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Nintendo Gets Suggestive with DS Marketing

Posted by Zonk on from the more-than-a-little-disturbing dept.

miller60 writes ""Touching is good" is the suggestive theme of the launch campaign for the Nintendo DS handheld, which appears designed to help Nintendo go beyond its kid-friendly image and appeal to older gamers. It's also advertising in Maxim with a campaign titled "How To Score." The company says the campaign represents a "different, bolder approach for Nintendo.""

1 of 52 comments (clear)

  1. suggestive? I think not. by MORTAR_COMBAT! · · Score: 3, Informative

    The "touching is good" ad only closes with that line. The rest of the ad is about precise control using the touch screen, not any sexually explicit or suggestive message at all.

    I guess with some people, if all you have is a hammer, everything looks like a nail, right?

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    MORTAR COMBAT!