The Fate of The Free Newspaper
jm92956n writes "We've all become accustomed to the wide availability of newspapers and other media online, almost all of which is available for free. Today, however, The New York Times (free registration required; how ironic!) is running an article that questions the long term viability of that business model. Interestingly, the Times now has more online readers than print readers. Is the era of free news content about to end?"
But when it comes to online news, they are happy to read it but loath to pay for it.
1). We're already used to it being free
2.) The payment barrier still sucks, i.e.: No valid micropayment system exists (STILL) and people who read their news ont he web generally don't want a subscription to every resource they use. If there were a reasonable micropayment system in place, where content poroviders could charge you a few cents to read an article or access certian content, without hassle to the end-user, this type of thing could work.
How do you get a critical mass using a micropayment system? I'm not touching that one. If I had an answer, I'd already be at 5.) Profit!
Do not fold, spindle or mutilate.
>> Is the era of free news content about to end?
Paypal me $1 for the answer.
What about people who read the paper on the train or bus? I have no desire to get my laptop out or have to read articles on a tiny mobile phone screen just to get my dose of news in a morning. I think newspapers in print will be a round a while yet, just to serve the needs of the communter. I couldn't survive my journey into Manchester without the Metro, and the letters page is always hilarious!
Are you saying that having no source of revenue is a poor buisness model? Whell now you tell me, thats just great.
"Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
You can't beat the good old BBC. They even have pages in many different languages. And because they don't rely on advertising, they don't have to suckle on the corporate teat. Get your (pretty much) unbaised news here.
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As long as paper is cheaper than video screens there will be free papers. Case in point, Washing, DC just gained a new free daily The Washington Examiner in the last month, and within the last two year the Washington Post launched its own freebie paper, The Express.
They both seem to have viable business models and in fact the Express has already decimated small group of targetted suburban papers that had cost $.35 which have now either gone out print, or or free depending on the suburban county each served. And the Post is finding that its free paper is doing better than it is. Though I think that growth will slow because of the Examiner which seems closer to a real newspaers (if one only on par to the NY Post or NY News) than the Express which consists entirely of heavily cropped wire stories. The Examiner at least has unique features and few of its own writers - plus it runs in depth wire stories, especially in SPORTS - which with the launch of the Washington Nationals should 'sell' a lot of free papers.
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Is the era of free news content about to end?
No, here in Washington DC in the last year we have seen the launch of 2 free newspapers, dailies in fact. The Post's Express and the Examiner. Add that to the Citypaper and we have three.
We are quite saturated with free news.
Reg-free link
Every time someone is trying to charge for a service on the internet, another provider will emerge and offer it for free. That free service will inevitably will be viewed more and gain credibility.
It's the same story. Nothing to see here, move along!
It was just without charge.
How to use coral cache: http://slashdot.org.nyud.net:8090/~oscartheduck
It's all about tactility, presence, something real, that you can have and hold and possess. I don't care what anyone says, tactility brings a measure of comfort and pleasure you're not going to get from a screen. Then there's the smell of a fresh paper. I'm not saying that it's up there with the smell of frying bacon in the morning, but it adds to the experience. That's it - a print paper is an experience, text on a screen is just, boring...
Of the more savvy consumer. I don't think anyone's blind to advertising revenues, and the idea of paying to see ads is getting more and more insulting as time marches on.
Luck favors the prepared, darling.
The amount you pay for a daily newspaper does not even cover the printing and distribution costs. All money made by the paper (and the majority of production costs) is covered by advertising-- print ads and classifieds. The $.25 or $.50 you pay barely covers the paper and ink.
:-)
Web distribution is negligible on daily per-person basis.
The problem here is the failure of online advertising. Somehow during the dotcom boom "per click" payment became the obsession. It seems on the web "branding" or "product awareness" is no longer valuable. There's no perfectly quantifiable way to tell if these sort of ads work in newspapers or television, but if they're not getting the clicks they want, the advertisers say "web advertising doesn't work!!"
I think the obvious answer to this is local data, such as google local. Using your ip address to find your locality and serving up neighborhood ads is the only way for this business model to work-- not just advertising pizza hut, but putting pizza hut's local numbers in the ads you see will help.
But you guys can't have it both ways-- if you block the ads through your browser or your host list, you can't expect free content forever. That's why i don't use anything (other than a popup blocker, of course) to prohibit ads. They are what allow us to consume "free" content.
Remember that next time you block one of these guys. Or go ahead and pay for that content. Slashdot's business model should lead the way!
how ironic!
My favorite way of helping people realize the difference between irony and coincidence is as follows:
"Irony deals with opposites. Coincidence deals with the same. If a rescue helicopter happened to kill the person they were trying save, that might be a form of irony. The fact you are an idiot, and unable to differenciate between irony and coincidence, my friend, is just a coincidence."
When modding "Informative", please make sure it both has a source and IS actually informative.
That's odd; the New York Times just bought half of the Boston Metro, a freely distributed paper.
Use my userscript to add story images to Slashdot. There's no going back.
Tip: For added camouflage, poke little 'eye' holes through one side and be rendered practically invisible!
Pretty funny, considering the Boston Globe (which is owned by the group that owns the Times) just bought The Metro, a free newspaper distributed on the MBTA (aka the T) public transit system.
Please help metamoderate.
The newspapers adopt an Oracle-like pricing model for advertisers (since billions of people CAN see your ad online, we'll charge you $$$ for it to appear there) which hurts them. Their real problem is that newspaper management are old-school newpaper guys who think in terms of the circulation of folded 11x19 sheets.
That's BS. Papers are advertising-delivery mechanisms, always have been.
If the papers actually thought about finding ways of putting their "real" paper advertisements (ie. NOT click-thrus) in the online edition, they'd have more effective advertising.
Alot of people actually pay for papers just for the ads. I often buy the Sunday paper just for the supermarket flyers and department store ads.
Conformity is the jailer of freedom and enemy of growth. -JFK
What's the allure to the consumer of a "paper" paper? With an online newspaper, I can browse at work, for free, without getting ink on my hands.
The weight. The portability. The convenience. Yeah, I can pop open my laptop in bed, or at the kitchen table, but the physical paper is much easier to carry around from bed to kitchen. When on the subway, it's impossible to pop open a laptop to read the news. On the commuter train, you can use a laptop, but with the crowded seats the paper is still more convenient. During lunch if it's nice out I'll head to the park, maybe bring the paper with me. The actual paper is so much easier to carry around and to read than a full sized laptop. No, PDAs just don't work for reading news.
-- If god wanted me to have a sig, he'd have given me a sense of humor.
Yeah, but it would look weird to carry your computer with you to read in the bathroom (I swear, that's the best reading seat in the whole house!!!).. :)
Don't you guys see the contradiction in this article? Thier subscriptions are down, thier free readership is up, and they are writing an article about how free news won't work. Doesn't this sound like they are primeing thier online readers for some kind of subscription fee down the road?
It should work like the Economist.com. Most material is free excepting the business intelligence (Oxymoron? You decide.), but everything else is available for viewing. Like /. most newspapers could market timeliness, and make everything else available without a subscription.
I have been asking the NYTimes for years now to charge me for access to the online edition in exchange for eliminating the advertising. (Just like what Slashdot does.) I would be happy to pay a dollar a day (yes, $365 a year) for such a service.
The one reply I got from the NYTimes (supposedly from Martin Nisenholtz himself, the CEO of New York Times Digital at the time) seemed aimed at people who complain about ads but don't offer to pay to subscribe. I explained that I never "click through" on ads and that they would make a lot more from my visits if they charge me. He didn't seem convinced.
Oh well...I'm still reading the NYTimes on-line and I'm still annoyed by the advertising.
If giving away words printed on paper is a viable business model, there's no way you can argue that giving away words on a computer screen isn't. Walking through Union Station in the morning, I see no fewer than three different free daily newspapers. Obviously someone is making money doing this, otherwise they wouldn't keep doing it.
Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
Take a particular look at this quote from the article:
"The New York Times on the Web, which is owned by The New York Times Company, has been considering charging for years and is expected to make an announcement soon about its plans."
Is this story anything more than a trial balloon to see how the Web community might react to a pay-for-use system?
You ever tried to swat your dog with a desktop or laptop computer?
One thing I've gleaned from years of webbernetting, is that if people *really* want something free, they'll get it for free. Whether it comes down to complaining enough to get news vendors to return their 'product' to a free model (less likely) or moving on to a free source (more likely), there's *always* a free alternative.
even if the companies start charging for news, others will be able to duplicate the same content on their blog sites, thus nullifying the model. also, if only *one* single major news source continues free RSS feeds, the ones who charge will loose readership (unless they're significantly more credible than others, say, A.P.)
Sites can charge for *premium* content, like special features. but for regular headline news, free will be the way to go for quite some time to come
If I see a really interesting article, I'll probably want my friends to see it too; either by emailing it or blogging about it.
A subscription-only site has less value to me since I can't spread the news around. Even if I subscribe to a micropayments scheme, my friends probably don't.
If you close content off from the public, you reduce the value of that content. A subscription site might have great content, but most people will never know about it because no-one else is linking too it.
Once you register they monitor and advertise to what you are intersted. Thank (insert almighty being here) that we have programs like http://www.bugmenot.com/. Does anyone know of any other software that can be used to bypass BS free registration sites?
Ms Calendar: Honestly, what is it about them that bothers you so much?
... it has no texture, no context. It's there and then it's gone. If it's to last, then the getting of knowledge should be tangible, it should be, um... smelly.
Giles: The smell.
Ms Calendar: Computers don't smell, Rupert.
Giles: I know. Smell is the most powerful trigger to the memory there is. A certain flower or a whiff of smoke can bring up experiences long forgotten. Books smell. Musty and, and, and, and rich. The knowledge gained from a computer, is, it
Ms Calendar: Well! You really are an old-fashioned boy, aren't you?
This explain anything? That said, there really is something about having an acutal piece of paper in your hands. Maybe if electronic paper ever gets developed enought that might help.
Fly me to the moon Let me sing among those stars Let me see what spring is like On jupiter and mars
>I assure you the BBC is biased.
I am not sure that "unbiased" in a possibility. Any reporting always puts a slant on things.
>Most news in the U.S. skews to the left.
I am not sure that "most" is that meaningful, but it depends on where you compare to. My experience on US news is that it is fairly right wing. But this, in turn, is just reflective of US society, which is to the right on my own country (the UK). However, most of the national media outlets are on the coasts, which tend to be the most left wing parts of the US. So compared to the US population as a whole, it probably is slightly left slanted.
Incidentally, the Marxist assumption would not be that "owned by someone means conservative". It would be that because a news source is owned by someone, it will generally operate to the benefit of the owner, rather than society at large, whether that is conservative or otherwise. This is, I think, probably fair. The BBC has it's bias as well, but at least this is different from the prevailing news media, which is no bad thing.
Phil
- Ad-Supported Model: Consumers get the content for free as long as they are willing to watch & click-through enough ads. Sucks because people hate/block/avoid ads (insufficient revenues), although Google might make this work.
- BBC Model: An annual government tax on PCs is used to fund a quasi-independent news gathering organization. Sucks because it adds a tax, will never happen in the U.S. (due to freedom of the press and government non-compete issues), but it could happen in the UK.
- a la Carte Model: Every content creator charges their own subcription. Sucks if you want to read more than one source.
- Flat-Rate Integrator Model: A subscriber pays a monthly subscription for all the news/content aggregated by a given company (AOL, Yahoo, Google?). Sucks because snooty brand-conscious content providers (NYT, WSJ, etc.) will never join an aggregator -- they will prefer to force people to pay separate subscriptions for separate content sources.
- Micopayment Model: A subscriber pays-per-view, the charge showing up on their monthly ISP/cellphone/credit card bill. Sucks because the cost of admin and dealing with disputed charges wipes out most of the revenues. Sucks because people hate being nickled and dimed to death.
I guess we will see which sucky model gets adopted. I suspect they all will with ad-supported and a la carte being more common than the others.Two wrongs don't make a right, but three lefts do.
The NY Times has already dropped off the radar as far as the search engines are concerned by it's policy of taking archived materials off-line. Any paper that charges for content will also disappear from Google & Co., if not directly, by blocking them, then by alienating people who follow search links to their site and then telling them they can't see the article unless they pay up.
Maybe they can reach a compromise like some sites are doing now (by allowing one free visit) but news sites in particular need to realize that success in these internets depends on search engines.
Online news outlets have had problems supporting themselves with ad revenues (as the paper editions have always done), but that's largely their own fault. Nobody ever expects that readers will throw down the print edition of a newspaper and run off to respond to an ad, but that's exactly what advertisers seem to expect with Web ads. So, they've made them increasingly intrusive and obnoxious, insisting that everyone take notice regardless of interest or relevance. So, the public responded with ad-blocking. If ads in the print version slapped me in the face every time I opened the paper, I'd stop reading it (or at least wear a face mask) too...
One of the best online computer magazines is not only free online, but so is the hard copy. It is supported by advertisement, but in the online version you really have to look for the ads. In fact if I'm going to make a computer related purchase, it is easier to pick up a hard copy and browse the advertisements there. They have been around since the '80s in just about the same form. Of course the online version has gone through some changes since the advent of the web.
he weight. The portability. The convenience.
Exactly. Not to mention the other uses.
Have you ever used a laptop to line a bird cage? The keys get sticky.
Or house train a dog? You can really injure a puppy if you discipline it using the online version of NYT on your full-tower box.
Although some laptops seem to run hot enough to start fires, using a "paper" newspaper is a much better idea for a fireplace.
Paper gives you much better blanket coverage when sleeping on the subway. Chances are that if a bum has a laptop, he won't be needing to sleep on the subway anyway. It's also much harder to discreetly spy/follow somebody on the street if you're trying to walk around holding a laptop in front of your face.
Paper newspapers will never go away.
-CausticPuppy "Of all the people I know, you're certainly one of them." -Somebody I don't know
No, most material there is not free. Perhaps the front page looks that way, but try clicking on "current issue".
But you're right, they have a terrific business model. They got me hooked with the free stuff and eventually I got tired of not being able to read the rest and subscribed. And I'm not alone: they recently hit the million subscriber mark.
I certainly wouldn't subscribe to the NYT if it tried that stunt, but I'm sure there are people who would. In fact, there may be people who already do, to read the archives.
And it's not just newspapers. While I agree that most magazines are fluff, I certainly love to have stacks of various journals (usually biology/science/astronomy related) around that I can peruse on a lazy Sunday afternoon and not have to worry about if the image server is down, the website address has changed, or the search is working on a particular site. I can't count the number of times when I've googled for something, gone to the site and get a glarin "Bandwidth exceeded", or 404 not found, or no pictures (just ugly red X's), etc.
I'd love if all journals/newspapers also did a complete "digitization" of their materials and released a yearly compendium on CD/DVD (just for quick searches), but nothing still quite beats the actual FEEL of reading a good paper-based product.
If you were me, you'd be good lookin'. - six string samurai
I was under the impression that the great majority of Americans, and probably many other countries, get most of their news from TV. That's what's killing newspapers, not online competition.
Personally, I think TV news is a waste of time. I used to read a daily newspaper when I commuted, now I work from home mostly, I only buy the paper on Sundays. I get most of my news from the radio -- far more reliable and up to the minute than TV news, lots of anlysis if you want, especially if you get BBC World via shortwave, relay or online. I catch a news documentary on TV about once a week (mostly BBC again, sometimes PBS.)
According to the article they have more-or-less had about 1.1 million print readers since 1993.
All I see is a greater circulation now that they have an extra 1.4 million online readers.
Nowhere do I see them saying they have LOST print subscribers.
The weight of assumption is too great to claim that those online readers would have otherwise bought the print version - just like assuming people who downloaded free albums from Napster would have bought the CD.
Bottom line = this is 100% additional exposure for NYT, and perhaps other papers like it.
Knowledge is like ignorance.. too much can be just as bad as not enough.
Well, the way I see it, Google News is sort of dependent on these "Free" news sources.
I find it funny to hear folks talk about the demise of the old media and the rise of the new. Folks often point to Google News as an example of how it will all be in the future.
There's just one little problem with that. What does Google news aggregate, if not the mainstream news outlets?
Blogs?
I really don't think so.
Can you imagine how uninformitive the web would be if every major news outlet pulled its content off the web?
What's left then for Google News to aggragate?
Yes. There are some blogs that are quite good. But most of the blogs I've seen are just rubish. The signal to noise ratio is quite poor.
What does Drudge have to blog about if all the mainstream news sources are no longer available for him to link?
Sure, he can rage about whatever he hears about. But how much less useful is his site without the links to the actual stories (links that are from traditional news sources).
I don't think this is an either or proposition. The old media and the new media are going to merge.
Blogs, aren't going to replace traditional news outlets. (They may replace the editorial and opinion pages of traditional news outlets.)
Things about the old media will change. But don't kid yourself that the web would be nearly as interesting without the contributions of these print and broadcast publications.
- dj
I'm surprised that we haven't yet seen any DHTML techniques that counter ad blocking. I envision Alice clicking on a story and getting only the first paragraph because she has blocked the ads from that site while Bob gets the whole story because an ad that he is not blocking is rewriting the DOM to display or download the rest of the story. I think that coupled with a server side counter of the number of times the ad was actually displayed might be the basis for a better ad revenue model than pay per click.
I think innerHTML, HttpXmlRequest, and so on would be available on any browser with ad blocking capability. I think with something like this, and the user ability to turn ad blocking on and off by web site, we'd end up with marketplace forces determining what is acceptable in advertising.
Indeed. That's the reason why i switched from the Irish Times to the Irish Independant. I usually read news online on weekdays and buy the paper edition on the weekend. The Independant having the courtesy of providing me free news on the web (yeah, still requires a free registration), i definitely prefer to buy *their* paper when i go for the physical media. Here's one lost reader of the Times thanks to their charging on the web...
This post is awesome.
1000 articles and counting!
Yeah right. This "end" has been heralded several times before and it's never happened.
GJC
Gregory Casamento
## Chief Maintainer for GNUstep
So is the irony that they require registration, or that the registration is free? The registration part is not ironic since it is a step in the direction they are warning about, no more free news. The fact that it's now free is not ironic since the fact that they're making you register means you're not really getting the news for free. The info you provide has value to the New York Times. Whether or not they can cash in in directly for revenue or not, I don't know.
Vote for Pedro
Let's look at the business model. Where do newpaper revenues come from? Subscribers? No. Advertisers. The only reason that newspapers charge for their paper editions is protect against the age old assumption that if it's free, it must be worthless.
Every newspaper in the country could give away their print editions and still make money.
The "news business" is not now, nor has it ever been, about bringing you the news. It has always been about selling advertisements.
Just because a business provides something that is of use to one set of customers does not mean that that customer base is their primary concern.
The big reason that papers want to keep you, the reader happy, is so they can sell you to more advertisers.
I want all of the power and none of the responsibility.
And the day Google starts routing me to pay-per-view pages without clearly notifying me in advance is the day I find another search engine.
This already happens when you type a linguistic term into Google. You will typically get a lot of results from journal articles in PubMed, where abstracts are free but most full text costs at least 20 USD. You can identify these pay-per-view articles by looking for evidence of NOCACHE instructions, namely the absence of a "Cached" link (for HTML) or the absence of a "View as HTML" link (for PDF). Does this count as "clearly notifying" you?
Yes.. I did read the article. I certainly may have misunderstood. The way I am reading, the average daily readership over a decade is down by about 5%. I'm guessing that's not horribly significant.
If they had 1.1 million readers per day in 1993 and today have only 300,000 I would say that is significant. I'm not seeing that. I'm seeing that their average readership is essentially unchanged over the entire time span of the Internet "boom".
The only way they could be seen as losing readership is if you presume the online readers would otherwise pay for the printed version.
Knowledge is like ignorance.. too much can be just as bad as not enough.
If the 'Net as a whole gravitates towards pay content, it will not happen overnight. People have gotten used to getting all kinds of stuff for free for so long (email, web hosting, image hosting, personal portals, et cetera) that it causes an unholy uproar every time you dare to put a price tag on something. Speaking as someone who writes for a news outlet with a little under 100k subscriptions, I can tell you that this is why the online subscription model has been so slow to evolve.
And not only do you create an uproar, but there's always someone on the 'Net who's (1) willing to survive on a threadbare advertising-based margin for the sake of indie glory, or (2) a freebie-dishing moron who will crash and burn in a blaze of glory, but not before he's induldged the masses with months of Free Stuff that a sustainable business could not hope to afford.
The more fundamental problem here is that the 'Net is inherently an information resource with a deep basis in the belief of freedom of information and a right to privacy. It began as a network of universities exchanging research data, and it continues as a global village of topics ad nauseum. Good luck trying to make people pay for something when they can get a reasonly close approximation by simply entering a different URL. This is the beauty and the curse of online business. You're easily accessible, but so is everyone else, forcing the provider to make a huge content proposition just to get their foot in the door with the customer. For a news outlet, it's the amount and quality of stories you can put up. For a reseller, it's the size of your inventory and the ease of navigation. For a search engine, it's the speed and accuracy of your results, among other things. And so forth.