Slashdot Mirror
Report on Last Decade of Online Advertising
Eh-Wire writes "Doubleclick.com has an interesting 24 page PDF available covering the history of online advertising over the last decade. Interesting trivia include recounts of some of the first online ads presented on HotWired. Online advertising has become very competitive in the last ten years and last year saw a revival of activity in this form of advertising. The usual selection of graphs and charts are there to pretty up the document. Overall an interesting read if you're into that sort of thing."
...but for some reason Doubleclick keeps resolving to localhost.
I really wanted to read TFA article this time but my ad filter blocked it.
I am stunned and amazed that it was a PDF and not an HTML page full of flash advertising.
[insert witty sig here]
Every time I click on that doubleclick link I get redirected to 127.0.0.1 :-)
Ha! This "history" article is a subtle form of advertising for Doubleclick. Where's my tin foil hat?
"I have never won a debate with an ignorant person." -Ali ibn Abi Talib
Dag nabbit!
Online advertising saw a dramatic decrease today as one of the world's largest online advertising agencies, DoubleClick.com, mysteriously went silent.
Sources pointed to a /. article that linked to a PDF on DoubleClick.com's website as the culprit.
In C++, friends can touch each others private parts.
...a giant pop-up ad for boob enhancements caught my attention first.
IronChefMorimoto
Everyone RTFPDF, the internet will thank you if you take out Doubleclick's servers for a few hours!
Slashdot sucks
microsoft.com has released a PDF covering the history of online sado-masochism. Interesting trivia include the first recorded use of an Intercal interpreter in a webbrowser, and server-side VBscripting. The usual reviews of IIS version 234.33.5.8.83.stable are included, with pretty pictures of performance trumping apache. An interesting read, if you're into that sort of thing.
You're a winner!
Advertiser: Ignore my ad, willya? Fine, I'll make it blink!
User: Ugh, it blinks! Block, block, block.
Advertiser: Block my ad, willya? Fine, I'll make it pop up!
User: Grrrr, I hate those pop-ups! Suppress, suppress, suppress.
Advertiser: Suppress my pop-ups, willya? Fine, I'll wire your eyeballs open while I play this movie for you--
(Sorry, that last step is from the near future.)
Nothing say fun like the history of online advertising over the last decade.
Onward to the Aether Sphere!
To quote the genius Bill Hicks...
"By the way, if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Now, back to the show. Seriously, I know the marketing people: 'There's gonna be a joke comin' up.' There's no fuckin' joke. Suck a tail pipe, hang yourself...borrow a pistol from an NRA buddy, do something...rid the world of your evil fuckin' presence."
And next week we'll present the history of this week. And the week after that...
Aah, change is good. -- Rafiki
Yeah, but it ain't easy. -- Simba
I think this is the first time I've clicked a link here hoping the server would be down.
has an interesting 24 page PDF available c
Wouldn't it be more appropriate, and just as taxing of resources to have the report in a Shockwave object that bounces around on your screen with embedded video and a 2-pixel wide "close" button?
I mean that is what 10 years of online adverising has mutated to.
I will sum up the last 10 years of ads in 2 words: Increasingly annoying.
And the marketing division of DoubleClick as "a bunch of mindless jerks who'll be the first against the wall when the revolution comes."
-- If god wanted me to have a sig, he'd have given me a sense of humor.
I misinterpreted the headline as "Report on [this being the] Last Decade of Online Advertising." It really got my hopes up.
_______
2B1ASK1
That's "Last" as in final, right?
We can only hope...
Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
Surely DoubleClick will be further down the list than, say, SCO, Spammers, Microsoft, RIAA, MPAA, etc.
I'll see your senator, and I'll raise you two judges.
What I don't understand though, is how people (read: the ad geniuses) at these companies can seriously think that their cheesy ass ads will ACTUALLY draw customers.
Get a free iPod, I did
Words fail here.
You see ... Most folk'll never click a pig, but then again some folk'll ... Like Cletus the Slack-Jawed Yokel...
"Hey, I can call my Ma from this internet thingamy. HEY MA! GET OFF THE DANG ROOF!"
... and then they built the supercollider.
"Ford!"
Ford looked up from where he was sitting in a corner humming to himself. He always found the actual travelling-through-space part of space travel rather trying.
"Yeah?" he said.
"If you're a researcher on this book thing and you were on Earth, you must have been gathering material on advertising."
"Well, I was able to extend the original entry a bit, yes."
"Let me see what it says in this edition then, I've got to see it."
"Yeah OK." He passed it over again.
Arthur grabbed hold of it and tried to stop his hands shaking. He pressed the entry for the relevant page. The screen flashed and swirled and resolved into a page of print. Arthur stared at it.
"It doesn't have an entry!" he burst out.
Ford looked over his shoulder.
"Yes it does," he said, "down there, see at the bottom of the screen, just under Eccentrica Gallumbits, the triple-breasted whore of Eroticon 6."
Arthur followed Ford's finger, and saw where it was pointing. For a moment it still didn't register, then his mind nearly blew up.
"What? Annoying? Is that all it's got to say? Annoying! One word!"
Ford shrugged.
"Well, there are a hundred billion stars in the Galaxy, and only a limited amount of space in the book's microprocessors," he said, "and no one knew much about advertising of course."
"Well for God's sake I hope you managed to rectify that a bit."
"Oh yes, well I managed to transmit a new entry off to the editor. He had to trim it a bit, but it's still an improvement."
"And what does it say now?" asked Arthur.
"Increasingly annoying," admitted Ford with a slightly embarrassed cough.