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Virgin's New iPod Rival

iammaxus writes "CNET has the scoop on Virgin's new iPod killer. Favorite quote: 'Virgin said support for open standards such as WMA will let people select the music service of their choice.'" While this doesn't look like a bad player, it's the same price as an iPod mini (and incompatible with the most popular pay-per-download site), so calling it an iPod killer seems a bit premature.

36 of 401 comments (clear)

  1. design... by selderrr · · Score: 4, Insightful

    I don't really like the design of the device... This shows why apple doesn't rush to market : they redesign and redesign and redesign until it's perfect. The Virgin player looks somewhat a quick & dirty design.

    Their portable speakers on the other hand look nifty.

  2. Whatever by ibentmywookie · · Score: 3, Insightful

    Every man and his dog is making an "iPod killer" these days. But none of em seem to get it.

    I am yet to see a better combination than iPod + iTunes for managing music. And the interface on the ipod is really nice and easy to use. I haven't bought one because they're a bit pricey and don't play ogg :)

    --
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    1. Re:Whatever by excessive · · Score: 2, Insightful
      Theres the fact its a nicer looking product but theres another set of "iPod killers" that I think miss the point entirely. A lot of manufacturers seem to think that adding a screen and video playback somehow makes their product an "iPod killer". You generally only want video playback when you're moving but aren't controlling the movement, (e.g. trains, planes, passengers in a car...) anywhere else, you'd use a DVD player. Demonstrations, possibly, I suppose. DVD players are handier anyway - you'd have to get the video into the video ones anyway.

      The iPods get used for things CD players used to get used for - but they're smaller, handier, lighter, hold more music, are easier to use, less likely to jump... People can use them at the gym, when out running or cycling.

      Anyway, I suppose I'm the sort of person that likes a mobile phone to be a mobile phone and not a PDA, a games console and dozens of other things, so perhaps I'm missing the point.

    2. Re:Whatever by Proteus · · Score: 4, Insightful
      I know a lot of people playing music on thier pcs/portable devices and not a one uses OGG
      That's a bit of chicken-and-egg. I know lots of portable-music people who rip everything to MP3 because their favorite player has no OGG support. The industry says OGG won't be supported on portables until OGG is in wider use -- but OGG won't be in wider use until portables support it. It's a challenge.

      Thing is, OGG is at least as good as any other psycho-acoustic encoding system -- even if the file sizes are slightly larger (with 20G in your pocket, who cares anyhow?). But, the majority of portable users will use whatever choices their portable gives them -- so if the iPod added OGG support and had iTunes enabled to rip to OGG by default, people would use it. As long as OGG lacks DRM, though, there is no compelling reason to add its support.

      Of course, if you really want your OGG files, but have an MP3-based portable, you could always transcode... the loss from a Quality-10 OGG to a 192kbps MP3 isn't terribly significant -- and those that could tell probably don't use anything less than FLAC anyhow -- but the idea of transcoding is lost on the average consumer.
      --
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    3. Re:Whatever by benzapp · · Score: 2, Insightful

      Music companies are not going to even consider Ogg as a viable music format until it is completely integrated into Windows Media Player, and a plug-in is easily downloadable from a major website.

      Until that time, it is going to be a niche format.

      Further, the continued lack of a fully featured WMP plug-in just shows the vorbis people aren't too considered with wide market appeal.

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  3. the 50th challenger for the throne by TAGmclaren · · Score: 5, Insightful

    except, really, it doesn't do anything better than the king. Branson of all people should know that if you don't differentiate, you won't beat the incumbent. Especially when the incumbent has a flock of rabid followers and is singularly considered the coolest tech gadget in the past ten years.

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    1. Re:the 50th challenger for the throne by Threni · · Score: 2, Insightful

      > Branson of all people should know that if you don't differentiate, you won't
      > beat the incumbent.

      Branson sells stuff cheaper, and he's `beaten` the people he competes against, to the extent that he's successful, anyway.

      The Japanese `beat` the UK in terms of cars and motorbikes without differentiating. They do new stuff now, but in the 70's - 90's they were doing a lot of copying of successful western designs.

      > the incumbent has a flock of rabid followers

      So did the Amiga. You make money by selling stuff - having a bunch of lame fan boys trying to justify the fact they they paid hand over fist for what is basically a jumped up, over-priced walkman means nothing. In a few years time the iPod will simply be remembered as one of the first HD based music playback devices - not the cheapest, largest or whatever.

  4. Qua?? by Anonymous Coward · · Score: 5, Insightful
    support for open standards such as WMA

    Since when is WMA an open standard?

    I've already got my iPod and I hope it doesn't get killed by this device. Can I take Virgin to court if they kill my iPod?

    Come on, this "iPod killer" thing needs to stop until the device is actually rated and used by someone, and is actually better than the iPod. Also, a key point: it needs to actually sell more.

  5. WMA? by darkseid · · Score: 5, Insightful

    Since when is WMA considered an open standard? How about FLAC or OGG?

    1. Re:WMA? by TAGmclaren · · Score: 2, Insightful
      Since when is WMA considered an open standard?


      It's not. For users, anyway.

      Virgin is getting confused. They're telling us the reasons they selected it, as opposed to the reasons we would select it. WMA is definitely not a selling point, not to anyone who knows shit about technology.
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  6. What they don't realize by panker · · Score: 5, Insightful

    iPod is cool, but its seamless integration with iTunes is what makes it the thing to beat. These iPod killers seems to forget that.

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    1. Re:What they don't realize by jrockway · · Score: 5, Insightful

      I agree with you. All the posts above mine (in reply to yours) seem to think iTunes + iPod sucks, but they are very uneducated.

      If I listen to an audiobook on my computer for a bit, then sync with my ipod, the ipod resumes where I left off. When I get back to my computer and sync, the bookmark (on the computer) is right where it was when I was listening to it on the iPod. Perfect integration.

      If I change the per-song EQ setting in iTunes, it is reflected on the iPod.

      The song count, last-played timestamp, etc. are all synchronized between iTunes and the iPod.

      Soundcheck works on both iTunes and the iPod.

      (need I mention the iTMS?)

      All of these things make the iTunes + iPod combination perfect. Everything that the iPod does, iTunes does. Everything iTunes does, the iPod does. It even syncs with iCal and Address Book, too.

      That is why the iPod has not been killed by some "iRiver" (how did they get away with that name!?) or Sony ATRAC3 player. Nobody else has paid attention the software, all they pay attention to is bullet-points (0.3 megapixel camera! yay! that's just what my music player needed!) and names like "iPod killer".

      --
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    2. Re:What they don't realize by b-baggins · · Score: 3, Insightful

      This statement is getting really old. CDs are lossy. Analog is lossy. Even your ears are lossy (the cochlea cannot differentiate an infinite range of frequencies.)

      The key to lossy compression is to make the lossiness below the threshold of detection.

      --
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    3. Re:What they don't realize by Threni · · Score: 2, Insightful

      > This statement is getting really old.

      It's not an argument, it's a statement of opinion.

      > CDs are lossy.

      Red Book Audio CDs don't contain compressed data, therefore they can not accurately be described as lossy. The fact that for any given sample rate it's possible to say `ah, but you're losing data that you'd be able to store if only the sample rate were a little higher` changes nothing.

      > Analog is lossy.

      Again, analog isn't a method of compression, therefore in this context it cannot be described as lossy or lossless. It's just harder to copy accurately.

      > Even your
      > ears are lossy (the cochlea cannot differentiate an infinite range of
      > frequencies.)

      That's not the definition of lossy.

      You sort of have a point with what you're saying, but it has little to do with my point. The fact that stuff isn't perfect doesn't mean that you should make the source any worse by removing information.

      > The key to lossy compression is to make the lossiness below the threshold of
      > detection.

      There is no one threshold - some people have more keen ears than others. I listen to a lot of music, which takes me back to my original point.

  7. Its not like the iPod is compatible either... by cybrthng · · Score: 2, Insightful

    Last time i checked vendors are having to hack the iPod to be able to download to it or pay fees to Apple..

    I still think the market will be fragmented until the adoption of an open standard - that is royalty free is adopted.

    The margins are so thin on online music the only way people can make a profit is through proprietary hardware.

    Standardize on the hardware and make some profit on the services folks!

    1. Re:Its not like the iPod is compatible either... by rusty_rusty_rusty · · Score: 4, Insightful

      Or legally rip your CDs into mp3 or non-drm'd aac (or wav or aiff or Apple Lossless!) and sync your iPod. No hacking and no "fees to Apple" necessary...

  8. Open Standards? by Constellation · · Score: 2, Insightful

    Since when is WMA an open standard? The last time that I looked it was owned solely by Microsoft and jealously guarded by an army of lawyers.

  9. They just don't get it. by tclark · · Score: 4, Insightful

    What these supposed challengers don't get is that the iPod is not just a nifty gadget. It's part of a system that includes an online music store, a desktop client, and the actual iPod device. An "iPod killer" has to take on the iPod on all of these points.

    1. Re:They just don't get it. by jrockway · · Score: 2, Insightful

      iTunes crashed on you? Go try it on a real computer (a Mac) and see what happens?

      Ohh, it works perfectly and makes you smile. That's why there's no iPod killer yet :)

      --
      My other car is first.
  10. Re:Ipod Killer? by ViolentGreen · · Score: 5, Insightful

    We have had so many "iPod Killers" that the term now just means "new mp3 player."

    --
    Not everything is analogous to cars. Car analogies rarely work.
  11. ANOTHER ipod killer? by ru-486 · · Score: 2, Insightful

    For Christs sake, unless it has the friggin scroll wheel it's just another mp3 player! (And it must be lickable)

  12. On the other hand, by SerialHistorian · · Score: 3, Insightful
    WalMart's music store tends to have a wider selection of music than iTunes does (There's a lot of really new, albiet obscure stuff that WalMart has that iTunes doesn't.), and it's cheaper per track to buy stuff at WalMart online. The Virgin player would be capable of playing songs from WalMart's music store where iTunes and the iPod isn't.

    There are good reasons to discount microsoft's media products as useless, but "they don't have the market share" is *not* one of them!

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  13. "Incompatible" with what ? by mirko · · Score: 1, Insightful

    incompatible with the most popular pay-per-download site

    I bet Virgin will soon open some virtual Megastore quite soon.

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    Trolling using another account since 2005.
  14. Re:Buy your music from any download service by Kevinv · · Score: 2, Insightful

    not really, apple refuses to license fairplay DRM to anyone else. So Virgin can't make a player that plays fairplay encoded AA4 (they could've supported non-DRM AA4 but since they don't even support MP3 I doubt they would do that).

    To make a player that plays fairplay DRM without an apple license would probably violate DCMA (there's a test case I'd like to see). Even Real didn't do that, they just came up with a way to encode their stuff to fairplay so an iPod would play it.

    That said -- Apple made a player that supports more than one format, most of them non-DRM. Virgin didn't support any of those, so I'd say Virgin loses in the "open" player category.

  15. Re:support for open standards such as WMA... by blowdart · · Score: 5, Insightful
    yes, you can use the online stores that have 2% of the market, 3% of the market, and 7% of the market

    But does the end user care, as long as the music they want is available for purchase? Doubtful. With all the major labels, and a lot of the minors on all the stores most people will use the store that works for their device and not worry about anything else. It's when you try to track down a hard to find piece of music the problems arise. If you're a Beatles fan you're right out of luck.

    Of course there's other "choice" available with WMA, you can choose a device from another vendor, you're no longer locked into Apple as controller of the format, seller of the music and only "manufacturer" of the portable device that plays it.

  16. "it's their choice, not ours..." by mgkimsal2 · · Score: 5, Insightful

    Songs downloaded from iTunes are not supported. It's their choice, not ours.

    I'm glad someone has put it in such basic terms, rather than in small print.

  17. hmm by catwh0re · · Score: 2, Insightful
    iPod mini or new virgin player...
    I'd go the mini, mostly because it doesn't look like a plastic remote control.

    Now com'on I'm tired of hearing about 'Britney killers', and 'iPod killers'. All these products are merely trying to fill a market that is reaching it's peak momentum, a person will now just buy an iPod over other devices simply because it's 'cool', and their friend has one.

    Not many people left in the game who just want a music player. (Hence why the iPod does so well, despite just being a music player.)

  18. Re:Virgin Trains vs Virgin Player by dschuetz · · Score: 4, Insightful

    All rail in the UK seems determined to be as crap as possible.

    Hey, at least you've *got* serious rail. I recently spent a couple weeks in the UK (mostly in Yorkshire) and was impressed by the rail system, overall. We had one delay coming back from London (the Leeds train was late) but in general, we never had any problems.

    And the whole "walk a few blocks into town to grab a train to go the next major city over" thing was fantastic. Just £6.50 for a 1-hour ride to/from York? Incredible. That'd be like driving to the nearest strip mall here in Northern Virgina and getting to downtown Baltimore for, what, $10 or so? I can't even do round-trip to DC for under $7 during rush hour, and the nearest Metro (subway) station is a 15 minute drive away.

    So, yes, there are probably many problems, and there will *always* be problems. But having a large, well-used, cheap regional/national rail network is something we chaps on the left side of the pond will always envy. We're lucky if we can get regional rail around a single city, let alone networked between 'em. (and we'll never have a subway as pervasive as the London Underground, except in New York, and that's only because it was built so long ago).

  19. Instant karma by chegosaurus · · Score: 4, Insightful

    Man says iPod is too expensive and doesn't play ogg. HOLD THE FRONT FUCKING PAGE!

    Score 4 and counting. Love those moderators.

  20. Has to be BETTER or CHEAPER by cyngus · · Score: 3, Insightful

    If you want to dethrone a wildly popular product, you have to put one out there that is wildly better or quite a bit cheaper. Companies traditionally haven't been able to compete with Apple very much on the better part (perhaps clock speed, for a while), so they've come out with cheaper products. You are not going to derail the iPod with something that is roughly the same at the same price point. A little more capacity or being compatible with a different set of incompatible standards (WMA DRM vs iTMS).

  21. Re:support for open standards such as WMA... by Mr_Silver · · Score: 4, Insightful
    "Hi! Use WMA! it gives you CHOICE over which online stores you use!"

    I appreciate that the parent poster was joking but it is worth pointing out that if the Apple store starts to jack up the prices, there is nowhere else you can legimately purchase the AAC files that they sell.

    On the other hand, if a WMA shop does the same, you simply shift to another one.

    Finally, everyone likes to blame Microsoft for the DRM in WMA. However they completely forget that Microsoft just provided the capability - it is up to the content providers on whether or not they use it.

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  22. Real IPOD Killer with Ogg support ? by flyingace · · Score: 2, Insightful

    This might be slightly offtopic, however is there really an iPOD killer out there ?

    The rio karma stuff I read yesterday here is discouraging. I dont want to thump my harddrive into spinning, when it hangs :(

    BTW I dont know if Virgins ipod rival has ogg support. I did not RTFA, as it appears to be slashdotted.

  23. The Real Killer... by blueZhift · · Score: 3, Insightful

    All of this talk about an iPod killer seemingly every week now is just wishful thinking. The insiders must know that the true iPod killer will be the device that does the following.

    1.) Looks really good, like the iPod

    2.) Plays _all_ of the major formats including OGG

    3.) Works with whatever music store you like

    4.) Is competitively priced and reliable

    Technically this is all possible. Having a good looking player that plays all of the major music formats is well within reach. The other stuff is where it gets tricky primarily due to copyright issues. If encumbering DRM would just go away the market would explode. It is the need for DRM that leads to the current incompatibilities. Yeah, if there were a single standard it would be better (maybe) but that's not going to happen because there is basic disagreement on just what the end user should be able to do with music and how much and how often they should pay. Right now, the iPod plus iTunes offer what IMHO is the most end user friendly set of circumstances. Yeah, the iPod doesn't play OGG, but nothing keeps me from converting OGG to mp3 and loading it that way. I can even get unprotected WMA on my pod. Unfortunately a lot of the Japanese music I listen to is on copy protected CDs which are a bear to deal with, but after some work (no cracking involved) I can get these on my pod too. No extra fees or subscriptions! I can pretty much deal with music the way I did in the days of making compilation cassettes for my car or walkman. Heck, this is even easier than that was! Right or wrong, I feel more like Apple wants to help me DO things, rather than STOP me from doing things.

    Bottom line, no iPod killer is likely to appear anytime soon because the fundamental problems are nowhere near resolution. Microsoft could do a lot to unify things on the Windows side, but ultimately competition among record companies isn't going to allow the kind of unification that could pose a real challenge for Apple's iPod+iTunes dominance. And of course, Apple isn't likely to be standing still either.

    1. Re:The Real Killer... by tonywong · · Score: 2, Insightful

      Sorry, I have to respectfully disagree with your statement.

      An iPod killer has to be cooler than the iPod. That's it.

      Granted UI and integration are part of the mix, but to be honest, I don't think the public gives a hoot about OGG. OGG doesn't provide joe average with any perceived benefits, so mp3/aac are considered 'good enough'. On the other hand, if there was a new format that was 10x more compression with better audio, that would be interesting.

      The working with all stores thing is a bit of a red herring too, as people would be complaining about iTunes music store being too expensive or constrained, etc. It seems that ITMS is good enough as well. However, if a hardware player had software that automatically searched p2p networks for albums etc, then there'd be many people interested (especially lawyers).

      Pricing isn't a major issue either, although the top iPod is probably skirting the limits of an impulse buy device. It just has to give a better perceived value than the iPod, whether it's + or - compared to the iPod.

      I'll give you the reliability point, but also add consistency of the product too.

  24. Re:support for open standards such as WMA... by thparker · · Score: 5, Insightful
    OK, but is the iTunes market share not driven by the ownership of an iPod? That's what I'm questioning.

    It's probably not as clearly a factor as some would assume. The addition of iTunes for Windows boosted iPod sales, so a strong argument exists that the iTunes Music Store drives iPod market share more than the iPod drives iTMS market share. (I, personally, started using iTunes because I liked the interface, decided to buy a couple songs off the iTMS because it was integrated with iTunes, and only later decided to buy an iPod because it worked well with iTunes.)

    But like I said, a market share number alone doesn't answer WHY. It's entirely possible that a growing number of non-iTMS-compatible devices will shift the market share breakdown. However, if most people buy digital audio players to rip and carry their own music, the music store is almost irrelevant. Most music is still sold on CD, and in that respect iTunes is compatible with almost every player out there.

    tom

  25. Re:Clunky gray FM Thing by hambonewilkins · · Score: 2, Insightful
    Yes, but what about NPR?

    I use my mp3 player to listen to FM radio, namely NPR, while running.

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