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Sun's "Java Powered" Campaign

scapermoya writes "eWeek is reporting that Sun has started blitzing consumers , trying to increase public awareness about Java, with everything from accosting pedestrians to "Java Powered" logos begining to appear on some devices that are J2ME (Java 2 Media Edition) compatable. Tiny cup logos will now be pasted on everything from cell phones to microwaves." But not on Space Invaders clones.

18 of 286 comments (clear)

  1. Wait... by Anonymous Coward · · Score: 1, Funny

    ...does that mean Sun actually has a Marketing Department?!

  2. I claim prior art by Anonymous Coward · · Score: 5, Funny

    Sun's a little slow, I've had one of these stickers on my coffee machine for ages.

  3. Reminds me of the good old days... by tcopeland · · Score: 4, Funny

    ....of 1998.

    "We've got one million customers!"
    "For what?"
    "Our, er, free service. But I'm sure they'll give us money if we ask!"

  4. The "Powered by Java" campaign must mean... by stankulp · · Score: 2, Funny

    ...that Sun is not going to release Java under the GNU General Public License anytime soon.

    --
    We must be alert to the danger that public policy could become captive to a scientific-technological elite. - Eisenhower
  5. Students by secondsun · · Score: 5, Funny

    I feel sorry for all of the over caffinated students that are going to get branded when this is all over.

    Well the onlly marketable named product Sun has right now is Java, and they are whoring out their youngest child for crack faster than you can say Sweet Zombie Jesus. I like Java, I really do, but it's alphabet soup family of products reads like intrest groups at gay pride parades. J2ME5, J2EE5, JDBC, JWS, JNLP, J2SDk,J2RE, etc. Maybe they should focus on their other marginally successful products like... umm.. well... umm...

    --
    There is nothing wrong with being gay. It's getting caught where the trouble lies.
  6. blitz the general public... by 53cur!ty · · Score: 1, Funny

    Just what we need another SPAM portal to target people who have no idea that the ads for SUN and Java are not about a vaction for caffine addicts!

    Seems like SUNs marketing department is no brighter then anyone elses, just... a... little... slower...

    Protect Yourself no one else will;)

  7. Re:Maybe I should have the logo tattooed on my arm by turgid · · Score: 5, Funny
    Because of how many times I goto starbucks in a day :)

    Argh! A BASIC programmer! In English there is no such word as "goto." :-)

  8. I just love that plug taco! by aardwolf204 · · Score: 1, Funny

    In other news, Starbucks will start its own awareness campaign by placing stickers of coffee cups with "$10" printed in the middle of them on various CDs, Office supplies, video games, and books.

    Shashdot has also announced that it will start an awareness campaign of its own that has the experts puzzled. Robert Potter of NetCraft says "I dont understand how the hot grits, levis, and slashdot could be so big, this was totally off our radar! totally!"

    --
    Im dreaming ofa big bndwdth, That can resist the /.crowd.May ur days b merry & bright & may al
  9. Sounds like a job I'd hate, personally by Bold+Marauder · · Score: 2, Funny

    [accosting J Random Pedestrian]"sir, I'd like to tell you about our"[gets punched and knocked to the pavement...again]

  10. But not on Space Invaders clones. by curtisk · · Score: 5, Funny

    Note: grousing about rejected Java game clones is Offtopic and usually gets moderated that way. It happens, don't take it personally.

    --

    Sehr geehrter Toilettenbenutzer!

  11. Re:Maybe I should have the logo tattooed on my arm by tcopeland · · Score: 4, Funny

    > In English there is no such word as "goto."

    Correct. He should have used "setjmp".

  12. cmdrtaco.net slashdotted by Seft · · Score: 5, Funny

    Oh dear, you gotta love the irony.

  13. Re:j2me != java 2 media edition by azzy · · Score: 1, Funny

    Oh.. I thought it meant Java 2 Mono Edition

  14. Deccan airways mishap ! by phreakv6 · · Score: 2, Funny

    I remember the last time they tried something big in India.They sponsored the launch of Deccan Airways.There was a coffe cup on the tail and Sun logo near the cockpit.Only that the picture of the plane landed up in top news paper headlines when the plane's body was on fire... seriously.. the inaugural flight with several ministers inside,caught fire and it looked as if Sun's new aircraft caught fire !! ;).. so much for publicity..

    --
    fifteen jugglers, five believers
  15. With all this "product awareness"... by hal2814 · · Score: 4, Funny

    ...all our stuff will look like NASCAR. First we have a label for the brand name. Then we had the label for the processor (Motorola, Intel, AMD, TI, etc). Then we had to get a label for the OS (MS Windows). Now we have the platform running on the OS. What's next? Maybe a label for the store that sold it to you. Or they could do a label for each company that preinstalls software on the device. They could even sell advertising space on the device.

    I for one would like a plain white microwave instead of the Goldstar/Motorola/Windows CE/Lowe's labelled microwave. If I want to know what my microwave is running, I'll look it up.

  16. Re:Media Edition? by JensLH · · Score: 2, Funny

    I get the J2ME media/micro edition stuff. Now - what does "compatable" mean? :-)

  17. Here's one by turgid · · Score: 3, Funny
    Q: What's the difference between Java and C#?

    A: One is secure, reliable, mature, scalable, portable and ubiquitous with an installed base in the billions and a developer community in the millions with thousands of open source code programs written in it. The other is called C#.

  18. Almost everything by dexter+riley · · Score: 2, Funny

    Tiny cup logos will now be pasted on everything from cell phones to microwaves.
    But not on Space Invaders clones.


    ...and not on nuclear reactors, either!

    7.0 DISCLAIMER OF WARRANTY 7.1 Licensee acknowledges that Licensed Software may contain errors and is not designed, licensed, or intended for use in the design, construction, operation or maintenance of any nuclear facility ("High Risk Activities"). Sun disclaims any express or implied warranty of fitness for such uses. Licensee represents and warrants to Sun that it will not use, distribute or license the Licensed Software for High Risk Activities.

    I like my Java hot, but not hot-as-in-glowing hot!