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EA Nets Another Exclusivity Deal

GamesIndustry.biz has the news that EA has signed an exclusive deal with the Arena Football League to produce games for that organization. From the article: "The move will see the creation of a new AFL title in the EA Sports line-up, joining other football franchises Madden, NFL Street and NCAA, with the first title due to hit the market before the 2006 AFL season starts in a year's time."

61 comments

  1. Find another way! by GoodbyeBlueSky1 · · Score: 2

    Wowie. I wonder if it would be possible to license classic players from the NFLPA. Anyone know the full extent of the exclusivity deal?

    (fp?)

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    why? forty-two.
    1. Re:Find another way! by neverkevin · · Score: 1

      I doubt it, Madden already included all the classic teams, so I am sure that wouldn't have been over looked. I think your more likely to see Drew Gust, LaDainian Thomson, and Antonio Fence playing for the San Deigo Lightning.

    2. Re:Find another way! by HarvardAce · · Score: 2, Interesting
      That reminds me of a baseball game for the NES (maybe SNES) back in the day when you couldn't get both an MLB and an MLBPA license in the same game. For example, on the New York Mets you had "Darryl Raspberry" and "HoJo".

      Anyone remember the game?

      --
      Note to self: Stop putting jokes in my insightful comments so I can get something other than +1 Funny!
    3. Re:Find another way! by Spleener12 · · Score: 1

      I beleive that was Ken Griffey Jr Baseball for the SNES, in which Ken Griffey was the only actual MLB player on any team.

    4. Re:Find another way! by HarvardAce · · Score: 1
      No, that one had names that weren't based on the real players' names. For instance, I believe the Cardinal's pitchers were all named after famous comedians.

      I'm almost positive that the game I'm thinking of was for the NES, because it was back when Darryl Strawberry, Doc Gooden, and Howard Johnson were all playing for the Mets (late 80's?).

      --
      Note to self: Stop putting jokes in my insightful comments so I can get something other than +1 Funny!
  2. No chance for Sega/Take-Two now... by Anonymous Coward · · Score: 1

    The only thing they can do is go with the European or Canadian football leagues, and not many people in the US will be interested. Hopefully we'll get another $20 year for ESPN Games for the 2K6 games.

    1. Re:No chance for Sega/Take-Two now... by dletter · · Score: 1

      If by European you mean NFL Europe, then read into that.... "NFL" Europe. They actually do already include all the NFL Europe teams in Madden, and I doubt anyone would pay to get the 'rights' to them. Basically now, all any other companies can do is either (A) do like Midway is doing with "Playmakers" or (B) do a game that is evidently better than Madden with fake teams but with a very robust "editor", and make it very easy to import team graphics/rosters. I'd think that some enterprising company would team up with Atari to get the rights to the late 80s favorite "Cyberball" and upgrade it for the 21 Century. Cyberball in 3D with a more robust season/franchise mode (ongoing maintinance of robots, etc) would be an interesting game.

  3. Personally... by B00yah · · Score: 2

    I think Sega should take this opportunity to try something different. Right now, the two biggest selling pieces in video games are boobs and violence. Why not create a M-rated football game? Similar to NFL Blitz, but it goes that next step...You sack the quarterback? Pull his arm off on your way up! Not too mention the stripper level cheerleaders on the sidelines.

    If anyone remembers Mutant League Football for the Sega Genesis, that is very close to what I am talking about. The game can still have standard football rules and play...it's the little bit extra that will make it stand out from Madden Turducken 06.

    1. Re:Personally... by Anonymous Coward · · Score: 0

      I like the mutant football league idea, but do we really need strippers on the sidelines? I'll say no thanks to another BMXXX.

    2. Re:Personally... by Anonymous Coward · · Score: 0

      Midway which makes blitz might do this now, the reason they have not in the past is because the NFL would not let them go that far over the top. Now since they can't use the NFL they will probably go more over the top

  4. EA and Hockey by AtariAmarok · · Score: 1

    With the NHL surviving for at least another year ONLY in EA's virtual rink, look for the hockey league to negotiate with EA for the rights to play if the strike ever ends.

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    Don't blame Durga. I voted for Centauri.
    1. Re:EA and Hockey by TopShelf · · Score: 1

      The way they're going the NHL should pay EA to come out with another version, just to keep some kind of visibility going. Those fools have unraveled any progress made in the US over the last 20 years, and I guess we'll probably see at least 2 or 3 franchises fold in the next few years as a result.

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    2. Re:EA and Hockey by TykeClone · · Score: 1
      I guess we'll probably see at least 2 or 3 franchises fold in the next few years as a result.

      Are those the same 2 or 3 that would have folded had they been playing anyway?

      --
      A fine is a tax you pay for doing wrong and a tax is a fine you pay for doing all right.
    3. Re:EA and Hockey by TopShelf · · Score: 1

      No, I'm saying that the effect of this lockout will probably result in 2 or 3 teams being lost. Regardless of the financial relationship between players and owners, they've done some real long-term damage to the fanbase they've been trying to build in the US.

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    4. Re:EA and Hockey by RealTimeFreeAgent · · Score: 1

      ESPN2's replacement programming (college basketball, mostly) has on average been getting double the ratings of an average NHL game. Good riddance, I say.

      --
      "You get what you pay for after all." --
    5. Re:EA and Hockey by TykeClone · · Score: 1
      I agree about the damage that they have done to the fanbase - look at how long it took baseball to gain back the fans after the stunts that they pulled in the 90's.

      I was just saying that the NHL has a bigger small market vs. big market problem than baseball even has, and it did sound like at least one team would have folded had they played the year (and some teams are making more money by renting ice this year than they would have by playing hockey).

      I don't know if a salary cap like what the NFL has is the right answer (that's led to parity - but those teams that do a good job evaluating and drafting talent can't keep it around) or if baseball's "luxury tax" on high payrolls is the right answer (this gives the big money teams like the Yankees the chance to buy a world series every year). I just know that something needs to be done to ensure competitive hockey that is played.

      --
      A fine is a tax you pay for doing wrong and a tax is a fine you pay for doing all right.
    6. Re:EA and Hockey by TopShelf · · Score: 1

      Actually, when it comes to big-market vs. small-market, you can make a good argument that hockey doesn't have a competitive balance problem, just a profit/loss problem for some teams.

      2004 Conference Finalists: Calgary, San Jose, Tampa Bay, Philadelphia
      2003 Conference Finalists: Minnesota, Anaheim, Ottawa, New Jersey
      2002 Conference Finalists: Detroit, Colorado, Carolina, Toronto

      That's 12 different teams in the last three years, running the gamut from the small-market paupers to Original Six powerhouses, to expansion success stories. The players and owners just need to agree on a system where everybody makes money over the long term, rather than worry about enforcing parity.

      --
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    7. Re:EA and Hockey by Deadguy2322 · · Score: 1

      It's not a strike. It's a lockout. That means that the players want to be playing, but the owners won't let them. Get your facts straight.

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    8. Re:EA and Hockey by AtariAmarok · · Score: 1
      "It's not a strike. It's a lockout. That means that the players want to be playing, but the owners won't let them"

      There's nothing stopping them from playing. It's a strike.

      --
      Don't blame Durga. I voted for Centauri.
    9. Re:EA and Hockey by Deadguy2322 · · Score: 1

      There is something stopping them. The fact that they are under contracts to the NHL teams they play for that they may only play for those teams in North America. The only players active in N.A. right now are unsigned free agents. The others are only legally able to play in Europe, or else they are open to legal trouble. If your boss told you tomorrow "Go home. You can't come to work here until the new terms of employment for Burger King are settled, would you consider yourself on strike? Get a freaking clue.

      --
      Check out my foes list to see who is so retarded that they can't use the signature line!!!
  5. M-Rated football? No thanks. by AtariAmarok · · Score: 2

    M-rated football game? No thanks. I don't want to see a reenactment of the recent playoff game, but with Randy Moss goatse'ing the audience.

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    Don't blame Durga. I voted for Centauri.
  6. This might bring the cost down by Tom+Courtenay · · Score: 1
    If they do a CFL game, that is. Think about the drastically reduced development time thanks to these contributing factors:
    • Fewer downs than the NFL
    • Players get paid less than their NFL counterparts
    • Significantly less interesting than the NFL

    Of course, the field technically is wider, so it may average out in the end.
    --
    If you could be anything you want, I'll bet you'd be disappointed.
    1. Re:This might bring the cost down by Anonymous Coward · · Score: 0

      Licensing costs for the CFL might be cheaper, but Sega will have to scrap all the NFL player and stadium data they've been storing since they started the 2K games and replace it with the CFL players.

  7. Blast! by BadMrMojo · · Score: 2

    Looks like I need to turn to EA for my Arena Football League fix.

    Wait a second... Who the Hell would ever possibly need an AFL fix? I mean, really... Arena football?

    Go Sega. Make a more comedic football game where you can make your own stars. Throw in a few, good, fluffy characters and you're good to go.

    1. Re:Blast! by Spleener12 · · Score: 1

      There's always the conspiracy theory that EA doesn't really plan to make an AFL game, they just don't want anyone else to take the license and make an AFL game that is superior to Madden in every way aside from the lack of an NFL license that could potentially kick Madden's ass.

  8. XFL!!!! by Anonymous Coward · · Score: 1, Insightful

    BRING BACK THE XFL!!!!!!

    As a video game only property.

    This brilliant concept is absolutely free to Vince McMahon.

  9. Settles it by SithGod · · Score: 1

    Well this settles it. EA has now officially run out of things to spend money on

    --
    Don't you hate pants?
    1. Re:Settles it by UVRay · · Score: 1

      Why would they have a need for 4 different football games? I am content with the 3 games they have, but the AFL? I mean, a tennis game by EA would probably outsell the upcoming AFL game. The intrest in the AFL is close to none, I can't imagine many people coming out and buying the game. I would have to say that they should use the money in making a better James Bond game rather than another football game. I doubt that EA is going to make a goldeneye-like caliber game if they keep spending it on non-sense like this. In the words of a saying, "quality, rather than quanity." Or some thing like that. I really don't care about how many games you have, I want good quality, varied games. I don't need 4 different football games.

      2 last words: Biggest flop.

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      "You can do anything you want, but you have to live with the consequences."
    2. Re:Settles it by bigman2003 · · Score: 1

      Sadly- they probably really don't care about making the AFL game.

      But, some guy in EA decided that they needed to BLOCK Sega from making an AFL game. So, they bought the rights.

      This was probably a defensive move...EA isn't THAT stupid. (No..they really aren't)

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      No reason to lie.
    3. Re:Settles it by UVRay · · Score: 1

      I think that they are planning for a monopoly...The EA Conspiracy...coming to a gaming console near you...

      But seriously, why spend a million dollars? It just doesn't line up for me. Seems a bit drastic...*cough*.

      --
      "You can do anything you want, but you have to live with the consequences."
    4. Re:Settles it by superpulpsicle · · Score: 1

      EA is in uncharted territory now. No company has ever released 3 football games in one season. One of the following has to happen. Either they burn out their developers for good. OR all 3 football games will basically be identical.

  10. "A wide receiver" by AtariAmarok · · Score: 3, Funny

    See parent.

    --
    Don't blame Durga. I voted for Centauri.
  11. Who knew? by white1827 · · Score: 3, Insightful

    I'm in shock that there is a demand for an AFL game. Because no one seems to want to see it in person or on TV.

    1. Re:Who knew? by dletter · · Score: 2, Informative

      Average attendance of 11,000 last season. TV ratings, while not high, that do better than, amoung other things, NHL hockey, MLS Soccer and WNBA Basketball. /www.arenafan.com

    2. Re:Who knew? by UVRay · · Score: 1

      What!?! More than NHL Hockey...are you referring to last season...or this season. I have trouble watching the NHL season this year due to the stupid lockout.
      I am surprised that NHL would be under Arena Football, you think that the *only* hockey sport in the US would get higher ratings than a small league overshadowed by the NFL. Oh well, time to practice place kicking... man those field goal posts are small...

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      "You can do anything you want, but you have to live with the consequences."
    3. Re:Who knew? by NekoIncardine · · Score: 1

      "Only hockey league in the US?" Ever hear of the East Coast and West Coast Hockey Leagues? I bet that the two combined get a little more than AFL.

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      Omeg La. Rofl Leh.
    4. Re:Who knew? by metallicagoaltender · · Score: 1

      The West Coast Hockey League ceased to exist summer of 2003, and all of the teams were absorbed into the East Coast Hockey League, which is now known just as the ECHL (no longer stands for anything.

      Other US hockey leagues are the American Hockey League, Central Hockey League, United Hockey League, and Southern Professional Hockey League.

      And I can honestly say I _never_ expected to see the ol' WCHL mentioned on Slashdot...

  12. I think a fark headline nailed this by enrico_suave · · Score: 3, Funny

    "Electronic Arts grabs exclusive rights to Arena Football League videogames. Next up: exclusive rights for Milwaukee YMCA Basketball and Warren G. Harding Middle School Hopscotch"

    Fark

    e.

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    1. Re:I think a fark headline nailed this by papadiablo · · Score: 1

      To be honest, it's all about gameplay. If EA released a YMCA basketball game and it had great gameplay, who would care that there weren't NBA players in it. People would buy it and play it. Same thing goes for this Arena Football League videogame. I'm not saying that it will be good, but you shouldn't throw that idea out the window just because it's perceived as a subpar sports league. Videogames can make anything fun.

    2. Re:I think a fark headline nailed this by enrico_suave · · Score: 1

      "To be honest, it's all about gameplay. If EA released a YMCA basketball game and it had great gameplay, who would care that there weren't NBA players in it. People would buy it and play it. Same thing goes for this Arena Football League videogame. I'm not saying that it will be good, but you shouldn't throw that idea out the window just because it's perceived as a subpar sports league. Videogames can make anything fun."

      If that was true the licensing wouldn't be important.

      Hey i'm with you on the gameplay, I enjoy "10 yard fight" on my MAME cabinet as much as Madden 200X on my xbox/DC.

      But if you are going to have an exclusively licensed deal, it should be worth licensing, eh?

      I mean the point to having an NFL license (for example) is that you can play as the real teams (not generic place-teams like tecmo bowl or rbi baseball back in the day) with likenesses of the players and stars of that league. If you can't recognize the players/teams, what value does the license have, with gameplay being equal?

      Not that getting a certain license guarantees good gameplay, but hopefully you see my point?

      e.

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    3. Re:I think a fark headline nailed this by Cecil · · Score: 1

      Videogames can make anything fun.

      We're talking about EA here.

  13. in other news by Axis+of+Weasel · · Score: 0

    Sega turns down an exclusive deal with the CFL

    3 downs !> 4

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    this sig has been discontinued.
  14. Just Confirms Suspicions by blueZhift · · Score: 2, Insightful

    EA's exclusive deal with the AFL just confirms the suspicions of many that they want to kill competition in video football games. The AFL is not popular enough to warrant anyone's interest and EA wants to make sure that competitors like Sega don't even get a chance to make this any different. Now any competing game has to go with made up players, leagues, and stadiums. Yeah, I know about the CFL, but that's probably even less popular in the U.S. than the AFL.

    My guess is that EA is interested in sewing up American football ahead of the day when they have to stop using the Madden name. Stiff arming the competition is one way to do this. On the flipside though, a really good game with fully customizable players, leagues, and even stadiums could have a chance. Coupled with strong marketing and online league play, it could overcome the lack of real league licenses. I'd love to see someone try this. Oh, how about a MMO football game too? I heard that this is being tried for baseball by someone.

  15. You know what's Next? by shamowfski · · Score: 1

    Somehow EA will grab the Exclusive rights to the next WNBA game. With all those other offers, how could the WNBA choose EA? Crazy kids, when something is as hot as the WNBA currently is, they should have kept their options open...

  16. UNfortunate by techstar25 · · Score: 1

    Now we're going to get a videogame identical to Madden in gameplay rather than a wholly original game which the AFL deserves. The AFL has really been doing well lately, so well that they had to create their own minor league, AF2. In cities without NFL teams (such as Orlando) the AFL has been very successfull.

  17. I think... by hollismb · · Score: 3, Interesting

    We all know why they did this. So Sega doesn't have any other licensing options in terms of football. Nobdy actually wants an AFL game, and I bet they won't even make one. It's just so Sega can't. EA sucks monkey balls.

    1. Re:I think... by MagicM · · Score: 3, Funny

      EA can't suck monkey balls. Sega has an exclusive license on them.

  18. What about NCAA? by HarvardAce · · Score: 1

    Umm...why does everyone keep forgetting about NCAA football? While I was never a huge fan of the college football offerings from Sega or EA, I will definitely put my money next year on Sega's College Football 2K6 or whatever they will call it. While you can't get the actual names (due to the whole amateur thing), you at least get real teams and the stats of the players are based on real people...

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    1. Re:What about NCAA? by AceCaseOR · · Score: 1

      I think EA's got that one too. I can't find any articles to support that hunch though. Anyone want to help out?

      --
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  19. NCAA by Anonymous Coward · · Score: 0

    I know the college football season is over now...but why did everyone forget about it? Although I can imagine people being upset when they go undefeated and end up going to some crappy bowl game instead of whatever the BCS championship bowl is...

  20. The CFL by solomonrex · · Score: 1

    Why license the CFL... when you can just buy Canada? But seriously, why not just buy the AFL? They bought a motocross league, and the AFL could hardly be more expensive.

  21. hahah nice waste of money by Anonymous Coward · · Score: 0

    Way to go Electronic Farts! (hahah i slay me!) Next thing you know, they'll license that other fucked up game nobody cares about, where the players can't use the hands God gave them (you know, the one's that separate us from monkeys) and they kick the ball around like Daniel Day Lewis in that one movie about the foot. Whats that game called?

    1. Re:hahah nice waste of money by Anonymous Coward · · Score: 0

      FIFA 2005?

  22. When I saw the blurb... by jonwil · · Score: 1

    My first thought was that they were going for an Australian Football League exclusive licence.

    1. Re:When I saw the blurb... by urbaer · · Score: 1

      My first thought was that they were going for an Australian Football League exclusive licence.
      Yeah, but it'd be hard to make a version better than the one that appeared on the NES. And it'd hardly be exclusive given that Acclaim have created PS2 and Xbox versions (AFL Live 2004).

    2. Re:When I saw the blurb... by jonwil · · Score: 1

      The only problem with the NES version is that the team names suck (there has never been an AFL team in canberra, hobart or darwin)

  23. Fluffy Characters? by Excen · · Score: 0

    Did you happen to catch Randy Moss's hair on ESPN? If his mop didn't satisfy your need for fluffy characters, I would suggest seeking professional help. Not that anyone on /. would know what I am talking about. . .

    --
    "No beer until you finish your tequila!" -Leela's Dad
  24. Choking the Sega/ESPN Sports games by rkischuk · · Score: 1
    I have to wonder how hard EA is trying to sew up exclusive rights with the NCAA as well. Complete that trifecta, and you've removed all reasonable outlets for a game company to build or maintain a simulation football engine, particularly heading into the next generation of consoles.

    Should they succeed, even if they let the exclusivity expire in 2010, any company that wants to make an NFL game - will be building a football engine from scratch for aging PS3, XBox2, and Revolution hardware, only to do it again within 2 years for the next generation of hardware. They will build a lead that will be hard for others to catch up to - the cost may discourage many from even trying.

    I have to imagine that football games are a cash cow that help fund development of the other sports games - not that the others don't make money, rather football games, especially NFL, justify higher year-round staffing levels, and higher effort on shared development tools. I have to imagine this will impact the quality of ANY company that makes games for the major U.S. sports, particularly Sega.

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  25. Blocking the flank? by superultra · · Score: 1

    I can't help but wonder if this is just EA walking away after beating the crap out of Sega and then turning around just to step on on Sega's glasses. I mean, what interest would anyone have in an AFL game - unless that was the only football game you could make?

    My guess is that the EA probably gave the AFL more money than it's ever made from video games (which is to say, greater than $5) and is probably assigning the five newest interns as the entire team. This isn't to make an AFL game, it's to stop other companies from using it as a potential backdoor.

  26. Possibility by Adrilla · · Score: 1

    Maybe they're gonna use the AFL in a franchise mode in the Madden game. Work your way up to the big league, like in their Fifa game where you start from the smaller clubs and work your way up to the Manchester Uniteds, Barcelonas, etc.

    (plus they're probably just screwing w/ Sega that much more.)

    --

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  27. Not so - there's this other neat football league.. by AvantLegion · · Score: 1
    ... called NCAA Division I-A football.