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Business Under Fire

Ben Rothke writes "In Outsource: Competing in the Global Productivity Race , Edward Yourdon examined the plight of displaced workers who find their jobs outsourced to cheaper workers overseas. The reality is that American technology jobs are being outsourced by the tens of thousands, with no end in sight. Workers who once envisioned a bright future now only see grim possibilities. In a fascinating book, Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror - and What We Can Learn from Them, author Dan Carrison focuses on a different sort of crisis resulting in lost jobs: terrorism." Read on for Rothke's review. Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror and What We Can Learn from Them author Dan Carrison pages 256 publisher AMACOM rating 10 reviewer Ben Rothke ISBN 0814408397 summary Businesses learning to cope with a depressed economy and violence can find unexpected lessons in adversity.

Since the revival of the Palestinian intifada in October 2000, hundreds of thousands of jobs have been lost in Israel -- a situation made worse by the NASDAQ meltdown of the same period. With an Israeli population of only 6.2 million, these lost jobs have had a catastrophic effect on the economy.

As a management consultant, Carrison wondered how any company, let alone an entire economy, could survive in an environment ravaged by terrorism and a recession. He questioned -- from a business perspective -- how businesses in Israel were able to stay viable in such a chaotic and destructive environment. He concludes, after spending time in Israel and interviewing many business leaders there, that even with all of the terrorism the Israeli economy is surprisingly robust.

Without getting into the politics of the middle-east conflict, nor taking sides, the book shows both technology and business managers how they can deal with the most adverse of situations.

Carrison interviews a cross section of CEOs and managers from industries hurt the hardest; namely tourism, hotel, hi-tech and biotech. What emerges from all of the stories is that every manager claims that the intifada not destroyed his company, but has actually made it a leaner and more efficient organization and one that will be ready to go into overdrive when normal economic times resume.

The five chapters have the same format: interviews with CEOs and senior directors, and a checklist for managing a business under fire. Each interviewee offers his own observations and strategies on how to deal with the current situation and work towards future growth. These strategies run from redefining the market, sharing the risk, to contingency plans and more.

One significant difference between Israel and America is demonstrated by the way Israeli citizens deal psychologically with terrorism. In an interview with financial consultant Danny Halpern, Carrison asks how many people would rent office space in the World Trade Center in New York City, were it completely rebuilt and reopened tomorrow. Halpern doubts the World Trade Center would have the same occupancy level as before 9/11. But he notes that in Israel, office are repopulated after they are bombed, and customers frequent bombed cafes and restaurants as soon as they are repaired.

Another telling difference that Halpern observed is that in Israel is more concerned with the quality of security, whereas in the U.S., more is invested into the mechanics of security. In the U.S., because of the huge numbers involved, the investment in security by default is in the mechanics, and the system. With that, minimum wage workers are hired to carry out what are supposedly important security functions.

The hotel industry has been hit hard. Hotels operate with large staffs, and require high occupancy rates to break even (roughly 75 percent). Carrison interviewed a number of hotel managers who saw their occupancy rate average about 25 percent. By any account, those hotels should have closed its doors and declared bankruptcy. But what happened is that the hotels discovered many correctable inefficiencies. In fact, Raphy Weiner, General Manager of the five-star Daniel Hotel, noted that he learned how inefficient the hotel had been before the crisis and "we'll never go back to the old way. The intifada has been a school for us."

The lesson that American IT managers can take from Weiner are that even the most adverse situation can be a fulcrum for change. Those in danger of having their jobs outsourced -- a significant number of us -- can take those lessons to heart, and hope that their managers and CEOs do too.

Carrison found that every manager had been challenged in cataclysmic ways, but refused to be run out of business by terrorists. Their defiance to the terrorists led them to streamline operations, reduce staff and determine a method to ride out the economic storm. That cutting back leads to a cruel irony: the people most heavily hurt from an economic perspective are the many Palestinian workers who -- before the intifada started -- had good jobs in Israel. The severe cutbacks in many firms resulted in Palestinian workers losing their jobs as a direct result of terrorist activities by their compatriots.

While the cause of the Israeli programmer losing his job is not the same as that of the American programmer; the manner in which they both can rebuild can be the same. Nietzsche's observation that "what does not destroy me, makes me stronger" is the attitude in interview after interview in the book. There is a lot that American programmers and managers can learn from those under fire in Israel.

You can purchase Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror - and What We Can Learn from Them from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.

15 of 564 comments (clear)

  1. How Israeli Companies Are Succeeding... by Anonymous Coward · · Score: 5, Insightful

    They are succeeding since the American taxpayers are footing lots of the bill for Israel's defenses. They'd have a much harder time succeeding if the Israelis had to pay for it all themselves.

    1. Re:How Israeli Companies Are Succeeding... by IgnoramusMaximus · · Score: 4, Insightful
      So, we pay for the Canadians and the Europeans to have a fancy ``social safety net'', then they laugh at us because we don't have one, and insult us because we have a big military.

      As soon as an actual "military" threat arises that has at least 1/100 of plausibility and importance as compared to our fancy social "safety net" we will sacrifice a lot of it to fund our military. As it stands, the USA seems to be shaping to be that threat to all of us in not so remote future.

      Get it through your jingoisting, deluded head: Even at the worst times of anti-communist paranoia, the USSR (as it is now clearly apparent from documents which became available after its fall) was always in a defensive stance to a belligerent US military preasure.

      I am sick and tired of would be hegemons inventing straw-men so that they can go fight them "in our defense" either by proxy like in Colombia, Nicaragua or Venesuela or directly as in Vietnam, Panama or Iraq.

      So quit whining that noone wants to join your imbecillic crusades for fun, mayhem, expansion of religion and profit and be wary because longer you keep at it more likely it is that we (the vast majority of the people of planet Earth) will end up correcting your belligerence in a way you might find less amusing then a session with Rush Limbaugh.

      Oh and yes, you should get the fuck out of all the ex-soviet republics where you are attempting to estabilish forward military (and incidently US corporate) bases. Russia is only in its adversarial stance because of your insistence on aggressive expansion of NATO. You are the source of the problem in China with your brainless, unbridled orgy of corporate greed that makes that country more powerful by the minute. It is your unquestioning, insane, support for Israel's mad policies, as well as those of Arab dictatorships in places like Saudi Arabia that causes the mess in Middle-East. Not to mention that is your country that fabricated evidence for a war of agression and greed it had planned for years in advance. In short, it is you who are the prime and foremost danger to the safety of the planet, noone else is even a remote second place condender.

    2. Re:How Israeli Companies Are Succeeding... by mauddib~ · · Score: 4, Insightful

      I don't often comment on the rating for certain posts on this site, but I really cannot understand how this could be rated +4 informative.

      First of all: have you ever considered how much you actually pay for people who are unemployed? You think the lack of a social safety net will lower your taxes. But those who are unemployed are not going around doing nothing. It attracts crime, non-educated jobs, etc. etc. You've just paid money for an education for these people, but when they get unemployed that money is let to waste!

      Then talk about defense. I would really like to know from you: what danger did the US protect us from the past, uhm, 60 years? Communism? Look carefully my friend. It wasn't the US which stopped it by it's useless war in Vietnam. It was the people of the 'communism' states which did that. Terrorism? As far as I can see, the arrogance of the US actually attracted terrorism. By fighting it you actually proved yourself in your own arrogance.

      Your government has made you believe in a fear for terrorism (and communism 40 years ago). These fears were unfounded! Just like Hitler made the people believe to fear certain groups of the population. He used the same arguments: public safety, economic prosperity.

      For as far as I can see, dear poster and dear citizen of the US: we here in Europe don't need and have never asked for your protection. Moreover, I think most people here do not believe in the means of protection you are giving.

      One last example: as far as I can see, North-Korea seems to be a real threat: chance of manufacturing nuclear bombs, totalirian regime, supression of human-rights, etc. etc. Why are you not 'liberating' this country? Do you miss a certain economic drive in this war? Or do you want to project a 'democracy' in all the countries you're in any way interested in?

      Please US citizens, open your eyes. Grab the hints we are giving you. Look at this slashdot page and see what posts are way rated up. Listen to your own fellows who are saying your democratic system is falling apart because of monopolistic and political misuse.

      TODO list: remove ignorance, get educated in more than you've been educated in at highschool, learn to think and have an opinion for yourself. Throw TV out of window.

      --
      This is a replacement signature.
    3. Re:How Israeli Companies Are Succeeding... by hondo77 · · Score: 4, Insightful

      You were doing okay until:

      For as far as I can see, dear poster and dear citizen of the US: we here in Europe don't need and have never asked for your protection.

      Um, does World War II ring any bells?

      --
      I live ze unknown. I love ze unknown. I am ze unknown.
  2. not just business by The+Queen · · Score: 5, Insightful

    I don't think the lessons here are about businesses surviving as much as people. Really, if Americans had to deal with the level of terrorism that Isrealis do on a daily basis, society would fall right apart.

    "But he notes that in Israel, office are repopulated after they are bombed, and customers frequent bombed cafes and restaurants as soon as they are repaired."

    Would you go back to your office after an attack? No. And then they'd raze the building and put up a monument.

    --

    The House Between - Original Sci-Fi Series
  3. If both sides settled things by MisanthropicProgram · · Score: 5, Insightful
    That cutting back leads to a cruel irony: the people most heavily hurt from an economic perspective are the many Palestinian workers who -- before the intifada started -- had good jobs in Israel.

    This, my friends, is one of the reasons why violent actions should be used very very sparingly. Violence usually has a way of just polarizing a situation to the point where both sides are destroyed in the process. Just think how prosperous both sides would be if they kissed and made up and stopped this incessant fighting.

    NOTE: I'm am not taking anyone's side. It's time for both sides to work it out regardless of the past.

  4. Diminishing Returns by nebaz · · Score: 4, Interesting

    What emerges from all of the stories is that every manager claims that the intifada not destroyed his company, but has actually made it a leaner and more efficient organization and one that will be ready to go into overdrive when normal economic times resume.

    I wonder, just because in "crisis mode" more efficiency and productivity can be gained, does this necessarily transfer to normal times. The US rationed materials in WW2, they did not do so later. Also people go at a certain pace, faster in emergency mode. I don't know if it is sustainable in the long term.

    --
    Rhymes that keep their secrets will unfold behind the clouds.There upon the rainbow is the answer to a neverending story
  5. Real adversity by Anonymous Coward · · Score: 4, Insightful
    Israeli companies have a walk in the park compared to Palestinian companies. Many more Palestinians have been shot or bombed than Israelis. Israelis don't have to spend hours going through multiple checkpoints to get from one town to the next.

    If he really wanted to do a book about doing business under adverse conditions he should have written about Palestinian companies.

  6. The American dream down the drain by lutskot · · Score: 4, Insightful

    I find it very amusing every time I read about Americans complaining about loosing their jobs to outsourcing.

    What exactly did the people of America expect from the World Trade Organization, APEC and NAFTA?

    Did Americans really expect that these free trade organizations and treaties would only work in favor of the US? That the US would be able to import goods even cheaper than normal, creating virtual slave states in places like Mexico and China?

    Next time the WTO comes to town and you sit down at starbucks instead of heading out to the streets in protest, consider that free trade works both ways. It's specifically designed to make it easy for corporations to find the cheapest labor possible, which pushes expensive US jobs overseas to be done by equally qualified professionals in other places like India for a fraction of the cost.

    And as long as corporations only want more profit, it will keep moving this way, so just get used to it. Stop buying SUV, 4 dollar coffees and 5,000 dollar LCD TVs, reduce your lifestyle to something more modest and take a salary cut or live with the fact that the American dream along with it's capitalist economy is going down the drain.

    Personally I couldn't be happier this is happening, but it's irritating to see a country be so naive and ignorant about the mess it created all by itself.

    --
    -- Leo Utskot
  7. "no end in sight"? Nonsense! Try a hanging rope! by Cryofan · · Score: 4, Funny

    I guarantee you that if we took some of the politicians responible for outsourcing, and tried them for treason in a court of law, and then executed the ones found guilty (as traitors should be executed, by precedent of law), 90% of that outsourcing would disappear toot-sweet....

    --
    eat shiat and bark at the moon
  8. $3BN by SuperBanana · · Score: 4, Informative
    They are succeeding since the American taxpayers are footing lots of the bill for Israel's defenses.

    Yep, to about the tune of $2 Billion With A Capital B in "military aide", and +$700M in economic aide. $3B isn't enough- they want more for "border security" and whatnot.

    Think I'm using some nazi group for my figures? Phbt. Try the Haaretz.

    None of this counts the billions in defense spending; Israel makes a HUGE number of major and minor systems for virtually every US military vehicle.

    Slighty sarcastic view- maybe if we saved that $3B+/yr, we'd solve two problems at once- the Israelis would get a lot more serious about the peace process, and we'd have money to pump into our own economy instead of theirs. Like, say, our crumbling roads/railway system, healthcare/retirement, inadequate community emergency services, etc.

    Of course, that will never happen. Any politician who suggests cutting aide to Israel stands to be accused of anti-semetism...

    1. Re:$3BN by katz · · Score: 5, Informative

      This is not entirely correct. From the Israel Facts & Myths database:

      "Contrary to popular wisdom, the United States does not simply write billion dollar checks and hand them over to Israel to spend as they like. Only about 26 percent ($555 million of $2.1 billion in 2003) of what Israel receives in Foreign Military Financing (FMF) can be spent in Israel for military procurement. The remaining 74 percent is spent in the United States to generate profits and jobs. More than 1,000 companies in 47 states, the District of Columbia and Puerto Rico have signed contracts worth billions of dollars through this program over the last several years."

  9. Re:get your facts in order by Anonymous Coward · · Score: 5, Informative

    Am I getting some facts wrong? Arafat walked away from the negotiating table at Camp David even when he was offered 95 % of the land from the 1967 war.

    He did so because the intifada was a effective money earner. In 2002 or so, Arafat was worth some 1.5 Billion $. He did this because he cheated his own people.

    You're asking the wrong people to get serious about the peace process. Do you know Jordan gets more than 1.5 Billion and Egypt gets 3 Billion odd in US funds every year?

  10. Re:The situation has changed, but you have not. by dynamo · · Score: 5, Funny

    wake up, man. The threat TODAY is from the United States Government.

  11. Re:Good luck building a military when you need it by grcumb · · Score: 4, Informative

    "The main problem with that idea is that it takes many years to build (outfit, train, etc) a military."

    That may be true in cases where the state has no resources of its own. In the years between 1939 and 1945, Canada went from having 3 ships in its navy to possessing the 3rd largest navy in the world. In the first world war, it had over 1,000,000 men and women in uniform - that's 10% of the total population at the time. Every time it's felt the need, Canada has managed to go to a war footing in a remarkably short period of time.

    ... And that's why I'm skeptical when Americans proclaim that they're protecting us. In major conflicts[*], we've always done a fine job of protecting ourselves, with a fair amount left over to help our neighbours.

    [*] It's more than a little ironic that the only foreign invasions Canada has ever faced have come from its southern border. 8^)

    --
    Crumb's Corollary: Never bring a knife to a bun fight.