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Sony Admits MP3 Error

inflex writes "In a rare show admission of taking a wrong turn, Sony's officials have admitted that their stance on MP3 players was wrong." While this was pretty obvious to anyone who has ever shopped for a portable MP3 player, it is nice to see Sony admit their shortcoming. Ken Kutaragi puts it best when he says, "We're growing up," and with any luck future devices won't be crippled with silly formats no one uses.

49 of 587 comments (clear)

  1. Good by mirko · · Score: 3, Interesting

    It's nice that they finally admitted it but, in another context, they still have to get rid of DVD Region encoding otherwise it's only rethoric.

    --
    Trolling using another account since 2005.
    1. Re:Good by SilentChris · · Score: 3, Insightful

      "It's nice that they finally admitted it but, in another context, they still have to get rid of DVD Region encoding otherwise it's only rethoric."

      Huh? One is an incompatible format that made using Sony players an incredible chore. The other is a universally-accepted format that, while frowned upon, doesn't encrypt content (and it can very easily be avoided by using a multi-region DVD player). The two are apples and oranges.

    2. Re:Good by EpsCylonB · · Score: 3, Informative

      Its not surpising that sony took an anti mp3 stance, there are two obvious reasons.

      They had been pushing mini disc since the mid 90's as the replacement for the walkman, a few years before the mp3 format surfaced.

      They also own a lot of music labels as well as being a publisher themselves. The implied link with piracy that mp3 has always had (and still does) meant it would be very difficult for sony to get behind it. Imagine a sony owned label suing a pirate for having an illegal mp3 on their sony mp3 player, not that there is anything technically wrong with that scenario, it just looks like sony are sending out mixed messages.

      Sony is whats known as a vertically integrated company, they make music and films, they also make the hifi's and televisions that you listen and watch with.

      Considering how wide sony's product line is I am surprised the company doesn't run into more of these problems. It reminds me of fox news suing the fox channel for alledgedly slandering them in an episode of the simpsons. It was eventually stopped by rupert murdock himself, he quite sensibly decided it was silly for two companies he owns to sue each other. I am surprised this doesn't happen more often in the world of multi national conglomerates.

    3. Re:Good by k98sven · · Score: 4, Informative

      Huh? One is an incompatible format that made using Sony players an incredible chore. The other is a universally-accepted format that, while frowned upon, doesn't encrypt content (and it can very easily be avoided by using a multi-region DVD player).

      I think the GP was referring to that Sony does not make any multi-region DVD players, and is just about the only manufacturer who doesn't. And for the very same reason Sony had for not making MP3 players: the interests of Sony's music and film products were allowed to take precedence over the interests of electronics consumers.

    4. Re:Good by ectoraige · · Score: 3, Funny

      The two are apples and oranges.

      Apples and Oranges - A Comparison.

      --
      Vs lbh pna ernq guvf, ybt bss abj. Tb bhgfvqr. Syl n xvgr.
    5. Re:Good by shrykk · · Score: 4, Insightful

      Yes! This is what we need to happen. Every time some company comes up with their own propietary DRM system, trying to corner an entire market, people need to not buy that product. Someone else comes along with a more open system and eats their lunch, and the company gains insight.

      --
      #define struct union /* Reduce memory usage */
  2. dissapointed by cipher+uk · · Score: 5, Funny

    "We're growing up," and with any luck future devices won't be crippled with silly formats no one uses.

    why did the end quotes have to be there :(

  3. Article. by Anonymous Coward · · Score: 4, Informative

    Sony admits MP3 error
    Yuri Kageyama in Tokyo
    January 21, 2005

    SONY missed out on potential sales from MP3 players and other gadgets because it was overly proprietary about music and entertainment content, the head of the company's video-game unit said.

    Ken Kutaragi, president of Sony Computer Entertainment, said he and other Sony employees had been frustrated for years with management's reluctance to introduce products like Apple's iPod, mainly because the Sony had music and movie units that were worried about content rights.

    But Sony's divisions were finally beginning to work together and share a common agenda, Mr Kutaragi said at the Foreign Correspondents Club in Tokyo.

    "It's just starting," he said. "We are growing up."

    Sony officials have rarely publicly said the company's proprietary stance was mistaken.

    Adblock

    Mr Kutaragi, who has long been viewed as a candidate to lead Sony, was unusually direct in acknowledging Sony had made an error.

    Sony's music players did not initially support MP3 files and only played Sony's own Atrac format.

    Sony's technology innovation had been "diluted", Mr Kutaragi said

    "We have to concentrate on our original nature - challenging and creating," he said.

    Once the powerhouse of global electronics, with success exemplified by its Walkman, Sony has lost some of its glamour lately, losing out in profitability and market share to cheaper Asian rivals.

    Mr Kutaragi - known as the "Father of the PlayStation" for making the game machine a pillar of Sony's business - said the new PSP, or PlayStation Portable, handheld will grow into a global platform for enjoying music and movies as well as games.

    The Associated Press

    1. Re:Article. by Rigor+Morty · · Score: 4, Insightful

      Out of all of the parent article, the most significant part of the posted article for me was this one unintentionally-included word...

      >Adblock

      Because the post is about a large company realizing the market isn't swayed by it's actions, this single word is profound, in a poetic justice sort of way. It says that the consumer, not the producer, has final say in what they are exposed to.

      It's almost an ironic recursion. It's hard evidence of the future direction of market interests.

      --
      Remove the spamfreak to speak.
  4. pretty simple, really... by jxyama · · Score: 5, Insightful

    give consumers what consumers want, not what you want consumers to want (to make the most money)

    1. Re:pretty simple, really... by djupedal · · Score: 4, Interesting

      > give consumers what consumers want, not what you want consumers to want

      I was living/working in Japan in the early '90s, and it was common to hear how Sony took great pains to listen to students, artists, housewives, etc. as to what they wanted - in time, of course, that approach changed when Sony got into the entertainment industry. The believed the phrase 'content is king' and jumped in with both feet.

      This marriage resulted in the kind of mindset within Sony that we all know and loath in the US...that of the music industry wanting to keep the 'album' as a metric - bleeding the customer again and again and again. CD's will mean lower cost...right...

      Sony can try to go back, but other companies have the lead. I admired Sony until I got to Japan and found out the locals don't think much of the company, actually....too western thinking for the average Japanese consumer.

      Today, the record/entertainment industry is the one bleeding, and Sony only has itself to blame for being in the same boat. Sony execs may cut those ties, but they can never wash the blood off of their hands.

    2. Re:pretty simple, really... by Hangtime · · Score: 3, Interesting

      Actually this is a pretty interesting comment because the first portion of the comment is kinda of the antithesis of Sony. There is some fascinating literature about how Sony went about creating the Walkman never listening to what really consumers said they wanted. The key thought being that consumers never know what they want. This kinda of flag is great to have when you busting through into a new market, witness the Walkman itself, but suicide when your going into a very mature market. This is where Sony stumbled. If this were 1998 again and Sony was facing off against the first solid-state MP3 player (the Rio from Diamond Multimedia for you history buffs) then it may well of had an excellent chance of succeeding. However, since this MP3 player came out six years after the fact it was DOA. Policy and thought must be flexible, if it is not then you risk something far worse then Sony faced, obsolences and bankruptcy.

      Second, there is a reason the number of conglomerates is very small (when I say conglomerates I mean companies that have business that vary widely from each other) for instance Sony who makes tape drives but also produces feature films. Too many hands in the cookie jar and too much politics across the business units. If Sony Electronics was its own seperate entity then I would wager there would be no such thing as an iPod because Sony would have cornered the market and we would all have Sony MP3 players.

    3. Re:pretty simple, really... by pqdave · · Score: 3, Informative

      I think primarily the minidisk players. I bought a NetMD player for my wife last year, and once music was on the thing, it was fantastic--Good price for the unit, unbeatable price for disks compared to equal capacity flash, the player was rugged and a good form factor. With native MP3 support and decent software for transferring files, it's only real rival would have been the iPod.

      Unfortunatly the software made it nearly impossible to put music from MP3's on the player, even though there was a big MP3 label on the box. Both buggy and with a horrible user interface. Putting a batch of MP3's on is a two-stage process with lots of individual steps requiring user interaction, lots of time and a good chance it would crash before you were done. If that part was easier, I'd have bought several more players, but as is nobody wants to use the one we have.

  5. If I would of known... by CoMmEnT23 · · Score: 5, Funny

    If I had to do it all over again, I would never have bought that MiniDisc player.

    1. Re:If I would of known... by theblueprint · · Score: 5, Funny

      Agreed. I bought an iPod this December and tried to give my 2 yr. old Sony MiniDisc player to about five people, and no one would take it.

      --
      "from the bricks to the booth...I predict the future like Cleo the psychic..."
    2. Re:If I would of known... by jxyama · · Score: 3, Insightful
      i assume you are not in japan...

      sony really did miss a very narry window of opportunity in the mid-90's before the CD burners took off for the mini disc to succeed outside of japan. when mp3s became popular in late 90's, that sealed its fate.

      in japan, mini disc succeeded for two reasons - rental CD shops are common and small profile/protected discs/recording capability were all favored by a country full of people commuting by train.

      sony misread the american market, which generally do not favor new formats, don't care much about small profile or the protected discs. only musicians took up the recording capabilities. what sony should have done in america was to promote albums in mini disc format, and perhaps price it a tad below CDs. never happened...

      i liked my mini disc player. i used it extensively for about 3 yeras from 1999 when i converted all of my CDs into MDs. but as soon as i switched to an iPod, my collection of about 200 MDs pretty much died instantly. ever since then, i only pull out MDs to check to see if there are any songs I'm still "missing" in my mp3 collection.

    3. Re:If I would of known... by lidocaineus · · Score: 3, Insightful

      Really? Well, um, maybe you should've done some research before buying into the format. Because I know that when I was transferring music digitally on and off the discs, the iPod was still five years down the line, and nothing was comparable. I won't even get into how different the two beasts are, but suffice to say, caveat emptor.

      Now I love my iPod and I no longer have a reason to buy MD devices (I don't do nearly as much recording anymore), but anyone doing even CURSORY comparisons of the two types of devices should be able to pull apart which one they should purchase.

    4. Re:If I would of known... by thisissilly · · Score: 3, Informative
      in japan...rental CD shops are common

      Ever wonder why they aren't here in the US? Ever wonder why you can rent movies, console video games, heck even music videos, but not music?

      Because the industry got it coded into law, forbidding "rental, lease or lending". Japan has no such law, which is why CD rental stores are common there. Note the same law is also why you can rent console video games, but not PC video games.

      Libraries were fortunate enough to have been given and excemption, which is why you can borrow music CDs from your local public library.

  6. Halfway there by Brento · · Score: 5, Funny

    Alright, Sony, now let's talk about this Memory Stick...

    --
    What's your damage, Heather?
  7. What was the mistake? by Pan+T.+Hose · · Score: 4, Funny

    I hope it was choosing MP3 instead of the superior Xiphophorus Helleri Ogg Vorbis sound format. I am really sick of that unpronounceable "MP3"--seriously, what were they thinking?

    --
    Sincerely,
    Pan Tarhei Hosé, PhD.
    "Homo sum et cogito ergo odi profanum vulgus et libido."
  8. Obvious by Anonymous Coward · · Score: 5, Funny

    "...and with any luck future devices won't be crippled with silly formats no one uses."

    Sooo, no Ogg Vorbis players from Sony.

    Zing!

  9. it's about time.... by Viceice · · Score: 4, Insightful

    Sony is about one of those companies seriously capable of making a real iPod killer.

    iPods are by no means a superior product. it uses dated technology and lose out in terms of features and price to other players. What makes it sell is that it has the Apple brandname behind it.

    I think Sony is about one of few competitors with the sort of brand that can compete if they get their act togather.

    --
    Sometimes I wish I was a plumber, then I'd know how to deal with other people's shit.
    1. Re:it's about time.... by GreatDrok · · Score: 5, Interesting
      Sony is about one of those companies seriously capable of making a real iPod killer.

      How many times must this be said......?

      The iPod is not the killer product, iTunes is. All these people hoping for an iPod killer to come along need to remember that the software you use to interface to the thing is far more important than any other factor. Previously I had a NetMD and quite apart from the fact that it didn't play MP3, the software was ghastly. Sure I could import stuff from other formats and the likes but it was so clumsy compared with iTunes. When I got my Mac I tried to use my NetMD with it but of course Sony didn't provide any software support. What little open source software existed for it was restricted to seeing the tracks and starting and stopping it. You couldn't actually record onto the thing with it. Typical Sony. So I sold it on Ebay and put the money towards an iPod. End result, much happier but also I realised just how great iTunes is, it completes the iPod.

      I think for a true iPod competitor to come along it is either going to have to have some seriously nice software backed up by a great music store, or it should just work with iTunes.

      --
      "I have the attention span of a strobe lit goldfish, please get to the point quickly!"
  10. Fool me once, shame on you, fool me twice... by DrWho520 · · Score: 4, Interesting

    Ken Kutaragi puts it best when he says, "We're growing up," and with any luck future devices won't be crippled with silly formats no one uses.

    Growing up implies some sort of learning from ones experiences. Is this not the exact same situation as the Sony Betamax debacle? How about my Minidisc NT that broke trying to load my MP3s onto it. When are they going to grow up?

    For that matter, Sony is doing it again with the PSP. Please, buy all the products you have bought in the past on our new media format. The irony of Universal Media Disk should not escape anyone. Fool me once, shame on you; fool me twice, shame on me; fool me three times, realize me for a massive, faceless electronics and media company who has had a drop in overall product quality and customer care.

    Yes, I know the main goal in business is to make money and grow, but to do that, you must serve the customer as well. At least, that used to be true.

    --
    The cancel button is your friend. Do not hesitate to use it.
  11. Even their MP3 players need Windows by grahamm · · Score: 5, Informative

    And even when they did bring out players (Net Walkman NW-E95/99) which supposedly play MP3 natively (rather than the download software converting to Atrac), they require Windows(tm) software to download the MP3s to the player. None of the adverts, neither the online retailers nor the product description on the Sony site, mention the need for Windows. Linux can mount the flash as a USB storage device and can download files, but no way will the player play them.

  12. Better by Anonymous Coward · · Score: 3, Funny

    Ok, Bill Gates, your turn to admit how your products suck.

  13. Re:Now if only others would do the same by antifoidulus · · Score: 4, Insightful

    I know parent will get modded up because he mentions the words "DRM", and any paranoid rant about DRM on /. gets modded up automatically, but WTF???
    Sony was apologizing for not including MP3 support on their MP3 players(they only supported Altrac) not that they are getting rid of altrac. Oh, and in case you didn't actually know, iPods support MP3, so I'm not really even sure what basis in reality your post has. Oh, and AAC is open, just the DRM on Apples music store purchases(called fairplay) is not.
    Please, RTFA and know what you are talking about before your next paranoid rant.
    Thank you come again.

  14. We're the knights who say NIH! by TeknoHog · · Score: 3, Funny
    Does this make Sony products ATRACtive again?

    Ba-doom-tcsh!

    --
    Escher was the first MC and Giger invented the HR department.
  15. Re:Do what? by Anonymous Coward · · Score: 3, Informative

    Apple's AAC has DRM in it.

    my iPod mounts as a removable hard drive and is full of mp3s.

  16. Crippled with formats... by DWIM · · Score: 5, Insightful
    ...with any luck future devices won't be crippled with silly formats no one uses.

    Devices are only crippled when they don't include formats that everybody wants. They can include all the formats in the world as long as they include the ubiquitous ones too. If they don't, then they are indeed crippled.

  17. First step by MemoryDragon · · Score: 3, Interesting

    But there still is a long way... Ditch proprietary formats also on the hardware side. Bring back the good support you once had (European support is awful) Dont build machines which break down 2 days after the warranty expires and then charge huge sums for repair. And stop being assholes generally...

  18. The music industry must die and be reborn by Deep+Fried+Geekboy · · Score: 5, Informative
    Here's the honest truth. The music industry deserves to die, so that it can be reborn. The fight over DRM is simply the spasms of an organisation committing darwinistic suicide. Eventually they will have all their music fully DRM'd, and nobody will buy any of it. And on that day we should all crack open a bottle of champagne. Here's why:

    Before you read on, read this article by Steve Albini (one of the best known producers in the world) about the reality of the economics of the music industry. If anything it understates the degree to which the music industry is broken.

    I'm a musician as are many of my friends. Musicians, or the vast majority of them anyway, do not make music to make money but to make music. Historically of course, it was ever thus. Before the means of recording music, there WAS no recording industry. The vast majority of great music in history was written without the RIAA's help and without the 'protection' of copyright. It didn't seem to bother Beethoven.

    The small minority of professional musicians mostly make their money from live performances (cruise ships, bars etc). A small minority of the small minority of professional musicians make money from recording, but a large part of this is non-consumer oriented such as film soundtracks, game scores, stings, jingles, ads and so on.

    The current inflection of the recorded music industry benefits only the major corporations and a few bands who have enough leverage to make deals that actually result in money. The vast majority of bands who record make little or no money.

    If we were drowning in a sea of great music produced by the members of the RIAA I would be the first to defend them, but we aren't. We're drowning in garbage, and thousands of good bands languish unsigned and unproduced. You only have to watch American Idol to see how the process works.

    Fortunately now the innards of a pro recording studio can reside on your home PC or Mac, and raison d'etre of the major studios no longer exists. Musicians can go back to doing what they have always done -- making music. Once the recording industry finally dies, those who make great music will earn lots of money from live performances and direct-pay-downloads spread by viral word-of-mouth.

    If you think I'm wrong, consider this: poetry. Pretty much nobody makes any money out of poetry. But it still gets written. The same is true of music. The sooner the industry dies, the better.

    --

    I'm not wrong. You haven't thought about it hard enough.

  19. Re:Do what? by BasilBrush · · Score: 4, Informative

    That would be the Apple iPod that had MP3 from day 1, Mr Thicky.

  20. I disagree, again. by Anonymous Coward · · Score: 3, Insightful

    Before iPod Apple had about 3% of the U.S. personal computer market share. After iPod, Apple has about a 3% market share. iPod however has about 70% of the mobile digital audio market. iPod is just a good product. It's fashionable, it's crash proof and if people read the instruction manual with it, it's battery will last quite a long time. Also most iPod users use the Microsoft Windows platform. I doubt you'll see any iPod Killer from Sony. If you watched the MacWorld expo and have read any of the rumors on the web you'd have noticed a technology glasnost has occurred between Sony and Apple. I expect more cooperation not competition.

  21. AAC and WMV are not popular by AtariAmarok · · Score: 4, Funny
    "why should they? AAC and WMV are plenty popular"

    Popular? Just because a lot of people are forced to use them does not mean they are "popular". Using this definition, traffic tickets are popular too!

    --
    Don't blame Durga. I voted for Centauri.
  22. Re:Do what? by crawling_chaos · · Score: 3, Informative

    I seem to have plenty of non-encumbered AAC and MP3 files on my iPod. The Sony players required DRM enabled ATRAC only. You don't have to buy songs from the iTunes Music Store if you don't want to and your iPod will work fine. No, the iPod won't play .ogg files, but that is a very small loss compared to playing ATRAC only.

    --
    You can only drink 30 or 40 glasses of beer a day, no matter how rich you are.
    -- Colonel Adolphus Busch
  23. Re:Ogg by Jeff+DeMaagd · · Score: 4, Insightful

    As storage becomes more plentiful and cheaper, the improved compression matters less and less, a 10% space savings on a 5 megabyte file doesn't seem worthwhile anymore. Even when scaled up to 50 Gigabyte collection 5 gigs doesn't matter so much if storage costs $0.50 / Gig. Meanwhile there is a standard which everyone accepted that works "well enough" for 97% of consumers, and supported by nearly every audio program and device - MP3. That last point is a sticking point, I'm not going to narrow down my available choices by 95% for one obscure codec, that's like voters that vote on a single issue and that issue only.

    Now, I wish people would drop RAR. ZIP works fine and I hate having to dig up an unRAR program for the occasional oddity I might download.

  24. Re:Ogg by Asprin · · Score: 4, Interesting


    Chicken and egg? It looks like everyone's pretty much agreed on MP3 as the standard universal compressed audio format. Like VHS, It's good *enough*, and even if it has IP and quality issues, they clearly aren't compelling enough to force seek alternatives because it works *everywhere*, which is what the digital music revolution is really about. (It used to be that app development stopped when the program could do email, now hardware development stops when you can play MP3s and take pictures - go figure!)

    If MP3 were the only audio format out there, OGG might have more widespread acceptance as the 'free alternative', but with WMA, AAC, RM ATRAC (whatever) and the other formats that are available, **my** eyes start to glaze over, and I work with computers for a living!

    I think OGG needs a sugardaddy -- a sponsor like Linux has with IBM -- someone with bucks that can really take ownership of pushing it into the marketplace by demonstrating its power and versatility. Sony has the position and clout to do that, but there's no way their music division would go for it.

    --
    "Lawyers are for sucks."
    - Doug McKenzie
  25. Re:Memory sticks, DRM, and OGG by Psykechan · · Score: 3, Interesting

    There's a reason why Sony put Memory Sticks in their devices. It's so that they can *gasp* sell more memory sticks.

    Proprietary formats are the way of big business. "You've bought our system, now let us sell you accessories." Anyone who owns a console game system should be well familiar with this. Why can't I use the same memory card on my Gamecube and my PS2? Because they don't want you too. Why are all of the controller ports different and not just simple USB? This is especially glaring as the Xbox is standard USB with a funky plug. Manufactures make the big money selling add-ons or licensing fees from third partys who make add-ons.

    Proprietary formats are there to create another license revenue stream for the manufacturer. It's not that OGG isn't popular, it's just that they don't control it. Sony has demonstrated that they would dump MP3 if they could. DRM is there not so that you don't pirate the media contents, but so that the format licensor can legally force it's usage and force payment for said usage.

  26. WHO admitted the screwup? by hexxeh · · Score: 4, Interesting

    Ken Kutaragi, president of Sony Computer Entertainment, said he and other Sony employees had been frustrated for years with management SCE are the Playstation people. The Playstation people say "Sony screwed up". The Walkman people are probably still creaming their pants over how nobody wants MP3 and would prefer ATRAC

  27. Re:Ogg by Ubi_NL · · Score: 3, Insightful

    Because Ogg decompression is much more relient on CPU power which embedded devices tend not to have.

    --

    If an experiment works, something has gone wrong.
  28. Ummm, no... by bloggins02 · · Score: 3, Insightful

    From TFA:

    Mr Kutaragi - known as the "Father of the PlayStation" for making the game machine a pillar of Sony's business - said the new PSP, or PlayStation Portable, handheld will grow into a global platform for enjoying music and movies as well as games.

    Ummm, no it won't. Movies maybe, but not music. It's too big. Why don't these companies understand that people are looking for three things in music players:

    1) Useful
    2) Small
    3) Beautiful

    So far the only company (IMHO) who seems to have this figured out is apple.

  29. Re:Memory sticks, DRM, and OGG by Wordsmith · · Score: 3, Interesting

    No, because even if it's USB, the device can still either be PS2-compatible (for instance) or not, and advertised as such.

    The plug might fit and the device might not work ... that's no better/worse than the plug just not fitting in the first place.

    And if the memory cards were all, say, CF, what would be the problem? It's a known spec, and easy to accomodate.

  30. RAR Files by spleck · · Score: 3, Informative

    Does ZIP have a recovery record option yet?

    I've been using RAR because it usually nets me a few extra % reduction, which I can reallocate to placing a recovery record.

    I started doing this when I pulled some old CDs out that I had trouble reading. Typically, if a ZIP had an error, I was screwed. RAR has allowed me to repair files, etc.

    I also like PAR files! Call me names now please.

  31. Half true. by abb3w · · Score: 4, Insightful
    iPods are by no means a superior product.

    Incorrect.

    it uses dated technology and lose out in terms of features and price to other players.

    Correct; by any and perhaps all of these means, there are a number of products definitely superior to the iPod.

    However, if your means of comparison is file space per gram or per cc, it has few competitors; and if your means of comparison is based on quality of interface, the iPod is definitely superior to the competition. One need not use bleeding edge tech to create a superior product, you can simply put existing stuff together better than anyone else.

    Apple does human-use engineering better than almost anyone else. I didn't find the cost worth the improved usability, and went with an Archos product. I also prefer a command line to a window; this may mark me as an uber-geek, but far more certainly marks me as a weirdo. (Of course, the fact that I refer to iPod users as "pod people" is more obvious evidence....) Most humans place a higher value over improved usability than on improvements to other features.

    I think Sony is about one of few competitors with the sort of brand that can compete if they get their act togather.

    With this, I agree completely.

    --
    //Information does not want to be free; it wants to breed.
  32. A curious thing happened at MacWorld by Johnny+Mozzarella · · Score: 4, Interesting

    Did anyone else notice how much stage time the President of Sony got during the Stevenote? Not only was he up there a loooong time but he was gushing like a little school girl in love. The Reality Distortion Field was on full blast and Steve had it pointing right at Sony's president.

    I suspect there was much more that went on behind the scenes that week that will unfold over the course of the year.
    Despite Steve's claim that this is the year of High Definition we all know that HD is not his focus.

    How long has he been telling us that Apple doesn't want to make a $500 dollar Mac while secretly designing it for the past year?

    How many times did he tell us that flash based MP3 players were a waste until he had one of his own?

    How many times did he badmouth PDAs which he later admitted he had developed but decided not to ship?

    My intuition tells me that one or more of the following will happen this year...
    1) Sony will license FairPlay
    2) Sony will start selling Sony banded iPods
    3) Sony will make its own music player which uses the iPod OS
    4) Sony and Apple will jointly develop new digital lifestyle products
    5) Sony will become a Mac OS X licensee(eliminates the single source argument)

    1. Re:A curious thing happened at MacWorld by hachete · · Score: 3, Informative

      La cringely begs to differ HD is in Steve's sights and iFilms - that's the future.

      --
      Patriotism is a virtue of the vicious
  33. Too Late by af_robot · · Score: 3, Insightful

    Sony could make iPod killer a looong time ago! Even before first flash-based mp3 players like Rio.
    They just needed to add mp3 decoder to MD and make MD as a USB/FireWire mass storage device. Sony liked FireWire aka iLink and they created PERFECT MD players - small, sexy and power-efficient.

  34. Re:Ogg by anonicon · · Score: 3, Funny

    I don't know, I suppose it depends on how much pressure all 10 of you can put on Sony.

    >;-)