Google To Release AdWords API

An anonymous reader writes "Good Morning Silicon Valley reports that Google is planning to release an API for AdWords. Apparently, the company secretly brought 1,800 marketing and sales people to San Francisco last week to debrief them on the initiative."

Comments

Scoop - real links.

[RobertTaylor]

The links to the full article are here and here .

The link in the story is to an overview paragraph.

Secret?

[bramez]

the company secretly brought 1,800 marketing and sales people to San Francisco
Sure, if you want to keep a secret, invite 1,800 marketing and sales people!

Key part of the article

[SuperJason]

Be sure you notice this line: The Google API is only available to advertisers and not to online publishers carrying Google ads.

DE-brief?

[tjic]

to "brief" means to tell someone something.

to "debrief" means to ask THEM for details.

I sincerely doubt that Google brought 1,500 marketroids out to harvest intelligence from them.

What about the publishers?

[frostman]

Google seems once again to be catering to the advertisers and ignoring the publishers.

The API will allow advertisers to self-administer the delivery, the timing and the price they will pay for their text ads.

Having used AdSense on the content publishing side, I've seen its glaring weaknesses as well as its strengths.

If you look in the webmaster and SEO forums you'll find lots of great suggestions for how to make the system work better from the publisher's point of view.

I just hope Google pays some attention to that and includes the other half of their revenue model in either this API or a forthcoming one.

I particularly want some level of keyword override when AdSense gets the context wrong, and the ability to get standards-compliant, valid XHTML out of the ad machine.