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NYT on In-Game Advertising

Posted by Zonk on from the splinter-sell dept.

The New York Times has a piece on in-game advertising, likely sparked by the installment of RL billboards in Anarchy Online. They discuss the ways in which ads are placed into games and the possible negative reactions from game players as a result of advertising in entertainment they've already purchased. From the article: "I don't want to pick up a sword and have it read Nike on the side..."

6 of 100 comments (clear)

  1. Ah I see you have a Nike sword. by Anonymous Coward · · Score: 3, Funny

    I have a Hush Puppies Hand Gun with silencer of course.

    1. Re:Ah I see you have a Nike sword. by AtariAmarok · · Score: 3, Funny
      "I have a Hush Puppies Hand Gun with silencer of course."

      I kind of like the idea of a machine gun that fires little cans of Coors Silver Bullet beer. And the land-shark gun that shoots out Hyundai Tiburon's.

      --
      Don't blame Durga. I voted for Centauri.
  2. Re:PEPSI?! by NanoGator · · Score: 3, Funny

    "I'm a fan of Pepsi. I prefer it. But drinking Pepsi for health points is probably the worst idea ever! :) It's one thing to eat a hearty turkey and gain some benefit, but Pepsi...? Maybe increase speed a little, but even there, adrenaline packs or something would be a better design decision."

    Heh. This point would be more interesting if soda wasn't a common form of health regen for games. San Andreas comes to mind. I had a major shootout with a bunch of cops. My health was almost gone, but I managed to get to a soda machine. I drank two or three sodas (err somehow I didn't get shot during this, not sure if I could have) and all the damage done by a barrage of bullets was gone.

    At that point, whether or not it was Pepsi C.J. was drinking was not the big question.

    --
    "Derp de derp."
  3. Nike logo on boots, blades would have Gillette by AHumbleOpinion · · Score: 4, Funny

    "I don't want to pick up a sword and have it read Nike on the side..."

    The Nike logo would be on the boots. The blade would probably be brought to you by Gillette or Remington.

    1. Re:Nike logo on boots, blades would have Gillette by AtariAmarok · · Score: 2, Funny
      "The Nike logo would be on the boots. The blade would probably be brought to you by Gillette or Remington."

      Thse Nike boots Mario is wearing? Look at him jump over that turtle with ease! And that Nike sword? It can hew 800 orc-necks and NEVER get dull!

      --
      Don't blame Durga. I voted for Centauri.
  4. Re:Anarchy Online by Hayte · · Score: 2, Funny

    Nike is the Greek goddess of Victory. It seems appropriate that she have a sword in a fantacy game.