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Sun's "Java Powered" Campaign

Posted by Hemos on from the pushing-whatevery-they-can dept.

scapermoya writes "eWeek is reporting that Sun has started blitzing consumers , trying to increase public awareness about Java, with everything from accosting pedestrians to "Java Powered" logos begining to appear on some devices that are J2ME (Java 2 Media Edition) compatable. Tiny cup logos will now be pasted on everything from cell phones to microwaves." But not on Space Invaders clones.

13 of 286 comments (clear)

  1. Consumers? by JohnFromCanada · · Score: 3, Informative

    Consumers don't care what language there application is written in as long as it does what is requested. I am a Java programmer and Sun seriously has to start doing something relevant with the language itself as it is loosing developers at an extremely fast pace. Java powered stickers will do no good when they have no developers left.

    1. Re:Consumers? by rythos · · Score: 3, Informative

      I can account for the other side of Canada. In Vancouver the University of British Columbia just finished re-working all of their first and second year courses to be run with Java instead of C++ and Scheme. (yeah Scheme!)

  2. Last time I checked by SwansonMarpalum · · Score: 4, Informative

    Last time I checked, J2ME is Java 2, Micro Edition, not Java 2 Media Edition. The point being that it is a very small virtual machine (as far as memory footprint and storage required)

    --
    "Give away the stone, let the oceans take and transmutate this cold and faded anchor." - Maynard James Keenan
  3. Did you count'em? by Anonymous Coward · · Score: 4, Informative

    The last time I looked at the numbers of Java developers, it was continuousily rising.

    But don't take my word for it:
    http://uk.news.yahoo.com/040629/221/eww5e.htm l

    1. Re:Did you count'em? by Anonymous Coward · · Score: 2, Informative

      Those numbers are coming directly from a Sun press release. They count every download as a "new Java developer" which is clearly incorrect. Sun is going to make the numbers sound good in Javas favor as they are marketing it. Did you watch JavaOne? The rhetoric that they come up with to avoid the facts is truly amazing.

  4. Re:I claim prior art by arivanov · · Score: 1, Informative
    Yeah, it is a good sticker for the office coffee machine:

    Coffee! Do stupid things faster! And with more energy!

    --
    Baker's Law: Misery no longer loves company. Nowadays it insists on it
    http://www.sigsegv.cx/
  5. Media Edition? by lenhap · · Score: 3, Informative
    Umm come on...
    J2ME (Java 2 Media Edition) compatable.


    J2ME standands for Java 2 Micro Edition, a subset of J2SE, Java 2 Standard Edition. J2ME is meant for devices with limited resources. Wow, how did that get through to the front page...

    Heres a link...http://java.sun.com/j2me/index.jsp
  6. Media Edition by essreenim · · Score: 3, Informative

    some devices that are J2ME (Java 2 Media Edition) compatable.

    Isn't it Java_2_Micro_Edition. Im sure it is..


    And what of it? They are Java powered. They have every right to. Just as long as there isn't a really annoying noise like Intel's everytime a Dell add . etc comes on.


  7. Re:Students by olderchurch · · Score: 2, Informative
    From the Mozilla java FAQ:

    Windows

    On Windows, Mozilla can be used with Sun's Java Runtime Environment (JRE). It can not be used with the Microsoft Java VM, as that can only be used with Internet Explorer. Also, versions of Sun's JRE older than 1.3.0_01 will not work.

    It is possible to install JRE 1.4.2_05 from within Mozilla, using XPInstall technology. This is by far the easiest way to install Java. If you can not use XPInstall, you can download the JRE 1.4.2_05 full installer and use that instead.

    Mozilla's handling of XPI files is changing. For more details, see the XPInstall Changes FAQ.

    On some systems, JRE 1.4.2 does not work. In this case, you can use JRE 1.4.1_07 until the issue you are having is resolved.

    If you are using a zipped build of Mozilla or Mozilla Firefox, you need to add this registry entry. Some users report requiring it even if they have used the Mozilla Firefox installer, so try it first if you have problems with JRE 1.4.2 or later.

    --
    Disclaimer: This opinion was created without the use of any facts
  8. J2ME by psyconaut · · Score: 2, Informative

    "J2ME (Java 2 Media Edition)"

    No, Java 2 Micro Edition.

    -psy

  9. Re:Blitz? by Anonymous Coward · · Score: 1, Informative

    adaptive jit's running in server mode are pretty fast.

  10. Re:WTF? by cdemon6 · · Score: 2, Informative

    I don't agree with you. Most Exceptions are likely to appear and can be corrected by the app itself (SocketTimoutException just to name one), and you are forced to catch them (if you don't want to catch all, just catch Exception and you'll get everything). And exceptions like Nullpointers are *still* shown to you if they occur even if they don't have to be catched...

  11. You missed my point. by mosel-saar-ruwer · · Score: 2, Informative
    Do you REALLY think that the point of 64 bit machines is having bigger integers?

    The point is not that the "integers" are a different size on a 64-bit machine.

    The point is that the counters that you use to index Java arrays are limited to 32-bits worth of [albeit relative] addresses, rather than the full 64-bit addresses of the underlying hardware and its operating system.

    And yes, there are plenty of things that need to cross the 2 ^ 32 = 4 "Giga" barrier. Such as, for instance, high quality MPEGs of Gone With the Wind or Titanic.