NYT on In-Game Advertising

The New York Times has a piece on in-game advertising, likely sparked by the installment of RL billboards in Anarchy Online. They discuss the ways in which ads are placed into games and the possible negative reactions from game players as a result of advertising in entertainment they've already purchased. From the article: "I don't want to pick up a sword and have it read Nike on the side..."

Comments

Re:Two Tiers?

[Reignking]

Wow, there's someone else in marketing on Slashdot? :) I wholeheartedly agree -- one of the biggest dilemmas facing marketers these days is ROI and how to most effectively reached the inteneded audience. Not only is this measureable, but you have a good sense as to who is seeing the ads. As for recall and driving the consumer to purchase, that's another story...

BTW, it was brought up here, and in the AO Sprite Ad thread that paying subscribers to AO do not see the ads...