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Technology Paradise Lost

Michael J. Ross writes "For veterans of the information technology (IT) industry, the late 1990s was a remarkable time. The "dot-com bubble" expanded, the venture capital flowed, and the NASDAQ stocks soared. But now that the bubble has deflated and the e-commerce party has wound down, U.S. IT managers are struggling with reduced budgets. Yet apparently many believe that the sector will regain its past glory and blistering growth rates. According to experienced IT consultant Erik Keller, it's not going to happen. He presents his case in Technology Paradise Lost, published by Manning Publications, whose user group representative kindly provided me with a copy of the book for review." Read on for the rest of Ross's review. Technology Paradise Lost author Erik Keller pages 243 publisher Manning Publications rating 4 reviewer Michael J. Ross ISBN 1932394133 summary American programmers and IT departments must do more despite shrinking IT budgets

The dust cover blurb summarizes Keller's position: "...American corporations let IT grow until it reached one half of all corporate capital spending by the year 2000. Now, chastened by their spending failures, IT managers are converging on a new consensus: to exploit IT competitively they must use their smarts over big money. ... Counterintuitively, companies that spend less in order to get more from information technology will likely be the big winners." That's quite a claim, and a thorough reading of the book finds that Keller only supports half of that thesis.

The thought is reiterated early in the book: "...companies can move ahead over the next few years without large increases in their IT budgets. The only thing a company needs is a different perspective." (page xii). That prescription sounds suspiciously similar to the oversimplistic advice found in positive thinking self-help books. Keller does not yet make explicit what the different perspective will do for business. Perhaps it should be taken at face value, in that it will allow companies to move ahead without increasing their IT budgets. But is continued progress without budget increases such a massive gain? More significantly, how does that address the larger issues of failed IT projects, to which he alludes earlier? In my opinion, that issue is of much greater consequence.

Keller correctly points to some of the reasons why the heady e-commerce binges are not about to return: increasing scrutiny of IT budgets, greater demand for return on investment (ROI), cheaper and simpler solutions, offshoring of software development, lower wages to American programmers, abandonment of failing projects, Internet-based architecture, and adoption of open source software (OSS), such as Linux. Addressing these changes at a more strategic level, Keller notes that, "After years of questionable returns, cost overruns, and increased complexity, companies are pushing financial rigor to IT groups." (page 6).

The book's first seven chapters discuss the primary factors in leading to reduced IT expenditures, at least within the U.S. business community. But the last four chapters go over previous ground, with more variations on the theme of reduced IT spending, interspersed with several examples from various corporations. The reader may get the sense that not much new information or recommendations are being offered, but instead that these four chapters are serving as filler, to beef up the size of the book. Otherwise, it would be more obvious that the book's usable contents could be boiled down into one meaty article.

Keller's primary thesis, that American IT could in the future produce more returns for less investment, has two primary components. The near-term and likely long-term trend for declining corporate spending on IT, is well established in his book. In fact, one could argue that reduced IT spending is not something that American companies will adopt by choice, but instead will be forced upon them due to deflationary pressures, increased costs for natural resources, and declining ability to pass along cost increases to U.S. consumers falling further behind financially. But the flip side of his thesis, that companies will get even more results despite spending less money, is not nearly as well substantiated. Not a single one of the chapters in the book is devoted to demonstrating that this is happening, or will happen. Companies may be able to maintain current levels of service despite reduced funding; but greater results per dollar invested (i.e., efficiency) does not imply greater results on an absolute basis. As such, Keller's big claim noted earlier, is only half fulfilled.

The critical questions -- concerning the proper role and funding of IT -- are presented in the book couched in the language used by high-level business managers, who speak in vague terms about "technology" and "infrastructure," and yet have little or no real understanding of how it truly works, having spent their earlier years pursuing MBAs rather than programming computers. It could be argued that such general terminology must necessarily be used when discussing information technology among business managers. That may be true, but it does not lessen the dangers of fuzzy thinking and overly broad conclusions found in Keller's book and in the typical articles discussing IT purpose, strategy, and utilization. In particular, such excessively broad strokes, in my experience, not only mask the ignorance of the IT manager demanding miracles from their staff, but invariably increases the odds that upper management will be seduced by the handwaving consulting firms -- and thus fall prey to the mistakes delineated by Keller.

Of all the inapt analogies in the book, its title is perhaps the most egregious. Alluding to John Milton's famous narrative poem, "technology paradise lost" implies that there was a time when IT resource usage was idyllic, if not perfect. Yet by Keller's own account, the misspending and failed projects, followed by financial discipline imposed by the outside world, are anything but heaven-sent. One cannot lose what has never been found.

Weighing in at 243 pages, Technology Paradise Lost is a quicker read than many other business books. Part of that is due to the unfortunate repetition of a few core ideas. Fortunately, the book has just enough tables, charts, and breakouts, to add some visual variety to the text.

The book benefits from the author's clear writing style, no doubt honed from over two decades of creating articles, documents, and presentations intended for business managers. Keller does a solid job of utilizing real world statistics and examples to back up his assessments.

Despite the repetition, sloppy analogies, and business-speak generality, Technology Paradise Lost offers a valid discussion of changes currently being experienced by the American IT industry as it grudgingly recovers from the Internet boom and bust. The book may be of value to IT managers who, for whatever reason, are ignorant of the obvious transformations that are taking place. Yet, any IT industry participant who devotes even a modicum of time to monitoring the latest developments and trends, should be well aware of IT budget trimming, offshoring, open source software, and other cost-saving methods. Otherwise, to be so out of touch with reality would be inexcusable. On the other hand, that was one of the primary symptoms before and during the widespread dot-com insanity, and could easily account for any beliefs in its imminent return.

Michael J. Ross is a freelance writer, computer consultant, and the editor of PristinePlanet.com's free newsletter." You can purchase Technology Paradise Lost from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.

23 of 218 comments (clear)

  1. Message from INDIA by anandpur · · Score: 5, Funny


    Technology Paradise FOUND

    1. Re:Message from INDIA by Anonymous Coward · · Score: 4, Funny

      Thank you, come again! --Apu

    2. Re:Message from INDIA by identity0 · · Score: 5, Funny

      You mean Nerdvana, don't you?

      You must realize that your suffering comes from selfish desire - to reach Nerdvana, you must stop the selfishness within you. The path to reaching Nerdvana is thus:

      1) Stop complaining about dupes; realize that they are just the reincarnation of previous stories.

      2) Do not seek to achive first post; realize that first post must achive you.

      3) Moderate as you would have others moderate you.

      4) Do not lust after useless toys seen on Slashdot; realize that they are merely illusions, cooked up by marketing departments.

      5) Do not lust after Natalie Portman; she, too, is an illusion, created by Industrial Light & Magic.

      6) Do not stray to the path of Gaotse, for there lies the way of (anal) destruction.

      7) Caste is meaningless. Those with lower IDs, however, are more blessed than you.

      8) All is vanity, all is illusion. Cowboyneal doesn't exsist, Taco doesn't exsist, Slashdot doesn't exsist, the network doesn't exsist(*&$%Y

      +++
      NO CARRIER

  2. Now is better than the 90's by ch-chuck · · Score: 4, Insightful

    I remember those days - sure it was a time of great promise and flowing capital but the products royally sucked - most didn't live up to the hype and the futurama aura and many a flawed device pissed off customers with the poor service after the sale. Lately, I've been buying a lot of stuff and have had a great success rate, I've been real happy with stuff recently.

    --
    try { do() || do_not(); } catch (JediException err) { yoda(err); }
    1. Re:Now is better than the 90's by MightyMartian · · Score: 4, Insightful
      These venture capitalists were a bunch of chumps. Buy 'em a couple of hookers, put "net", "con" or "com" on the end of your company name and they'd give you a swimming pool full of money. If you can work "web" anywhere in your name, then you could have more money than God. The whole thing was an enormous scam, but anyone who said "Um, well, this kinda looks like a bubble" got a fist full of "The rules of changed, now we can only go up up up". Well, unless they started building toilets in the sky, all most of these companies did was flush money down down down.

      Amazingly, it was the companies like Ebay and Amazon, that had actual products and business plans that are still around and doing reasonably well.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
  3. Hopefully at least by FlyByPC · · Score: 5, Funny

    ...we'll see the return of really good Superbowl commercials!

    --
    Paleotechnologist and connoisseur of pretty shiny things.
  4. Technology ECONOMIC Paradise Lost... by Pantero+Blanco · · Score: 3, Interesting

    True Technologic Paradise FOUND?

    Maybe now that all the fantastic and unrealistic business views of IT are gone, we can concentrate on science and actually learning something?

  5. Magic 8-Ballmer says... by Spodlink05 · · Score: 5, Funny

    "...Counterintuitively, companies that spend less in order to get more from information technology will likely be the big winners."

    I predict MS won't exist in 5 years!

  6. Seen on Slashdot 70 years ago... by Anonymous Coward · · Score: 5, Funny

    Book Reviews: Automobile Paradise Lost

    Posted by timothy on 01:12 PM -- Thursday May 19 1935
    from the see-ya-suckers dept.
    Michael J. Ross writes "For veterans of the automobile (CAR) industry, the late 1920s was a remarkable time. The "stock-market bubble" expanded, the model-Ts rolled off the assembly line, and the automaker stocks soared. But now that the bubble has deflated and the automobile party has wound down, U.S. vehicle assembly lines are struggling with reduced budgets. Yet apparently many believe that the sector will regain its past glory and blistering growth rates. According to experienced automobile consultant Erik Keller, it's not going to happen. He presents his case in Automobile Paradise Lost, published by Manning Publications, whose user group representative kindly provided me with a copy of the book for review." Read on for the rest of Ross's review.

  7. Offshoring Congress by Baldrson · · Score: 4, Insightful
    When you turn the design of your information infrastructure over to armies of hackers worldwide you are essentially asking to be put out of business for the same reason that offshoring Congress would cause a collapse of the governed society -- through takeover if not negligence. Programming is ultimately the formalization of a business's logic, just as laws are the formalization of a government's logic. Throwing more bodies at the problem of coming up with the rules isn't the way you get an organization to work.

    Probably the most obvious way this is reflected in code production is the attention paid to lines of code as a metric of productivity without constraints on how poorly factored the code is.

    Good factoring is simply another way of saying "good theorizing". Ockham's Razor works for a lot of reasons and is the basis for the best measure of code quality: algorithmic information which is computer science's Ockham's Razor.

    As warned of by Tacitus:

    "The more numerous the laws, the more corrupt the government."

    The same goes for scientific theory, business rules and software quality.

    Too many cheap programmers spells death -- not life -- for IT.

  8. Say what? by Otter · · Score: 4, Insightful
    "...Counterintuitively, companies that spend less in order to get more from information technology will likely be the big winners." That's quite a claim...

    Huh? It strikes me as, if anything, utterly obvious.

  9. Capital spending with no business focus by mveloso · · Score: 4, Interesting

    One problem with the boom days is that people were building out infrastructure without a lot of information as to (1) how much infrastructure was enough, and (2) without a real business driver.

    This is probably due to the lack of experience in most corporations at the time. If you listened to vendors, you needed multiple redundant 64-way Sun boxes to keep your website up and running. Oh, and you'll need a couple of T-1s to feed all that, firewalls, multiple DMZs, and the management software for it.

    These days people know that's BS. Why do we need GigE to the desktop? We don't. That's stupid. Why do we need more horsepower? We don't. It's not cost effective. Does this piece of software or hardware actually help our business make money? No? Don't buy it then.

    Really, IT supports business. It's an enabling technology, but back in the day nobody really knew enough to figure out what parts really were worth it and what parts weren't. The vendors, obviously, oversold everything. The press were just as ignorant as the customers.

    Even today, finding scalability/load/capacity information for most equipment is difficult to impossible. Luckily, now there's a body of knowledge (lore) that you can draw on. Before, there was nothing except vendor propaganda.

  10. Forgetting the obvious by homb · · Score: 4, Interesting

    He's really forgetting the obvious:

    10 years ago we were just starting to grapple with the new technologies that the Internet brought about. Applications over TCP/IP, the Web, all sorts of routers, switches and new appliances: all of that necessitated a long and steep learning curve.

    Today we have 10 years of experience in all of this "stuff", which makes us enormously more knowledgeable and productive. From all perspectives, hardware vendors are now able to service customers with much more targeted, effective and cheaper offerings (notice the move from software to hardware appliances and custom chips), and IT staffs now know how to use all of these toys properly, what works and what doesn't.

    It's all mostly a matter of experience. That's why IT budgets will remain flat for a while longer.

  11. Perhaps you missed it... by winkydink · · Score: 3, Interesting

    The critical questions -- concerning the proper role and funding of IT -- are presented in the book couched in the language used by high-level business managers, who speak in vague terms about "technology" and "infrastructure," and yet have little or no real understanding of how it truly works, having spent their earlier years pursuing MBAs rather than programming computers

    The people you describe above are the people who control the purse strings. They couldn't care less about the underlying bits and pieces. How much is it going to cost and what's the benefit to the business?

    Having "great IT" isn't worth a warm bucket of spit as a key differentiator these days.

    --

    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  12. Give me a break (GMAB) by oh_the_humanity · · Score: 4, Funny

    (IGHEATA) ((I'm Glad He Explained All Those Abbreviations))

    --
    "When they invent bitch slaps that can go through a monitor you better f'ing duck" --deft (253558)
  13. Deflation by mslinux · · Score: 3, Interesting

    Hardware is getting cheaper and will continue to do so. I built a computer for $1500 in 2000. Today, it's probably worth $100 (maybe not that much) today. A 1 GB Ram module for it retails for around $120. Even if I bought and installed the Ram module, I *still* probably couldn't sell the computer for more than $100.

    I see people advertising 'Almost New' HP and Dell laptops on ebay. They sell for a fraction of the original price. Service and support are what costs *real* money these days. Three year service contracts start out at $350. When you have to buy a $350 service contract on a $600 PC, you know where the *true* costs are for the manufacturer.

    That 1 GB memory module probably only cost about 20 bucks or so to make. That's why it'd be foolosh to buy it new and pay $120 for it.

  14. Not just the bubble... by Tenebrious1 · · Score: 4, Insightful

    American corporations let IT grow until it reached one half of all corporate capital spending by the year 2000

    Remember, that small thing called Y2K? Yeah, companies spent a lot of money, but much of it was directed at fixing Y2K issues and ensuring that all systems were compliant. At least in my company. Maybe smaller companies were fiscally irresponsible, but I think most large corporations have so much bureaucracy that increasing spending for any reason is difficult.

    In my IT department, we heard many people leaving and joining startups, buying aeron chairs and having foosball tables in their offices, but those of us who stuck around didn't see any increases in spending.

    --
    -- If god wanted me to have a sig, he'd have given me a sense of humor.
  15. Address organization and its processes, not IT by madro · · Score: 4, Informative
    It could be argued that such general terminology must necessarily be used when discussing information technology among business managers.

    I've looked at this from both sides, but I'll borrow from a recent economics column http://www.techcentralstation.com/051905B.html:
    I spent much of my business career at the intersection of business processes and computer systems. I know how business units complain about information systems departments without understanding how large-scale systems evolve. Conversely, I have seen information systems departments try to run the business ("driving from the back seat," as one former colleague calls it). Overall, I have arrived at this conclusion:
    Information systems reflect their organizational setting .

    If organizational roles and boundaries are not well defined, then computer systems will have gaps and overlaps, also. If a business process is overly complex, then the computer systems will share that complexity. If a management structure has too many layers, then the computer system will be bloated by effort to meet competing demands.

    In my experience, problems that are blamed on computer systems almost invariably can be traced back to organizational characteristics. Any attempt to fix the information system without doing anything about the organizational issues is likely to fail. Information system weaknesses are more often a symptom than a cause of an organizational problem.

    We need people who can address technical and business audiences with equal skill. I'm not saying it's easy -- I'm leaving my current company because I just didn't have it -- but it's going to be more critical because the biggest benefits will come from taking a new technical innovation and using it to solve a business problem.
  16. Glorious? by dangitman · · Score: 5, Interesting
    I lived through both the 80s and 90s using computers, and became involved in online companies during the boom. I'd hardly say the times were that great for technology. Sure, there was lots of money around - but that's not a good thing. Most of the money was totally wasted. And it could be easily seen at the time that the "dot-com" boom was extremely shallow. It was more about business than technology.

    By selling out so easily to business, technology has been held back in many ways. It was a matter of offering the brains and the creative geeks some money, so they would use their knowledge for evil, rather than good. I think I prefer the 80s, where at least there was still some idealism.

    What did the 90s boom give us? Fucking internet advertising and banner ads. Overpaid HTML jockeys with no skill. Trolls, script-kiddies and fools. Pyramid schemes. "Bloggers." And we can never go back to those blissful ad-free, blog-free days.

    --
    ... and then they built the supercollider.
  17. Wrong, Wrong, and Wrong again by DesScorp · · Score: 4, Informative
    From the review:

    Reduced spending does not mean IT has become a commodity. Counterintuitively, companies that spend less in order to get more from information technology will likely be the big winners.


    Uhhh, sorry, but IT is now the very definition of commodity. Hardware, labor, and software are now so cheap and interchangeable that there's no other way to describe it. Rather than spend money on expensive RISC chips like pa-risc or Ultrasparc, you can now get cheap x86/64 chips with comparable or better performance for a fraction of the price, and from a wide variety of vendors. With the information revolution and the Internet, now you can get programmers from across the ocean for a 10th of what you'd pay an expierienced US coder. And software? Windows boxes are relatively inexpensive compared to what businesses used to pay for unix workstations, and now you've got cheap/no cost software on top of that.

    Face it...IT has become the Wal Mart of business buying. It's cheap, it's everywhere, and for IT vendors to make money, they have to rely on huge volume because margins are so slim. Only companies like IBM are making real money from services, and some people think even that won't last forever. I read a stat that claimed IBM was losing $33 on every PC they made, which is why they sold that business.

    Spending less while getting more isn't a new concept, as the author might think. Other business sectors have lived by the mantra for years. IT has just been forced to play that game too after the disastrous dot bomb. Welcome to the real world, IT, the world where life is hard and business is cutthroat. The dot com boom was a fantasyland that was doomed to failure, and it's never coming back.

    Knowing this, isn't it getting a bit tiring to hear these execs say that not enough students are going into IT/CS? Surprise surprise...the grads we have now have to scrape for jobs compared to other highly skilled professions, and the current marketplace is hot for international outsourcing. Why are these people surprised that US students are going "no thanks"?
    --
    Life is hard, and the world is cruel
  18. Bubble Makers by jeillah · · Score: 3, Insightful

    The tech bubble(s) of the 90s wasn't caused by IT departments. It was caused by venture capitalist, who had major investments in tech companies, bullshitting every other company CxO in the world into thinking they too had to have an "Internet Strategy" or that they had to buy into the latest and greatest thingamabob or they would go the way of the dinosaurs. Then after they got other suckers to buy into their IPO's they bailed and brought the tech industry back to earth. Now they are telling CxOs they must have an "Offshoring Strategy" or their company will go the way of the dinosaurs. Wanna guess where the VCs have their money invested these days...

  19. These are the golden days. by Animats · · Score: 4, Insightful
    The "Internet thing" finally works. Web sites stay up and look reasonable in almost all browsers. Order processing over the Internet actually works. The catalogs work, the shopping cards that remain work reasonably well, and most sites have proper integration with credit card and shipping processing. Backbone bandwidth is plentiful, and last-mile bandwidth isn't too bad either. You can buy all the necessary parts off the shelf, and they're mature enough that you can find out if they'll work before buying.

    Remember how crappy it used to be? Catalog pages didn't match the shopping cart, credit card processing involved ICVerify emulating a 1200 baud card swipe terminal, and half the time you had to call up to find out where your order went. On the merchant side, banks didn't have good online integration, half the transactions were bogus, and there was no way to get UPS and FedEx directly connected to your own systems. There were days when the Internet backbones would choke, and you'd go online to read the Internet weather report and see that MAE-WEST was dropping more than half its packets. And you needed an army of semi-competent people to glue it all together.

    The on-line businesses that are still around have all this stuff working smoothly now. (Many of the ones that couldn't make it work are listed here.)

    For most businesses, once you have all the basics working, you've achieved most of the benefits IT can provide. There's endless stuff you can waste money on. There's "data mining" and "profiling" and "customer relationship management" and "personalization", but it turns out that what works is telling existing customers of products related to stuff they already bought. Which isn't hard. Microsoft is pushing "synchronization", or "change the spreadsheet and your PowerPoint presentation changes to match", but most those bells and whistles don't really help productivity.

    If you're a user of IT, this is great. If you're an "IT guru", this can be bad news.

    Once I built a railroad, made it run,
    made it race against time.
    Once I built a railroad, now it's done.
    Brother, can you spare a dime?

  20. Lost? Hardly by drteknikal · · Score: 5, Interesting

    I note that the reviewer doesn't like the title either. There are several things that all get tied up in "the bubble" that were really separate otherwise.

    I think many people, even those of us who lived through it, discount the impact of Y2K on the marketplace. IT spending increased quickly in the late 90s as companies realized they had to address Y2K issues or (potentially) perish. As a result, much work was done that had previously been put off, sometimes for decades. There were massive migrations, massive upgrades, and massive change -- much of it long overdue. This created a bubble in hiring and purchasing, and that bubble largely burst about 15 seconds after midnight local time when Y2K happened and little else.

    The internet bubble started earlier, and burst a little later. While Y2K was a 2-3 year bubble on a fast track, the internet bubble was a 5 year bubble that started slow but kept accellerating.

    It's also hard to discount the impact of politics in the US on the economy. There are those who say that the bursting of the internet bubble has as much to do with tech stocks being overvalued as it did with George W. Bush practicing economic fear-mongering on the campaign trail -- in essence, talking the economy down. One thing appears clear: when Clinton took office, he had promised tax cuts, but upon meeting with Alan Greenspan, Clinton blinked; when W. took office, and met with Greenspan, Greenspan blinked.

    Setting aside the market collapse, both bubbles did a lot to set the stage for long-term success. Y2K forced companies to make investments that will (mostly) stand them in good stead, and forced them to modernize their systems. The internet bubble pushed things past critical mass and got (almost) everyone on the bandwagon. Between 1995 and 2001, American industry probably advanced (or caught up) 20-30 years.

    The market collapse may have been a long-term good thing as well, at least in the sense that everything got modernized, bunches of new tech got proven, then we collectively slammed on the brakes and spent the next 3-4 years retrenching. In that time, Apple and IBM have become market leaders in new areas, and a recession is a wonderful thing if you want to force people to consider free software.

    I'm not saying all the pain was good. Many people did, indeed, lose paradise. But to me, it looks less and less like a train wreck in hindsight.

    --
    http://drteknikal.blogspot.com/