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Dell Might do AMD

mboverload writes "In a move that will surely make waves in the industry, Dell's CEO, Kevin Rollins, has said they may provide machines decked out with AMD CPU's if their customers really want them. "We are still looking at AMD; they have fairly good technology," said Rollins. "

27 of 417 comments (clear)

  1. They just want better pricing from Intel by pointym5 · · Score: 5, Insightful

    They'll never do it.

    1. Re:They just want better pricing from Intel by Quasar1999 · · Score: 5, Insightful

      Problem is, Intel manufacturing is so expensive, they can't afford to give Dell any more of a discount... their bluff is going to be called... This should be interesting...

      --

      ---
      Programming is like sex... Make one mistake and support it the rest of your life.
    2. Re:They just want better pricing from Intel by Phylter · · Score: 5, Insightful

      Well, truth be told, they play this game once or twice a year.

      It might be worth it to Intel for people to continue to see the P4 symbol on Dell computers regardless of how much their losing on it. Dell does have a large market share.

    3. Re:They just want better pricing from Intel by Halvard · · Score: 5, Insightful

      Intentionally losing a lot of money when your are the largest player can be construed, at least in the US, as anti-competitive behaviour. And they are both US headquartered companies.

    4. Re:They just want better pricing from Intel by KarmaMB84 · · Score: 2, Insightful

      Due to Intel's market position, doing such a thing could be seen as attempting to create a monopoly in desktop processors by dumping their product on the market below cost until the competition (AMD) is dead.

    5. Re:They just want better pricing from Intel by croddy · · Score: 2, Insightful

      you should consider the cost of advertising and rethink your position -- regardless of whether all those TV spots and full-page magazine ads figure into the cost of physically manufacturing the chip, Intel is buried up to its neck in advertising costs that they have to recover before their chips can turn a profit.

    6. Re:They just want better pricing from Intel by batura · · Score: 2, Insightful

      I think its more of a problem with Intels marketing being too expensive

      I remember for the P-III, the development costs equaled what they spent on advertising. I haven't bought a P-x since.

  2. Been here... by Spokehedz · · Score: 5, Insightful

    Heard that. I give it a month before they revert back to their intel ways...

    1. Re:Been here... by Spokehedz · · Score: 2, Insightful

      I have never bought a 'name brand' computer in my life, and I never plan to. Why would I when I can make one myself out of parts I hand-pick to do exactly what I want and at the quality I want?

      I'm not big into sound, so a SB Live! 5.1 works just fine (~30 bucks) whereas a Dell will most likely come with a onboard sound chip--unless you ask for a card. Then its a 'custom' system, and it costs tons of money, and it adds time to get it here. Same as a videocard. I'm into games, so I need a high-end videocard. And they jack those prices waaay up, because they know that if someone is buying a 'gaming' system, they have money and won't ask questions. Or there rich and stupid. Either way, they get their money.

      Their laptops are good though... I own a C600 that's currently running Fedora, and it rocks. I upgraded the CPU (933mhz) the ram (512MB) and the HD (60gb) so its a very portable little system that allows me to use my GPS or play a quick game of HL (love that game) when it is break.

      Take any Dell system, and I bet that I can make a system that's exactly the same for cheaper. You won't get any 'extras' such as a crappy printer/scanner/fax/cheese grater along with it, but you'll get a computer none-the-less.

      And who says you need a new computer all the time? Generation Viagra doesn't need the latest-and-greatest... They need something to get on the Internet. Why not use a computer from a used-computer reseller? I work at a place (I won't name names) that sells tons of computers at dirt cheap prices. 2.8GHz machines (SSF, integrated everything) for 300 bucks. Add a Keyboard, monitor and mouse for 50 more bucks. Shipped. Lets see Smell beat that.

  3. /. can influence this one. by Anonymous Coward · · Score: 5, Insightful

    Call Dell and say you want quotes for an Opteron system. Dell does listen to Customers.

  4. Dell using AMD? - Right by romanr · · Score: 5, Insightful

    I wonder what kind of concession Dell wants from Intel this time 'round.

  5. Flip-Flop by bigtallmofo · · Score: 5, Insightful

    Does anyone else get the feeling that Dell doesn't know what the heck they're doing with AMD?

    I guess everytime they want to apply pricing pressure on Intel, they submit a story to Slashdot.

    --
    I'm a big tall mofo.
    1. Re:Flip-Flop by michrech · · Score: 2, Insightful

      Depends on how the connector was broken.

      I have repaired dozens of these. The main problem is that these sockets are not usually held down by anything other than the solder. If the pins of the socket that get soldered to the mainboard came off of the board, or snapped somewhere in the middle (I've seen both), I usually re-solder after using an epoxy to hold the socket in place (as should have been done by the factory).

      In the case of the pins actually breaking somewhere in the middle, I usually remove what's left of the pins that are still soldered to the board, take a very small piece of solid core wire (somewhere around 16 gague or smaller) and use it as a 'patch' to fix the pins. Then I solder in place.

      This should serve as a lesson to those of you who aren't careful with your laptops. DON'T leave them plugged in when you put them into it's bag. DON't position the laptop such that the cord can be stumbled over. And for Pete's Sake, PLEASE don't pick up the laptop to walk away and leave it plugged in. (These are the most common excuses I hear. The others usualy involved 'the children', but I have a feeling most of those (at least 60%) are really the adults blaming the children so as to not look so foolish)

      I ramble. That's my two cents.. :)

      --
      bork bork bork!
  6. Will customers care? by eLamer · · Score: 5, Insightful

    I find it hard to believe that the average dell customer, the essentially computer illiterate home user just looking to check their e-mail and use office software really cares what CPU they have, if they even understand the difference. If people are looking for a high-end machine to get better fps at "insert game here," they usually aren't even looking at Dell.

  7. swap the words in the blurb.. by CrackedButter · · Score: 3, Insightful

    where ever it mentions AMD, swap this with linux and you can gauge the progress here. Dell is always "might" this and that.

    1. Re:swap the words in the blurb.. by timeOday · · Score: 5, Insightful
      I suppose you're right. However, compared to Linux vs Windows, there is a difference - from the end-user standpoint, Intel and AMD CPUs are practically indistinguishable, so it's an awfully easy switch.

      That said, I don't care too much. Even without Dell, AMD already has enough market pull to deflate Intel's once-ridiculous profit margins by about all they can. AMD processors aren't all that much cheaper than equivalent Intel anymore.

      I'm not sure what's behind the stagnation in CPU and RAM offerings and prices the last couple years. Maybe the weak dollar?

  8. Fairly Good? by gihan_ripper · · Score: 3, Insightful

    Rollin's noncommittal comment that they have 'fairly good technology' certainly stands out. It confirms the impression he's trying to convey that Dell would only be interested in going with AMD if the customers really want it.

    Perhaps he intends to use this as a bargaining chip not with Intel, but with AMD!

    --
    Phoenix, Boston, Little Rock, see a pattern?
  9. cheaper AND (often) faster...win/win by Anonymous Coward · · Score: 1, Insightful

    I don't think I'd buy Dell servers anyway, but I *certainly* won't entertain it at all if I can't get them with Opteron processors. For the kinds of tasks we generally run on my company's server farm, the Opteron is noticibly faster AND cheaper per unit. A no brainer choice.

    As near as I can tell, unless you are going to use a system for a particular GAME that's optimised for Intel cpus or plan to do media encoding, Intel is going to be playing 2nd fiddle to AMD for the near term.

    Given that Dell tends to cater to the generally uninformed masses and middle market businesses, perhaps they feel that their customers simply don't know or don't care to know what the real difference is. In the absense of shrinking market share, perhaps they feel they'll make more money by consolidating their production around one particular architecture.

    *shrug*

  10. Fairly Good by Paradise+Pete · · Score: 5, Insightful
    "We are still looking at AMD; they have fairly good technology"

    Nobody seriously considering changing suppliers calls the new supplier's stuff "fairly good." What's their slogan if they make the switch?

    Dell Computers - Now with fairly good technology!

  11. Re:seen before... by gl4ss · · Score: 4, Insightful

    *With intel, I can buy a motherboard with a intel or serverworks chipsets, which is not exactly the same than a VIA/Nvidia shitty chipset that people uses with AMDs.*

    yeah it's not the same. via/nvidia offer more things people want on their desktop with reliability that is good for desktop(no problems there to be frank)while being lower priced....

    what exactly do you perceive the problem to be with, say, nforce3 chipset? or via's kt800? maybe you just buy intel because you don't bother to keep up with the choices?

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    world was created 5 seconds before this post as it is.
  12. Oh yeah? by ElvenMonkey · · Score: 2, Insightful

    I reckon timing is about right.. its been, what, 5 or 6 months since the last time 'Dell might have been going to do AMD'. I've lost count of how many times this has been claimed, its certainly been going on for something like 5 years now. I'll believe in an AMD based Dell the moment I see one for sale on their website. Till then the speculation is pointless, Dell have always done this to ensure Intel continue to give them good prices.

    --
    "Joy is not in things; it is in us." Richard Wagner
  13. I'd like to see AMD tell Dell to piss off by JudgeFurious · · Score: 4, Insightful


    I know it's an impossibility and AMD would be insane to do it but Dell seems like they've played this particular note so many times in the past that I'd like to see AMD answer once with a press release going something like this:

    Today, in one of the strangest announcements by a technology company in recent memory AMD said that their rival Intel should in no way be concerned about the recent comments from computer maker Dell and that no Dell computer would ever feature an AMD processor regardless of how much Dell was willing to pay for them. Said AMD "Dell makes crap and we won't be a party to it at any price!"

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    Appended to the end of comments you post. 120 chars.
  14. Maybe this time . . . by UnknowingFool · · Score: 2, Insightful

    Dell has threatened to do this before. In the past, it may have been posturing to get a better deal from Intel. This time it may be more realistic because of only 1 factor. The Opteron. Intel's Itanium has lost major support from Windows, IBM, and other players. The Opteron is getting all the attention. Maybe Intel will build something to match it in the future. However, if Dell wants to build a 64-bit server for their customers, the only game right now is AMD.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  15. Seriously, what is the matter? by writermike · · Score: 2, Insightful

    As others have pointed out, the issue MUST be a matter of price. There's certainly little-to-no valid technological reason for Dell not to offer AMD anymore. We're not talking slightly incompatible CPUs that need instruction-translators.

    Having said that, I still have to let customers know that it's okay to get off the Intel teat when thinking about a new computer. People like that brand recognition. If Dell starts pushing AMD, they'll have to go through some customer-training on what a AMD is and why it's just as good as Intel. That will piss off Intel, no doubt.

    Otherwise, what? Just stick it in a catalog? People won't buy it. The fact it's not an Intel will be major turn-off.

    Dell's kind of in a Damned-If-You-Do/Don't situation here.

    I would love to see Dell push AMDs on the lower-cost systems and stick to Intel for higher-priced systems designed for certain applications. I realize that AMD can fulfill both roles, but this might be a good way to introduce the line to customers. Besides, I'd take a Sempron over a Celery right now.

    --
    If Nalgene water bottles are outlawed, only outlaws will have Nalgene water bottles.
  16. Re:Dell is screwed by supabeast! · · Score: 3, Insightful

    "If they don't offer Opteron servers (especially now that the dual-cores are coming out), they're going to take a nasty hit to their server sales."

    Server sales to whom? All those IT shops out there where the sysadmins decide what hardware to buy based on performance reviews they read on the web? Big IT decisions regarding vendors aren't made by people who give a damn about the nerd cred of running customized open-source apps on kewl AMD gear, they're made by CTOs and bean counters concerned with getting low prices and support contracts. Unless Gartner, Oracle, and Microsoft partner up on a series of high-profile reports about dual-core Opteron chips offering signifigant cost/performance savings over Dell's intel servers, Dell is still going to be the king of the x86 server world.

  17. Intel manufacturing cost us much better than AMD by Glasswire · · Score: 5, Insightful

    Look at the published % margins of Intel and AMD and realize that this is much greater gap than you would get simply from Intel's ability ot command a price premium -compared to AMD, Intel's manufacturing costs per die are LESS, so it's not "so expensive".

    Say what you want about AMD's microprocessor design prowess, they are definately not in Intel's league in terms of wafer yield and other areas of manufacturing prowess that dictate cost to produce.

    Many clueless /.ers are infuriated that the stock market doesn't reward AMD stock price like that of Intel stock price, but if they understood that share value is determined by the ability to make money, not just pump out cool stuff, they'd understand. Making money means keeping your cost-to-selling-price ratio healthy and AMD doesn't manufacture at lowest price and doesn't sell for a premium price.

    (BTW, please don't assume this represents some kind of consumer-friendly behaviour for AMD - if they could charge a big premium over Intel's product, they would in a heartbeat. And of course, the poster that said this is a price negotiation tool on Dell's part is correct)

  18. Re:Please - DELL more choices! by bill_mcgonigle · · Score: 2, Insightful

    Well, that but they could save a license and sell it to someone who wanted it and would really use it, and maybe it would help offset the shipping costs.

    If you do, make sure it's a private sale and don't put it on eBay. The Doctrine of First Sale won't keep you out of court, and it'll cost lots of broilers to do it! :)

    --
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