Macromedia: More FUD About SVG
Robin Berjon writes "Macromedia recently announced that its latest version of Flash Lite (a limited Flash for mobile devices) was to support SVG Tiny 1.1, and support it fully (though no one has yet been able to verify that assertion). For a moment, the Web community wondered if they might be playing nice at last, after yielding to massive pressure from the mobile market to support W3C and 3GPP standards, or if they simply meant to use SVG as a trojan to get Flash into mobile devices. An article freshly published on Macromedia's web site clearly makes the case that they're after the latter, speading as much FUD as possible along the way. Thankfully, Antoine Quint decided to respond in a brief O'Reilly Net article in which he debunks Macromedia's marketing lies one by one, and expands on the wondrous features of SVG Tiny 1.1 and the shortly upcoming SVG Tiny 1.2 that make people drool before their mobile phones.
"
Lies filled with bunk are the worst lies of all.
Tell me more so I know how to keep it off my systems.
For a so-called debunking, there's an awful lot of "Yes, this is true, but it doesn't tell the whole story" in the article. Quint's article reads like a panic attack waiting for a problem.
Most Flash content I've seen is ads or novelties. I've found very few sites where Flash contributes anytihng to the site.
The last thing I want on my web enabled phone is crappy Flash content slowing my downloads even further.
I went to an online commerce site where all the merchandise was viewable only in Flash animations. I saved some money that day and the website operator lost a sale.
Anomalous: deviating from what is usual, normal, or expected
Canard: a false or unfounded repor
If they would just realise people would use their products to create QuickTime/SVG over Director/Shockwave, they would be OK.
Macromedia has never been a first to market company, they just create great tools.
Not since Marie-Antoinette played milkmaid has looking simple and honest been so fake and complicated.
Nothing beats a great product naming scheme for grabbing mindshare. Today they launch Flash Lite, but they still have the following absolutely smashing names at their disposal:
...
- Flash Flood
- Flash Gordon
- Flash Card
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
Is there a Flash Animation editor for Linux yet? I don't mean stuff that'll save to SWF like the drawing tool for OpenOffice or sodipodi. I'm talking about stuff that'll make animations, deal with actionscripting, and support embedded sounds.
It seems a natural progression from the projects that are creating libraries to be able to do such things. Is it ming? I don't remember.
I know the whole "Flash Sucks" thing and the "Macromedia is evil" thing but there are uses for it in one form or another..especially for artsy/multimedia-based projects. Are there any Open Source projects out there that can substitute for Flash MX or will WINE still be the only way to get through?
Summary:
"Macromedia must be lying because they make Flash and we all hate Flash because someone used it for a banner ad."
No matter what play on words and rewrite of definitions Macromedia folks can come up with, Flash Lite is not standard.
Macromedia Flash is standard, whether "Flash Lite" is or isn't. There are thousands of Flash developers and hundreds of millions of Flash player installations. Flash MX managed to accomplish what no other platform has: cross-platform web multimedia with a WORKING AUTHORING APPLICATION and a WORKING PLAYER at the SAME TIME.
Just because Macromedia is making money doesn't make everything they say FUD. They make the best web development tools in the business, period. They don't have to support open standards, but they are supporting SVG, and Fireworks+Flash have the best commercial support for PNG on the market. These are good things(tm). The anti-Macromedia-because-they-make-Flash thing is getting REALLY old.
Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
(imo) flash is a bad technology because it fundamentally makes access to information difficult, once you have a flash based website there's no searching, selecting text, deep-linking etc.
it also wastes bandwidth and client resources.
if it weren't for Flashblock, flash would be a far greater annoyance/hinderence to me than even spam.
You're wasting your time, mate. Have a look in my journal and see the ignorance that abounds on /. about Flash. Of course it has moved on, hell I can't even remember the last time I saw a flash splashscreen on a website, but most people here just don't want to know. As far as they're concerned, it's not open source therefore it must be evil. (Unless it's Apple of course.)
Drill baby drill - on Mars
Yeah, it's a "trojan", but you say that like it's a bad thing.
Look, a lot of phone makers want SVG-Tiny support on their phone. Macromedia wants to put Flash Lite on a lot of phones. This is an obvious way to make that happen.
But geez, there's no big conspiracy to get proprietary stuff on phones just to Stick It To You Open Source guys... we just have a technical solution that we happen to think is pretty damn good, that will suit the mobile market well. So what if it's proprietary? I defy you to show be ONE SINGLE PHONE in existence that runs on Open Source software; phone makers seem to be pretty happy with using whatever will get the job done, without getting all religious about this.
Honestly, I read Slashdot daily, but I'll never understand the peculiar Flash-Is-Evil bias. Yes, there are annoying ads that use it. There are also annoying ads that use animated GIF, and even HTML. It's just a tool, folks, and like the song says, every tool is a weapon if you hold it right.
And for the expected flood of responses saying, "You can do this with SVG+DHTML+SMIL+etc,etc"... bollocks. Just because it's possible doesn't mean it's practical.
Look: 98% of interesting interactive animated stuff on the Web is done using Flash rather than that something else. I submit to you that this is not a coincidence! Artists aren't stupid, and they sure as hell aren't going to spend hundreds of dollars on Flash if there really was a superior (or even comparable) solution available for free.
I'll tell you what: why don't you go off and write a nice, free authoring tool for SVG that is good enough for the Homestar guys to completely replace all those Strong Bad Emails with. (I will, of course, expect the final result needs to be just as bandwidth- and processor-efficient as Flash.) Until then, please, give it a rest.
(Disclaimer: I work for Macromedia (though not related to the Flash Lite effort in any way), so I expect to be ignored or dramatically modded down...)
OK, so Macromedia makes a viewer for SVG but they have a preference for their own technololgy. That's like attacking OpenOffice for making a system that can read MS Word documents while encouraging its own document format. Right now Macromedia appears to have done a hell of a lot more to support SVG by making a viewer for it than all of OSS who talks about SVG all day long but I have yet to see a single OSS utility to employ SVG beyond a couple of gimmicky static images. So should we say that open source developers are trying to kill SVG??
AntiFA: An abbreviation for Anti First Amendment.
No doubt, MM is a marketing driven company. And one of the rare profitable ones in the pure software business. And Macromedias Flash IDE sucks. It's near unusable for professional large scale developement of flash apps. Like almost every IDE they offer.
But nevertheless Flash is the most widespread professional rich media plattform. And it's a good one too.
The recent release of flash's PL ActionScript (V 2) has even has stepped on to a professional level with solid oop and error handling very simular to Java.
There are even serious OSS projects developing on it. Xical comes to mind as one.
So quit the flash bashing. There are flash sites that suck a lot. That's because every Idiot can grab a ripped Flash IDE and start clicking some crap together. Ok, I get that. But that doesn't mean Flash is bad. Just like bad Java apps won't make a bad java platform. Keep that in mind before you start ranting on what you don't know whoot about.
We suffer more in our imagination than in reality. - Seneca
Anyone who has been checking out the latest developments by rasterman (enlightenment) may be aware of the upcoming 'edje' library, which appears to be quite promising for desktop, as well as embedded applications, phones, wonderapps and such.
http://www.enlightenment.org/pages/systems.html
"Edje is one of the more unique parts of EFL, combining many things that Shockwave / FLASH can do with some things it can't, but instead of being designed as a player, it is designed as a slave library to be used by an application to enhance the applications content and display via external compressed data files. It is being expanded continuously, and thanks to its clean design is easy to improve."
Something to keep an eye on for sure!
--
Society has traditionally always tried to find scapegoats for its problems. Well, here I am.
Since when have Slashdot articles become flamebait? Come on guys - show some editorial restraint!
:-) ).
I am not a fan of Macromedia one way or the other but gimme a break. Flash has not taken over anything. It is just one of many gimmicks used to make web sites (and now mobile sites) "flashier".
Perhaps Slashdot's ire might better be spent on ActiveX controls or those who coopt Javascript? Flash is a tempest in a teapot (though the headline is definitely an attention getter
Life is a tale told by an idiot, full of sound and fury, signifying nothing.
William Shakespeare
lately I've been hearing alot about this horrible upcoming MS thing called XAML - and (quoting a nameless slashdotter) how it's akin to VB crack for its power and ease of use.
I could be wrong, but I think many people have overlooked that the kind of pervasive scary crap is already here, and it has been here for awhile now./ development/
/ video/
While I love Java and use it heavily, I admit that Flash is more ubiquitious it runs on almost every major OS and browser. Delivers more on the write once run anywhere.
-Flash is extremely fast and easy to install. it's literally point and click. I don't even think the player is even a 1mb...
-Flash is extremely easy to learn and use: my female, graphic designer cousin who hates anything "technical and dorky" makes flash apps all the time; hell most of flash dev is visual drag and drop
-Flash is getting more powerful by the minute: http://www.macromedia.com/software/flash/flashpro
http://www.macromedia.com/software/flash/flashpro
http://www.macromedia.com/software/central/
Rebutal to your rebuttal:
1) Flash is bad because it is used for annoying animations that get in the way of website usability.
It is. Who wants to be annoyed? Your rebuttal says The web is full of websites that have annoying popup and popunder ads. I don't know what your talking about. I havn't seen a popup/under in 3 years. Who puts up with that today? Being that I don't load flash by default, and only do enable it by morbid curiosity. I can't think of a website that "requires" it. Oh, and the flash/javascript comparison. I don;t like javascript either, but I do enable it because it does seem to be required today. And the javascript popup/under thing is very fixed.
2) Flash is bad because it springs music on people without warning.
That is bad. So is any other technology that plays music on a website. I love music, but its annoying an unapropriate on a webpage.
3) It hogs the processor.
Yes it does, and that sucks. I use a laptop 99% of the time, and if I don't have to have my fan turn on or my battery run low because you want to get my attention and buy something from you, thats fine by me.
Flash is very cool technology. It simply does not belong on the web. I can download and run the flash in a helper app if need be for a game or something, but don't inline it with my html. Thanks.
What's FUD? all i can think of is"fudged up data"...Am i even on the right track? it would help my future reading of /.
"I defy you to show be ONE SINGLE PHONE in existence that runs on Open Source software; phone makers seem to be pretty happy with using whatever will get the job done, without getting all religious about this."
Here's a page that lists several such phones, in various stages of availability from Now to In-Development.
Re: the "Flash is evil" meme, well, I don't find it evil. I just like graphics formats (including creation tools) to have at least some free / open-source equivalent, so there's some chance of it being supported on all-free/Free platforms. Mileage obviously varies. If I could view Flash, and create (even if awkwardly) Flash presenations using all Free software, then I certainly wouldn't begrudge Macromedia making lots of money selling their source-secret versionto people who liked Macromedia's interface best. More power to you.
Flash can be used well or annoyingly, all up to the designer; it's a shame though that many sites rely on it at the expense of those who for various reasons don't want to need Flash.
(I could well be wrong; are there yet any working, Free tools for creating Flash presentations?)
timothy
jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
Pop-ups and pop-unders can be easily cured by Mozilla or other popup blockers without having to give up javascript. Java can be turned on and off easily via a preference pane.
But what about Flash? For the users who hate 90% of Flash content (ads) but are very interested in 10% of it (for example, New York Times multimedia presentations), there is no easy solution. No preference pane that allows you to turn it on and off quickly. Luckily the Mozilla's flashblock can take care of this problem, but IE users are stuck with tons of undesired content.
Using flash for video is stupid and wrong. Use MPEG-4, and stick it inline with an element.
Quit picking on Macromedia. If they can get Flash onto every device in the known universe, more power to them: at least Flash does not try to lock you into a single operating system. The alternative to Flash is the next crop of Microsoft lockware (you think they're going to do XAML/Avalon plugins for Linux or Mac?).
I'll take Flash over the alternatives any day, thank you. And besides, the Flash format is openly documented. What more could you want?
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Sure flash works, is deployed in wider audience, but simply lacks the following stuff.
Not on cell phones
Like hell. Converting SQL database queries to SVG is trivial with existing free tools. Converting anyone else's data to Flash is a major pain and requires that you give big sacks of cash to Macromedia for proprietary server-side tools.
The exact same thing can be said of SVG, especially with the new implementations on cell phones.
You're living in the past. SVG Tiny renders blazingly fast on the new cell phones that use it, and there are lots of great tools out there.
That's not a virtue on cell phones and other smart small devices, which is where the future is at.
Um, how exactly do you link into menu option 3, scroll down, select item 2, which redirects you to some other area of the site?
LRC, the best-read libertarian site on the web
"Flash is very cool technology. It simply does not belong on the web."
Wrong. Flash belongs on the web, but is often misused. Your problems with Flash have nothing to do with the technology, but rather the way content authors have used it. It's like wanting to ban all music stations because Britney Spears is overplayed.
"Derp de derp."
You can use a text editor to develop swf files too in the same way that you talk about developing svg, but the Flash authoring tool is a lot more powerful.
No, I do mean video.Drill baby drill - on Mars
Flash is an open SPECIFICATION, meaning Macromedia will tell you how to read and write them. IT IS NOT AN OPEN FORMAT.
If only. Then it would be no worse than PDF. Have you ever read the license terms associated with the published specification? They specifically restrict you to generation and disallow playback implementations. So, no open source flash player. That's not even an open specification, that's just the same sad old we-must-control-things mindset that open source has been fighting since the beginning.
Some of the open source work that's been done has been based on reverse-engineering, but really, just use SVG. It's a real pity too. Flash (the technology, not what it's usually used for) is quite useful and well implemented to boot. Just another case of routing around the damage.
OK so for my job I recently had to do a very simple clickthrough for some UI design work. I would have used straight HTML but I also needed to approximate some fancy UI thing. So even simple 'goto' statements didn't work like they were supposed to. The Flash ActionScript language is one of the most assinine things I've ever encoutered.
Meanwhile, Flash. What is it good for? Absolutely nuthin'! Well OK, funny animations like This Land are great. But most of the time it hinders me getting to the information that I need or want. Car sites are a prime example. Just show me the pictures and let me get to the specs easily!
The Web is primarily a tool for information--Flash has not proven itself to be a good information tool.
Flash based websites suck, no doubt about it.
But flash as a game development environment does not deserve the same treatment. Especially when it ends up on mobile devices. I can see a lot of interesting multi-player games evolving out of this. SMS based games like fudfite are going to be twice the fun.
As for being a waste of bandwidth. Yes, flash websites are, but flash games are certainly not. A game like Lightning Break is only just over 300k. Write something similar in SDL/PyGame and it's going to be a couple of meg's, minimum.
Yes, flash websites suck, but flash games do not. A lot of clever programmers are handling the limitations of Flash to come up with some good, optimised code that always loads fast.
Now, if they could just make Flash a bit more secure and a bit more web-aware, I'd be much happier.
Disclaimer: I work with Flash games daily on Chickstop and Playaholics so I'm quite biased I guess.
Suttree, a weblog about casual games development
Bah. I usually agree that the open source format is the preferred format. But having worked with the flash swf file format and having seen SVG in action, I'll go with flash. Its not even worth trying SVG, SVG Tiny, or any variant.
The 'interactivity' aspect of SVG is laughable. It's on par with Flash v2, which basically gives it just enough interactivity to make it positively annoying, but not at all useful. Give SVG forms(XForms would be nice) and it might be more approachable. It sickens me to think that everyone likes to complain about Flash being annoying, but then support an even more annoying format just because its open source.
There's too much XML bloat within SVG to make it of much use. A flash rectangle is 9 bytes. SVG's is about 40. A flash matrix record is about 5 bytes, SVG's is at least 5 times that. These are basic atomic units used hundreds if not thousands of times throughout a file.
Plus the SVG parser has to compile to an internal vector engine. Flash is already compiled to HIGHLY optimized bytecode.
There's no way I'm going to use hundreds of bytes to describe just one shape. And then waste precious cell phone processing power to parse the xml into an internal format.
If anything, there should be an intermediate bytecode format determined by the W3C to allow for compiled SVGTiny.