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NYT on In-Game Advertising

Posted by Zonk on from the splinter-sell dept.

The New York Times has a piece on in-game advertising, likely sparked by the installment of RL billboards in Anarchy Online. They discuss the ways in which ads are placed into games and the possible negative reactions from game players as a result of advertising in entertainment they've already purchased. From the article: "I don't want to pick up a sword and have it read Nike on the side..."

1 of 100 comments (clear)

  1. Re:Two Tiers? by MBraynard · · Score: 0, Offtopic

    Where's the con? I give them $10 and they pay nothing, I get the referral. I already got the free ipod.