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Nintendo Gets Suggestive with DS Marketing

Posted by Zonk on from the more-than-a-little-disturbing dept.

miller60 writes ""Touching is good" is the suggestive theme of the launch campaign for the Nintendo DS handheld, which appears designed to help Nintendo go beyond its kid-friendly image and appeal to older gamers. It's also advertising in Maxim with a campaign titled "How To Score." The company says the campaign represents a "different, bolder approach for Nintendo.""

1 of 52 comments (clear)

  1. Gamer Love? by lunatik42 · · Score: 0, Redundant

    Hmm. With taglines like "touching is good," it sounds to me like all the desperate gamers out there are already hooked ;-)