Slashdot Mirror

← Back to Stories (view on slashdot.org)

More on Neuroscience and Marketing

Posted by michael on from the CONSUME dept.

SLiK812 writes "The NYTimes is running a story about how marketing companies are using neuroscience to determine how to reach a consumer's buy button more efficiently. A quote from the article, 'At issue is whether marketers can exploit advances in brain science to make more effective commercials. Is there a "buy button" in the brain? Some corporations have teamed up with neuroscientists to find out. Recent experiments in so-called neuromarketing have explored reactions to movie trailers, choices about automobiles, the appeal of a pretty face and gut reactions to political campaign advertising, as well as the power of brand loyalty.' Some groups have branded this as Orwellian. I pretty sure I saw the child of this tactic in Futurama somewhere." There's a related story in the The Independent. We've had previous stories on using MRI scans to market products.

4 of 271 comments (clear)

  1. futurama by dark_requiem · · Score: 5, Funny

    Leela: Didn't you have ads in the 21st century?" Fry: Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.

  2. Neuroscience to determine buying 'buttons' by grunt107 · · Score: 4, Funny

    To make guys buy: Gorgeous women implying the purchase of a product makes said guy more attractive.

    To make women buy: "Sale"

  3. If these companies by Timesprout · · Score: 4, Funny

    Put a metric shitload of money in my bank account they would find my buy button pretty quickly.

    --
    Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
    What truth?
    There is no dupe
  4. Much better Futurama by Jerf · · Score: 4, Funny
    Sorry, but this one is much more on topic. (Think about how one would create such a ball if you don't quite get why.)
    Fry: I just saw something incredibly cool. A big floating ball that lit up with every colour of the rainbow, plus some new ones that were so beautiful I fell to my knees and cried.

    Amy: Was it out in front of Discount Shoe Outlet?

    Fry: Yeah.

    Amy: They have a college kid wear that to attract customers.

    Fry: Well I don't care if it was some dork in a costume. For one brief moment I felt the heartbeat of creation. And it was one with my own.

    Amy: Big deal.

    Bender: We all feel like that all the time. You don't hear us gassin' on about it.
    3ACV15, "I Dated A Robot"