Floaters are the New Pop-Ups

windowpain writes "A prior Slashdot article discussed the ever-increasing ability of pop-up ads to break through adblocking software. Now the New York Times (registration required) is reporting that pop-ups are pooped out, replaced by those annoying "floaters" that are even more resistant to conventional pop-up blocking software. From the article: 'Not to be confused with pop-up ads, which open new windows and clutter virtual desktops, these floaters, or overlays, or popovers (no one can agree on a name), can evade the pop-up blockers that many Web browsers have incorporated. In the last year, according to Nielsen/NetRatings, which collects and analyzes data on Web advertising, the frequency of these ads has risen markedly, by almost 32 percent from December 2003 to December 2004, while pop-ups in that period declined by 41 percent.'"

Comments

http://www.bugmenot.com/ for nytimes

[Krellan]

More annoying than floaters are forced-registration sites. The poster child of forced-registration is nytimes, of course.

Here's a clever approach:
http://www.bugmenot.com/

It's a database of voluntarily-shared registration accounts. The idea is that people don't have to give up their identity, or spend time making up false information and resubmitting until it passes validation, in order to visit these sites!

BTW, my nytimes account is nospam2/nospam2 :)