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Report on Last Decade of Online Advertising

Posted by ryuzaki0 on from the from-sleaze-to-sleazier dept.

Eh-Wire writes "Doubleclick.com has an interesting 24 page PDF available covering the history of online advertising over the last decade. Interesting trivia include recounts of some of the first online ads presented on HotWired. Online advertising has become very competitive in the last ten years and last year saw a revival of activity in this form of advertising. The usual selection of graphs and charts are there to pretty up the document. Overall an interesting read if you're into that sort of thing."

11 of 211 comments (clear)

  1. I Wonder by Anonymous Coward · · Score: 1, Interesting

    I wonder what things like adblock will do over the next several years to the market. You keep coming up with ways to block them and they'll come up with ways to get around you or be more annoying I bet.

  2. Re:Shock and awe by Hallow · · Score: 2, Interesting

    Don't you know that's why Adobe bought macromedia?

  3. Re:The last three years have been ad free... by I_Human · · Score: 2, Interesting

    I recently added Adblock and Flashblock to Firefox and it works really well. The first hour after installing them I went to all of my favorite web pages and cut the ads out, now I am happily searching ad-free!

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    -JP
  4. Re:The last three years have been ad free... by Lumpy · · Score: 4, Interesting

    yup....

    privoxy

    it gives you GOBS of control and will block lots of popups that some popup blockers cant, strips all 1.1 gif files kills the info your browser uses to rat on you, and gives you control over cookies.

    I use it here at work for everyone and it's very speedy even though it runs on a slow P-III600 for 100 users.

    --
    Do not look at laser with remaining good eye.
  5. Was Hotwired really the first? by Stormwatch · · Score: 2, Interesting

    Brazilian advertiser Luli Radfahrer, in his book "Design/Web/Design", claimed to have created the first banner ad ever.

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    Circumcision is child abuse.
  6. Re:The last three years have been ad free... by yotto · · Score: 3, Interesting

    You were modded funny, but I've been using ELinks (Which is a beefier version of Lynx) for about 6 months now at work and it has 2 benefits:

    1) No ads. Only google ads do I see, because google's ads are in text.
    2) Everybody at work thinks I'm working because my terminal looks like a dos screen.

    --
    Pulp Audio Weekly - Geek News and Reviews
  7. HAHAHA by AviLazar · · Score: 1, Interesting

    I clicked on the article and got a white page with "Joe was Here". For a moment I thought one of you hacked into doubleclick, then I realized it was my boss who modified my localhost default.htm file for fun one day :)

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    I mod down so you can mod up. Your welcome.
  8. In-game ads... by SharpFang · · Score: 2, Interesting

    There's still a huge untapped ad space. Inside the games.
    All the games along the race tracks seem to be some made up products and ads for the game producers. Posters on the walls in FPS games, billboards over Vice City, all that stuff is filled with fake commercials.
    It could be filled with real ones though.
    The question is only "when"...

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    45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
  9. Re:One would also *think* qaulity would matter... by EtherAlchemist · · Score: 3, Interesting


    After 10 years you would think the quality of ads would improve as well.

    Take for example those debt consolidation and mortgage/refinance ads you see all over. Oh, not sure which ones? You know- the ones that feature a dancing cobra or a giant corn on the cob or a long fat pig, all with the abbreviations for the 50 states on them. Yeah! That's what those ads are for! Nothing says "trustworthy, serious company, capable of handling your financial information" like a pig or cobra! A cobra! Jebus, who the hell makes up this company's demographic?

    At least X-10 had ads relevant to the product, they didn't even pretend- remember the panning cameras that had the ad that panned up and down the chick in the pool?

    Then you've got what the ad-sales people at my company call "bottom feeders." These are the Gators, Fun Web Products (you know them, Smiley Central, among others) and ad space resellers. God how I loathe this tier of advertising.

    What I don't understand though, is how people (read: the ad geniuses) at these companies can seriously think that their cheesy ass ads will ACTUALLY draw customers.

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    R(k)
  10. Re:Its really difficult these days by DogDude · · Score: 2, Interesting

    Suck it up, if a company's business model relies on annoying people it probably won't be effective in the long run.

    Ever heard of a little thing called "TV"?

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    I don't respond to AC's.
  11. Re:Not just grrrr but brrrr by DogDude · · Score: 2, Interesting

    Can you give me one, solid, ACTUAL (not made up) bad thing that can happen to you because of a cookie on your personal PC? Just one. I'd love to hear just one. I'm also curious as to whether or not it'll involve Elvis or aliens...

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    I don't respond to AC's.