Video Game Sales Up 32% in March
Reuters is reporting that video game sales were up 32% in March. The story attributes the increase in sales to improved console supplies, Gran Turismo 4, and some handheld Sony is hawking. From the article: "Citing figures from market researchers NPD Group, analysts also said Sony Corp.'s new PlayStation Portable handheld gaming unit sold 620,000 units of hardware in the month and 1.1 million pieces of software. The PSP was released on March 24."
Correlation != Causation
My UID is prime... is yours?
Maybe with the fact that launching things which are promoted seems to be the key to sales, not just being released around Q4, we'll start to see fewer pump-and-dump games coming out just in time for gift shoppers to buy...
:/
One can hope
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Microsoft has acknowledged the Xbox is in short supply, which some retailers fear may continue through the year as the company prepares to launch its next-generation console, most likely around the holidays.
A friend of mine insists that the XBOX will never die because games on XBOX 2 aren't backwards-compatible. While I'm sure it will at least end up like the N64 lives on today, does anyone think it will outlast the XBOX 2 longer?
I personally don't see it lasting forever once the next generations come out...and when they make Halo for XBOX 2.
Sales were up because of new a system!
(1) Because the PSP was so expensive, people who really wanted one are likely to have saved their money in the preceding months. This was the behaviour of most gamers I know (and most of them bought PSPs). Simply reverting to normal spending habits would have been an increase in sales over that period. The calm before the storm makes the storm seem that much more intense.
(2) People buy several games whenever a new system comes out. It doesn't help that many retailers (Amazon.com, EBGames.com, etc) were only offering bundles. Nobody could buy the system + 1 game of their choice, they had to buy the system + 2 games they didn't want + whatever game they wanted.
In summary: when sales are down next month, don't be suprised. It's just the ebb and flow of the market. I expect another peak when the first wave of "killer app" games come out for the PSP - when games like Gran Turismo 4 hit that might actually be worth buying the system for. And another when Sony eventually drops the price below the magic $200 price point (which admittedly might not be for a while).
Wow, Sony sold a whole lot of underclocked bricks whose top speed is 333MHz. Holy cow, that PSP is innovative! Pffft.
If those numbers are right, that means people only bought one or two games to go with their PSP...
Keep in mind it was/is nearly/completely impossible to buy a PSP without the bundle so you're really looking at about 50% of the people either picking up the PSP as 'early adopters' and probably not using it much due to the sheer lack of use so far (1 game, 1 movie, and unrefined hacked software doesn't make a iPod, GBA:SP or DS killer). The other 50% probably doesn't use their PSP much either for the same reasons...
Not to mention dead pixel issues, returns, broken systems, systems resold online...
it seems like these few months will be the last surge before a drop leading up to the release of the new generation consoles
Of course the PSP sales will stay steady when the PS2 and Xbox sales start dropping to make way for the new releases.
Business Voyeur
My hypothesis is that this is directly due to the majority of early World of Warcraft adopters hitting level 60, getting bored, and moving on to other games. I certainly have.
yeah, i got a raise in march, also, it was my birthday. seeing as how i have no life at all, and dump most of my expendable income into gaming (and have friends who did the same, as birthday presents)... yeah, thats gotta explain the increase.