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Lessons Proprietary Software Can Teach Open Source

cdlu writes "Kris Shaffer at Newsforge argues that just because software is open source doesn't mean it should be unpopular. What lessons, he asks, can open source projects learn from popular proprietary software?" From the article: "In the absence of a monopoly, there are three traits that are likely to make an application popular: it is cool or attractive in some way, it provides easy entry, and it is addictive. Barring these things, most average users will stick with the status quo. In fact, many users never use a program on their computer that did not come pre-installed. However, by creating an attractive, easy to set up, addictive application, a developer can motivate the average user to break this barrier and try something new. And several such applications can generate strong popular interest in the open source movement in general."

42 of 359 comments (clear)

  1. Drug Analogy? by ackthpt · · Score: 5, Funny
    there are three traits that are likely to make an application popular: it is cool or attractive in some way, it provides easy entry, and it is addictive.

    Ah. It makes sense now...

    • MS Office Opium
    • MS Office Morphine, to help you break your addiction to MS Office Opium
    • MS Office Heroin, to help you break your addiction to MS Office Morphine
    Clearly businesses do have alternatives, we just didn't know the code names.

    next up: MS Office Crack, soon to be followed by Out-Of-Money and switching to Open Office to break the cycle.

    Sounds more like video games, as they can be very addictive, but I don't ever recall lying awake at night, with the shakes, because it's been 36 hours since my last hit of Excel.

    Easy entry, I'd assume means easy to access the application and use it, getting desired results with a minimum of fuss. I can't say this is exclusive to proprietary software, because some highly successful packages have very steep learning curves and can vary from version to version in ways which can be maddening. (I recently replaced a several step process for producing lists with a one-button application and the end-user was alarmed because the page count didn't match what they expected. Well, I added an extra item per page because I had space, guess I should have explained that one, eh? But it completely bypassed the need for Office Tools, which were a large source of frustration in a frequently run process.)

    Reliability seems to be overrated, however, as I've seen any number of vendor packages blow up, and an IT manager simply say, "well let me know when you get it fixed" Even when it's a desktop app that several users may be using (and man, will they whine when they lose even a minutes work!)

    Perhaps what proprietary software is best at is concealing easter eggs.

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:Drug Analogy? by TheViewFromTheGround · · Score: 4, Funny
      Sounds more like video games, as they can be very addictive, but I don't ever recall lying awake at night, with the shakes, because it's been 36 hours since my last hit of Excel.

      On the other hand, only software companies and drug dealers call their customers and clients users.

      --
      Online citizen journalism from the inner city: The View From The Ground
  2. Too Funny by airrage · · Score: 4, Funny

    "..attractive in some way, it provides easy entry, and it is addictive."

    Interesting turn of a phrase ...

    --
    "This isn't a study in computer science, its a study in human behavior"
  3. Lower the barrier to entry by jarich · · Score: 4, Interesting

    Any doubts about that? Check out the latest wave of Linux distros and their adoption rates. The distros that have live CDs are thriving. See Knoppix and Ubuntu for examples.

  4. Or it could just be useful by Omkar · · Score: 4, Interesting

    During my freshman year, I've watched a huge number of college kids switch to FireFox because of peer recommendations. Some of them even get OpenOffice.org and Thunderbird. I OSS software, especially for Windows, will continue to grow in popularity on quality alone.

  5. Wow! by Otter · · Score: 3, Funny
    In the absence of a monopoly, there are three traits that are likely to make an application popular: it is cool or attractive in some way, it provides easy entry, and it is addictive.

    Gee, with insight like that it's hard to imagine how the LNUX stock price could be down 99.8% from its peak!

  6. Killer App by thesuperbigfrog · · Score: 5, Insightful

    It sounds like they are describing the characteristics of a Killer App--addictive, easy-to-use, and cool. I can think of a few OS programs that fall into this catergory, relative to the user's perception of "easy-to-use." For me, CLI is easy-to-use, so apps like mplayer or emacs are killer apps, though I'm not sure the general public would agree. . .

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    42
  7. Get the job done. by teiresias · · Score: 5, Insightful

    People will use whichever application that gets the job done or in the case of a game, provides the most fun. That's it. Most don't care whether it's propreitary or open source. Does it get my e-mail? Does it write my term paper for me? Does it allow me to kill robots? Yes. That's all I care about.

    All the rest is just FUDD that programmers worry about. Your common user doesn't much care. If both IE and Firefox were on every computer we'd see people use the one that got the job done.

    --
    -Teiresias
    1. Re:Get the job done. by ravind · · Score: 5, Insightful
      Get the job done, and done easily. Three words I can't emphasize enough "USER INTERFACE DESIGN".

      As a programmer, and especially on a volunteer project, it's very easy to get caught up with creating an elegant algorithm and then writing your application around that. Unfortunately what might seem elegant from a programming point of view is often not intuitive from an end user's perspective and this is where many open source applications suffer.

    2. Re:Get the job done. by learn+fast · · Score: 4, Insightful

      and write good, complete, readable documentation. Can't stress that enough.

    3. Re:Get the job done. by keesh · · Score: 3, Insightful

      Why bother? The documentation does not get read. I know this from experience. The only solution is to make it so obvious that there is no need for docs.

  8. Marketing and Religion. by scorp1us · · Score: 3, Interesting

    The vast majority of closed source apps are sold, marketed. Partnering gets them on the desktop.

    If we were talking about religions, closed source is Chrisianity, with missionaries, and wars and such.

    Open source is Buhddism, where one must go and seek out enlightenment himself. There are no wars fought, to missionaries spreading the word. One adpots buhddism dur to principal, and not because someone else tried to sell it to me.

    Appropriately, I think the world population of Christians vs Buhddists resembles that of closed-source vs open source. The same goes for adotion rates.

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    1. Re:Marketing and Religion. by jacksonj04 · · Score: 5, Interesting

      Personally, I feel that OSS has plenty of missionaries. Sadly they're all the kind who beat on your door then wax lyrical about something you don't care about.

      OSS needs the missionaries who can go and get people interested on what they find useful.

      For example, Firefox. Don't go banging on about security vs. IE, and the fact it has no ActiveX, because they don't care. Show people tabbed browsing and they're hooked.

      --
      How many people can read hex if only you and dead people can read hex?
    2. Re:Marketing and Religion. by The+Bungi · · Score: 4, Interesting
      If we were talking about religions, closed source is Chrisianity, with missionaries, and wars and such.

      Your analogy is terrible, but alas, I've always considered open source to be more like the catholic church than anything else.

      You have a pope, prophets, apostles, cardinals, bishops and priests. Then you have a flock of sheep. Unflinching ideology based on tenuous principles. Inability to compromise or accept criticism. Absolutism. All wrapped in a "join us or die" extremist mantra.

      But maybe that's just me.

    3. Re:Marketing and Religion. by CaptainPinko · · Score: 4, Interesting
      Show people tabbed browsing and they're hooked.

      IE 7 comes with tabbed browsing. My g/f or whomever, buy a new lappy with Win XP++ and gets IE 7. "Oh, tabs!!! Great! No need for Firefox now...". I have converted many people to FF on the power of tabs alone but I don't see what will keep these people with Firefox when IE 7 comes. Somehow we've got to get people interested in the "right" reasons or get by with "Trust me."

      --
      Your CPU is not doing anything else, at least do something.
  9. True. by Poromenos1 · · Score: 3, Interesting

    That is frighteningly true. I made a program a while ago that tunnels a connection to another server while relaying the incoming stream to other users (a sort of MUD TV, called snoop, download it at www.poromenos.org), and I was amazed at the amount of questions I got about what I thought was self-explanatory. I ended up making an installation program with an option to install the settings for the MUD as default, because noone would use it otherwise (well, not without asking me dozens of questions about what the "remote server" should be).

    --
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  10. Boot from CD Porn distro by doublem · · Score: 4, Insightful

    Hear me out.

    It's a boot from CD Linux, set up with all the links, video codecs and the like to let you put it in, boot and wank.

    No traces left behind on the hard drive, no audit trails. If it spoofs a MAC address (A required feature) you can even use it on many corporate networks and no one will be table to trace it to you without puring over router logs.

    Even better, make it a two part ion CD. One "regular" partition with something like documentation or even a backup of the user's data. The other is the bootable partition. A Linux partition of course, EXT3 or the like, so it can't be read from stock Windows. Design it so it looks like an Apple partition if Windows tries to get at it.

    Instant software popularity.

    --
    "Live Free or Die." Don't like it? Then keep out of the USA
    1. Re:Boot from CD Porn distro by doublem · · Score: 4, Interesting

      Well, I wouldn't be using it, but we all know managers, PHBs and coworkers who would use it in a heartbeat.

      Hell, I used to work with a network admin who played his favorite porn clips for general IT consumption, with the volume cranked loud enough for the customer service people upstairs to hear it!

      If you want to make money off the CD, then start selling the links. Want links to your site included in PornLinux? Pony up the fee. Want some of your video clips (Complete with watermarks of course) on the CD in such a way as to make your site seem faster than the competitors? Pay the fee. Want to be a "preferred vendor" in the links on the CD, complete with links on the desktop instead of in the Bookmarks on the web browser? Pay the fee.

      We all know Porn was the first thing on the Net to make money. Why should Linux be any different.

      Now watch some bastard steal my idea, make a fortune and not pay me a royalty for the idea. I should patent it. Heaven knows the US Patent office would grant it in a heartbeat.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
    2. Re:Boot from CD Porn distro by doublem · · Score: 3, Funny

      And suddenly, a Porn idea spawns defense and espionage related applications.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
    3. Re:Boot from CD Porn distro by sootman · · Score: 3, Funny

      "No traces left behind on the hard drive..."

      The keyboard, however, is another matter entirely. :-)

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  11. It's no Analogy by uberdave · · Score: 3, Informative

    It's not a metaphor. Many people exhibit symptoms of adictive behaviour towards their computers.

  12. The problem actually is... by Anonymous Coward · · Score: 3, Informative

    that most open source projects are made by self prclaimed experts in software design that do NOT understand the common computer user.

    When I attempted to upgrade my workplace to OpenOffice after fielding complaints about Microsoft Office -- suffice to say we are back to Microsoft.

    NEVER underestimate the value of user friendly GUI's and software design. Then again...

  13. Tabbed browsing by shiznit4172 · · Score: 3, Insightful

    I don't know about anyone else but I'm never going back to a non-tabbed browser experience. My name is Shiznit4172 and I'm addicted to tabbed browsing.

  14. User friendly by caryw · · Score: 4, Insightful

    And not the comic strip.
    Most proprietary software is rigorously tested on the lamen to see how well he/she can negotiate around it. Where as all but the most popular open source projects, frankly, don't give a shit.

    The complaint has been around since the beginning of time, but I still haven't seen much headway.
    --
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  15. The usual question: why bother? by Anonymous Coward · · Score: 4, Insightful

    Proprietary mass-market apps are polished, easy to install, and friendly because the developers make money when users choose their software.

    Open source software tends to be powerful and arcane because the developers mainly benefit from having the software to use themselves and by attracting other deeply involved people to improve the software. It doesn't pay at all to make it friendly and attract useless users.

    People mostly do things for their own benefit, as they should. I don't think it's good to encourage decent people to sacrifice themselves for the benefit of people who give nothing back. That just leeches the resources of decent, generous people and gives more power to the other sort.

    If you want to sacrifice your luxuries for charity, go ahead, but don't sacrifice your living and weaken yourself to the point where you have to work at some job beneath your talents just to support your real work.

  16. What lessons indeed! by pr0t0 · · Score: 4, Insightful

    "What lessons, he asks, can open source projects learn from popular proprietary software?"

    How about that marketing isn't free? Commercials, magazine ads, favorable "reviews" all cost money.

    Word of mouth (keyboard) works for geeks because we know how to research products, read reviews, and of course read /., the sacred bastian of impartial news that it is. But that information doesn't readily filter down to John Q.

    --
    I'm sorry, but your opinion seems to be wrong.
  17. marketing by Hollins · · Score: 4, Interesting

    Good FOSS projects seem to need more polished marketing. Firefox has made a good first step in this direction, but I have inevitably encountered resistance to adopting FOSS solutions in various workplaces, including small companies.

    I'm not sure why this is, but when I show the decision makers a potential solution, the idea seems to be well-received until mentioning that it is free and open source, at which point interest seems to diminish. Recently, I was unable to get much consideration for pdfcreator, and it looks like we'll be buying a half dozen licenses of Acrobat, even though we just need each user to be able to generate a few (sometimes encrypted) pdfs each week.

    I'm not sure why this is. Is there a perception of lower quality? A desire to have an official support channel (even though current support for most purchased software is atrocious)? Perhaps it's a mistaken, subconcious association between FOSS developers and hacking.

    If it doesn't already exist, someone should set up a slick marketing website advocating FOSS solutions with materials for advocates to use in their workplace and content aimed toward purchasers who could use better education regarding what FOSS can provide.

    1. Re:marketing by Anonymous Coward · · Score: 3, Interesting

      tell me about that PDF crap... I worked for a medium sized company on a co-op term and I was assigned the task of coming up with alternative solutions to Adobe Acrobat because it cost lots of $$$ and the user that needed the software only wanted to create a PDF maybe once a month. 2 weeks of work, and 1 comprehensive presentation to my boss about why PDF995 was our best choice (with TCO calculations and *everything*) later, and the company *still* went for Acrobat, and they didn't even give us a reason (my boss' boss vetoed the matter)...
      I guess brand recognition counts for something.

    2. Re:marketing by Rycross · · Score: 4, Interesting

      I think its all of the above. Free implies low quality. For most people, a product without a company behind it implies homemade which implies low quality. Open source implies "if you want support, post in the forum and get told to RTFM." Plus you can't hold a company liable. If one of my open source apps doesn't work, I can't call up the company and complain until they fix it. Also, if you're paying someone money, then theres some concept of that person oweing you a functioning product.

      It basically comes down to support, control, and quality, it seems. Open source and free software still has a reputation of being unusable, low quality, and lacking support.

    3. Re:marketing by symbolic · · Score: 3, Insightful


      That's hilarious. If they believe this, have them read through the EULA they probably don't know about. When has Microsoft, or ANY mass-market software company, EVER been held "accountable" for something that went wrong? Generally, that just doesn't happen.

  18. XP Import wizard by scorp1us · · Score: 3, Insightful

    Is there a linux-side import wizard where I can import XP settings into Linux? Everything from desktop to window colors and such?

    XP has an app that will package your computer up and transfer it to another. I think if there was a way that we could attach linux to the other side (Without XP knowing it was actually talkign to a linux box) that would go a long way to easing the transition.

    I prefer KDE, but I would be interested in knowing if there is one for GNOME too.

    Thanks.

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  19. Re:Or it could just be useful by LordNimon · · Score: 4, Insightful

    College kids are poor, so what did you expect?

    --
    And the men who hold high places must be the ones who start
    To mold a new reality... closer to the heart
  20. Useful, Ease of Use, Popularity by toounknown · · Score: 3, Interesting

    Well, I think that for any piece of software to be popular:

    It must provide functionality that is useful/interesting/fun (Productivity/Information/Games)

    It must be easy to use, intuitive and of high enough quality that bugs are minimal

    Software needs some form of advertising to make it popular. Popularity feeds popularity (Microsoft). Usually if the functionality offered is unique enough and useful enough, word of mouth/search engines take over and help with this.

    --
    Those people who think they know everything are a great annoyance to those of us who do.
  21. Innovate! by water-and-sewer · · Score: 4, Interesting

    This is an axe I've been meaning to grind for awhile now. OSS is like the world's biggest development and research laboratory. Given infinite resources and gallons and gallons of free code sloshing back and forth out there, OSS has yet to come up with something stellar.

    That's not to say the OSS world hasn't made progress, and even come up with some interesting and useful things. I love it that I can open remote files over FTP from a KDE "open file" dialogue. I really love Jedit's plug-in architecture, not to mention its plug ins. I love auctex and emacs and save time with bash scripts and catalog my crap with a Mysql database.

    So where's the radical new approach to software? I'm off to buy a copy of OS X Tiger because I want spotlight and dashboard for my Mac, knowing full well I can download Beagle and zeroconf for Linux.

    I'm afraid all of the "but Windows users won't go for it" mentality is damping the creative juices of developers who are afraid to radically alter the computing paradigm in fear of alienating the Windows sheep that won't switch to any OS that doesn't exactly mimic the Windows software they use mediocrely. So we're forced to shoot for the lowest common denominator.

    What would happen if, just for a moment, a group of smart people with full access to OSS code and no particular interest in pandering to the sheep put their minds together and came up with something radical?

    I don't know what that radical thing would be -- I'm not one of those smart people -- but I do know computing is remarkably unchanged compared to the state of things 10 years ago. Linux has caught up with Windows as far as I can tell. So where is the innovation? What could we do if we weren't so busy trying to keep up with the boring monolith in Redmond?

    --
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  22. Forgot an important one... by montulli · · Score: 5, Insightful

    Fit and finish! Most open source projects lack the will to finish the small details to make a software product really shine. Bad installers, incomplete preferences UI, lack of visual style, and little to no documentation. All the little details take about as long to do as the major portion of the application and most projects lack the will or funding to go the final mile. It's also not very sexy to work on the final finish details. Most people would much rather fix bugs or implement new cool features than work on tiny UI details or *gasp* write some documentation.

  23. Pretty obvious by rbanffy · · Score: 3, Interesting

    Just like anything that's already said, this one seems quite obvious.

    Any FOSS product will be popular if:

    - It is easy or easier to use than alternatives
    - It gets the job done
    - It gives something alternatives don't
    - It provides as little as possible disruption

    I would like to point out a couple examples:

    I use Gaim on Windows XP (and under Linux - under OSX I prefer AdiumX, which is libgaim-based anyway) all the time. I have converted some people to it, but most of the non-conversions are due to lacking features like video or voice (I know it will be solved soon, if not already). It gives something MSN, Yahoo, ICQ and AIM don't: having more than one account logged on at the same time. Lacking features, tough, limit adoption. Running under Windows is a must - anything else limits adoption to, at most, 10% of the market.

    My girlfriend was sold on Firefox because of the tabbed browsing. RSS is great and being able to import bookmarks is very convenient (But I am not very happy to lose the standard RSS links when I do so)

    Similarly, OpenOffice.org Calc could win some users if it did something Excel would not do, like Monte Carlo analysis (I would love this one) or more than 256 columns on a single sheet (A client of mine would have switched from Excel just because of this). As it is, OOo Calc does neither. As a whole, OOo not being able to run natively under MacOS's GUI is also a problem.

    I love to be able to export OOo Impress presentations as Flash movies, but I would like to add, forgive-me, more flashy features, like animated transitions. I would be very happy if I could export it as .fla instead so someone could edit the presentation and make it, well, flashier.

    Please note that ease of use means "it's easy to make it do what I want it to". Apache may be devilishly hard to use by a casual user, but a trained professional can make it do things IIS cannot, will not and would not even dare to try.

    Well. My US$ 0.02...

  24. Why it's this way. by C_Kode · · Score: 4, Insightful

    It's this way because in the FS world most applications are made because "Bob" wants it so "Bob" writes it. Commercial (proprietary) software is usually written for the masses. When several people in the FS world like what Bob's writing they all chip in and help. Most of the time the problem is that the skeleton of the application is already written with a hideous UI and/or configurating system. Bob was writing something to help himself. Not something easy to use for the masses.

    Kris brings up iLife. iLife is more than just an application, it's a service. If "Bob" were to write an application like iLife, he would be required to offer services like iTunes. Well, "Bob" doesn't have financial backing to employ services like that.

    My point is that when you write something like iLife, you must start from the beginning with the plan of these being used by thousands of people and you must already have the resources to develop something like this. iLife wasn't created from the Wits of one man. There was a large collaboration before any real work (and money for the matter) went into such an application.

  25. Re:Or it could just be useful by dasOp · · Score: 3, Interesting

    As always, quality is undefined. What kind of quality are we looking at here?
    Some apps are rock solid while looking like hell being insanely difficult to install. That's not quality for me, even though you don't mind the looks and find the install easy (perhaps cause you've done it 15 times, getting the hang of it at your fifth time?).
    Most if not all FOSS software are rock solid but are sadly lacking at 2 and 3. And that's what this is all about.
    Neither Firefox nor OO or even Thunderbird have these problems. They're easy to install, run well and look decent. I'd guess all three factors came into play when your college kids decided to get and keep them.

  26. Ask Joe User by Spy+der+Mann · · Score: 5, Insightful

    Tell him what he doesn't like about certain software, and why.

    Unfortunately, (some) Linux Gurus have forgotten the meaning of usability. Accustomed to the intrincated labyrinths of the command line, they just don't care to make something more user friendly (particularly the installations).

    It's like moving from the city (with all comodities) to the jungle. Unfortunately, developers don't have a team of "joe user" testers. And sometimes they ABHOR them. It's not rare (at least for me) that you encounter a FOSS project whose author says: "Want this feature? Implement it yourself". However, the developer doesn't help AT ALL so you can incorporate those features.

    I remember a FOSS GUI/language (whose name I shall not dare utter in public) where I wasn't given the least of support. The devs never bothered to make a simple class diagram, or documentation so I could help doing the development in windows. It's been 6 years, and only in the last months it got out of "pre-beta".

    And it's worse when your requests get denied "by principle". i.e. (from another FOSS project)
    "Why can't I just click on the form and add the control? Why do I have to select the stupid sizer from the object tree? Can't you make this process transparent?" Then expect a long philosophical discussion on why you can't do something that you're always used to (VB, Delphi, etc).

    Sincerely, it's hard when geniuses take the control over the USABILITY DESIGN of their software. They're not hired to make something look or feel right, they do as they please.

    Or simply they like some existing FOSS that isn't user friendly but more popular, and never started clones that would rock

    i.e. have you seen Linux ports (clones) of:

    - Photoshop (GIMP is better, we don't use photocrap)
    - irfanview (what?)
    - Visual Basic (real programmers use python/c++ / don't use GUIs / program using the API themselves / insert your stupid excuse here)

    In general, I can give a simple phrase for FOSS programmers to remember:

    "The user (customer) is always right". Trust me, it'll make your program much more popular than it is now.

  27. Automated interface analysis? by sjbe · · Score: 4, Interesting

    Most proprietary software is rigorously tested on the lamen to see how well he/she can negotiate around it. Where as all but the most popular open source projects, frankly, don't give a shit.

    While I agree generally with the thrust of your argument I think it may go a little to far. I do think many open source folks care about the interface. They just aren't very good at it and lack the resources. Serious interface testing requires a lot of resources that many open source projects find difficult to come by. They need to be able to observe how people use the product and that's not always easy.

    I do think there is an opportunity for someone to create some open-source tools to help open source (and closed) with interface testing. (Maybe this exists, I'm just not aware of it) Imagine a tool which essentially records (screen capture) movies of users conducting certain tasks and also provides statistical data about things like time between button clicks, which menus were looked at and for how long, etc. I'm thinking something along the lines of a set of debugging tools (vaguely similar to a profiler I guess but for actions instead of code) which are oriented towards user interface work. The results could then be sent back to the programmers similar to how Mozilla uses TalkBack. This would solve at least one of the problems open source projects have in getting information about user interface problems.

    Of course that doesn't mean the programmers will necessarily do anything with the data but at least it provides a method for those who take interfaces seriously to get some data to improve theirs.

  28. autopackage! by radarsat1 · · Score: 3, Interesting

    am i really the first to mention it? AutoPackage should make things better for linux.. once users see some Click-Install action, they'll love it. (Personally I don't have a problem with Synaptic, but it's not what users are used to. I watched my friend using OS X once and he downloaded an app, and installed it without even thinking. Drag-dropped it right into the dockbar and he went and used it. Users tend to prefer this than starting up a special "install new software" app..)

  29. UI Design by KaiserZoze_860 · · Score: 4, Interesting

    I think a great analogy for this is the automotive industry: the people that design and build the engine are not the same people that design the dashboard/body/etc. The software created by the OS community are great engines. That's it.

    While user testing is the best way to develop user friendly apps, there are known values and 'best practices' available to GUI designers that the hard core coder is not familiar with. Millions of dollars worth of university research is poured into understanding users and a lot of that info is freely available. Just using the basics can already improve many apps out there.

    So, 2 things need to happen: 1- the OSS community needs to breed/recruit designers with a background in UI development. 2- Integration of the code and the UI needs to be easy to prototype and finish. As a designer, I know layout, but I don't know anything about windowing or developing in APIs. So I would need another piece of software (like VB or at the least the Design View of Access) where I can move around the widgets and components and graphics then mesh it all together later.