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Former Windows Chief on Microsoft Vs. Open-Source

prostoalex writes "Brad Silverberg, former chief of Microsoft Windows division, who left the company in 1999, is being interviewed by the Milestone Group, on Microsoft specifically, and the software venture capital world in general (Silverberg is currently working as managing partner for Ignition Partners). He provides an interesting viewpoint on Microsoft's understanding of open source: 'I don't think they have figured that out yet, I think that is clear. They are struggling with not so much open source, per se, but rather they are no longer the low price solution. In the past Microsoft was the low cost solution and Microsoft was then competing and attacking expensive proprietary systems from below. Now for the first time the tables are turned and it's Microsoft that's being attacked from below by a lower price solution. Microsoft needs to figure out how it can demonstrate better TCO to justify its higher prices. Another aspect to that, which is an area I think Microsoft is also struggling with, which is when you are as successful and dominant as they are, how do you continue to foster that ecosystem? What really propelled Microsoft Windows success was an ecosystem that they created that allowed other people to benefit from your success. Actually your success was really a side effect or byproduct of their own success.'"

20 of 387 comments (clear)

  1. Bzzt by mfh · · Score: 4, Insightful

    I don't think they have figured that out yet, I think that is clear. They are struggling with not so much open source, per se, but rather they are no longer the low price solution.

    Was Microsoft *ever* the low price solution? I'm sure I'm not the only one who laughed at the whole "they haven't figure that out yet" part. They haven't figured *anything* out yet. That's why we got rid of the feudal system -- because government, on all levels (including corporate management) should be for the people, by the people. My point is that Microsoft, being ruled by King Gates, is behind the times while they are trying to be ahead of the times. They are a working paradox. Open Source is to Closed Source, as Hive Societies are to Kingdoms; one clearly is better than the other and I think we can all agree which one it is.

    --
    The dangers of knowledge trigger emotional distress in human beings.
    1. Re:Bzzt by djp928 · · Score: 5, Insightful

      Yeah, back in the day when proprietary UNIX OSes running on proprietary hardware ruled the data center, Windows really *was* the low-cost solution--it ran on commodity hardware, and its licencing was often less onerous and expensive than their competitors.

      Now that they're no longer really competeing with proprietary UNIX in the data center (they've pretty much taken all they're going to get in that market) along comes a new OS that also runs on commodity hardware, but has the added benefit of being (mostly) free as well.

      Once upon a time, they really could argue that they were cheaper than the "big boys". Now, in the portion of the data center market they control, that's not true anymore.

      -- Dave

    2. Re:Bzzt by dasmegabyte · · Score: 5, Insightful

      I think you're behind the times, kid. Microsoft hasn't been ruled by "King Gates" in some time...he's moved on to more of an advisory roll and delegated most of the company's decisions to Balmer. Furthermore, there are a number of markets in which Microsoft still has the low price solution...for example, if you want a reliable load balanced database, SQL Server kicks the price pants off of Oracle and DB2. Sybase is languishing and open source doesn't have anything remotely near the feature set of these four (no, we can't all use MySQL).

      You're also apparently unaware of some of the options Microsoft was faced with on their way to becoming the "huge, oppressive, evil monopoly" that made my second favorite operating system. Back in the day, you could drop $300+ on a copy of Word Perfect, or get Word for something like $100. Like Open Source today, Word was the inferior solution from a feature set and usability standpoint, but it was cheaper and offered enough functionality that most people didn't care. Later, Office sprung up as a way to further lower costs by offering the most common pieces of software for one low price. This left Lotus and WordPerfect scrambling to put together a package that was similar and/or better for a similarly low price. In the end, Microsoft's suite was better integrated, interoperated better (e.g. AmiPro/WordPro could open MS documents well but not visa versa, leaving MS as the defacto standard) and above all cheaper than its competitors.

      Of course, this was well before they were officially a monopoly, back when Lotus and Word Perfect still had a chance to make a decent product, a chance neither of them was capable of. Microsoft won this war because they had better businessmen. The problem is, they didn't change their policies once they won...and you can't play the "exclusive contract" game once you've out-stripped your competeition.

      Finally, your government systems analogy is kind of foolish. Hive Societies may be "better" idealistically, but historically have never really worked beyond a certain population level. On the other hand, kingdoms have been quite stable and succesful, especially in parts of the world where individual wealth and education are too concentrated to promote an egalitarian society. In fact, on the micro level almost all systems break down into localized oligarchies, with a single set of localized idea-men and a series of lackeys doing what these men say. A single charismatic ruler will always have better luck at efficiently organizing people and delivering services than a committee in a constant power struggle -- this happens so reliably, I think it is safe to assume that it is a genetic predisposition in the human animal to choose a definite vision when available.

      Extrapolating from this, since user education in the computer field will always a bigger issue than price, and most Open Source packages are by definition indefinite, open ended entities, I think we can safely assume Open Source isn't going to revolutionize the proletariat's desktop any time soon.

      --
      Hey freaks: now you're ju
    3. Re:Bzzt by cranos · · Score: 4, Insightful

      Just a thought, my time has value, however linux and bsd being free, the only cost is my time where as with Windows the cost has just gone up by the purchase price of the software.

    4. Re:Bzzt by jekewa · · Score: 5, Insightful
      Was Microsoft *ever* the low price solution?

      As answered 100 times already, yes, the really were. Even now, allowing that "low price" includes ROI considerations like my time to setup systems, train users, and maintain networks, MS is a decent alternative. I'm a big fan of the LINUX potential, and hope that this or something like it kicks into high gear and gets in all those little places, but until "dumb users" (we all have them in our offices) get over their FUD of not Windows, it's here.

      Consider that to the average Joe (think's he's computer savvy, but isn't really) that walks into his local mega-outlet to buy a ready-to-use computer-in-a-box, Windows is installed (although I have seen Lindows-installed PCs on the shelf, now), included in the price. Realistically, yes, the price is in there somewhere, but to Joe, it's "free" (as in "already done for me"). To change the OS, assuming Joe can figure that out, there's at the very least download and install time, if not a direct purchase of an OS box from the shelf to use. In this case, Microsoft can be argued to be the low-cost winner. Before you bash me, yes, this is where MS has been playing badly...monsters in my box.

      To another Joe, the really-savvy computer guru, like you, dear reader (who assembles his system from scratch picking the best components money can buy and lovingly screwing them together in is l33t modded case...), looking at the Suse, RedHat, and Microsoft OS boxes on the shelf, no, Microsoft is not the clear winner in the low-price category. (Especilly to the l33t users who say "screw the shelves" and get their latest from BitTorrent.)

      Consider also Joe, the manager of the mega-corp IT department, who licenses and maintains 10,000 desktops. MS is again arguably a low-cost winner, again, especially considering the simple ROI factors.

      Note, no insult intended to anyone actually named Joe, who may or may not know how to do any of these things...

      MS did a great job of figuring it out early. Although it's since been kicked for unfair practices, they started out selling "irrelevant" software to IBM, who only wanted the hardware money, and became a giant. While their own APIs are closed, they've done plenty for the developers who wish to create software to run on their platform. They rallied the world and got basically anyone who makes hardware to provide (either MS or OEM) drivers that work. They did OK figuring plenty out.

      Open Source is to Closed Source, as Hive Societies are to Kingdoms

      And can someone point out a "Hive Society"? Surely you don't mean some kind of bee-like or Borg-like collective or commune... The "kingdom" (more of a republic, really) I live in is doing pretty good, despite all of the bees buzzing around in Michigan and Montana. However, I think I know what you mean. In the long run, yes, the hives may outlast the big, fat kingdom, but in the meantime, the kingdom will, well, get big and fat...MS posts billions of dollars of revenue, and the collection of your favorite other software manufacturers is a shadow of their tax liability...

      Now, I know it looks like I'm on the MS bandwagon; I just believe that you can't bash them just because they're the biggest. Pick on them because they behave monsterously; that they do.

      --
      End the FUD
    5. Re:Bzzt by shaitand · · Score: 4, Insightful

      True true, but then the open source ideology gets the job done better than the closed source ideology.

      Oh it might not in this or that area at the moment, but history has proven, and will inevitably continue to prove for the foreseeable future, that open source will get to this or that area sooner or later.

      Open source doesn't have to release in time to make it's quarterly. It doesn't have to compete, it can lag behind something else today and spend the next 5 or 10 or 20yrs catching up other areas before getting around to it. Open source does not and cannot die. There really is no debating this.

      Where the community concentrates their efforts and have been given the time to show the fruits of their labor no commercial entity even begins to compare. More and more we will see projects mature and close source companies ousted. After all, there is no way a commercial entity could compete with the much more yet, yet infinately more stable and secure development which goes hand and hand with open source.

  2. Hmm... by Mysticalfruit · · Score: 4, Insightful

    I think it case could be made that very few people actually benefited from Microsoft's success that weren't inside of Microsoft. Yeah sure, a few developers here and there who made some apps, but most of them were then bought up by Microsoft (see: Visio). I think Microsoft is struggling, because for the first time they're having to actually sell their software on its merits. The customer has real choices. They can use Open Office that costs them nothing, or they can spend alot of money on Microsoft Office. Microsoft has to convince those people who use 1% of their products functionality that the product is worth the cost. As free or low cost alternatives come of age, that argument gets harder.

    --
    Yes Francis, the world has gone crazy.
  3. Re:TCO is bogus by bwy · · Score: 5, Insightful

    I am tired of reading about "total cost of ownership". It is a made-up concept

    Any concept of the inner workings of a Fortune 500 company? i.e. what it means to have thousands upon thousands of non technical users who are now required to use a PC for their job 8 hours a day? Any idea on earth what it costs to support these people? (hint- these operatives may make as low as minimum wage, but the people supporting them certainly don't!)

  4. Yawn by rd_syringe · · Score: 5, Insightful

    This article is basically what people here on Slashdot have already said ad nauseum. Microsoft is struggling to compete with something free, and Microsoft is struggling to compete with itself. I already knew that from countless discussions on the subject beforehand.

  5. Re:Its whatever the kids use by Anonymous Coward · · Score: 4, Insightful

    If the kids are smart enough to know about linux.. theyre most certainly in the know enough to pass around a pirated copy of windows.

  6. Re:No, it's not competing on price by prostoalex · · Score: 5, Insightful

    You're thinking of late-day Microsoft. The early-day Microsoft was often a pretty reasonable solution in terms of price.

    WordStar and WordPerfect charged plenty for the word processors, plus if you wanted spell-check, that thing alone would cost you extra $300 or so. Then Microsoft came around with Word, which wasn't all great, but sufficiently functional and way cheaper.

    The same with Windows NT - Novell is jumping the Linux bandwagon now only because it got its ass kicked by early Windows NT sales, which made Novell look way over-priced. True, early Novell was technologically superior to early Windows NT, but as the market expanded, NT got better and Novell became the bottom-feeder.

  7. Commodity Value by _Sprocket_ · · Score: 4, Insightful


    '...What really propelled Microsoft Windows success was an ecosystem that they created that allowed other people to benefit from your success. Actually your success was really a side effect or byproduct of their own success.'


    Let's not forget that Windows was also running on commodity hardware. In the early years, it wasn't "Windows" - it was Mac or PC. People were buying a platform with all the advantages of commodity hardware; price, selection, customization, etc. The PC platform had considerable draw from the market. It was able to provide value to customers that previous proprietary computing products lacked. And in the end, the commodity platform "won".

    That's not to say Microsoft didn't do a good job with supporting developers. They did better than Apple in many ways. But in those days, that simply ensured that "Killer App Version 2.0" was available for the "PC" as well as other platforms.

    The real success for Windows was in it's being the catalyst for commoditization of the hardware market. And then riding the ensuing wave.

    Now we're facing a possible next wave in IT; commoditization of the OS. Microsoft would clearly have issues with this. And they would rather fight it than try and ride this one too (or at least not start paddling for it until the very last minute). It's interesting to see that one notable who was plowed under by the earlier wave is now trying to set up to ride this one; IBM.
  8. Har by Anonymous Coward · · Score: 5, Insightful
    What really propelled Microsoft Windows success was an ecosystem that they created that allowed other people to benefit from your success.
    Bah humbug. What propelled Microsoft Windows sucess was preloads, pure and simple. Without the preload deals that they made, Microsoft would be just another name in the history books.

    As long as Windows continues to be preloaded on a majority of machines, Windows will continue to sell (duh) and some of their apps will continue to sell.

    On another note...

    Now that Microsoft has expanded into so many different areas there is reluctance from some developers to continue to invest in a Microsoft platform because they wonder how do they build a business? How does it become their business and not Microsoft's business?
    Ha! I remember a sentence in 'Undocumented DOS' so many years ago: "Your product may be a DLL in the next version of Windows." So the developers are finally wising up, eh? About fucking time.
  9. Re:TCO is bogus by riptide_dot · · Score: 4, Insightful

    TCO, Total Cost of Ownership, isn't bogus - it's just a different/newer way of looking at how much an asset "really" costs someone. It might be used in some FUD that some software (or any other) companies put out to try and get people to buy their product, but it doesn't have to apply just to software and/or computers.

    You could apply a TCO formula to just about everything. For example, the "TCO" of my car includes:
    - How much I paid for it,
    - How much insurance costs me,
    - What the gas mileage is (how much gas costs me),
    - How many people can it hold (how "efficient" is it?),
    - How many other uses does it have that would cost me money to get otherwise (like towing), and
    - other factors that I'm sure I'm forgetting right now.

    One definition of TCO found on the web is (and there are a few):

    "The life cycle cost view of an asset, which includes acquisition, setup, support, ongoing maintenance, service and all operating expenses. It focuses attention on the sum of all costs of owning an asset, as opposed to the initial or vendor cost, and is useful in outsourcing decisions."

    (From The Bridgefield Group)

    --
    I was in the park the other day wondering why frisbees get bigger and bigger the closer they get - and then it hit me.
  10. Re:No, it's not competing on price by SpooForBrains · · Score: 4, Insightful

    Well, then, what happened to this strategy? Office doens't come bundled with Windows, in fact I don't know if it ever did.

    When you buy a well packaged linux distribution, on the other hand, it comes with a software package for (as far as possible) every application already covered. Since installing SuSE 9.1 I can't recall having to download a single package, excepting mplayer for DVD playback support, and there are very good reasons why that's not included in the package.

    In fact, this is an arguement that is increasingly being used by Linux advocates (like myself) who argue that the total cost of installation is considerably lower than a Windows setup with all the applications required.

    --
    "The dew has clearly fallen with a particularly sickening thud this morning"
  11. Re:Ecosystems are bullshit by Mateito · · Score: 4, Insightful

    You still need input variables to your model, and as the model is a simplification in itself, you need to be extremely careful how you interpret the output.

    I'm not saying that models have no value, but if the model tells you exactly what the gold price is going to be in 30 days time (for example), you need to know what the uncertainty is... which means we are back to probabilities and statistics.

    A good way to use models is to perturb the inputs slightly and see how your outputs diverge. This is classic chaos theory. If a small change in input doesn't change the output, your model is stable.

    Its relation to reality is another thing entirely. I've seen beautiful models that produce beautiful, stable, consistent but utterly meaningless results.

  12. Re:Its whatever the kids use by Redrover5545 · · Score: 4, Insightful

    Yeah, but most kids these days are interested in computers for one reason: games. And as long as all games will be released on the windows platform (including cracked versons of Windows XP), kids will keep on using windows.

  13. Re:Its whatever the kids use by sbennett · · Score: 4, Insightful

    Even here, the situation is improving, from a Linux point of view. Look at UT2004 and Doom 3. Two of the big releases this year, and one has Linux binaries (and even an install script) on the same CDs as the windows version, and the other is promising Linux binaries to download. Linux gaming is going mainstream. Slowly, but it's happening.

  14. Re:It's wrong to say that you succeed with Microso by Mr_Huber · · Score: 4, Insightful

    I believe you are incorrect. Both Netscape and Java were deadly competitors to Microsoft and, by their philosophy, nothing was to be spared in crushing these companies.

    Netscape presented the vision of making the operating system irrelevant. Let's look at two of the most popular software products of the last few years: Google and Amazon. Yes, these are software products and each is completely platform agnostic. When I use Google or Amazon on Linux running Firefox, I get the exact same user experience as I get on Windows using IE. If this trend had continued, with the browser and its associated control of the user interface firmly in the hands of Netscape, Microsoft's monopoly position as the operating system of choice would have been lost.

    Java was a danger due to a similar argument. Windows is popular because the most popular applications run on it. If Java delivered on its promise of platform independence, a whole new class of killer applications could have arose that were independant of the operating system. Microsoft would then no longer be the operating system of choice. Worse, it would not be the choice for the developers making new killer apps.

    Killing Netscape and Java were not paranoid manoevers, they were carefully considered and rational defenses of one of Microsoft's two core strengths, the Operating System. Combined with the other strength: Office, Microsoft presents a huge barrier to entry for anyone attempting to wrest monopoly control over desktop computers from Microsoft.

    The problem for Microsoft is they took out the companies, not the ideas. By the time they noticed, the idea of a universal browser was too well entrenched to go away. They have not yet succeeded in converting the Internet to a Microsoft only product (despite the best efforts of ActiveX and IIS).

    Building a better Java is not an answer. At some point, the competitors would catch up to a standard such as a language, then how could Microsoft compete? Add features? To Sun's language?

    And what happens when someone reimplements 80% of Office in Java? And suppose this new version runs just as nicely on Windows as, say, Mac? What's to keep people on Windows then?

    No, these companies had to die. Nothing else would defend Microsoft's monopoly. That they attacked these companies is unfortunate, but part of our system of business. That they did so by exploiting their monopoly position is illegal and should have got them more severly punished.

  15. Re:Let TCO wars begin.. by DunbarTheInept · · Score: 4, Insightful

    One doesn't need to ignore administration costs to see that Windows is more expensive. In fact, it HELPS to include administration costs, provided the study doesn't lie about them. One Windows admin is typically cheaper than one linux admin, this is true. But Linux doesn't need as much admin time as Windows, so it doesn't have the same servers-to-admins ratio.

    Here's the real truth of TCO:

    If the business is not computer-related, and thus the people in the company are not computer literate and shouldn't be expected to become computer literate, then Windows has lower TCO because it lets you do the simple things simply. If the business is computer-related, or large enough that it is expected to grow some in-house expertise, then Windows has higher TCO because it ONLY lets you do the simple things simply, at the expense of making the complex things really painful to deal with.

    --

    Don't label something "offtopic" unless you know the topic well enough to tell what's on topic.