Report on Last Decade of Online Advertising
Eh-Wire writes "Doubleclick.com has an interesting 24 page PDF available covering the history of online advertising over the last decade. Interesting trivia include recounts of some of the first online ads presented on HotWired. Online advertising has become very competitive in the last ten years and last year saw a revival of activity in this form of advertising. The usual selection of graphs and charts are there to pretty up the document. Overall an interesting read if you're into that sort of thing."
I'd hoped this meant an end to Advertising (the LAST Decade of Advertising).
Alas, I was wrong.
"Draco dormiens nunquam titillandus."
Online advertising is coming back in, companies were still afraid of the internet due to the "dotcom bust" a few years ago. This can also be seen if you analyse the domain name market, prices have been rising steadily for the last year, and record prices are being reached
People are starting to realise the profitability of the internet, again.
Business Voyeur