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Re-Imagining Apple

FirienFirien writes "Business 2.0 has put up a selection of ideas from Pentagram Design, featuring some interesting rumoured ipod innovations, as well as a look at what may be next for Apple. From the article: 'The project was led by Robert Brunner, who was Apple's chief designer from 1989 to 1996, and who oversaw the design of the PowerBook line, among many other hit products.'"

7 of 541 comments (clear)

  1. Products by Anonymous Coward · · Score: 0, Flamebait

    Let's hope the products look better than what they imagined.

  2. Not really by Anonymous Coward · · Score: 0, Flamebait
    "Apple has always been good at design.


    They've actually been poor at design, except when it comes to trendy case colors (and the iPod, which is another story: maybe a new chapter for the company). Apple's history is full of design blunders, like "tiny pinhole to eject disk instead of easy-to-use eject button", the single-button mouse, machines that didnt have standard printer ports at a time when few printers ran on USB, furnacelike ventless Cubes, etc. The other companies, which serve their market better, rarely if ever copy these blunders.


    If Apple really did "Get it", their designs would sell a lot more and get copied a lot more. This is not the case... outside of the iPod.

  3. Watch what you say by stratjakt · · Score: 0, Flamebait

    Because if you're right, Apple will sue you.

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    I don't need no instructions to know how to rock!!!!
  4. Instincts? by DesScorp · · Score: 0, Flamebait

    He's got a great instinct for being a natural asshole...

    Dean Kamen wanted a practical solution to a practical transportation problem. Steve Jobs wanted style. An iPod on wheels. This is why, despite being the best personal computers money can buy, Apple has a market share of 3 percent. It's only a matter of time before the various competing MP3 players out there do the same thing to the iPod.

    --
    Life is hard, and the world is cruel
  5. iPhone by MrNiceguy_KS · · Score: 0, Flamebait

    Why would the iPhone have a slide-out keypad? Wouldn't they just make you rotary-dial?

    --
    Redundancy is good And also good.
  6. Re:How's that again? by Halfbaked+Plan · · Score: 0, Flamebait

    by redefining the industry more than once.

    Redefine? I thought the mantra went that Apple did it first, right, and everybody else did the redefining.

    Or is it that I'm not enough of a marketing wonk to understand this fancy new lingo?

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    resigned
  7. Re:Note to posters on this thread: by Ohreally_factor · · Score: 0, Flamebait

    The only thing worse than an Apple zealot is an anti-Apple zealot zealot. You're the mean spirited type that can't stand anyone else having fun or achieving any sort of success, especially if the way they are doing it doesn't meet your approval or threatens your high priest status.

    I know, your type is as old as the hills, and not likely going away. But you don't have to follow me around, either.

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    It's not offtopic, dumbass. It's orthogonal.