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Apple The Current Fastest Growing Brand
Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."
Also of note is Pixar at number 9. So, Steve Jobs is 2 of the 10.
-- Scott
-nt-
-Randy
I understand maybe in business circles, Blackberries might be big. But saying that it's tied with Google, which has become an everyday verb for most even outside of the computer-nerd crowd, is ridiculous.
The Braying and Neighing of Barnyard Animals Follows.
Apple: The fasest growing topic on slashdot!
Pretty Pictures!
MS is nowhere on the list.
"The newly born animals are then whisked off for a quick run through a giant baking oven." --heard on Food Network
Oh right, asleep.
.. paranoid crackpot leftover from the days of Amiga.
They are estimating that the brand (IE: Name) is worth 18% of the total value (at least according to Wall Street) of the company.
Sorry, I don't usually respond to trolls, but if I recall correctly, it was IBM who could not keep up with the volume which Apple demanded of new G5 chips. While I don't believe that Intel will necessarily get everything together by this time next year, you must admit that Intel has much larger production capabilities than IBM, concerning the chips which Apple will most likely use.
Plus, even if the Intel deal turns out to be a bust - and it might, you never know - there will always be a devout Apple following and they always have the iPod, anyway. Apple has a nice-sized nest egg - they can deal with problems if Intel fails to come through.
Who would had thought that a 25 something year old brand is the fastest growing brand in the whole world.
According to the article, the valuation of both brands grew by 36%. Of course BlackBerry is much smaller, but they measure "fastest growth".
Not very meaningful anyway, since it's not very clear how they come up with the value for the brand or even who qualifies for the survey. E.g. if Joe's Rubber Duckies (tm) grew from $100 to $200, it beats all the above.
See charts for twitter trends on Trendistic
Why?
1. iPod inventories are building up
2. The switch to Intel chips will make corporate and private equipment buyers postpone purchases
Watch for a missed quarter and/or lowered guidance and/or an earnings pre-announcement.
Then, if you have Apple shares, watch out below.
Dedicated Linux servers (root access) $45 p.M.
Interestingly, aside from Apple and Blackberry, no other computer hardware companies crack the top twenty brand value list(unless you count Samsung, but let's not), while five software-based companies, Google, Yahoo, Amazon, Pixar, and Ebay, are in the top ten.
What to do, then, if you are, say, the CMO of Dell computer? One idea would be to see what the top brands have in common. One notices that the two hardware companies mentioned have names that bring to mind round things, Apples and Blackberries.
Note also the popularity of double o's, Yahoo and Google both in the top 10.
Finally, we need a concept strongly associated with partying, bling bling, and sex, seeing as brands like Red Bull, Coach, and Victoria's Secret have done so well.
I therefore propose that Dell change its name to "Boobies! Computers". Yes, yes, you're welcome. No charge guys.
dwarves = plural of dwarf
dwarfs = verb form of dwarf "to dwarf" -> to make look small
HTH
If you ask anybody who rides motorcycles, Harley (another top ten) is all about the experience. The motorcycles they put out are technically inferior in terms of performance and reliability, and arguably in terms of comfort. All this with a higher price tag.
Funny thing is, Harley makes next to no money per bike. The real money is in... merchandising merchandising merchandising. Seriously... at least in Milwaukee (hometown of Harley and of me) you see harley davidson apparel anywhere you go. The most common design for dog collars? Harley Davidson logo. Talk about selling "experience" rather than your actual product.
I'll never make that mistake again, reading the experts' opinions. - Feynman
Refresh my memory; when was Apple ever in charge? Even in the heyday of MSDOS, Macs were a small minority of the computer market. And back in the days when Apple IIs roamed the earth, nobody was "in charge" because there was no single dominant platform (though you could make a case for CP/M).
The Wikipedia article is factually correct, but pretty dry.
(all following information from book iCon)
The Wiki article mentions that Pixar was obtained from Jobs for $10 million. But, what it leaves out is why and how,
At that time, Lucas was going through his divorce. His wife got a huge settlement, but Lucas didn't have much real money - his money was all tied up in companies he created so he started searching for bits to sell.
The bit that is Pixar had done some cool things for him but was costing money, so he wanted to sell. Jobs really liked the people there and what they were doing - but Lucas wanted $30m for the company and Jobs was hurting for cash having sunk a lot of money into NeXT at that point.
So, Jobs talked with Lucas a little about it but backed away, waiting.
In the meantime, Ross Perot (yes that Perot) came along, negotiating an offer for GM to buy the Pixar bit (not called Pixar at that point) for almost $30M. But they day he was to sign the contract GM cut ties to Perot, ending any negotiating power he had on their behalf and thus scuttling the deal.
Now Lucas was really hurting. He needed that money really badly. It was at this stage that Jobs stepped in - and that's how he got Pixar for only $10m.
It wasn't all roses from there though, he put a LOT of money into t hat company before it bore fruit and there are probably few other negotiators that could have dealt with Disney as effectively to bring it away from the brink of extinction, so he really deserves a lot of credit for where he arrived at (though so does Lassider by the sound of things, without whome Disney would not really have had any interest whatsoever).
One funny coincidence there is that Ross Perot also was the first investor in NeXT! He took a bath on that one.
"There is more worth loving than we have strength to love." - Brian Jay Stanley