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No Billboards in Space

An anonymous reader writes "CNN is reporting that the Federal Aviation Administration proposed Thursday to amend its regulations to ensure that it can enforce a law that prohibits 'obtrusive' advertising in zero gravity." From the article: "For instance, outsized billboards deployed by a space company into low Earth orbit could appear as large as the moon and be seen without a telescope, the FAA said. Big and bright advertisements might hinder astronomers."

32 of 380 comments (clear)

  1. Huh? by caluml · · Score: 5, Interesting

    And sorry, who is enforcing this law? I wasn't aware that the US owned space.

    1. Re:Huh? by YetAnotherAnonymousC · · Score: 5, Funny

      The politicians and bueraucrats will be enforcing it... we'll be firing them into space at the billboards! =)

    2. Re:Huh? by Spetiam · · Score: 5, Interesting

      "Big and bright advertisements might hinder astronomers."

      Not to mention the proliferation of space junk.

      I wasn't aware that the US owned space.

      Wow, even when we propose keeping space clean, you just can't pass up the chance to do a little US-bashing, can you?

    3. Re:Huh? by clem.dickey · · Score: 4, Insightful

      > I wasn't aware that the US owned space.

      It would be silly to say that the US owns space. That would be like saying that it owns, oh, Iraq. Historically nations have had "ownership" according to how far they can project force. The "three mile limit" for ocean ownership was determined by the range of shore guns. The USSR did not "own" its airspace until it proved that it could shoot down a U2 spy plane.

      If the US Air Force succeds in militarizing space, the US may indeed "own" it. That may prove easier than "owning" Iraq. :-)

      On a separate topic, it seems to me that a LEO banner would be visible mostly at dusk or dawn. How would it be lit in the middle of the night? Reflection from terrestrial lights maybe, or flourexcent paint?

    4. Re:Huh? by daveo0331 · · Score: 5, Insightful

      The U.S. can't unilaterally say "no billboards in space" but they can certainly say things like "US based companies can't put billboards in space" or "no launching rockets from US territory to put a billboard in space" or similar things. Also, outlawing it here in the US could be a step toward getting other countries and/or international organizations to outlaw the practice too. Then if you wanted to put a billboard in space, you'd have to launch it from someplace like North Korea or Syria or international waters (but your ship couldn't be registered in a country that signed onto the treaty), and once in orbit it would last about 10 minutes before a UN missile shot it down (as agreed previously in a UN resolution).

      So yes, if just the US outlaws this, it's silly, but it could be a step toward something more meaningful.

      --
      Remember the days when Republicans were the party of fiscal responsibility?
    5. Re:Huh? by nickptar · · Score: 3, Interesting

      Historically nations have had "ownership" according to how far they can project force.
      Don't you mean 0wnership?

      On the subject of lighting - reflection from terrestrial light and fluorescent paint (which converts UV into visible light) wouldn't be enough. I suppose the back would be covered in solar cells, which would charge batteries when the sign was on the day-side, and the batteries would power lights on the night-side. (If that's not enough, power could *theoretically* bebeamed from Earth - hmm, maybe space ads are what will finally get power beaming going.)

    6. Re:Huh? by sconeu · · Score: 3, Interesting

      Heinlein thought of it first. In "The Man Who Sold the Moon", he got support by raising the spectre of the Commies putting a huge Hammer-and-Sickle on the moon. He also got funds from "Moka-cola" by suggesting that "6+" had offered him money to put a 6+ logo on the moon.

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    7. Re:Huh? by quarkscat · · Score: 3, Funny

      Darn right!
      Stick an oversized billboard in space and the next
      thing you know, some hillbilly country with nukler
      tipped missiles will be taking pot-shots at it.
      Shebang!
      Next thing you know, there goes the whole neighborhood...

    8. Re:Huh? by Lord+Kano · · Score: 3, Interesting

      What if someone placed an ad over the Atlantic Ocean in geo-synch orbit? International waters and all, but it would STILL be visable from most of the US and Western Europe.

      LK

      --
      "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
    9. Re:Huh? by jmichaelg · · Score: 4, Informative
      The U.S. owns the space the space above the U.S..

      If that were true, the Soviet Union would not have been able to fly over U.S. territory and vice-versa. It was a deliberate choice Eisenhower made in 1955 when he proposed his "Open Skies" initiative. When Sputnik flew a few years later, he didn't complain about its flying over US territory because he wanted the right to do the same thing. In 1960 when Corona flew, it made a hash of the fear that the Soviets had an advantage over us and enabled Eisenhower to focus on domestic issues instead of meeting a non-existant military threat.

      Outer space is open to whomever can get there.

    10. Re:Huh? by shadowbearer · · Score: 3, Interesting

      mercury and halogen streetlights (the blue/white ones) were a lot more harmful to astronomers than sodium ones were, last I checked. Sodium lights have a much lower and more narrow emission band.

      As to space ads... never underestimate the budget of an advertising department ;)

      SB

      --
      It's old. The more humans I meet, the more I like my cats. At least they are honest.
    11. Re:Huh? by slashdot.org · · Score: 3, Insightful


      - I wasn't aware that the US owned space. -

      Wow, even when we propose keeping space clean, you just can't pass up the chance to do a little US-bashing, can you?


      Heheh. Yeah, you are right. Over the last years the US has been such a formidable world-citizen that that comment was certainly uncalled for.

      I'm sure the US will try everything it can to keep space clean. From non-US stuff. *ducks*

  2. The DOT needs to do the same by ForestGrump · · Score: 4, Insightful

    No big, bright billboards by highways either- because they are a distraction to drivers.

    --
    Is it true that more people vote for the winner of American Idol, than vote for the president? -Ali G.
  3. In other news.. by AndOne · · Score: 5, Funny

    Europe annouces a space billboard initiative. Part of this initiative involves a unilateral declaration that any attempt to remove their billboards will be seen as an act of agression. Followed by what sounded like muffled laughter.

    --
    I don't care what you say, all I need is my Wumpabet soup.
    1. Re:In other news.. by Catamaran · · Score: 4, Funny
      Don't forget the French have got the bomb. And the Brits.

      The French don't have the Brits, we do. Get your facts straight.

      --
      Test 1 2 3 4
  4. Disc-shaped ads... by jemenake · · Score: 5, Funny

    If they occupy as much solid-angle as the moon, then they could eclipse the sun (or moon). Can you imagine disc-shaped billboards? I can see it now... "This eclipse brought to you by Coca-Cola!" Better yet, "All your photons are belong to us". - Joe

  5. I'm still waiting... by Spy+der+Mann · · Score: 3, Interesting

    for when they forbid obtrusive advertising in CYBERspace.

  6. Launch sites. by redfenix · · Score: 4, Insightful

    Okay, the FAA controls the US airspace, right? So, they probably won't allow any of these LEO Billboards to be launched in the U.S.

    Of course, there's virtually nothing they can do if an LEO craft is launched from some other location and meanders over the U.S. from time to time.

    Perhaps they could do something if it were placed in a geostationary orbit over the U.S. but then it wouldn't be in LEO.

    --
    "It's a very tangled subsystem." --Windows kernel guru
    1. Re:Launch sites. by Anonymous Coward · · Score: 4, Insightful

      Except LEO is maybe 120 miles up, whereas geostationary orbit is about 34000 miles up. I don't think people realize how far 34,000 miles is. You can see mountains 100 miles away on a clear day, so a sign in LEO is not unreasonable. But just try to make a sign so big it can be seen from GEO. Go ahead.

  7. Buy Jupiter, but leave at least one moon. by Tackhead · · Score: 4, Funny
    > be seen without a telescope
    >
    > So we could still make a deal if aliens drop by wanting to buy Jupiter.

    Jupiter? Yeah, we at AlienClick [mttp://1.3.9.27.81.243] can do that. In fact, all these worlds can be yours for $39.99 per line, except Europa, which has been reserved by a prior bidder.

  8. Re:Commie advertisements? by SafteyInNumbers · · Score: 3, Funny

    Team America: World police http://www.imdb.com/title/tt0372588/ FUCK YEAH!!!!!!!

  9. Might?! by GreyOrange · · Score: 5, Informative

    I'm a member of the astronomy club here in Orlando and Disney World about 35 miles away impedes our observations. Any astronomer will tell you that a full moon can ruin observations for the night and any billboard that's as bright as the moon and is in full brightness all the time is going to tick every astronomer off within the viewable region. I feel sorry for any country's astronomers where one of these things get put up.

    --

    Insert Witty Remark Here ===>____________________________
    1. Re:Might?! by SuperBanana · · Score: 3, Insightful
      Any billboard that's as bright as the moon and is in full brightness all the time is going to tick every astronomer off within the viewable region

      Pardon, but there's a slightly bigger issue, which is how disgusting the concept is. Photographs of the great outdoors? Brought to you by Nikon and Kodak. Night out camping? Brought to you by Hummer, buy one for your next trip and get there in style. Advertisements will universally become part of the landscape. It's so horrifyingly commercial, it makes me want to throw up. That you wouldn't be able to see Star XYZ is, sorry, rather secondary.

      I keep waiting for the backlash, and I never see it. First it was the horizon with billboards. Then product placement (no, it's not a new trend, it's been around since the advent of TV). Then clothing. Most recently, people's bodies. Now we're talking about throwing up giant billboards so that you'll have to go inside to avoid them. Where will we stop? When will the backlash begin?

      I've noticed that many "futuristic" movies have had floating advertisements in space/the sky (a few that come to mind- Judge Dread, The Fifth Element, and I believe Blade Runner, to name a few) and I think it was almost intended to get us used to the concept. I seriously hope it backfired, sickening people. I know it made my stomach turn.

      Thankfully I think this is one area the conservative right will be with us on- they're probably even more horrified of "God's kingdom" being defiled than we are.

  10. Re:The USA owns space? by Kinky+Bass+Junk · · Score: 3, Funny

    I'm pretty sure Dubya stated that he wants to bring democracy to the country of Space.

    --
    Anonymous Coward
  11. Re:Astronomers?! by cowscows · · Score: 4, Insightful

    Seriously, I don't think doing something like this would be a positive step for a company to take. They'd get a whole lot of publicity out of it right at the beginning, but pretty soon it'd become a major eyesore, and there'd be a lot of loathing towards them for putting it there. Looking at it would get old really quick.

    There'd probably be some significant protesting outside their HQ and whatnot. There would be calls for boycotting, which would probably gain some traction, as people become more and more tired of it.

    If some company did it, and it was only visible up there for a few days, they'd get some serious publicity, and if they let it die while it was still a novelty, they'd get mostly good press and an excited public. I'd check a website to find out when it'd be overhead, and then go watch it pass over a few times. Just as long as it doesn't stay long enough to become an eyesore.

    After a few of these advertisements happened, it'd cease to be a novelty, and the excitement of seeing one would wear off, and people would turn against them.

    That's how I imagine it at least.

    --

    One time I threw a brick at a duck.

  12. Old and silly Joke by elgrinner · · Score: 5, Funny

    An American Officer runs up to his superior and says excitedly: "Sir, Sir! The Soviets have painted the moon red, what should we do?"
    After a little contemplation the man replied: "Take a bucket of white paint to the moon and write Coca Cola on it."

    --
    But my Mom says I'm cool! -Milhouse
  13. Blocking progress by Symb · · Score: 3, Insightful

    The FCC can't mandate broadcast flag. The FCC can mandate what goes in space.

    Religion can't stop suicide, but it can stop stem cell research.

    I'm so damn confused.

    Won't it be nice when nationalism fades?

  14. What?!? No "CHA" on the moon? by FrankieBoy · · Score: 4, Funny

    Chairface Chippendale will be real disappointed.

    SPOON!!!!

  15. uhhh... Zero Gravity? by koushy · · Score: 3, Insightful

    anyone find the actual text of this proposal? last time i checked there was no such thing as 'zero gravity'...

  16. Meanwhile, back in the 70s.. by henni16 · · Score: 3, Funny

    ..somewhere at the NASA:

    "Sir! Sir! The Russians! The Commies have started to paint the moon red! What shall we do?!"

    "Hmm...don't stop them. Load up a shuttle with white paint and when they are finished we'll go up and write 'Coca Cola' on it."

  17. Re:Astronomers?! by jag2k · · Score: 3, Funny

    It's like internet spam. The first few times they do it it will be a novelty, then nobody will use spam because it's not worth it.

    Oh, wait, something's going overhead now:

    'Erectile problems? Reach this sign with FREE VIAGRA!!!'

    I'm glad we didn't regulate the skies...

  18. Re:No such thing as "geostationary orbit over the by Guspaz · · Score: 3, Informative

    Likewise, a lot of satellites never pass directly over US soil, but could still appear as large as the Moon to Americans.
    That's virtually impossible. If my math is right, an advertisement in geosynchronous orbit would have to be about 325km accross in order to be the same size as the moon. Since it'd have to be at least semi-ridged (and assuming it was square), the cost of building a sign with a surface area of 105625 square kilometers would be enormous.