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Why Did Adobe Buy Macromedia?
option8 writes "According to John Dvorak the reasoning behind Adobe's recent (and to many, surprising) purchase of Macromedia for $3.4 billion is that Adobe was afraid Microsoft was going to do it first. An interesting look at the thinking and attitude of Adobe from someone who's been following them for a long time. From TFA: "So, mostly out of fear, Adobe buys its main competitor and now must shoehorn the company into its unfortunate not-invented-here corporate culture. (This aspect of Adobe is another story in itself.)""
Like the article said, Adobe was simply acting out of fear, uncetainty and doubt. Microsoft already has a competent flagship MS Paint, it doesn't need anything else.
And what about Gimp? Is it really not a threat to Adobe at all?
It'll be fun to watch if Microsoft hinted that it's looking at forking Gimp, Adobe will go nuts about that!
Rock that crushes, Paper & Scissors that don't matter.
Can Flash and PDF kill the web. Muahahahahahahaha.
To the tune of Yankee Doodle:
We bought a company out of fear and called in Macradobe!
I know that somebody can figure out more lyrics on this. It is 4/20 after all.
After laughing my way through "John Dvorak Predicts", I have come to understand that, in order to achieve true wisdom, one must learn to ignore everything John Dvorak says.
http://www.dieblinkenlights.com
Trust John Dvorak.
- Random Slashdot GuySpeculatory at best.
What I see is that Adobe wanted to put flash in pdf and MacroM didn't want to license cheap. So Adobe bought MM to get Flash, and now I see the reverse: Acrobat Reader 8.0 implemented in flash with on-demand font-laguage and all that crap.
Also, PDF with flash becomes fully animated, media-rich format.
I think that dreamweaver will essentially become a photoshop add-on. This way, very smart graphic designers will make a beautiful graphic, click on the "Dream-Weave-it" button, and presto: A complete web page with rollovers from layers.
As far as the Macromedia people, they had best get ready to wear the Adobe hat or find themselves on the street.
What else. Flash. Yes, back to Flash. If I email you a PDF document, and now it's on your PC, and you open it, and flash is inbedded in it, and you're connected to the net via your ever-present dsl line, flash can actually go to the web and pull content. So Adobe Acrobat Reader has now become a web browser, since a well-designed flash can emulate a website.
Finally, I think Adobe is in decent shape, but they have to be careful, because while they had photoshop and acrobat, they were still essentially in a lucrative niche market. They have become a bigger fish, and they are going to find that they have a lot more competitors. And just perhaps they might find that the best macromedia people will start working elsewhere and competing too.
Was my post speculative enough for you?
"Piter, too, is dead."
Yup, he really said that
OH SHIT... SYSTEM IDLE PROCESS is EATING 100% of my CPU !?!? Gotta run.
..but don't trust the random slashdot guy.
- Random Slashdot Guy
This is a poorly argued point even for Dvorak. Whether or not the buy-out is a good move for Adobe, the idea that they would pay 3.4 bil for a company just to avoid Microsoft is fairly ludicrous. And his assertion that Flash is the program that "powers those annoying web animations" is about as stupid as saying Photoshop is responsible for "those dumb pictures." Personally, I am excited about the prospect of Adobe developing Macromedia's assets. Much of Macromedia's products never hit their targets squarely, neither designers nor developers. The artistic feature set of Flash never radically grew from the state it was in when it was called "FutureSplash" when Macromedia bought it, and as a development platform it underperformed. Adobe certainly has it's fair share of duds in it's portfolio but they have nicely developed their bedrock products, version after version. Some may complain about bloat in Photoshop, but I can say as someone who uses it every day that their feature set is well thought out. And it remains one of the most elegant pieces of software ever assembled. Perhaps Illustrator, Premiere Pro, and After Effects haven't developed as quickly as some would like, but they remain excellent pieces of software. And Adobe has managed to update them smartly. It remains to be seen as to whether they can manage web design and development as well as video and print, but I am excited as to the prospects of making even better dumb web animations.
I heard a commentator on National Public Radio talk about this merger, and he made lots of sense. PDF has been a defacto standard for web documents for quite a while, and Flash has been gaining lots of ground fast when it comes to streaming media. Basically he said that now, with both PDF and Flash, Adobe Systems will be well positioned to do a complete end-around Microsoft. With regards to Web apps, Adobe will now have the muscle and means to treat the OS as just a commodity. It won't matter who's OS you're running because you'll still be able to use Adobe's products in your web browser.
To a company like Microsoft that's invested itself totally into a "Windows Everywhere" philosophy, that's gotta seem very ominous.
#DeleteChrome
GP: Trust no one
- Random Slashdot Guy
They also wanted to get into the non-portable consoles industry - traditionnaly owned and led by Japanese companies such as Nintendo, Sega and recently Sony. All other non-japanese companies failed to get into that market. Microsoft announces the Xbox. It costed them millions in terms of investments. In the beginning, they were loosing 100$ for each console they sold. So what? The objective was to make themselves a room in the market, not to make money. They already make money with Windows, Office and other things other companies now totally rely on. The result : Sega is now dead as a console manufacturer, Nintendo is no longer leading the market, and only Sony can really stand up against Microsoft.
So I guess my point is that, given the billions Microsoft can invest in any given project, they can do whatever they want. They could have offered Adobe's developpers 3 times what they were paid so they would come over. They even could have had them move to another country than the US, so the clauses in their contracts that (I imagine) prevent them to work in another company doing the same thing would be void (I assume here that the devs would be motivated only by cash and not loyalty, but it's not the point, really, because Adobe's developpers are not the only ones with that kind of skill; but they allow a better example). So I think that in the end Adobe made a good move, because they only made Microsoft's eventual objective harder to reach. But not impossible.
Then we all partied so Hearty that they called the cops on us.
Macromedia figured out that they would do better by leapfrogging Adobe, and jumping directly into webcentric software. To that end they basically killed off everything that wasn't web centric - xRes died a quick and merciful death, fontgrapher was shelved (and for this they earned incredibley bad karma, because fontLab is a fat POS with a crap UI - although it does rock for font output formats... it's just a world of pain for anyone trying to design anything...), and they killed off FreeHand a few years back and Director's got a tube up its nose.
They set about buying serverside stuff, like cold fusion, and developed various workflow systems for Dreamweaver, itself an acquisition, called FutureFlash.
I don't think this acquisition could have happened if MM had not killed off FreeHand and fontographer.
You can be QUITE certain that now that Adobe owns the codebase, FH and Fog are so completely dead as to be like, deader than dead.
This is a MAJOR acquisition. This is a MAJOR consolidation in the software market. It is not a time for rejoicing. Expect some very bad things.
Predictions:
Adobe will not sell FreeHand.
Adobe will not sell Fontographer.
Adobe will kill off Director within 3 years.
Adobe will "merge" GoLive and Dreamweaver, which will be good for GoLive and bad for Dreamweaver.
PDF will acquire flash-centric elements - this includes video...
Adobe will Rule The Roost in publishing (and don't give me any lip about GIMP - GIMP's UI sux ass and it's ability to handle CMYK or (x) plate printing is zero, and Adobe OWNZ that already - this will increase their hold on it.
Fireworks is TOAST. Dead within a year.
This is going to require people to completely re-think workflows and processes.
I for one DO NOT look forward to our Abobe Overlords.
RS
Shoes for Industry. Shoes for the Dead.
I think they actually meant Photoshop Elements, which is the slimmed down consumer version of Photoshop CS, but is still quite usable. Photoshop Album is actually a really terrible piece of software you often see bundled for free with digital imaging devices.
Ok, here's my best shot. Thanks to the National Institute of Environmental Health Sciences for the lyrics and karaoke music.
Big Adobe went to town
Riding with great worry
"Microsoft might buy our foes
Goodness let us hurry"
Big Adobe, buy them out
Big Adobe dandy
Mind the lawsuits and the FUD
And with your cash be handy
Macromedia went to the web
With great Flash and vigour
Then Adobe said to them:
"We ownz you, start to quiver"
Big Adobe, buy them out
Get yourself a trophy
Buy a business out of fear
And call it Macradobe
All you geeks and all you nerds
Reading this here story
Remember what the Parent said
And call it Macradobe
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