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Arcade Kit Seller Applies for MAME Trademark [updated]

An anonymous reader submits "Zophar's Domain is reporting that the CEO of commerical multi-arcade kit seller UltraCade has applied to trademark the name and logo of the ubiquitous open-source multi-arcade emulator MAME and is planning to sue MAME's authors." Update: 02/21 13:26 GMT by T : UltraCade Technologies CEO David R. Foley contacted Slashdot with an emailed explanation of the filing, reproduced below at his request. Update: 02/21 18:16 GMT by T : Please note that Foley's email specifically states that "There have been no lawsuits filed against any of the M.A.M.E. authors, and there have been no claims towards the open source engine, nor will there be."

"Subject: I would hope that you post this to correct your misstated comments on slash dot
Date: Mon, 21 Feb 2005 01:27:43 -0800

Like most things that are spread by rumor, the facts about me, UltraCade Technologies, and the M.A.M.E. emulation system are quite distorted. I will try and educate anyone who cares to listen about the reality of our marketplace and what we are doing and what we are not. Simply put, we are making an effort to stamp out the commercial sales of M.A.M.E. based systems that advertise the ability to play thousands of games while relying on the customer to obtain the ROMs which can not legally be obtained. What we are not doing is trying to claim ownership of the M.A.M.E. open source emulator or sue its authors. We are concerned about the commercial marketplace, and not the readers of the many M.A.M.E. user groups and forums.

I have been working on emulation technology since the mid 80's when I did work on an emulation project in college. In 1994, while working on games for companies like Sega and Williams, we developed an emulation of the arcade games Joust, Defender and Robotron that ran on a Sega Genesis. In 1996, we started the Lucky 8 project which turned into the UltraCade project. In 1998 we were one of the first companies to acquire the rights to classic arcade games from various publishers. We have licensed games from several manufacturers including Capcom, Jaleco, Taito, Stern, Incredible Technologies, Midway, Atari and more. We have started several projects and built prototypes for companies like Sega, based on technology that was licensed from authors from the emulation community. We have licensed technology from many of the communities programmers, paying them to use their code in our products and demonstrations. We have been the leader of the retro arcade movement, and have invested millions of dollars creating a market for retro games. UltraCade was the first successful multi-game arcade machine combining many of the old classics. We further enhanced the market by creating Arcade Legends, our consumer version of the UltraCade product. We have also paid hundreds of thousands of dollars in licensing fees to have the right to sell our games.

In the past couple of years, there has been a huge wave of resellers competing with our UltraCade and Arcade Legends products. They build a similar style cabinet, install a PC in the machine, load M.A.M.E., and sell it for a very low price. Lower than we could ever offer our machines for sale. How? Quite Simple. They profit by stealing others work. If you look at the web sites, and read the eBay ads they offer machines that "Play over 4,000 Classic Arcade Games" They then try and skirt the law by pretending that they are not promoting piracy of these same 4,000 games with statements like "we don't load the ROMs" but of course, almost all of them do. The others that don't, they provide you with an instruction sheet with a link to several web sites where you can illegally download the ROMs, or provide you with the contact information for a CD/DVD duplication house that will sell you a set of ROMs for all 4,000 games for less than $200. Would anyone really buy this arcade machine if they knew that there was no legal way for them to run over 99% of the games that they were promised, I don't think so, and if you really look at this without emotion, I'm sure you would agree. These companies are simply selling the promise of thousands of games on a machine that can not possibly run them legally. I sometimes hear the argument, "well, I could go on eBay and buy up all of these games and then run it", and while plausible, it certainly would not be anywhere near cost effective, and again, if the customer knew that to legally operate these games, they have to spend thousands of dollars buying legal ROMs I seriously doubt that they would consider purchasing a M.A.M.E. machine. Anyone reading this email thread is an intelligent person, and if they put emotions aside, they will realize that what we are saying about selling M.A.M.E. machines and the promise of getting 4,000 games for the average consumer can't possibly happen. Unlike most of you reading this, the average consumer looking to buy a machine for their game room has no idea how emulation works, or what is legal and illegal to do. To them, they read an advertisement on a website or on eBay and compare our product with 50 games or an ad for a machine that promises thousands of games, with the promise of instructions about how to obtain those games. Of course, in this skewed environment the average consumer would gravitate towards the thousands of games machine, not realizing that the software and the games are unlicensed and illegal to play. Most consumers who are pointed at a web site selling a 7 DVD set of ROMs have no idea that this is an act of piracy, they were simply instructed to do this by the person selling them their arcade cabinet, and told this is how you get the games.

Now that we have attempted to take legal recourse to prevent illegal competition, the same people, who steal the work of the M.A.M.E. authors, and then profit by selling machines that have no value without the pirated games being made available, turn around and cry foul when we call them on their ways. They run to the M.A.M.E. discussion forums and spread rumors about UltraCade suing the authors of M.A.M.E. or stealing the M.A.M.E. engine. I'm amazed at the response of the community, a community that is being whipped into action by the same people who are stealing and profiting from them and they're efforts. Many people have reacted with hate mail without even considering to look at the facts of the situation, or to realize who is spreading the rumors. They are being spread by those who wish to profit by selling unlicensed games.

The simple fact is that we are attempting to stop the tide of illegal arcade machines, and the promotion of unlicensed games. The M.A.M.E. platform, while a technical marvel, consists of many violations of copyrights and trademarks. The authors have always stated in the documentation that it was not put into the public domain to steal from the game authors or publishers, and they have always been hands off about how to obtain the ROMs. They have also clearly stated that it is not to be used for commercial gains. A majority of the publishers who own the copyrighted material have not paid much attention to this marketplace, as until recently it has not had a huge commercial impact. But now, there are websites and eBay sellers selling machines that directly compete with legitimate publishers like us who publish games from Capcom, Taito, Midway, Atari and others, or publishers like Namco that publish Ms. Pac-Man/Galaga or the Donkey Kong/Mario Bros. machines.

Of the many thousands of games that M.A.M.E. supports, only a minute fraction of them can legally be played on a M.A.M.E. equipped machine, and many can not. There are many fallacies about the legality of owning ROMs and how you can play the game. Many people claim that they have a board set and therefore they can download as many ROMs as they like. The law is very strict. You can transfer the image from the actual original ROM chips, which you legally own, to another piece of hardware, provided that you actually transfer the code from the chips. Just having a board sitting around, and saying I have the right to play it is not the case. Many people point to StarROMs and say that they can then sell the games with the ROMs installed. This is not the case either. StarROMs license prohibits the resale of the game licenses, and only the end user can purchase these ROM images, resellers can not. Our market is further plagued by the rash of 4 in 1, 9 in 1, 24 in 1 39 in 1 and the new 300 in 1 "multicade" boards. These boards come from Taiwan and Hong Kong and contain illegal copies of the ROMs of several games.

This is a complex case amongst companies that are trying to make it about UltraCade stealing something from the M.A.M.E. team. That is not what this is about. This is simply UltraCade Technologies and other publishers doing whatever it takes to protect our commercial interests and prevent other companies from stealing our market by capitalizing on unlicensed games and selling products that only have value when coupled with illegally obtained games. Our application towards a trademark is to simply prevent anyone from commercially marketing an illegal product, nothing more. There have been no lawsuits filed against any of the M.A.M.E. authors, and there have been no claims towards the open source engine, nor will there be We are simply protecting our commercial market, and nothing more. We have no interest in the hobby community. We have no interest in the open source project. Our goal is to simply stop the rampant piracy in our marketplace, and we will use every means at our disposal to do so.

I welcome open discussions about this situation, and will respond to legitimate communications or questions.

-David R. Foley

---------------------------------------------------------------------------- ---------------------------------------------------------

David R. Foley
UltraCade Technologies"

30 of 829 comments (clear)

  1. Everything is in order here... by erick99 · · Score: 5, Funny
    Everything looks in order here.

    We have a lame idea that borrows heavily from a former but robust lame idea.

    We have an opportunity to litigate for revenue as oppose to actually, well , you know, EARNING IT.

    Yes, everything seems to be in order here. Hand me the rubber stamp.

    --
    http://www.busyweather.com/
    1. Re:Everything is in order here... by ifranto · · Score: 4, Funny

      that's the business plan I've been looking for! step 1 patent things others invented step 2 sue the people who invented it for not paying me step 3 business is booming!

    2. Re:Everything is in order here... by PalmMP3 · · Score: 4, Funny
      that's the business plan I've been looking for! step 1 patent things others invented step 2 sue the people who invented it for not paying me step 3 business is booming!

      Dude, this is /. You gotta know how to post these things:

      1) Patent other peoples' inventions
      2) Sue the inventor for not paying you.
      3) ???
      4) Profit!!!

      --
      Laughter is the best medicine, but in certain situations the Heimlich maneuver may be more appropriate.
    3. Re:Everything is in order here... by mesach · · Score: 4, Funny

      I thought Scott McNealy had the trademark on being an asshat. Someone should inform him of Ultracade infringing on his trademark.

      --
      moo.
    4. Re:Everything is in order here... by Speare · · Score: 2, Funny
      Sorry, can't trademark "being an asshat." Trademarks cover a design or a word which accompanies a series of the owner's publications. Trademarks are only in force as long as they are vigorously enforced by the owner.

      "Being an asshat" would be a patent. Patents cover a process, and have a mostly fixed timespan. Scott McNealy's patent on being an asshat has finally expired, and now the process of being an asshat has been added to the public domain.

      --
      [ .sig file not found ]
  2. OMG by Kaosaur · · Score: 2, Funny

    What a fucking CUNT! I can't believe the balls of this company....I'm hoping in MAME's favor.

    1. Re:OMG by Citizen+of+Earth · · Score: 1, Funny

      What a fucking CUNT! I can't believe the balls of this company

      Please make up your mind!

  3. In other news... by Anonymous Coward · · Score: 5, Funny

    The MAME project has changed its name to Ultracade and is planning to sue other companies using this name.

  4. Geez, what a toughie... by Anonymous Coward · · Score: 3, Funny

    IF ONLY somebody could find some prior art to smack this down.

    1. Re: Geez, what a toughie... by Black+Parrot · · Score: 2, Funny


      > IF ONLY somebody could find some prior art to smack this down.

      Found it!

      --
      Sheesh, evil *and* a jerk. -- Jade
  5. Std. Knee-Jerk reaction comment... by AcidDan · · Score: 4, Funny

    This guy didn't previously work at SCO by any chance?

  6. Hmmm by DrNibbler · · Score: 5, Funny

    Is there an online application for trademark applications? Openoffice.org, Mozilla. Firefox, KDE... so many projects so little time....

    --
    Sean.OutaHere()
  7. A poem by David R Foley by Anonymous Coward · · Score: 1, Funny

    The Drowning Man

    You can never teach
    The drowning man to swim.
    As long as he is in the water,
    All he can do is flail,
    And try and not sink.
    Eventually he will tire.

    Throw him a line.
    Tell him a story.
    Tell him it will be okay.
    Convince yourself
    That it is okay to lie.

    You know that he really isn't okay.
    You know that he can't swim.
    And, you know,
    If he stays in the water,
    Eventually he will die.

    D. Foley, 1997

  8. Re:Wait a second by Anonymous Coward · · Score: 5, Funny

    Doesn't one have to own the trademark before something is created in its name in order to sue the creators of the something? Otherwise I'd be able to trademark the word bittorrent, and sue the creator. Could someone explain just how this is going to work to me?

    Easy. Chewbacca is a wookie from the planet Kashyyyk. But Chewbacca lives on the planet Endor. Now think about that; that does not make sense. Why would a wookie, an 8 foot tall wookie, want to live on Endor with a bunch of two foot tall ewoks? That does not make sense! But more importantly, you have to ask yourself, 'what does that have to do with this case?' Nothing. Ladies and Gentlemen, it has nothing to do with this case. It does not make sense!

  9. Why the hell was this guy modded down? by Quattro+Vezina · · Score: 2, Funny

    What a fucking CUNT! I can't believe the balls of this company....I'm hoping in MAME's favor.

    "Cunt" is a perfectly good word to describe this piece of shit. In fact, it's probably not strong enough.

    --
    I support the Center for Consumer Freedom
    1. Re:Why the hell was this guy modded down? by R.Caley · · Score: 2, Funny
      Cunt" is a perfectly good word to describe this piece of shit.

      You mean you have a strong desire to look at, kiss and do other things which can't be mentioned with young nerds present to this guy?

      --
      _O_
      .|<
      The named which can be named is not the true named
  10. Wow. by DwarfGoanna · · Score: 5, Funny
    Let's sue the creators of the simplest, cheapest, most functional, most popular means of playing retro video games ever.


    What do they do for an encore, rape Donkey Kong Jr with an Atari controller?

    --

    "You know why you do not see me styling wit my homies? Because I have no homies!!" -Mojo Jojo

  11. Re:Defense fund? by sunwukong · · Score: 5, Funny

    Is there a fund set up yet where we can donate to their legal defense?

    There was -- but they took it down when it would only accept 0.25 at a time.

  12. Re:David R Foley by trentfoley · · Score: 5, Funny

    This guy really pisses me off. I think I'll trademark "Foley" and make him quit using my last name.

    Die, you gravy sucking pig. Bastard.

  13. Re: Oh, fuck them. by Black+Parrot · · Score: 3, Funny


    > You know, the biggest problem with emulation nowadays is ego, and apparently the egos of the Ultracade creators got too big.

    Well, at least we know they take the concept of "emulation" seriously.

    --
    Sheesh, evil *and* a jerk. -- Jade
  14. Re:Easy ./ing by ahecht · · Score: 4, Funny

    Even better is the 300k animated gif on their front page (which you can shift-reload to your heart's content).

  15. Re:Wait a second by Impotent_Emperor · · Score: 4, Funny

    I think Chewie lives on Endor because Ewok females are easy.

  16. Re:David R Foley by humungusfungus · · Score: 3, Funny

    In particular, check out the poetry section of his site.

    If you read it aloud and listen carefully, you can here Vogons screaming in agony.

    What an asshole.

    --
    No sig.
  17. Re:David R Foley by iamhassi · · Score: 4, Funny

    his poems are... *sniff* *sniff*... really touching...

    --
    my karma will be here long after I'm gone
  18. Re:Wait a second by thedbp · · Score: 2, Funny

    I think Chewie's penis is probably larger than most Ewok females. That could lead to some dates ending very awkwardly, e.g. "Sorry Mr. Bundlefluff, but it appears as though I have impaled your daughter on my engorged Kashyyk love muscle."

  19. Re:Different address and attournee email by Anonymous Coward · · Score: 1, Funny
    Yada, yada, yada...
    Warmest regards

    "Warmest regards"?!?! Whatever happened to a cordial "Oh, and by the way... You and your client are complete losers."

  20. You forgot one thing... by PornMaster · · Score: 2, Funny

    Get Google to link every instance of MAME to be found on the web to your own site via their toolbar.

  21. Re:Copyrighted by John+Pliskin · · Score: 2, Funny

    Yes, but last I looked, murder was illegal.

    $

  22. Re:Wait a second : He will probably get a TM...... by Anonymous Coward · · Score: 1, Funny

    just don't call it McDowels as that has already been used in the film industry.

  23. Translation by killmenow · · Score: 5, Funny
    I have translated Mr. Foley's comments into PlainSpeak(TM), if anyone is interested:

    Like most things that are spread by rumor, the facts about me, UltraCade Technologies, and the M.A.M.E. emulation system are quite distorted.

    STFU, morons.

    I will try and educate anyone who cares to listen about the reality of our marketplace and what we are doing and what we are not.

    I will now spin this story to put me in the most positive light without discussing what I'm really doing or why.

    Simply put, we are making an effort to stamp out the commercial sales of M.A.M.E. based systems that advertise the ability to play thousands of games while relying on the customer to obtain the ROMs which can not legally be obtained.

    We are trying to compete in the court room since we aren't doing so hot lately in the open market. And what do you expect? Our competitors are mean...and fat...and crooks. It's not fair!

    What we are not doing is trying to claim ownership of the M.A.M.E. open source emulator or sue its authors.

    These are not the droids you are looking for. Move along.

    We are concerned about the commercial marketplace, and not the readers of the many M.A.M.E. user groups and forums.

    We only care about how much money we can make. We couldn't care less about you bunch of losers sitting in your mothers' basements typing on your blogs and chatting with other adolescent dipshits.

    I have been working on emulation technology since the mid 80's when I did work on an emulation project in college. In 1994, while working on games for companies like Sega and Williams, we developed an emulation of the arcade games Joust, Defender and Robotron that ran on a Sega Genesis. In 1996, we started the Lucky 8 project which turned into the UltraCade project. In 1998 we were one of the first companies to acquire the rights to classic arcade games from various publishers.

    I am awesome.

    We have licensed games from several manufacturers including Capcom, Jaleco, Taito, Stern, Incredible Technologies, Midway, Atari and more.

    We can sell you a bunch of cool games! Sale ends soon! Buy today!

    We have started several projects and built prototypes for companies like Sega, based on technology that was licensed from authors from the emulation community. We have licensed technology from many of the communities programmers, paying them to use their code in our products and demonstrations. We have been the leader of the retro arcade movement, and have invested millions of dollars creating a market for retro games. UltraCade was the first successful multi-game arcade machine combining many of the old classics. We further enhanced the market by creating Arcade Legends, our consumer version of the UltraCade product.

    Did I mention I was awesome? Well, I am.

    We have also paid hundreds of thousands of dollars in licensing fees to have the right to sell our games.

    Even though I'm awesome, I'm also a bit of a sucker.

    In the past couple of years, there has been a huge wave of resellers competing with our UltraCade and Arcade Legends products. They build a similar style cabinet, install a PC in the machine, load M.A.M.E., and sell it for a very low price. Lower than we could ever offer our machines for sale. How? Quite Simple. They profit by stealing others work.

    No Fair! Other people didn't play by our rules and now we can't make as much money! It's not fair, I tell you! They're STEALING! (Well, not really stealing...more like...infringing copyrights...but, that just doesn't have that same ring to it.)

    If you look at the web sites, and read the eBay ads they offer machines that "Play o