Xbox Division Slips Back into Loss
Despite general news that Microsoft's revenues were up last quarter, the Xbox division slipped back into the red with a $164 million operating loss. From the article: "The operating loss in the division also dropped year on year, falling to $164 million from $204 million, which could be seen as very positive - but can equally be interpreted in light of the fact that the previous quarter, ended on December 31st, saw the division post its first quarterly profit since the launch of Xbox."
Recent sales are low because everyone is anticipating XBOX2. Why not?
Well, they're not exactly one time expenses, since those are usually investments in hardware and machinery. This was more of an investment in Sameus Blackley, and as it turned out, he didn't think too hard about computers. Yes, PC hardware rapidly evolves, but that doesn't mean your parts drop in price because manufacturers will push performance up to make up for it. Somehow, MS and Sameus were convinced that PC hardware was on some other plane of commoditization compared to the console systems you're used to. They seem to have learned their lesson somewhat, with a general system design that basically sounds like what Nintendo called the GameCube.
The one thing that the X-Box did was inform the PC developers how shitty a gig it was. Developers took one look at the potential sales on X-Box, compared them to the PC and recognized the PC for what it was: a mismash of technologies preferred by early adopters and a market incapable of competing on price, even compared to the X-Box.
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If you assume that their growth continues at that pace, the xbox division will be consistently profitable in roughly 4 years.
So, nine years to become profitable sounds good to you? And how many more beyond that will it take just make back what they've already lost over the last ~5 years? (R&D began well before launch remember...) What makes you think that growth rate from one quarter's results will hold over 4 years? Is growth always positive, and if so, where's my Microsoft Bob?
It will be interesting to see how those figures change after xbox2 launches; they've got to be dumping a fair amount of money into R&D for that unit...
Interesting that you assume a) they will have no R&D after they launch (what, no xbox 3?) and b) the xbox2 launch will be immediately good for the bottom line (xbox1 launched losing an estimated $120-150 per unit sold, we have no idea about pricing for xbox2 yet, but you would hope they learned their lesson the first time around - luckily since they print their own money, they were easily able to shake off the losses unlike Sega)
Basically, this article comes as absolutely no surprise to me. In fact I basically summarized it over two months ago. $84 million profit in one quarter versus the billions lost in the others is not a win. Until E3 shows me different, I'll still be betting on MS to place or show in the next generation.
This is exactly why the Xbox is a problem for MS , They didnt sway many hardcore console gamers , They bit straight in to their own PC-Gaming market.
,only for a few games really (morowind , NWN and UT(99,2k4))
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The Xbox to me is a console i could never understand , Its loud , ugly , large and is basicaly an x86 pc (which makes hacking easier so that is a plus ). It really featured non of the things i love about console gaming,Most of the A1 title games are PC ports or PC games in console form, oh and i didn't like halo.
This machine did not appeal to me , I am unashamedly a console gamer. I do my Pc gaming on Wine or native linux or mac and thats rare
Thus the Xbox held no appeal to me , I may be tempted to get an xbox360 as i could do with another ppc box to hack away at , The games i doubt will intrest me as they continue to focus on PC style games mainly i suspect
The only money that has ever been in the Home console market has come from games , Hardware is near unilateraly a loss for companys (The other question i have strongly in my mind , is the xbox seems like MS abusing a monopoly to push into the new market).
The only things certain in war are Propaganda and Death. You can never be sure which is which though
...they don't expect to make a steady profit with the Xbox until 2007.
And since they've stated that they're EOLing it in 2007, I guess their ultimate plan is to NEVER make the xbox profitable. How did these guys make so much money again?
I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
Sony makes profit off of their system at a nice healthy $149. They also outsell the Xbox each and every month.
This is the beginning of the big gaming decline ver. 2. Having lived through the first gaming implosion in the 80's all of the stars are aligned for a second one. And isn't it amazing how cycles always go in 25 year increments... almost to the day this will again.
Nintendo is the only one staying out of the hardware arms race and will smartly stay alive and strong through this one. The sheer costs of R&D of Sony and MS's continual losses as well as their R&D costs are going to be the downfalls along with rehashed games and themes ad nauseum. Hopefully nintendo will really bring gaming back to accessibility and fun as they are claiming and get this industry back on track.
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