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CueCats vs. Common Sense Marketing

ColaMan writes "I see via boing boing that two million CueCats are up for sale at prices of $0.30 each in quantities above 500K. CueCats, being an integral part of one of the most pointless marketing schemes ever devised, never took off, but they were great for hacking. Has IT Marketing learned its history lesson, or will it forever doomed to repeat it?" Err, I'd go in for a group order, but I don't need two million at once.

19 of 239 comments (clear)

  1. Re:Hey, genius... by Seumas · · Score: 5, Funny

    Yes, but you could make a 1000% profit reselling these once the new world order forces us to be barcoded in satan's name!

  2. Blogdot by pjh3000 · · Score: 4, Funny

    Wow, not only is Slashdot getting slower at reporting news, and repeating the same stories over and over again, now it's reporting news from other news sites. It's like watching Ted Koppel sit and watch CNN!

  3. Such a deal! by justinstreufert · · Score: 4, Informative

    Thirty cents a unit is very cheap, but, frankly the cuecat sucked. The range is zero (literally) and the scan reliability was very poor unless you had the dexterity to move the thing across the barcodes at an exact, constant speed every time.

    I got a small box of these from a Radio Shack which was trying to get rid of them, and briefly tried to set up a POS for a client based on the 'Cat. Two weeks of constant phone calls later, I had the client fork over $100 per seat for some medium range one-shot LED scanners and life was good. :)

    Justin

    --
    "Why would God give us a waist if we wasn't supposed to rest our pants on it?" - Rev. Roy McDaniels
    1. Re:Such a deal! by ArsenneLupin · · Score: 5, Funny
      ... briefly tried to set up a POS for a client

      Hmmm, looks like you did ;-)

    2. Re:Such a deal! by wwest4 · · Score: 4, Interesting

      True, these are no good for commercial and retail use. But for home use... not bad, considering the cost barrier drops nearly to zero.

      I use the cuecat for a home inventory system that has saved me tons of time and space. It works really well for disorganized scatter-brained packrats. I'm using some scripting to add bells and whistles (like native cuecat decoding support, integrated webcam snapshots, mysql backend and a tcl/tk front-end) but all that is really required is a spreadsheet with three columns (barcode, description, location), a "spayed" cuecat (hw mod is cheap or free), and a bunch of pre-made 3of9 barcodes, which you can do for free on an inkjet printer and a barcode font.

      The cuecat increases ease and accuracy of barcode entry (and reduces the chance of error) and you can find all your crap after you store it by searching the tables... for me, the biggest psychological barrier to putting things away is not being able to find them when I need them, followed closely by a strong disinclination to high-level storing and filing strategies that most people use. The barcode & hide method sticks to the Keep It Simple Stupid paradigm, and works much better for a person like me.

    3. Re:Such a deal! by radish · · Score: 4, Funny

      I'm using some scripting to add bells and whistles (like native cuecat decoding support, integrated webcam snapshots, mysql backend and a tcl/tk front-end)

      The barcode & hide method sticks to the Keep It Simple Stupid paradigm

      You are obviously using some definition of "simple" with which I am not familiar ;)

      --

      ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

  4. Re:Hey, genius... by Anonymous Coward · · Score: 5, Funny

    Yes, but you could make a 1000% profit reselling these once the new world order forces us to be barcoded in satan's name!

    I thought Satan was going for RFID now?

  5. Has IT Marketing learned it's history lesson by frovingslosh · · Score: 4, Funny

    Interesting marketing concept. Come up with a product and try to give it away. When you find that you can't give it away, offer to sell someone the same thing, but without the Internet backup system needd to use it, for 30 cents each, but they have to buy 500 thousand of them!

    --
    I'm an American. I love this country and the freedoms that we used to have.
  6. we used these by brickballs · · Score: 5, Interesting

    I volunteer pretty much every year at a local computer tradeshow. I remember a few years back when we started asking for donated cue cats. we used them to track the volunteers.

    Each volunteer had a nametag with a barcode on it.

    Volunteering for a single shift got you into the show for free (definitely worthwhile) volunteering for additional shifts got you some cheep gifts as well - toll kits and t-shirts, that sort of stuff.

    Anyways, the cue cats were pretty useful in reading the barcodes and making the whole thing work easier.

    --
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  7. hehehe by justforaday · · Score: 4, Funny

    from the for-the-well-equipped-home-library dept.

    Yes, because I figure it makes the most sense to have a separate CueCat for each book/item on the shelf...

    --
    I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
  8. Throw me a bone here! by pentalive · · Score: 4, Funny



    No! No! Bolt them onto the heads of the friggin sharks!

  9. Answered my own question: Info on Hardware Mod by sH4RD · · Score: 4, Informative

    Okay, so forget all the complex software listed in the article links. Just hardware mod it! Instructions here: http://www.zapwizard.com/MediaPC/CueCat/Index.html .

    Oh, and it seems they made lots of USB CueCats. Strange how people don't seem to talk about those. At least half of them on eBay are USB.

    --
    WASTE - The Secure P2P
  10. It's basic economics.. by wfberg · · Score: 4, Funny

    "Psst."

    "Yeah?"

    "Want one of these?"

    "No."

    "It's free!"

    "Don't need it."

    "I'll give you TWO! for free! costs you nothing!"

    "It's a pointless piece of crap, I don't need it, nobody wants one, it sucks, get it away from me!!"

    "Ok, ok, how about 500 thousand of these things? For only $0.30 a piece!"

    "Wow! I'm a sucker for a bargain! Who thought a total piece of crap could be that cheap if you buy in bulk! Give me 2 million!"

    --
    SCO employee? Check out the bounty
  11. Have the mods learned their grammar lesson? by shark72 · · Score: 4, Insightful

    "Has IT Marketing learned it's history lesson"

    Here's A page on how to use the apostrophe in the English language, and another.

    --
    Sitting in my day care, the art is decopainted.
  12. Re:Turn them into weapons by ScrewMaster · · Score: 4, Funny

    Better yet, give them to the Borg and tell them it's our most advanced technology.

    --
    The higher the technology, the sharper that two-edged sword.
  13. Re:Lesson by Waffle+Iron · · Score: 4, Funny
    Funny article. My favorite part was the scheme that was even more stupid than the CueCat:
    And anyway, what the heck happened to last month's dumb Wired idea?

    About two months ago, Wired magazine had a different technology for going to a URL automatically from an ad. It was some kind of weird thing where you held up the page to your digital camera, took a digital picture, and ran this wacked out software that navigated your browser to the Altoids home page. So now instead of typing 7 letters I have to find my digital camera, turn it on, wait for it to boot up, take a picture of the page, turn off the camera, wait for it to flush its memory to flash, remove the flash card from the camera, take the network card out of the PCMCIA slot, put the compact flash into it's holder, plug it into the PCMCIA slot, find the picture, run the software which I previously installed, oh, don't get me started. It would be a half-hour trauma just to go to the damn Altoids web site, where you can't even buy an Altoids, for heaven's sake. Curious.

  14. Don't need to buy 500K units by Doctor+Sbaitso · · Score: 4, Funny

    Little known fact: it's possible to buy them in 250K quantities; however, the price then increases to $0.60 each.

    --

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  15. Optical Mouse as Barcode Reader? by Bones3D_mac · · Score: 4, Interesting

    Is the technology for barcode readers much different from that wich most optical mice use for position tracking?

    If not, why not create a custom mouse driver that can recognize a barcode when the mouse rolls over one?

    --


    8==8 Bones 8==8
    1. Re:Optical Mouse as Barcode Reader? by StikyPad · · Score: 4, Informative

      I was thinking the same thing, until I realized the obvious..

      The mouse doesn't output what it sees, it outputs the same X, Y axis changes as a "normal" mouse (although optical mice are pretty much the status quo nowadays). All the processing is done internally and the results are sent via USB or PS/2 or whatever.

      There may be a troubleshooting mode, or methods for triggering the mouse to output the raw data rather than coordinate changes, but you'd either have to know about them from the engineers, or spend who knows how long sending random signals to the mouse. Also, shifting the burden of processing the images from the mouse to the CPU would likely take up a nontrivial amount of system resources and lower the performance and reaction time of the mouse.

      You could do a hardware mod, of course, but that would be nontrivial as well, and would likely require a custom designed "mod chip" to check for valid barcodes in parallel with the existing image analysis.. hardly worth the effort.