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Will Mac mini Lead the Charge to Smaller Desktops?
elecngnr writes "Maybe size doesn't matter. ZDNet has a story about how the Mac mini may shift consumers away from the larger tower style desktops to smaller ones. Other computer makers, such as HP, have so far been unsuccessful in marketing small computers to consumers. However, Apple does have a history of leading the charge in paradigm shifts in certain aspects of consumer products (e.g. GUI's, color changes, the iPod, and the list goes on). It is also important to recognize that they have been wrong at times too (e.g. the Cube, the Newton, and the one button mouse). Time will tell which list the Mini will belong to."
"What we found was, at least at that time (before HP bought Compaq), that people were still concerned about expandability," Anderson said. "It's been an important feature of the PC for the last 20 years, but as the PC has gone mainstream, it's been something that people liked but that they haven't used."
;)
Will it make a shift to smaller sized desktops? Maybe. Most people never need to open their case for a memory upgrade or some other piece of hardware being added but a lot of people do enjoy the ability to do that. As long as these small form factor machines are still able to be upgraded fairly easily I don't see why they wouldn't be popular... Personally I am rearranging my computer desk to accommodate the Mini. Not because of its size but because I want to show off the fact that I have this sleek, little, quiet, box sitting on my desk (BTW - I took Slashdotter advice from yesterday's article about the Mini and hardware upgrades and went with 512MB. I couldn't justify the $210 for 1GB when 512 was only $80). I am not looking forward to using two thin putty knives to open my brand new machine though. Why couldn't they have just made it user serviceable for RAM?
For the first time since I was 12 I am nervous about opening a computer case and swapping out some stuff inside. To me, that's just wrong.
Most buyers tend to purchase PCs based more on price and quality of technical support than on design, analysts said. Yet executives such as HP's Anderson see a market for unobtrusive desktops that consumers would purchase as second or third computers and use in settings such as kitchens, where large desktops are impractical.
Ok, I'm a geek and I love to have the Internet wherever I am but why in the kitchen? Like I don't have enough shit on my crappy counter space... Why not do something like those failed Motorola wireless AIM clients and have a docking station and wlan? Why do we have to have a small form factor machine in the kitchen? Most people here seem to be using this machine in the media room because it's small, quiet, and has DVI. That makes more sense to me.
Building in 120GB, 160GB or higher capacity drives, for example, will mean miniature PCs able to match larger machines in storing large numbers of MP3 files or even digital photos.
Oh come on. Not many people have enough photos and MP3s to fill even 10GB nevermind 120GB or 160GB. I am still using a 10GB HD in my XP machine. Yeah, my music is stored elsewhere but it's still less than 7GB of MP3s and 10GB more for SHN/FLAC (which most people aren't into). I want to know how many regular computer userse have 100GB of music and photos. Geeks are in the minority when it comes to computer purchases from major vendors that would be hurt by this "gamble". I'm sure it won't be anything for them to worry about.
I didn't get the Mini because it was small, quiet, or good looking. I got it because OS X is not Windows, is built on BSD, is now affordable, and isn't as susceptible to all the bullshit that my Windows machines are. If anything the Mini might open the door to more users for Apple which may or may not be a good thing
How was the Newton wrong? It may not have taken off, but it definitely had an impact. Palm would likely never have existed if Apple hadn't tried the Newton.
"Mod, mod, mod...and another troll bites the dust."
Let's get this out of the way right now. Please make all your valuable n-button-mouse replies to this post.
Of course, the cube's problem wasn't the design, it was the price tag. If they'd sold the cube for $500, it would have been a big hit, and you'd see grey cubes everywhere, from other computer manufacturers to George Foreman CubeGrills.
Don't blame me; I'm never given mod points.
The cube was a brilliant design, and people I know that have it love it.
Only problem was that it was too frickin expensive.
Conformity is the jailer of freedom and enemy of growth. -JFK
It all depends, really. People like some things bigger. Pizzas, for instance, because it means more bready-cheesy-tomato-saucy goodness. Bigger homes mean more space AND a (perceived or true) better return on investment. Big SUVs are great in the winter weather, and they have a lot of room for hauling stuff.
However, they don't always prefer bigger. People love the small size of the iPod. They love smaller, slimmer cell phones. They prefer babies to teenagers. You don't see too many huge women as centerfolds. Huge bazooms, yes; land whales, no. Middle-aged-crazy men prefer sports cars to minivans. I myself prefer women who require small maintenance to those who require a lot. And you can bet that taxpayers prefer small government to big. People love laptops that are smaller and lighter.
So maybe there is a market for this, which will be helped along by the Mac mini being stylish and from a company that's considered cool. Maybe it won't start a trend. The market will decide, as the market always does.
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I think cost will be a huge part of this equation. Clearly Jonathan Ive's design team at Apple has been incredible fitting powerful components into minute packages. I doubt Dell and HP will be nearly as successful, and furthermore doubt that it is in their interests to attempt this. Dell has always found success through fitting inexpensive components together to market towards the masses. Focusing on design can only increase costs and reduce profitability.
Rome did not create a great empire by having meetings; they did it by killing all those who opposed them.
Surely you jest. They moved 4.5 million iPods just during the Holiday Season. The "geek circle" can't be that big. Go to a gym sometime; tell me that all the women working out with their shiny pink iPods are geeks.
Bloomingdales sells iPods; Nieman Marcus sells insanely expensive iPod cases. You can't possible believe that these are typical geek shopping venues.
Now I agree with the argument that maybe Apple should offer a better mouse out of the box, but, well, mice are pretty cheap.
--- Ban humanity.
We've all wanted to see MS's dominance challenged. We've been working hard to make Linux a viable candidate and it is. We've always known Mac's were a better GUI experience and really a better desktop than Windows. We've always known if they would just bring it to the masses it would go far. Well, now Apple is doing just that.
The other consideration is psychological, consumers tend to gravitate towards big things because they think their more powerful. I've seen so many people by the 17in powerbook for absolutely no logical reason whatsoever. Yes, people doing video editing, sound editing, and graphics work can make us of a 17in, but the vast majority of buyers are normal users. I joke around with my one 17in wielding coworker, and call it the SUV laptop phenomenon. People are buying 17in powerbooks much in the manner that others buy hummer H2s.
Steve Jobs obviously has good taste in sensing trends and managing to bring them to market just a little more quickly than others. You could make a list of things that were more or less in the air, that the Mac wasn't first to offer, but successfully offered on a large scale six to twelve months ahead of the PC world.
All of these points can of course be debated depending on how you count "introduced on a large scale" and "when," but...
--Introducing the Sony 3.5" floppy in the first place
--Screens with black text on a white background
--Easy-to-use workgroup-strength plug-and-play networking
--Laser printers
--SCSI interface
--DROPPING floppies as standard equipment
--USB ports (!)
--Optical mice as standard equipment
Of course, the standard PC answer is to any Mac innovation is "Who cares? If it's of any real importance PCs will have it in a year anyway. And it will be cheaper." To which the Mac answer is, "Yeah, and it won't work as well."
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Apples failure with the Newton, Cube etc. haven't been because the innovation was wrong... The Newton concept lead to Palm and then to PocketPC. The Cube beat Shuttle to the SFF. Apple's failures in these cases were due mainly to a lack of conviction... (and possibly money)... and maybe coming to market too early. Have they learned thier lesson? They got the iPod spot on... they didn't invent MP3 players... but they pitched thier product at eactly the right time to capture the imagination. I'm sure the Mac mini will do well... for a start it's soo much cheaper than the other Macs... and sooo small. I'm buying one for my mother-in-law...
I always laugh at HP's moto... HP invent. Do they? Naa...
I hope the Mac mini will encourage people to think small.
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(Note: Every time I sit down at my Mac to work with Maya, the first thing I do is plug in a three-button mouse with scroll wheel -- and so does everybody else.)
And the fact that you can do that 99% of the time with zero hassle from drivers or legacy or yadda yadda is why I (as an Apple customer) don't really care what mouse Apple chooses to ship with my shinny new computer (:
Maybe you should leave the three-button mouse plugged in. That way, you wouldn't have to keep plugging it in again every time you sit down.
Let me get this straight. She's unwilling/unable to memorize how to use one key, which is the same key on all Macs, in all applications, at all times? The key which has been used for this purpose since the beginning of Mac history?
Your girlfriend has a serious learning disability.