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AOL Dumping Some Broadband

unsupported writes "Just days after news that AOL will be breaking up into 4 business units, AOL is telling existing broadband customers in 9 Southern states to find a new carrier. This news comes after AOL stopped selling broadband services earlier this year. AOL plans a similar phase out of existing broadband customers for the rest of the country over the next year."

17 of 275 comments (clear)

  1. Retrograde? by attam · · Score: 2, Insightful

    So AOL got into broadband b/c their dialup business was getting spanked by it... and now they are dropping the broadband and riding the 56k modem wave out? WTF???

    1. Re:Retrograde? by Anonymous Coward · · Score: 1, Insightful

      Don't forget AOL also provides services that you can still buy even if you use a differest ISP for connectivity. My mom still likes AOL's mail client, IM stuff, etc. all bundled into one ugly monolithic application for whatever reason even though she gets broadband from (I think) Verizon.

  2. Re:New Slogan by Jucius+Maximus · · Score: 2, Insightful
    "Welcome! You've got [NO CARRIER]"

    Um, AOL is dumping broadband, not dialup.

  3. AOL: How to win friends and influence people by Craig+Maloney · · Score: 2, Insightful

    It's amazing that people would put up with AOL, but time and time again people have shown that no matter how badly they're treated, they'll hang on to bad relationships (including bad business relationships) without thinking of how bad it could really get.

  4. Has to be said by TheRealMindChild · · Score: 5, Insightful

    We all generally have the opinion that AOL is "Evil", but if I had to list ONE GOOD THING about them, it would be that even if I am in Antarctica, I could get a dialup provider via AOL. I think that is the reason for a LOT of their original customer base. When people move to broadband, they probably find that AOL isnt the "internet", and simply leave. It lost its appeal, so this is just AOL going back to doing the one thing they are good for.

    --

    "When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
    1. Re:Has to be said by dead+sun · · Score: 4, Insightful
      I think they just know their customers really well. They're the people who do believe that AOL is the "internet". They're the people who need things spelled out for them in really simple terms. They are not the tech-elite that would really make use of broadband.

      AOL is famous for their little "You've got mail" noise. They're well known for AIM, which has an impressive userbase for something that seems to be lagging behind other protocols.

      They have (or had, I've never subscribed personally) AOL keywords so people don't have to search the web to get information, you just dumped in a sanctioned term and up popped info. There weren't these .com, .net, .org, .biz, .info, and everything else for the tech illiterate to become accustomed to.

      So what did AOL always offer? Mail, messenger, some info, and eventually a stepping stone to a larger world. I don't think the average AOL user has much need for broadband. I think once you're ready for broadband you're probably ready to let go of AOL's hand.

      AOL is good for beginners and as you said, widely available access. As that larger world they offer a stepping stone to becomes more media rich they'll lose more customers because it's unaccessable on 56k. But at that point, AOL offering broadband for their core services is overkill too. There's no value to broadband through AOL unless you're using that outside world. But if you're heavily using the outside world, there's little value to AOL. On the other hand, those who don't care about the web at large may be just fine with AOL dialup.

      --
      If not now, when?
  5. AOL's Choice of Broadband Provider by Anonymous Coward · · Score: 3, Insightful

    Interesting how they chose to redirect all of their broadband customers to Bellsouth instead of their parent company's broadband provider, Time Warner Cable

  6. Doesnt make sense by conrius · · Score: 5, Insightful

    With everybody preferring broadband over dial up , it seems suicidal to give up all capability in broadband, split and concentrate more on dial up !! Shouldnt AOL being doing things the other way round and try to build up presence in broadband market ?

  7. Re:New Slogan by tepples · · Score: 2, Insightful

    Do you claim that cable and DSL don't also have "carrier" and "modulator" waves?

  8. Re:New Slogan by Zorilla · · Score: 2, Insightful

    You consider that a fix? Must have been reading too many MS Knowledge Base articles.

    Problem: There's a bug in foo.
    Solution: Stop using foo.

    --

    It would be cool if it didn't suck.
  9. Re:AOL by Anonymous Coward · · Score: 1, Insightful

    The change is probably that AOL is not in control. Remember, they bought Time-Warner with the idea that they could be the one-stop shop for all your entertainment needs. Wall Street cheered, bigger business is better business, with the ability to make more money! That isn't happening, so AOL is being restructured, getting rid of the stuff that isn't part of Time-Warners plans. Wall Street will cheer: Getting rid of the cruft? They'll make more profits!

  10. Re:No surprise... by Anonymous Coward · · Score: 2, Insightful
    AOL has been losing customers like crazy - in this case,
    they just have an alternate reason to leave!

    They've been losing customers because their pricing
    is uncompetitive when you take into account package
    discounts through other providers when you sign up for
    more than just broadband.

    The hope is that this will get them back onto the path.
    Customers get breaks for carriers for signing up, like
    BellSouth for example.

    Just wait until the cable companies & RBOCs figure out how
    to roll out content rich services without AOL's overhead.. and
    give AOL a run for the money. AOL is at risk of losing large
    chunks of its subscriber base altogether.

    Disclaimer: This is not investment advice, although it
    might very well turn out to be ;)...


    --
    Jesusland. Featuring The Spanish Inquisition. Film at 8.

  11. The reality is.... by wstephens · · Score: 2, Insightful

    The Broadband that these people have is ordered via AOL and billed via the broadband provider. The reality is that AOL is telling these folks that they need to establish a direct broadband relationship with Bell South rather than trough AOL. This way the customer brings their own access. It's really better for the user since they won't have to call AOL for broadband connectivity issues. Once the user has Broadband that doesn't requie the use of the AOL client they'll realize that they don't need AOL.

  12. How in the world did AOL blow this one? by lpangelrob2 · · Score: 4, Insightful
    Wow. It seemed like a partnership that could've been good... AOL had 23 million subscribers, Time-Warner has a godawful amount of content. Broadband was just getting started, and they had a large set of customers they could've introduced to Time Warner's content, provided at discount prices... heck, they didn't even have to provide the broadband pipe itself.

    WTF? Who blew it?

    Regardless of what people say about the economy, there's a lot of disposable income out there. Surely they could've sold a broadband content service to other people at a bargain, and become the dominant provider like they were for dial-up. Now all that's left is dial-up, fading away...

    I guess maybe AOL should get used to finding its home in the lower-middle class bracket... too bad they coulda been a contender elsewhere.

  13. Re:Coasters by PhilipPeake · · Score: 2, Insightful

    When some of the old Netscape crowd were laid off by AOL a few years ago AOL HR really could not understand why they were so pissed-off to find an AOL CD with three month's free service in the package provided to them when they were let go.

    Intelligence never was a common commodity at AOL.

  14. Open Letter To AOL by Dracos · · Score: 4, Insightful

    Dear AOL,

    As I stated to your telemarketing rep who called me last week, I have DSL and no need for your "value added" content and/or advertising. Also, let me repeat what I said to her to close the conversation: AOL, aside from SCO, is the laughing stock of the IT industry. Every decision you make is simply stupid.

    These comments are a result of my being offended by your "Help us make the internet better" ad campaign, which caters to your notoriously unsavvy user base. Here is how you can accomplish this:

    1. Use your assets against your enemies, instead of using their assets against yourself. What sense is there in basing your browser on a competitor's? You own Netscape: Make it grand again.
    2. Speaking of Netscape, stop trashing it. Netscape means browser, not web portal, not cheap ISP, not kitchen sink.
    3. Realize why users are leaving in droves: Broadband is killing dialup; your users, as they graduate from internet preschool, don't need your handholding anymore; your pricing model is several years out of date, outrageously high.

    The only sensible thing you have done in the past 5 years is seed the Mozilla Foundation. Somehow you managed not to stifle the entire project.

  15. Re:AOL will stiff offer service OVER broadband by Anonymous Coward · · Score: 0, Insightful

    And all the childless asshole loudmouths can roll it up and cram it.

    You mean childfree.