Slashdot Mirror

← Back to Stories (view on slashdot.org)

Nintendo Gets Suggestive with DS Marketing

Posted by Zonk on from the more-than-a-little-disturbing dept.

miller60 writes ""Touching is good" is the suggestive theme of the launch campaign for the Nintendo DS handheld, which appears designed to help Nintendo go beyond its kid-friendly image and appeal to older gamers. It's also advertising in Maxim with a campaign titled "How To Score." The company says the campaign represents a "different, bolder approach for Nintendo.""

4 of 52 comments (clear)

  1. The direction is not that new by ASkGNet · · Score: 2, Interesting

    If I recall correctly, Nintendo has been trying to push the "We can appeal to mature audience" thing ever since it announced on GBA SP. So the above wouldn't be so new

    As for the slogan "Touching is good", let us remember that in the middle age, you used to get your hands cut off for touching :)

    1. Re:The direction is not that new by Tofino · · Score: 3, Interesting

      Don't forget the "Play It Loud" campaign from the early 1990s, with the adverts featuring Butthole Surfers music.

  2. Nah... by Fred+Or+Alive · · Score: 3, Interesting

    It's advertising in Doctor Who Magazine that'll give Nintendo the real edge. ;-)

    (Entirely true, an advert for NES Classics is the only non-Doctor Who related advert in the magazine for at least the last year).

    --
    10 PRINT "LOOK AROUND YOU ";
    20 GOTO 10
  3. Maxim advert by superstick58 · · Score: 4, Interesting

    I admit I did like the maxim advertisement. Only thing is, I had no idea it was for a Nintendo DS. I kind of caught me by surprise. Here i see a chick telling me why touching is good, why two are better than one, etc. Finally, at the bottom is the little nintendo name. Go figure.