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Google Might Disappear in Five Years

An anonymous reader writes "Speaking to a packed auditorium at Stanford University in Palo Alto, Calif., on May 12, Ballmer trumpeted the ripe opportunities around Microsoft's sprawling business and questioned the ability of Google to maintain its edge. Clearly alluding to Microsoft's key Internet search rival, Ballmer said: 'The hottest company right now -- the one nobody thinks can do any wrong -- may just be a one-hit wonder.' According to concept developed by Ballmer, the online search engines represent the key points of the future technology, and the leader in this domain, none other than Google, is destined to perish in less than five years. These predictions belong exclusively to Microsoft's CEO who sounds a little like Bill Gates announcing iPod's death."

24 of 861 comments (clear)

  1. We have heard it before from M$ by mgv · · Score: 5, Insightful

    Bill Gates predicting the demise of the ipod about a week ago?

    This is typical microsoft FUD. They are so far behind they don't even have a creditable product to show an alternative to. But they will still tell you that there is a superior windows based solution available.

    I guess they owe it to their shareholders to fly the flag. Hopefully nobody will actually believe them.

    Michael

    --
    There is no cryptographic solution to the problem where the intended receiver and the attacker are the same entity.
    1. Re:We have heard it before from M$ by thparker · · Score: 5, Insightful

      And I won't. Just because you'd prefer to use your phone as a music player doesn't mean it's what a majority of people want, and it doesn't make Bill right. I suspect we'll see a substantial market for both kinds of devices for a very long time.

    2. Re:We have heard it before from M$ by Tony · · Score: 5, Insightful

      I guess they owe it to their shareholders to fly the flag.

      Nope. They owe it to their shareholders to do the best job possible to keep their company profitable; they can do that without being bastards. The only time they "owe" their shareholders something else is when they make promises; then they better deliver.

      Case in point: when you say you are going to utterly destroy a competitor (ethics aside), you'd better have a real plan on how to do it. You had better not just have some pithy sayings to throw out at random and not-so-random gatherings. If you say Google is going down, you need a plan on bringing Google down. Even if the plan fails (at which point the board should judge your competence), you need a credible plan.

      Lying to your stockholders by promising things you can't deliver is bad business. Yet it seems MS is on a rampage of deceipt. (That's not really news.) Personally, I think every time they make promises like this, the stockholders should hold them liable.

      But maybe that's just me, being all bleeding-heart and wanting a little accountablity.

      --
      Microsoft is to software what Budweiser is to beer.
    3. Re:We have heard it before from M$ by squiggleslash · · Score: 4, Insightful
      I think both of them are right, FWIW. I've never seen Google's long term strategy, if they exist in five years it'll either be as an also-ran or as something other than a search engine company. It's easy to see how some dotcoms are able to have a long term strategy - Amazon, for example, builds a brand but actually sells things on the basis of that brand, and does a lot of work to ensure they have a superior shopping experience compared to their competitors. Google's slowly working its way to becoming a portal, a business model proven over and over again to be a disaster for the vast majority of the companies that have tried it.

      The PDA is dead, its functions supplanted by the cellphone. Today no cellphone exists that challenges the iPod, much as no cellphone - at least beyond a few concept phones like the Nokia 9000 - existed six or seven years ago that had the full calender, notes, et al, functionality we see in pretty much everything today. All we need is about $60 worth of additional hardware in a sizable amount of phones (and mobile phone manufacturers have successfully incorporated much more, often for trivial gains, in the past without problems) comprising of a small low-power hard disk and a 3.5" jack, and we're looking at something that can contain MP3s the same way an iPod can. Manufacturers are experimenting right now, but at this point they're just looking at competing with the flash MP3 player market. Given the benefits of a hard disk to the rest of the system, especially with multimedia and camera phones, expect this to become standard issue within the next two or three years.

      Whether any Microsoft technology will be at the heart of any of the iPod and Google replacements remains to be seen. But even Google isn't Google any more. Why would anything resembling it exist in five years? And who the hell is going to buy an iPod if their phone already has all the capacity they need and can play MP3s?

      --
      You are not alone. This is not normal. None of this is normal.
    4. Re:We have heard it before from M$ by bitchell · · Score: 5, Insightful

      I have both and I am quite happy to keep them apart. I don't want a dishwasher that makes me dinner any more than I want a phone thats battery is dead because I listened to some music.

  2. Already more than one-hit by Anonymous Coward · · Score: 5, Insightful

    Google has been verbed, it isn't easy killing something that has been verbed. When you search for something you 'Google' for it, MSNing for something just seems wrong.

    1. Re:Already more than one-hit by Anonymous Coward · · Score: 4, Insightful

      I'm with you. And I'm not sure about the one hit thing either.

      Lets see, I used to have a hotmail account, I ditched that for my Gmail account (which I love BTW), so thats one product.

      I ditched mapquest for maps.google (or whatever it is, I just google for it :) ), so that's two.

      I ditched all other search engines for Google, so thats three.

      Desktop search, I haven't gone there yet, but I think you know where I will go first. Thats four.

      Steve, I think you are delusional, and wish you the best once reality sinks in.

  3. very un-classy by yagu · · Score: 5, Insightful

    From the fine article: "I've lost track of the number of times people have said the personal computer has reached its limits," said Ballmer.

    Well, I've lost track of the number of times Ballmer and/or Gates has predicted the next wave in technology and were wrong.... One I found most notable was in 1999, when Gates at a keynote speech said within a couple of years, everyone would be communicating with their computers via speech. And, unless you count shouting "@(*$&#@(*&$" at a recalcitrant PC as communicating via speech, he was dead wrong.

    Notable about his wrongness wasn't the "missed" prediction, in my opinion, it was how off-the-mark his vision was -- a vision easily and with little intuition would have predicted no PC/speech interaction, even if the technology completely stepped up to it (it didn't).

    It seems pretty clear to me Ballmer/Gates use the bully pulpit not to make clear and visionary statements about the future, but instead to state what they want the future to be as it relates to:

    • future sales of Microsoft products
    • squelching growth and/or success of real or potential competition.

    Ballmer's bad-mouthing and demise-forecasting statements are more of the same. What is it with Microsoft and its leadership anyway? Nobody expects them to be patsies for the industry and its competition, but they'd earn a little more good will and respect themselves if they'd show a little for the others in the industry who have demonstrated real innovation and have contributed to the industry.

    I'm probably risking troll karma with this post... but really think Ballmer, and Gates need to be called on this each time they make these public statements... Remember, Ballmer is the guy who, in reference to the DOJ investigation of their business practices said of the Attorney General (and I'll just paraphrase)..., "attorney general can go to Hell".... very rude in and of itself, and unforgivably, he used a "go to"....

    1. Re:very un-classy by justforaday · · Score: 5, Insightful

      What I find funny about all their missed predictions is that everyone expects Microsoft, with the ridiculously dominant position they're in, to be the ones leading the world to those predictions. I have yet to see Microsoft actually leading the way in anything...

      --
      I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
  4. While the MS/Google sniping goes on... by MtViewGuy · · Score: 4, Insightful

    ...Good old Yahoo! is making a major comeback of sorts.

    Anyone who's seen Yahoo! in the last two years note they have improved their searches (thanks to the acquisition of Overture), and started up a lot of new features that I find very useful.

  5. Trash Talking by thenetbox · · Score: 5, Insightful

    Does trash talking really help CEOs of major companies? It sounds like a WWE soap opera almost.

    Google has already proven that its not a one hit wonder. They've had hit upon hit upon hit.

    Does Google talk trash? I don't recall them making any bold stupid statements and that alone makes me like them more.

    Come on google release an operating system to really get things interesting.

  6. I agree by Momoru · · Score: 4, Insightful

    I agree in the sense that technology changes so quickly these days, its just as likely Microsoft will be considerably less powerful 5 years from now. 5 years ago would anyone predict Apple would be doing as well as it has? That Google would be as popular as it is? Currenly Google is expanding very quickly, I would argue too quickly, and still 98% of their profits are from one source...so yes if that one source changes or goes away, Google will too. Also although Gates predicting the iPods doom sounds like FUD, that is entirely possible too. If one perdicted the Walkman's doom in the 80's they would seem crazy too right? Tech changes fast. And its hard to say for sure if Google or the iPod are fads or here to stay.

  7. Is Google Diversifying? Enough? by mekkab · · Score: 4, Insightful

    That seems like the Crux of Mr. Ballmer's argument. And frankly, thats so obvious, its MBA 101.

    Google is taking strides; witness Gmail and Google Maps; when my DAD (the guy who self infected his PC with Spyware) is raving about how cool Google Maps is... you know that Google the company is heading in the right direction.

    But Microsoft can fight wars on multiple fronts. Regardless of the wisdon of that, can Google say the same?

    Additionally, this could me the Microsoft version of FUD; "Sure, google is tops now. But what about 5, 10 years? Investors, put your money in Microsoft, a proven leader!"

    Perhaps that last point is a little too Sun-Tzu, but you have to question his motives.

    --
    In the future, I would want to not be isolated from my friends in the Space Station.
  8. Re:case in point by crmartin · · Score: 5, Insightful

    Its not like Google's revenue has anything to do with search, except as a way to pull people to their site. But they get revenue by presenting targeted ad content.

    Now, whether ad=paid services are a feasible long-term model is another question, but the broadcast networks have managed for 50 years, and last I looked Yahoo was making money.

  9. One hit? by Sierpinski · · Score: 5, Insightful

    I don't see how they can be called a one-hit wonder. They have their search engine, then google maps, froogle, picasa photo sharing, labs, scholar (for research papers and such), google answers, language translation, newsgroups, local business information, and much much more. (see more at http://www.google.com/options/)

    Its obvious that google is doing much to expand their capabilities. I wonder how often Mr. Ballmer uses google himself. That's a stat I'd like to see.

  10. "One-hit wonder?" by Entropius · · Score: 4, Insightful

    Google has shown, time and again, that it's good at things other than search.

    Has he ever really checked out Google Maps, where you can see high-res maps and aerial images side by side? (I'm right now looking at high-res pictures of the building on the army base where I used to work. Score one for freedom of information!) Or gmail, which does webmail far, far better than anything anyone else can come up with?

    They've got other services, too: Froogle, image search, usenet, a translator...

    Google, as part of their business, has lots of smart people and an enormous amount of computer juice under one roof. Unlike Microsoft, they've shown again and again that they can come up with nifty ways to use those people and computers to get information into the people's hands... ... and they do it all without being oppressive or looking to create "brand lockin" like Microsoft does with their Passport system.

    Microsoft competes with marketing tricks and coercive business practices: business model first, product second.

    Google competes by creating a product that's better than anything anyone else has, and then figuring out a way to make money off of it. In the long run, this approach works better. If you make good stuff, you'll always have a market.

  11. Re:case in point by mr+i+want+to+go+home · · Score: 5, Insightful
    The thing is, is that Google is becoming much more than "just a search engine". Have you seen the range of services they offer these days?

    Microsoft have missed the boat again. Not only that, but they had really no idea where it was headed in the first place. Sure, search will be important but it has always been important, even in the days of library card indexes. Google's future is in a web 'platform'. They've got the tech and the brains to do it. And right now, it's obvious that the head honcho's and Microsoft have their heads up their arses so far that they just can't see the bigger picture.

  12. Smokin' in the Boardroom... by BadElf · · Score: 4, Insightful

    This whole attitude of "winner take all" is why people are switching from Microsoft to other technologies. Who wants to be locked into a solution owned by a company with a take-no-prisoners attitude? Like the universe isn't big enough for Microsoft AND Google to co-exist? Ballmer is just full of shit.

    And if he'd shut up long enough to listen to his customers and got his army of programmers and developers to focus on their CORE business -- OPERATING SYSTEMS -- maybe they'd have a decent product. But what the hell do I know?

    I know that a big part of my job is to CHOOSE platforms for my clients' systems, and guess what? Haven't done a MS install in two years. Not because I'm a Linux fanatic, but because I weigh silly things like uptime, scalability, usability, compatability and a bunch of other "bilities".

    If MS wants to go into the search business and has the balls to think they've got what it takes to be the Google-killer, more power to them. Have at it. Just give me a little of what they're smoking in the boardroom.

  13. Re:Not again.... by Khomar · · Score: 5, Insightful

    The thing that impresses me with Google is that they are not a "one hit wonder". Yeah, their search engine is very impressive, but it could disappear within five years. Has anyone checked out Gmail lately? Or Google Maps? Or any of the other products they have been coming out with? Google is producing web software that is technically excellent and extremely usable.

    In my mind, Gmail's biggest strengths are not in its massive size or even the searching capabilities. It is all of the little touches that make things easier: automatic popup of contacts as I start typing, tracking conversations by e-mail, keyboard shortcuts, saving e-mail sent from 3rd party software -- all of the little touches that make it a joy to use.

    Why do I bring this up? This is not just the strengths of a single product, but it is indicative of the level of quality and eye for detail that defines the company of Google. They know how to make great software -- from a technological viewpoint as well as user experience. Microsoft may be able to kill parts of Google (ie. certain products), but they will have a difficult time keeping this great company down. If one app gets killed, they can always come out with a new one. The strength of a company is not in its products but in the quality of their people, and right now, it looks like Google has the very best.

    No, Ballmer, I think Google will be around for quite a while.

    --

    I believe in de-evolution. God made the world perfect, man fell, and its been going downhill ever since!

  14. And Microsoft may also go away by LWATCDR · · Score: 5, Insightful

    Anyone remember...
    AMC
    Eastern Airlines
    Data General
    Control Data
    DEC
    Cray
    Digital Research
    Douglas Aircraft
    Wright Aircraft Engines
    Atari
    Commodore
    Or even shrink like Zilog.

    Frankly Microsoft is scared. Only one company in the microcomputer world has survived going to a new CPU. That is Apple. It is really looking like the X86 cpu is reaching the end of it's life. Intel is in big trouble since it really does have most of it's eggs in that basket. Look at what Microsoft choose for the XBox 360. Why have .net unless you are planing on leaving the X86 line? Even as far back as NT Microsoft was going multi platform.
    When the X86 is no longer the common denominator and people NEED to buy new software to use the new systems to their full potential will Microsoft loose it's lock in?

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  15. Playing Google's Game by SoupIsGood+Food · · Score: 5, Insightful

    Google's business model is simple:

    1)Create an enormous webserver cluster using cheap hardware and cheaper (free) software.

    2) Then think of clever things to do with it.

    Step 3, instead of being ???, is "sell non-annoying text ads aligned with the context of what the user is viewing."

    4) Profit!

    Parts one, three and four are easy. Part Two is hard... really, really hard. Unsurprisingly, it's where Google is throwing the lion's share of their money and manpower. They foster a spirit and culture of top-tier creativity.

    This culture has been crushed into line-toeing, bootlicking mediocrity by Microsoft management. They're great for incremental updates in line with whatever upper-management mandate Bill has in mind this year and aping what smaller competitors are doing, but they suck at breaking new ground.

    So, MSFT will always be a step behind in a game Google engineered to reward only those who can think new things first. Even if Microsoft manages to invent or buy a new idea, Google will come up with a way of making it faster, cheaper, safer and more powerful. It's what they did to Microsoft's Hotmail.

    SoupIsGood Food

  16. Revenue, not products by zoombat · · Score: 4, Insightful

    What I hear you saying is that as long as Google continues to inovate, they will be a successful company. True.

    But what makes Google a potential one-hit-wonder is their limited revenue streams, not their limited product offerings. With the VAST majority of their revenue coming from Adwords, they leave themselves vulnerable.

    That's why things like their enterprise search appliances are important. Not only do they need to continue to inovate their products, but they have to develop more different ways to make money.

  17. High Growth by floorpie · · Score: 4, Insightful

    The real concern I have with Google's future is not technical, but social. They've grown to around 3000 employees in the past few years... a huge rate by any measure, and the thing is no company can survive that kind of growth without some extremely talented/clairvoyent management.

    If you've read the Tipping Point by Malcom Blackwell, you'd know that there's a magic number of 150 people in any sort of group. It's the point where the human brain stops being able to remember the (150 choose 2) different individual relationships.

    Google is probably superior technically, but no matter how many brainiacs they have, they're still human and the human brain is going to run up to these limitations. As much as slashdotters will hate to admit it, Google's future really does depend on how good the management is.

  18. Re:But seriously, folks... by Jasin+Natael · · Score: 5, Insightful

    I would second that thought. Microsoft claims they have the 'best minds' working for them, but I would posit that their measurement comes from easily quantifiable metrics, and has nothing to do with innovative or intuitive people.

    From what I've seen in school, Microsoft attracts all the students (especially international ones) who have gotten a 4.0 in all their classes and can handle the stress of working 16-hour days. And, sadly, the ones who have no ideological stake in the computer industry, but who got their degree solely to make money.

    The people Microsoft doesn't pay attention to (or can't get) are the Linux nerds who'll try to compile a kernel for anything that runs on electrical current, the creative Mac geeks who are just as handy with Photoshop as CodeWarrior, or the true computer scientists who are completely platform-agnostic as long as they can use a computer to learn something or solve a problem. There are other stereotypes out there, but (for the most part) they all tend to evoke this idea of being principled about their use of technology.

    My guess is that Microsoft's patent policies, legal strong-arming, and monopolistic practices made it clear to this crowd long ago that they didn't give a flying crap where the industry, technology in general or even society (to the extent that it is steered by developments in their areas of operation) was going, as long as it put some money in their pockets. And there ARE a lot of PhD's and Masters Degree Holders that this tactic appeals to. At least in my experience, the really innovative and involved computer scientists don't tend to maintain a 4.0, attend every class, or participate in all the computer-related clubs on campus. But they are the ones with a personal stake in this industry, and for some reason, they tend to care enough about the computer community and the well-being of society at large to tell MSoft to screw off.

    I don't know why I just wasted 10 minutes preaching to the crowd...

    Jasin Natael
    --
    True science means that when you re-evaluate the evidence, you re-evaluate your faith.