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New Disposable Digital Cameras with LCDs

del_ctrl_alt writes "Pure Digital Technologies are set to introduce the world's first ever disposable digital camera [ed. note: see below], retailing in the USA for $19.99. Ritz, CVS, Disney World and Longs Drugs are all going to stock the 2-megapixel camera, which somewhat amazingly has a color preview screen and allows you to delete images before you take it to the store for processing (where you will receive a free picture CD along with your prints)." It's not the first disposable digital camera, which was hacked shortly afterwards, but these include a LCD display (they're made by the same company which made the first ones). Have fun!

18 of 485 comments (clear)

  1. Heh, this should be short lived. by Kenja · · Score: 4, Insightful

    How long before "disposable" becomes "free" with a simple hardware/software hack?

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    1. Re:Heh, this should be short lived. by nacturation · · Score: 5, Insightful

      An interesting thought: is the memory actually wiped after it gets recycled from the last person, or do they simply reset the index? If they don't wipe it fully, it may be possible to undelete the files and recover the last user's pictures from the device.

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    2. Re:Heh, this should be short lived. by Mysticalfruit · · Score: 4, Insightful

      Actually, you hacking the camera is worked into their profit model. Adding in a dedicated encryption IC drives up the price. It's cheaper to just let .003% of the consumer targets hack the thing. For them it's a win/win.

      If you hack the thing, you still have to buy, so they're going to make a profit off of you. Not as much as the sheeple who'll just drop the thing in the slot, but a bucks a buck.

      --
      Yes Francis, the world has gone crazy.
    3. Re:Heh, this should be short lived. by Smidge204 · · Score: 3, Insightful

      If you hack the thing, you still have to buy, so they're going to make a profit off of you. Not as much as the sheeple who'll just drop the thing in the slot, but a bucks a buck.

      So how much does it cost to produce the camera if they still make an acceptable profit selling them for $20?

      Their business model relies on people returning the cameras for recycling. I'm sure they accounted for a loss of devices over time (mostly people losing/breaking them through general clumsiness rather than hacking), but overall they are hoping a camera will get recyled 10 times or more so they can make their money back on the hardware plus profit.
      =Smidge=

  2. Marketing by johnhennessy · · Score: 5, Insightful


    Finally my point is proven - this is what happens when the marketing department controls projects !!

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    [ Monday is a terrible way to spend one seventh of your life. ]
  3. I know I'm trolling, but... by mblase · · Score: 5, Insightful

    For exactly which economic bracket is $20 considered "disposable"? I consider myself middle-class, and I'm not going to throw anything away unless it cost under $8, if I can help it.

    1. Re:I know I'm trolling, but... by Diphthong · · Score: 3, Insightful

      I think their notion is that you get more than $8 of value out of this thing. Because it's digital with preview/delete, you can nix bad pictures before going to get them developed, something you cannot do with a disposable film camera.

      In other words, they're banking that a $20 disposable digital is worth about two $10 disposable film cameras, or more.

    2. Re:I know I'm trolling, but... by SydShamino · · Score: 5, Insightful

      >> You're basically renting them. ... You just don't get to keep it. More like leasing than renting, I guess.

      You described it correctly - as the company that markets it would. However, unless I have to sign a lease agreement to take one of these home, my transaction to purchase it can be considered final. There's no law that stops me from buying a radio, or a camera, or a disposable camera, or a disposable digital camera, then taking it home and smashing it with a mallet. Or, from taking it home and scrapping it for parts.

      The DMCA might (might**) prevent me from reverse engineering the encoding scheme on the memory to extract my pictures, but it certainly doesn't stop me from reusing the LCD screen.

      ** "might" is important. As the owner of the photographs I took, I have the rights to those pictures. It's not illegal to circumvent copy protections if you own the rights to copy the materials in question.

      Of course, if they do make you sign a lease agreement when you get the camera, which could include a requirement that you not destroy the camera, or that you cannot claim ownership of the photos in their encoded form, all of this may be moot.

      --
      It doesn't hurt to be nice.
    3. Re:I know I'm trolling, but... by DrXym · · Score: 4, Insightful

      A camera that eats batteries thanks to a colour LCD on the back can hardly be called environmentally friendly.

    4. Re:I know I'm trolling, but... by avida · · Score: 3, Insightful

      The manufacturing of this camera probably kills hundreds of beavers and rodents. It's not just about avoiding film -- you have to avoid most things made by technology if you want ot be environmentally friendly. Man should just wipe itself off the planet if it really wants to play fair with the Earth.

  4. Re:Disposable Society by FooAtWFU · · Score: 4, Insightful

    You don't throw the camera away. You take it back to the drugstore for processing, where they reset, refurbish and generally sell it again.

    --
    The World Wide Web is dying. Soon, we shall have only the Internet.
  5. Re:Why? by molafson · · Score: 3, Insightful

    N.B. The cameras aren't "disposable" in the sense that you throw them away. The company refurbishes them 5-8 times and puts them back on the market.

  6. how about you give a reason why it's crappy then? by gl4ss · · Score: 5, Insightful

    huh? why exactly is it a _bad_ idea, if they just can make it profitable?

    ever used crappy disposable cameras? the worst thing about them is that a lot of the pictures you take turn out as total crap. a preview screen on them would be a great improvement.

    it's a replacement for MEGACRAPPYSHIT disposable cameras, and a lot of folk visiting disneyworld or whatever would like one of these. it's cheap for them(customers), so they don't have to have even any stress about if it breaks in the rides or if they lose it and yet they can take better pictures than with a normal disposable one.

    20$ for a rent of a 2mpix camera and service to get the pics on a cd isn't _that_ bad at amusementparks & etc..

    --
    world was created 5 seconds before this post as it is.
  7. I just want the LCD by Trigun · · Score: 5, Insightful

    Forget the 2megapixel camera, I want cheap LCD's.
    Hopefully the hardware gurus recycle all of the parts, so we can have a webcam, a display, and a memory stick, all for the low low price of $20.00

  8. Hardware hackers rejoice! by NoMoreNicksLeft · · Score: 4, Insightful

    A $20 color LCD for all your cool projects!

  9. More "rentable" than disposable by Gumber · · Score: 4, Insightful

    Why do people insist on calling these cameras disposable?

    The business model is basically to rent them out for a rather steep $20, which gets you use of the camera until you fill the on-board memory and then a CD with your images after.

    My guess is that the retailers have a minimal markup on the camera with the expectation that they will make their money doing digital prints.

    The manufacturer makes their money by being able to rent the same camera multiple times.

    Certainly some of the cameras will be "lost" to hackers, but this is a cost of doing business and is probably far cheaper than creating and inforcing some sort of deposit mechanism since, for the average user, the "deposit" is the precious memories stored on the camera that they can only get back by returning the camera.

    If "hacking" of the cameras become widespread, then one can expect that the company will either take action or go out of business.

    If they take action, there will no doubt be much grousing among the slashdot community, but really, what right does a parasite have to complain when the host its bleeding dry seems to extingish it? Better to keep a low profile.

  10. Re:Disposable = Poor Quality Crap by penguinoid · · Score: 4, Insightful

    Why does society insist make making more and more disposable crap?

    Because at the rate (this) technology is advancing, you might as well consider all digital cameras disposable within a few years. Also, there are people who demand desposable cameras so they won't be afraid to take it on their mountain climbing trip.

    This whole disposable movement just evolves us to making more stuff that has lower and lower quality.

    Yes, because we all know that this 2 megapixel camera with LCD display is of extremely poor quality as compared to the 1 megapixel cameras that cost several times more. (Won't even bother to tell you that these are returnable, not disposable)

    Hence the saying "They don't make 'em like they used to."

    Reminds me of another old saying, "Do not say, 'Why were the old days better than these?' For it is not wise to ask such questions." -- Ecclesiastes 7:10
    it is not wise to ask such questions." People have been complaining about how good the old days were for 3000 years already. Maybe you should just accept progress and be happy with our improvements in medicine, travel, etc. (You can mod me down now, for mentioning the bible.)

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  11. Re:how about you give a reason why it's crappy the by stratjakt · · Score: 5, Insightful

    It'll cost 20 bucks at the local Rite Aid, but I can guarantee you that once past the gates of Disney, it'll cost at least 40 or 50. Or any other amusement park, for that matter. Enough that it'd negate any economy. But, you forgot your own camera, so you pay.

    Actually, I envision the park security no longer allowing you to bring your own camera. You know, to improve safety and give you a more enjoyable experience.

    Hey, a bottle of water costs 3 bucks in there.

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