotten that this wonderful device that made them tonnes of cash was built around a format invented by someone else; Philip's audio cassette tape.
You would really have expected Sony to have capitalised on both a) the popularity of MP3s and b) the popularity of their brand. But no - we're stuck with ATRAC - and unfortunately, it looks like they accidentally took a leaf from the Betamax manual. When are they going to learn?
I like everything I see about the Sony products including their attitude on the long-haul. Everything but one ... they still use their nasty-sounding ATRAC format (the same one used for minidiscs).
Sorry, but if you can't play MP3 OR Ogg Vorbis OR AAC, you're dead in the water. Yes, they bundle software to convert those formats (not sure about Ogg Vorbis, which is what I use) for loading onto the player as ATRAC files, but this is seriously not something that interests me.
Give me the same basic form factor, a higher price (but still under iPod), and the ability to natively play MP3, Ogg Vorbis and AAC (yes, all 3 ... I actually would be happy with OV but I'm not the mass-market ... I'll even admit that you could probably get away without including OV for the next couple of years with no significant market loss) and you've got me hook, line and tweeter.
Until then I'm sticking with my rather huge but very flexible Neuros. A shame, because until I found the blurbs about the ATRAC (that verbally sounds too much like 8-track :) file format I was seriously drooling.
And while you're at it, allow me to load files via USB Mass-storage so that I don't need a bunch of flaky software to load the player. Right now this and size are the only detractors keeping the Neuros from being the best thing out there. An Ogg player with USB Mass-storage loading (Neuros supports USB mass-storage, but won't play songs loaded that way because they are not in the database) that is small with a significant battery life and good corporate support ... is it so much to ask? Yeah *laugh* I guess so.
It is more productive to voice thoughtful opinions (reply) than to judge (moderate) others.
"it just works" in iTunes for both Windows and PC."
Hey you're underestimating it - it works on Macintoshes too!
I bought my very first Sony Walkman when I was about 13, after I had saved money for over a year. I was so proud of it, although it was big, bulky and made an awful whirring noise while playing. Still it survived water, dust, various people sitting on it and even being dropped the 4 fourth floor of a building. Actually, it works to this very day.
I prefer more fragile stuff.
Hack your mind out of its sandbox.
The iPod will only be forgotten if Apple stops innovating with the design and features. As you can see with the introduction of the mini, this is not about to happen. Say what you will about the iPod, but the clickwheel is absolutely ingenious. Its becuase of Apples focus on making things as simple as possible that the iPod is selling well. Its not a coincidence that players with more features are unable to make a dent in the iPods market share. People don't give a damn if the player has a mic or not. They want to use it to listen to music, they want it to be styligh, and they want it to be as simple to use as possible. Nobody has come close to Apple in these three prime areas. If someone wants to compete with Apple, it has to be in these three areas. Features be damned. (PS. not many players have integrated PDA functionality and built in games like the iPod.)
Ease-of-use is subjective, but as another poster pointed out, someone who has never seen an iPod before can figure out all its functions within five minutes. Ease-of-use goes beyond the device itself, and to the methods of interacting with the device, and that's where the iPod shines brighter than any other portable music solution. The integration with iTunes and the use of a fast firewire connection makes the iPod really plug and play: one can organize the tunes on a Dell desktop or Powerbook, plug in the iPod and have it work.
At the same time, the chief feature, to me anyway, is portablility, and the iPod (and now the mini) have the best combination of small size and large capacity.
When you say the iPod is only a fasion statement, I think you're wrong. It's a beautiful device, sure, and that's a plus, but it's also simply the best.
The iPod will be forgotten at some point, just as I threw out my last poncho the other day.
Agreed. The day is coming when small, hard-drive based players become commoditized. But then again, I thought it would already be here, and yet years after its introduction the iPod continues to dominate. At least until after Christmas, I see no serious competitors, which brings me to the last point.
The way Sony will prove me wrong again will probably be in its marketing. I'm sure they can throw together a better campaign than Apple with their greater resources.
Maybe. But Sony's device comes late to the market and offers no real technical advantages over the iPod. In fact, it offers technical disadvantages because it only accepts Sony's Atrac (I'm not sure about the capitalization) format. That means anyone who wants to use it must wait for their music to be converted to an inferior format that will further reduce sound quality. Anyone who asks me whether they should buy a Sony portable music device will get a resounding "NO!" I suspect Sony's player will get drowned out by other competitors like Dell and Creative. Sony's efforts don't always pan out: consider the Mini-Disk. I think this will merely be another one.
Still, I agree with your header, because I don't think Sony stands a chance either.
Disclaimer: I don't own an iPod and will not until/unless Apple offers Ogg Vorbis support. That being said, I recognize that I'm in the minority, and I understand why other people buy them, which is why I posted the above.
Sony (whose name comes from a combination of the words - 'Sound Nippon') seems to be going after the wrong market. They should be pursuing the young and NOT rich, and leave the rich to Apple.
Approximately 75% of the world's people are under the age of 25 and don't have a whole lot of money. This is the market that Sony should be targeting. Instead they are using DRM, proprietary formats, and tie-ins to product from other Sony divisions to capture a chunk of the world's recorded music marketplace. Stupid, because the vast majority of people who would be buying Sony products won't because they can't afford them.
Myself, for example. I get CD audio recordings from the public library. Then I rip them using open source software onto a $20 5 gig hard drive on a $150 PC. The recordings that I would want to hear again at some point in the future I write to a $0.09 CD-R blank (that holds 100 songs in 192kbps MP3 format) using a $25 CDRW. Then I play them outside through a $20 CDR/RW capable MP3 CD player. Every device in the process costs less than an order-of-magnitude of the price that Sony (and Apple) charges for the same utility. If someone can make the equipment profitable for this price then Sony certainly can. And I live in the wealthy western first-world. Outside the US, the EU, Japan, and Canada, people have to work ten times as many hours for the money to buy the same level of equipment.
Sony needs to relearn that innovation is as much a process of getting new equipment affordable as it is a process of designing new toys.
By the way, am I stealing music? No, almost all of the stuff that I listen to I bought many years ago in different formats (45 RPM vinyl, or 33RPM LP). I bought it, I can listen to it.
Or, I listened to the songs so many times on the radio and listened to the commercials so many times that I own the right to have a copy of the song by having listened to the hundreds of radio commercials. That concept of ownership may seem unusual but it is no more strange than the various types of music ownership devised by the media companies. I absolutely, totally, and completely refuse to accept the legitimacy of the laws regarding music copyright because those laws were written by RIAA lobbyists specifically for the sole benefit of the media companies. When the media companies recognize the principle of fair use and limited copyright periods, I will negotiate the concept of music ownership with them. But they never will recognize these principles, so I feel no obligation to honor the legitimacy of the laws that they wrote to enrich themselves.