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Online Takeout Delivery is Back

prostoalex writes "It's like watching e-Dreams and re-living the Kozmo.com experience, only this time it's for real, the New York Times says. SeamlessWeb is here (or rather, in New York, Chicago, Washington, Philadelphia, San Francisco, Los Angeles and southern Connecticut) to take your take-out orders and deliver the food. All is done via their Web site so no need to look for that takeout menu: "SeamlessWeb charges restaurants a commission of 5 percent to 15 percent, while the business pays a 2.5 percent fee for each transaction. The process for consumers will work much the same, except they will be charged no service fee.""

49 of 295 comments (clear)

  1. Meh! by Gilesx · · Score: 2, Informative

    Dominos UK (http://www.dominos.co.uk) has had a web orders facility (and interactive digital TV) for the last four years. Is this really just catching on over the pond?

    I guess the big question is, what point am I missing here?

    --
    Sunday you're Thinking Different, Monday you're a huge tool, paying too much and waiting to think like everyone else.
    1. Re:Meh! by ALecs · · Score: 2, Insightful
      I guess the big question is, what point am I missing here?

      That it's a slow news day. :)

    2. Re:Meh! by hwprog · · Score: 3, Informative

      What you're missing is that these guys act as a go-between for a large number of takeout restaurants. It effectively gives you up to date access to all takeout menus for all your local restaurants from one central site.

      Frankly it's a brilliant idea.

    3. Re:Meh! by WindBourne · · Score: 3, Informative

      It is NOT free. They simply bury the charge in the price that you pay.

      --
      I prefer the "u" in honour as it seems to be missing these days.
    4. Re:Meh! by 'nother+poster · · Score: 2, Funny

      Shhh. Don't make them think. It gives them a headache.

    5. Re:Meh! by Elwood+P+Dowd · · Score: 2, Insightful

      A friend of mine drove for takeout taxi and I used to order from campusfoods all the time.

      I don't see why this service is innovative. Maybe it does something better than those two companies, but I doubt it's a revolutionary improvement. sixdegrees -> friendster

      --

      There are no trails. There are no trees out here.
    6. Re:Meh! by randomiam · · Score: 2, Insightful
      Henry Ford didn't invent the assembly line either.

      Great ideas are great and all, but they still need *really* great execution to fly. ~ria~

    7. Re:Meh! by SABME · · Score: 2, Insightful

      >I guess the big question is, what point am I missing here? The point: Dominos (or any big chain pizzeria) makes lousy pizza, regardless of how easy it is to order.

    8. Re:Meh! by Rude+Turnip · · Score: 5, Informative

      It's "free" in the sense that if you actually go to the restaurant you'll pay the same price for the food. The restaurant is willing to eat the delivery charge (no pun intended) in exchange for the opportunity to do business with someone who doesn't feel like dining out, but doesn't feel like cooking, either. The delivery service charge incurred by the restaurant, OTOH, is somewhat offset by the fact that it didn't have to pay any waitstaff. My fiance used to work for our local delivery company (Dine In) and explained the process.

    9. Re:Meh! by lostwanderer147 · · Score: 5, Funny

      I once ordered a ninja burger, but it never came, so I guess that the delivery person committed seppuku.

    10. Re:Meh! by jwjr · · Score: 2, Informative

      No, it's not just catching on. In New York City, for example, thousands of restaurants of all kinds have web sites as well as taking orders for delivery over the phone. That has been the norm for several years now. I doubt there is any other city that offers as much diverse food delivery at all hours as New York. Pizza, barbeque, chinese, mexican, sushi, thai, indian, italian, vegetarian/vegan, turkish, burgers, etc. can be ordered for delivery to your door in many neighborhoods. It's my sense that well over half of all the Manhattan restaurants deliver, too -- probably about 3/4 do. The average place in Manhattan that takes orders will deliver until about 10PM, and plenty deliver until midnight. Only a few (but some!) do 24 hours delivery.

      In the last few years there have been an increasing number of web services that will take orders for lots of different restaurants, since most of them are not chain restaurants -- that's what the article is about. Even those have been around for a few years now. The NY Times is just catching on.

    11. Re:Meh! by BlewScreen · · Score: 2, Interesting
      takeout menus for all your local restaurants from one central site

      Right - just like these guys have been doing for years as well...

      Actually 18 years - many of the early ones were via a mailing that contained all of the resturant menus, but I've been using their web order system for at least four years.

      --
      That that is is not that that is not. That that is not is not that that is.
  2. Looking forward to this: by AtariAmarok · · Score: 5, Funny
    1. Drive to nearby Domino's that offers free WiFi
    2. Order Domino's pizza online at their web site.
    3. Drive home and wait for pizza.

    --
    Don't blame Durga. I voted for Centauri.
    1. Re:Looking forward to this: by Profane+MuthaFucka · · Score: 5, Funny

      OK, this is how it works.

      0) Go to the Dominos store
      1) Intercept the WiFi.
      2) Grab delivery orders from the web
      3) Place the order in person at the Dominos
      4) Pay pickup prices
      5) Deliver the pizza yourself
      6) Charge delivery prices
      7) Profit!

      If you do this right they will just think that you buy a lot of pizza.

      --
      Fascism trolls keeping me up every night. When I starts a preachin', he HITS ME WITH HIS REICH!
    2. Re:Looking forward to this: by Locke2005 · · Score: 3, Insightful
      Right you are! There is no delivery fee! There is just a substantial discount for picking the pizza up yourself! And the television networks never turn the audio volume up for the commercials! They do, however, turn the volume down for the regular programming!

      Ok, here's another one: why are people really happy when they receive big income tax refunds, knowing full well that they've lost a year's worth of potential interest on their money that they could have had if they had filled out their W-4 differently? Look, the government isn't giving you money -- they are giving you your own money back after drawing interest on it! Ok, I'll stop ranting now...

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    3. Re:Looking forward to this: by Anonymous Coward · · Score: 2, Informative

      tv networks don't turn the volume up on commercials, and they don't turn the volume down on regular programing.

      commercials use the trick of compressing the amplitude distribtuion of the sounds. the highest peak is never increased but the difference between it and the lowest volume sound is minimized

    4. Re:Looking forward to this: by Hell+O'World · · Score: 3, Funny

      I did something like that once... it was called getting a job.

  3. Nice ad for this company, but old news by pctainto · · Score: 5, Insightful

    I've been using CampusFood.com to make my takeout (or pick-up) deliveries for quite some time. Great service. I don't think that online delivery services ever left the internet -- this story is just a shameless plug for some new startup.

    --
    I think my principles are reachin' an all time low
  4. food.com had it too by winkydink · · Score: 4, Informative

    before the Food Network took over (bought?) the domain. Also, Waiters on Wheels. They fill a niche market.

    My experience has been that ordering from a restaraunt that doesn't normally handle takeout will be a hit or miss affair as to whether or not you will be satisfied with what gets delivered.

    --

    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  5. "Back"? by smileyy · · Score: 4, Informative

    I've been using http://www.takeouttaxi.com/ for quite a while now.

    --
    pooptruck
  6. And this is news? by Astin · · Score: 4, Informative

    Is this different than Restaurants on the Go here in Toronto? I can order online (or via the phone) from a rather large list of restaurants and have it delivered to my door. Sure, there's a delivery fee, but one might expect that.

    --
    - In hell, treason is the work of angels.
  7. The point ? by MrShaggy · · Score: 4, Interesting

    I think the point is that you can orderf rom anywhere on one site. For no extra fee!

    --
    I have mod points and I am not afraid to use them.
  8. CAD by XFilesFMDS1013 · · Score: 5, Funny

    There's a CAD comic for every story...

    http://www.ctrlaltdel-online.com/?t=archives&date= 2005-02-21

  9. Slashdot gets fooled again by turambar386 · · Score: 5, Insightful

    Another blatent advertisement gets posted as a story. Yawn.

  10. Back? When was it gone? by ArielMT · · Score: 2, Interesting

    SeamlessWeb is here (or rather, in New York, Chicago, Washington, Philadelphia, San Francisco, Los Angeles and southern Connecticut) to take your take-out orders and deliver the food.

    What about those of us in flyover country, you insensitive clod? (j/k)

    In all seriousness, I think this is a great idea, but it's hardly original. It does need to catch on, tho. When I was living in San Diego, I was able to order pizzas from Dominos entirely online, pay for them with my card, and have them delivered faster than had I phoned in a cash order. I wish the take-outs luck with this.

    --
    It must be Windows. It needs half a gig of RAM and a hardware-accelerated graphics card just to run Solitaire.
  11. Whatever - not Kozmo at all by porcupine8 · · Score: 4, Insightful
    Campusfood.com already offers this kind of service, in a lot more places than just big cities.

    Kozmo offered video rentals online, with free delivery - as well as things like snack foods, CDs, convenience items, video games, etc. It was impulse-buying to the max. I was so sad to see Kozmo die. This is nothing like Kozmo, it's like all the other online ordering systems for restaraunts out there.

    Meh. Call me when Kozmo REALLY comes back.

    --
    Warning: Apple/Nintendo fangirl. Likes her electronics cute & cuddly. May be rabid.
  12. Finally, they figure out the Dominoes model! by birge · · Score: 5, Insightful

    It took them long enough, but they finally realized that if you hide the cost of the second business (delivery) in the prices from the first business (food) people can be fooled into thinking they are getting free delivery.

    Or, another way of looking at this is that urban prices are so inflated that one can piggyback entire businesses inside the margins. I suppose when a sandwich costs $15, you've got a lot of room to play with your delivery model.

  13. DrDelivery.com by kevin_conaway · · Score: 2, Informative

    In my area (Arlington, VA), we have DrDelivery.com. You can get all sorts of food and other errands run for you. Its fairly popular.

  14. This isn't hard to do. by autopr0n · · Score: 2, Insightful

    As long as a company stays small and dosn't expect 90% of the population to go for internet-delivered everything this type of thing can be a success. After pets.com people said no one could make money selling petfood online, but actualy lots of people do. They just don't have multi-million dollar ad-campains.

    There will always be a few people rich and lazy enough (or in my case, rich and holding a suspended drivers license) to make something like this work.

    --
    autopr0n is like, down and stuff.
  15. Hopefully it's smarter this time by jfengel · · Score: 4, Interesting

    I agree that it's a brilliant idea, but the relevant question is, why will it succeed this time if it failed last time?

    The most obvious answer is that the dotcom era is over. If they're offering a reasonable offer at a reasonable price, plus the economies of scale (why should every restaurant in the area have a separate delivery system when you can even out the bursts with a large central service?), it could well work.

    As opposed to the dotcom era, when readily-available investor money and a land-rush attitude made for stupid promotions. A friend of mine bought stuff through kozmo because it was cheaper, even delivered, than buying the object in a store. Clearly they were losing money like crazy and he knew he was taking advantage of stupid investors.

    1. Re:Hopefully it's smarter this time by TrippTDF · · Score: 3, Insightful

      There were a lot of good ideas that came out of the dotcom era, and I think a lot of them will see the light of day again, just not on the same level as before. People today are much more accustomed to using the internet, and there are more people on it than 5 years ago. I think now is the time to start working on some of those dot-bomb ideas... This, in part, is why Google is doing as well as it is.

    2. Re:Hopefully it's smarter this time by pete6677 · · Score: 2, Insightful

      If they get the delivery logistics right the first and manage to get started without blowing $250 million like Webvan did, I don't see how this would not work. Home delivery is an old concept, but there's always room for improvement in efficiency, and restaurants may decide it works far better to farm out their delivery service rather than try to manage it themselves.

    3. Re:Hopefully it's smarter this time by superdude72 · · Score: 2, Insightful

      The best thing about Kozmo--and its greatest weakness, businesswise--was that they sold more than just takeout food. They'd deliver a pint of Ben & Jerry's, a Razor scooter, DVDs. The problem is, they couldn't mark these things up as much as a pizza is marked up. A pizza is made out of $1 worth of ingredients and sold for $15. To make a pint of Ben & Jerry's as profitable, they'd have to charge $20 for it. Who's going to pay that?

    4. Re:Hopefully it's smarter this time by TRS80NT · · Score: 2, Funny

      What flavor?

      --
      Lorem ipsum dolor sit amet.
    5. Re:Hopefully it's smarter this time by museumpeace · · Score: 2, Insightful
      This time around a few things are different...
      • unless you live under a rock with no internet service, you are used to buying things on line so the market's potential size is bigger and more realistically estimated.
      • Gas costs $2.10/gal so a little markup in the cost is worth it to the consumer who otherwise not only takes the time to drive to the restaurant but buys some gas to do so.
      • tips? no waiters involved but a driver is. Tips are up to 18% [e.g. Legal Seafoods in Boston adds that gratuity to the bill for as few as a party of 6]. You don't tip a delivery driver that much do you?
      • driving, parking and being pressed for time have only gotten worse in the intervening 4 years.
      • people with the software chops to throw together a web served app that takes restaurant orders are no longer rare and not paid like rock stars.
      I wish Boston was on the list of cities where the service is being revived because parking around Boston sucks litter boxes...I get indigestion before I even get to the restaurant.
      --
      SLASHDOT: news for people who can't concentrate on work or have no life at all and got tired of yelling back at the TV.
    6. Re:Hopefully it's smarter this time by lonb · · Score: 2, Interesting

      As the owner of SnapFood and having been quoted in the original article, I would like to address why SnapFood is succeeding where other companies have tried and failed.

      1. The landscape of the online market is completely different now vs. five years ago when other major efforts were made.

      2. Our team brings restaurant experience to the online space, where none existed before -- previous entrants to the online market did not have the proper backgrounds.

      3. Our teams brings hands-on, technology and e-commerce experience to the food space, where little-to-none was found prior.

      4. SnapFood.com has become the ideal "middle-man" between hungry patrons and talents restaurateurs. We make the customer service better, the ordering experience easier and more enjoyable.

      For those of you in Manhattan, try SnapFood and please give us your feedback. We are interested!

      Best regards,

      Lon F. Binder

      --
      "Ain't I a stinka..." - Bugs
    7. Re:Hopefully it's smarter this time by lonb · · Score: 2, Interesting

      The primary difference is that the market (I mean the people who spend money) has developed on both consumer and business fronts. Although the consumer end has been slower to develop, many people feel comfortable ordering online at this point, at least enough to sustain businesses like ours. The business end has seen continuous and rapid growth, thanks to the many operational efficiencies wrought from online purchasing.

      In other words: comfortable, aware customers are now more willing to try SnapFood.

      The second major change is related to what you suggested, that the market is less crowded. In reality, it's more crowded than ever! However, the fog of confusing business models is clearing due to veteran business people adding the 'net as a channel for their existing businesses. This provides online businesses, with known, offline brands. A strong brand means a recognition, on behalf of the market, of what it is that one does or sells or offers.

      Case in point: SnapFood works with hundreds of restaurants, that are known and recognized on the street. These are existing, popular businesses that now transact the same sale, through a new channel (the Internet).

      Clear business = less fog. So even though there are more players, there are some businesses with clearer models and happy customers.

      --
      "Ain't I a stinka..." - Bugs
  16. My employer uses seamlessweb by gorbachev · · Score: 3, Interesting

    The insensitive clots ruling the world at my employer use seamlessweb so that all the worker bees would remain at their desks as long as possible.

    The system generally works very well, although the 10:30am cutoff time for lunch orders can come and go very ruthlessly leaving you without the free lunch for the day.

    The few problems we've had with the service have to do more with the vendors rather than seamlessweb. Some of them, especially the new restaurants in the system, have problems fullfilling the volume of orders sometimes.

    They recently revamped their user interface. The old user interface made the service look a little like someone was running it from their garage. The new one is definitely an improvement and looks very professional.

    --
    In Soviet Russia, I ruled you
  17. Oops... by AtariAmarok · · Score: 3, Funny

    I double checked, and found that I accidentally typed dominatrix.com instead of dominos.com. I was wondering why I never got any pizzas, but this weird lady kept knocking at my door.

    --
    Don't blame Durga. I voted for Centauri.
  18. Nope, just New York by That's+Unpossible! · · Score: 4, Informative

    SeamlessWeb is here (or rather, in New York, Chicago, Washington, Philadelphia, San Francisco, Los Angeles and southern Connecticut)

    I just went to their site and it says New York only. Other cities "coming soon."

    Uhhhh... great article.

    --
    Ironically, the word ironically is often used incorrectly.
  19. Yes. by MisanthropicProgram · · Score: 2, Interesting
    And now I want to look up that article from last week in the Wall Street Journal about how the Internet Bubble is starting all over again.

    Sorry, but there are some things that I need to see in person. In many cases, there's absolutely no substitute for personal experience in choosing a product. It varies between people, but mine are: foods, powertools, movies, most books, and just about everythings else. I like to see things in person. Having ship things back because of poor quality is more trouble than just going to a local store and seeing it for myself. Plus, I'm giving my local retailer business as opposed to someone a 1,000 miles away. Sometimes, there's no way around it, you have to buy over the internet (electronics for one - Radio Shack is now a Best Buy competitor), now and again.

  20. Dominos @ Quikorder by ryen · · Score: 4, Informative

    I've been using Quikorder for my dominos pizza (yes i have a thing for pre-made cheap pizza delivered fast =) for about 5 years now. Even has ICQ message alert, online order history, and good coupon deals.

  21. Re:Too bad. by Sabaki · · Score: 2, Informative

    Did you mean Maine? I live in Portland (Oregon) and besides being able to order stuff besides pizza in the good old days of Kozmo, you can still order food from places like http://delivereddish.com/ in Portland. They've got some great restaurants on their list.

  22. Papa johns. by blanks · · Score: 2, Informative

    Papa johns has been doing this for years. Create an account, put in your different locations (home, office, friends) pick the order you want, delivered in the same amount of time as called in deliveries. Most of the time its even cheaper, they allways have internet specials.

    I would guess that a company that delivers different resturants food to your house would naturally take much longer then if you just picked it up your self, but for the chain companies that are handeling it them selves, papa johns has been doing it right for a whilel.

  23. Here's what I need by ChrisF79 · · Score: 2, Insightful

    Often times I find myself too buzzed to drive but fresh out of 40's... and no matter what I offer the Pizza Hut guy, he just won't go pick me up a couple more. How about an online beer delivery service? I think the government would even subsidize the business to keep the drunks (me) off the street... just a thought.

    --
    Finance tutorials and more! Understandfinance
  24. WebVan Lament by allgood2 · · Score: 3, Interesting

    O' for the opportunity to once again lament the loss of WebVan. I loved them. Mourn. Mourn.

    But in all seriousness, just because the dot.com boom folded, doesn't mean that the idea was bad. WebVan died because it overextended itself massively, thinking it would have time to make a profit; and was caught rather unaware of the failing dot.com industry. Executive stupidity, sure, but a bad idea NO!! If they would have just kept to two primary markets during there fateful last year, they could have survived the crash, and be raking in the dough today. Many stores not offer delivery, because WebVan showed them that there was a market for it.

    Also not to knock Seamless Web, but Waiter's On Wheel (Bay Area) and Waiter.com (Bay Area & Silicon Valley) both managed to survive the dot.com bust, and still deliver food from great restaurants without the super high mark-up. Up to 15% for the business charge just seems excessive; and already seems to be pushing some of their clientele into establishing their own services. The Japanese grill mentioned has a nice clean easy to use web site. Nice enough that if I knew I wanted food from them, I'd order directly from them to save both me and them money.

    Of course, I admit sometimes, I used Waiter's On Wheels when I was uncertain what I wanted for dinner. Having access to a large array of menu's that aren't limited to pizza specials has its own value.

  25. Re:This shouldn't even be neccesary... by birge · · Score: 2, Insightful
    Well, the space rented for the restaurant doesn't usually come with servers for Web hosting. Neither are the restaurant owners experienced in Web design (think of ethnic type Mom-and-Pop establishment), so another company would be required to kick in to do design and hosting sooner or later.

    So we go from a phone system to an internet system and the costs increase by 10% and we call that progress? Every restaurant I've seen already has a computer in the back office that is more than capable of handling the few orders an hour that will come in.

    Anyway, I'm not even suggesting the website would have to be at the restaurant. My only problem is with the idea that a company full of people is required for this. At the very most, this should be a $500 software package that the restaurant buys and installs that has a very simple interface and maybe even groks the menu database from their point of sale computer system. This whole thing should be doable for a negligable marginal cost.

    If you needed a mechanic to successfuly start your car for you most days or "upgrade" it with new gas, we'd be disgusted with the automotive engineers for their lack of competence, and might even suggest that their shitty engineering were a self-serving nod to the dealers. But nobody seems to mind that computer science research seems to mostly produce jobs for IT people, and not elegant solutions. It may seem like an unfair analogy, but consider the fact that companies need to hire an IT staff to deal with their computers on a daily basis, but don't need to hire a mechanical staff to run the company cars.

    Besides, if you're interested in volume, which way would you rather go - your own site with perhaps couple of users a day, or heavily advertised "restaurant aggregator", like this outfit seems to be, where you might get a larger volume just by being listed with them.

    I'd rather not have my ordering facility and marketing coupled. I'd wish I could handle my own menu and ordering system cheaply and then spend my advertising money where it's most efficient. These guys are charging a lot for the service of providing an ordering sytem, and they're going to get away with it because no small restaurant can figure out how to do this themselves. And that's a huge shame, and a cost to our economy, and it occurs all over our economy.

  26. Been going strong here in Detroit. by Deal-a-Neil · · Score: 2, Interesting

    Delivery Butler (site here) is a Detroit based food takeout delivery service, and they've been around for some time and doing very well (since Nov 2001). I've used their online interface, and didn't have to do anything until the fella came by 45 minutes later, and dropped off my food, and drove away with my tip. I even paid my entire bill online. I'm sure there are others, too.. so not to be one of those boneheads, but this really isn't news.

  27. This is new? by jedrek · · Score: 2, Interesting

    Over here in Warsaw, I've been using a number of various services like this: Room Service, , etc. Thanks to these places, I have a total of 48 restaurants I can order from at the click of a button (or a phone call, if I feel like it.)

    We even have 3 (mostly) high-end supermarkets that offer online ordering/delivery out of their brick-and-mortar locations. From what I understand, they've been making out like gangbusters.