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Apple The Current Fastest Growing Brand

Posted by Zonk on from the brandsplosion dept.

Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."

5 of 252 comments (clear)

  1. Where does Trump fit in? by ARRRLovin · · Score: 3, Funny

    -nt-

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    -Randy
    1. Re:Where does Trump fit in? by Anonymous Coward · · Score: 3, Funny

      Nowhere on this planet.

  2. Slashdot by Leroy_Brown242 · · Score: 4, Funny

    Apple: The fasest growing topic on slashdot!

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    Pretty Pictures!
  3. The real story for IT types by whitehatlurker · · Score: 5, Funny
    Red Bull and Starbucks are 7 and 8 on the list. Where would we be without caffeine?

    Oh right, asleep.

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    .. paranoid crackpot leftover from the days of Amiga.
  4. What about hardware? by Anonymous Coward · · Score: 4, Funny

    Interestingly, aside from Apple and Blackberry, no other computer hardware companies crack the top twenty brand value list(unless you count Samsung, but let's not), while five software-based companies, Google, Yahoo, Amazon, Pixar, and Ebay, are in the top ten.

    What to do, then, if you are, say, the CMO of Dell computer? One idea would be to see what the top brands have in common. One notices that the two hardware companies mentioned have names that bring to mind round things, Apples and Blackberries.

    Note also the popularity of double o's, Yahoo and Google both in the top 10.

    Finally, we need a concept strongly associated with partying, bling bling, and sex, seeing as brands like Red Bull, Coach, and Victoria's Secret have done so well.

    I therefore propose that Dell change its name to "Boobies! Computers". Yes, yes, you're welcome. No charge guys.