Floaters are the New Pop-Ups

windowpain writes "A prior Slashdot article discussed the ever-increasing ability of pop-up ads to break through adblocking software. Now the New York Times (registration required) is reporting that pop-ups are pooped out, replaced by those annoying "floaters" that are even more resistant to conventional pop-up blocking software. From the article: 'Not to be confused with pop-up ads, which open new windows and clutter virtual desktops, these floaters, or overlays, or popovers (no one can agree on a name), can evade the pop-up blockers that many Web browsers have incorporated. In the last year, according to Nielsen/NetRatings, which collects and analyzes data on Web advertising, the frequency of these ads has risen markedly, by almost 32 percent from December 2003 to December 2004, while pop-ups in that period declined by 41 percent.'"

Comments

It is a good day for

[Eudial]

...lynx

Hey!

[BWJones]

Hey! Adware companies: Don't you get it? We don't want to see you. Go away and no, we don't want to see your little ads popping up in front of our eyes everytime we look for information. What kind of person thinks its OK to force others to see things they are not interested in. Do something with your life productive.

Floaters are EVERYWHERE

[HogynCymraeg]

I found two in my toilet this morning!

These are also not a problem

[johndierks]

when using linx.

DEAR ADVERTISERS:

[pgilman]

if i see your ad on any sort of popup, your product is BLACKLISTED, i will NEVER buy it, and i will tell my FRIENDS not to buy it.

using popup ads is the surest way to get me NOT to buy your product.

pissing us off is NO way to sell product!

p.s. the same thing goes for animated gifs and macromedia flash. yes, you're getting my attention - NEGATIVE attention! now i know what NOT to buy!