Slashdot Mirror
Apple The Current Fastest Growing Brand
Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."
Also of note is Pixar at number 9. So, Steve Jobs is 2 of the 10.
-- Scott
-nt-
-Randy
I understand maybe in business circles, Blackberries might be big. But saying that it's tied with Google, which has become an everyday verb for most even outside of the computer-nerd crowd, is ridiculous.
The Braying and Neighing of Barnyard Animals Follows.
"Users average a 53-minute-a-day productivity gain, says Research in Motion."
:P
What the article fails to mention is the 8 hour/week headache that the IT staff gets to deal with. "Productivity gain" is so subjective.
As for Apple being #1, it's not really a surprise to me. The iPod is *everywhere* - and in recent days, so is the Mac mini. OS X has been getting glowing reviews all over the place too.
Note that it also says they have an 18% "brand owners market capitalization" - maybe someone that speaks Wall Street can explain that one in English?
Apple: The fasest growing topic on slashdot!
Pretty Pictures!
A year from now Apple will have half the marketshare they have today.
You have figured out that Apple getting dumped by IBM isn't going to lead to 'cheap and fast Macs' or running OS X on your $500 home built x86 box...
As a side note, it is hilarious to see the core Mac faithful express their unwavering faith that Intel will deliver everything on their roadmap right to Apple's door by this time next year...
MS is nowhere on the list.
"The newly born animals are then whisked off for a quick run through a giant baking oven." --heard on Food Network
Oh right, asleep.
.. paranoid crackpot leftover from the days of Amiga.
Yawn, nothing to see here.
Only Yahoo, and this report is crediting their new music subscription service for Yahoo's success.
I for one say kudos to Steve Jobs, and all of Apple on a job well done. Even though I don't use an Apple at the moment, I am very pleased that Microsoft's biggest competitor is doing well. Perhaps this will strike some fear into the folks over at Microsoft, encouraging them to reduce prices and improve their products. Now it just remains to be seen if Apple can maintain this level of growth.
- Just because we CAN do a thing, does not mean we SHOULD do that thing.
Now that Apple isn't an underdog any more (beleaguered, etc), it's pretty much guaranteed they will turn Evil. They will be like the bad old Apple that kicked out Jobs.
DRM.. suing bloggers.. what's gonna be next?
(This isn't a troll or flamebait.. just an observation that companies are a hell of a lot better to their customers when they actually need them).
From MSN News: Microsoft has all the market share, is better and more secure than Linux, BSD and Apple.
grr im mad
What a meaningful stat! I have nothing against Apple, but the whole idea of branding is pretty suspect.
Who would had thought that a 25 something year old brand is the fastest growing brand in the whole world.
According to the article, the valuation of both brands grew by 36%. Of course BlackBerry is much smaller, but they measure "fastest growth".
Not very meaningful anyway, since it's not very clear how they come up with the value for the brand or even who qualifies for the survey. E.g. if Joe's Rubber Duckies (tm) grew from $100 to $200, it beats all the above.
See charts for twitter trends on Trendistic
GNAA Announces Immediate Release of OSX_x86_YHBT
Ich Bindawalross (London) - GNAA (NYSE: GNAA) President timecop released a statement today regarding the immediate Internet release of MacOS X for the x86 architecture, available on many BitTorrent networks. After making the statement, timecop yielded the stage to a second speaker at the press conference, Apple Computer co-Founder and CEO, Steve "Rim" Jobs, now fully recovered from his recent gender reassignment surgery to field questions from attending press members.
"We here at Apple Computerth [sic] have decided on a slightly different path for the upcoming version of the MacOS X," Jobs states before bursting out into high pitched giggles. "We have replaced our overpriced and bloated software with an efficient and easy-to-use interface. I would like to take this opportunity to announce a merger larger than a Zimbabwe nigger cock: GNAA and Apple Computer."
Returning to the podium, timecop began speaking again, while Steve Jobs submitted to orally pleasuring his ten inch nigger cock. "Dedicated faggots have been loyally purchasing the homosexual software and hardware abomination that is Macintosh computers. Apple has been striving to provide software customers with the most flambouyantly homosexual combination available. However, in recent days, this hasn't been enough.
"There has been increasing pressure from the disgustingly obese Lunix nerds and the socially well-adjusted and popular Windows users to convert, as well as pressure from OS X emulators to provide consumers with increasingly gay products. Apple Computer has decided to merge with GNAA in order to broaden the appeal and better serve the interests of all those who buy Macintosh products. Furthermore, we will adopt Apple's "Step 2 ???? PROFIT!" marketing model. This will also stop Apple from going out of business, which they probably would have otherwise."
At this point, timecop paused and deposited a quart of Gaynigger seed into Steve Jobs' mouth.
"GNAApple is committed to our new OS X86. Rather than give the user the difficulty of finding pornography themselves, we provide them with the classic hello.jpg, redundantly archived and brand labeled throughout the 950 MB DVD image, as well as a bundled copy of GPA (Gay Porn Avalanche). Now, greater efficiency in masturbatory pursuits can be provided to all."
"As Slashdot users, many of you might have been exposed to the pirated release, and information pertaining to it. We would like to thank Rob "CmdrCocko" Malda for running the first article, leading to the release of information about our upcoming merger. We would also like to extend our gratitude to thepiratebay.org and XiSO for helping us spread the release over the 'underground scene.' We thank you, the IRC channels who put it on their hacked .edu xdcc bots and fserves who hosted it on your dialup connections.
Steve Jobs, recovering from the large dosage of AIDS from the variety of syphilitic, festering sores of GNAA members, rose to his feet at this point during the press conference. "Our previous versions of OS X were released prematurely, and as a result the operating system was unstable and fragile. Our team of software engineers have also decided to abandon the weak and inefficient UNIX backside in favor of a more efficient and robust alternative: WinNT. The pirated version of our new operating system has had record acclaim from users of the Jewish-based internet news organization known as "Slashdot".
"Those doubting the superiority of our new release need only read user testimonials."
"The Torrent going around as: Mac OS X Tiger X86 READNFO-XISO It's a complete fake. When the image is booted it shows a picture of a guy showing off his Bu** H**e." - Anon Coward
"if you unrar, burn, and boot like the .nfo file says, it just
M$ was recognized as the current worst brand due to the tendency of indivduals to break out in voilent convulsions and emit green goo from their body cavities upon hearing the name mentioned.
WTF does that mean? It looks like legal language.
We'll all know what you mean if you just say iPod, you know. If you're really worried about Slashdotters not knowing what an iPod is, call it an MP3 player. not a "digital media device".
# cat
Damn, my RAM is full of llamas.
Die, die you fucking marketoids, DIE!
Why?
1. iPod inventories are building up
2. The switch to Intel chips will make corporate and private equipment buyers postpone purchases
Watch for a missed quarter and/or lowered guidance and/or an earnings pre-announcement.
Then, if you have Apple shares, watch out below.
Dedicated Linux servers (root access) $45 p.M.
What a lame-ass thing to do, I used to think. Now Intel is more than just a brand, it's a platform; business bought into it, and you'll find there are many corporations that won't even consider AMD-powered equipment. I bet that's changing now, but nevertheless it's amazing the brand recognition a chip company managed to achieve.
Apple is to me quite the enigma. The company gets far more press and adulation relative to its size than any other company I can think of (not that I'm trying that hard; I'm sure someone will come up with some excellent examples). But its hardware has just about all of the issues that Dell and other PC makers have, be it computers or consumer electronics. Yet the overall feeling about Apple seems to range from more of a warm fuzzy to outright adoration; who else has managed anything even close besides Google?
- Leo
You don't use science to show that you're right, you use science to become right.
Interestingly, aside from Apple and Blackberry, no other computer hardware companies crack the top twenty brand value list(unless you count Samsung, but let's not), while five software-based companies, Google, Yahoo, Amazon, Pixar, and Ebay, are in the top ten.
What to do, then, if you are, say, the CMO of Dell computer? One idea would be to see what the top brands have in common. One notices that the two hardware companies mentioned have names that bring to mind round things, Apples and Blackberries.
Note also the popularity of double o's, Yahoo and Google both in the top 10.
Finally, we need a concept strongly associated with partying, bling bling, and sex, seeing as brands like Red Bull, Coach, and Victoria's Secret have done so well.
I therefore propose that Dell change its name to "Boobies! Computers". Yes, yes, you're welcome. No charge guys.
I know that it's due to the iPod, but lately I've been fielding a lot of questions from customers (even business customers) and other non-tech folks about Macs. Most are considering, for the first time, buying one. It's kind of a hunch but I think that they're moving beyond their usual market demographics.
I don't have one, but it will probably be the next computer I buy.
Who makes this stuff up? I've never even heard of Blackberry until today...
Seven puppies were harmed during the making of this post.
Why buy an iPod when you can get a good player for much less money? Just because it's an iPod? Apple's share of the home computer markey is still quite low, and I can see their share of the MP3 player market going in that same direction. Add their shift to Intel into the mix and the situation is really questionable. I'm no business expert, so feel free to correct me.
-William Brendel
"By the way if anyone here is in advertising or marketing... kill yourself. No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself. Seriously though, if you are, do. Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers, Okay - kill yourself - seriously. You are the ruiner of all things good, seriously. No this is not a joke, you're going, "there's going to be a joke coming," there's no fucking joke coming. You are Satan's spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It's the only way to save your fucking soul, kill yourself. Planting seeds. I know all the marketing people are going, "he's doing a joke... there's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil fucking machinations. I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man, I am not doing that. You fucking evil scumbags! "Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing." Godammit, I'm not doing that, you scum-bags!
Quit putting a godamm dollar sign on every fucking thing on this planet!
"Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that." God, I'm just caught in a fucking web! "Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..." How do you live like that? And I bet you sleep like fucking babies at night, don't you?"
...and ahead of Nike, Toyota, and Victoria's Secret?
Apparently they generate $800/ft^2/yr --> 32+ million/yr which means that they expect people within a 20min drive radius to spend $160/person/yr.
I wonder how much these other companies(that I might not have any interest in) project that I will spend on them per year...
and now back to the fallout shelter...
While Steve Jobs and Warren Buffet were having lunch one day (Steve said he wanted to consult Warren, which usually costs a pretty penny but he said he would be happy to consult for free) and Warren suggested pouring Apple's resources into its iPod product because it would definitely outsell everything else they were offering. Apparently the advice payed off big for Apple.
"...if people respected copyright more, like you guys do with the GPL so religiously, [the DMCA] wouldn't be necessary."
Yo winkydink it should be:
...and ITS brand value DWARFS the others.
sincerely,
--Word Bitch
Awesome -- if you try and click "Next" to read more of the article, it merely resorts the chart according to the different criteria -- total sales, current worth, etc.
Nice "article" -- it looks like they pulled it straight from an MS template retrieved from asking Clippy McPaperClip: "How do I keep my forbes.com job this week?"
and now back to the fallout shelter...
Mods are on crack.
The reason iPod stockpile is up is because of a trial deal with Walmart has now gone full scale and they needed to bone up on the players.
see MarketWatch story here
The worldwide portable player market is expected to grow even more over the next few years. You can Google for it.
"iPod digital media device?" Is that really neccesary?
How about, "iPod mp3 player?"
let's see how fast the brand grows when it takes on all the legacy cruftiness that is Intel's product-line of CPUs.
These are my friends, See how they glisten. See this one shine, how he smiles in the light.
according to my dictionary
"I'd rather be a lightning rod than a seismometer." -Ken Kesey
Apple, Google, and Blackberry owe all their success to Red Bull and Starbucks.
These are all overhyped niche companies. This is what the US produces nowadays, instead of steel, lumber, food, etc. What a fine foundation for future poverty we've laid.
Today's "fastest growing" is journalismo for yesterday's bit player.
Points at dark clouds at the horizon
Quoyle: Horizon Fills With Dark Clouds?
Billy: Imminent Storm Threatens Village.
Quoyle: But what if no storm comes?
Billy: Village Spared From Deadly Storm.
Any English teachers or historians know something about this?
A guy walks into a bar... well, I forgot the joke, but the punchline is that he's an alcoholic.
...welcome our Apple-branded overlords.
There. Someone had to say it.
Bye, slashdot. I'm sick of your 'tude. Hello
.. I got to admit, when it comes to "covergence", they really get it. Cell phones, PC's, TVs, radios, the internet, ditital commerce, and many other pieces of tehnology are all slowly but surely moving toward a single unified point. Apple is better positioned for this than a lot players out there.
I just wish they would drop the proprietary software crap and go GPL all the way. It would really be doing themselves and everyone else a favor.
Apple has increased its brand value by 38 percent in the last four years...
Wow...just wow. I mean, is this news or what? As a Slashdot visitor, I've always been very concerned with things like "Brand Value". So it's great see news like this being put up.
Seriously, thirty eight percent! Tell all your friends! And when you're working on that code/breadboard/computer case, be sure to keep this valuble nerd knowlege in mind.
Does Apple just send big bags of money to the Slashdot editors or what?
Democrats or Republicans. They are both taking us to the same place and they are not afraid of us anymore.
everyone knows dell are #1.
Mike
I heart the RIAA & MPAA, im sure its mutual...
FUCK TECHNOLOGY
That, and they actually appear to NOT want to sell to their most logical market.
cya,
john
Imagine all the people...
See here. Even libraries can't give you audio books because Apple is the only one that can make DRM files for iPod. Apple's obsession with controlling every aspect of a product will relegate iPod to a niche market one day when real competitors decide to get into the market.
Vote for Pedro
Well, OK, it's a silly Forbes story. If it were not for the fact that people with money to invest listen to such drivel, you would have nothing to worry about. In this world, however, money talks and you might be interested in what Forbes has to say if you are interested in earing a living .
Another thing you might notice is what's not there with the other "hot", "next generation" growing companies, Microsoft.Yet they provide the same services Apple and Google does and then some Note also that stoggy companies like Toyota did make the list.
Does Apple just send big bags of money to the Slashdot editors or what?
Not that I know of, but I've seen plenty of M$ adverts here, so they DO send bags of money. They also send bags of money to Forbes. Those bags of money are not enough to change most people's minds about Microsoft's prospects, innovation, quality or future. Microsft has screwed the pooch. Their "loss leader" stratagy is a loser and people really don't think of them as a company with a furture.
Friends don't help friends install M$ junk.
it didn't matter if you had a path to profitability or even a working product. all you needed was a powerful brand to rally the vc cash around and you could be an instant millionaire.
sum.zero
Honestly. Who else would you want getting brand attention? MS is getting brand attention, but only headlines stating "MS Offers Significant Security Update for June". :) OK
Look, Linux is just not able to produce a single compeditor to MS on the desktop platform...yet. So its basically Apple catering to the basic home consumer.
And besides...APPLE ROCKS.
-- The Arizona Kid
how much faster they could grow if they stopped using the hardware lock-in and made things open.
Science : Proprietary , Knowledge : Open Source
Refresh my memory; when was Apple ever in charge? Even in the heyday of MSDOS, Macs were a small minority of the computer market. And back in the days when Apple IIs roamed the earth, nobody was "in charge" because there was no single dominant platform (though you could make a case for CP/M).
I've been lurking so long, I can't believe I still remembered the password.
Gee, let's see, you have the fastest growing brand on the planet supported by hundreds of retail stores around the planet and a cranking website to sell your products.
Yet, somehow, amazingly, you don't offer anything outside of your core products with your brand image on it. Not a single pen, shirt, sticker, keychain, pocket knife, poster, clock, golf ball, insert-your-item-here with an Apple logo to be found ANYWHERE. Oh yeah, except at the company store on Apple's campus, where this stuff flies off the shelf. Other skank guys like redlightrunner sell Apple branded stuff for HUNDREDS OF DOLLARS per item from their website because it simply can't be bought anywhere else. Apple has to actively ban these guys from buying too much of the stuff at any one trip to the company store in Cupertino because they will literally buy the store out of anything with an Apple logo on it and sell it for huge dollars.
How many dollars is Steve leaving on the table every year by not offering this brand on licensed products? Even if you want to overlook the capitalistic nature of the equation, which easily could have resulted in, say, $100-$200 MILLION DOLLARS IN PROFIT over the past ten years to shareholders, how about translating that figure into additional R&D which could have been applied to M$'s backside?
Is it the something in the Carrots? Could the BOD be this weak?
The Wikipedia article is factually correct, but pretty dry.
(all following information from book iCon)
The Wiki article mentions that Pixar was obtained from Jobs for $10 million. But, what it leaves out is why and how,
At that time, Lucas was going through his divorce. His wife got a huge settlement, but Lucas didn't have much real money - his money was all tied up in companies he created so he started searching for bits to sell.
The bit that is Pixar had done some cool things for him but was costing money, so he wanted to sell. Jobs really liked the people there and what they were doing - but Lucas wanted $30m for the company and Jobs was hurting for cash having sunk a lot of money into NeXT at that point.
So, Jobs talked with Lucas a little about it but backed away, waiting.
In the meantime, Ross Perot (yes that Perot) came along, negotiating an offer for GM to buy the Pixar bit (not called Pixar at that point) for almost $30M. But they day he was to sign the contract GM cut ties to Perot, ending any negotiating power he had on their behalf and thus scuttling the deal.
Now Lucas was really hurting. He needed that money really badly. It was at this stage that Jobs stepped in - and that's how he got Pixar for only $10m.
It wasn't all roses from there though, he put a LOT of money into t hat company before it bore fruit and there are probably few other negotiators that could have dealt with Disney as effectively to bring it away from the brink of extinction, so he really deserves a lot of credit for where he arrived at (though so does Lassider by the sound of things, without whome Disney would not really have had any interest whatsoever).
One funny coincidence there is that Ross Perot also was the first investor in NeXT! He took a bath on that one.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Never apologies to Voltaire. He was a dolt.
"Oh drat these computers, they're so naughty and so complex, I could pinch them." --Marvin the Martian
Subject says it all
I have nfi what Blackberry is.. other than some sort of fruit.
However I strongly recognise Apple (mm fruit.. i mean computers)and Google. For one, I use an Apple ibook G4. And two, I use google probably 5 times a day, and every web browser I use has a search bar specifically for google (Opera, Safari, Firefox, and Konqueror).
-- The doctor said I wouldn't get so many nose bleeds if I just kept my finger out of there!
Too bad you posted AC and I already posted to this thread because I'd mod that up =)
I think the strangest part about the Apple fanboys is that I don't know too many Linux fans, or even Linux freaks, that downright dis Apple PC's or MacOS. I don't hate Macs. I think OSX is pretty neat. I prefer a free and open system, but OSX is definately a step in the right direction.
Why so many Mac fans are insistant on putting everything else down is beyond me. I thought they were supposed to be the (self proclaimed) open and artistic/smart/etc folks?
Don't get me wrong, there's a crap load of Mac users that aren't shitty. It's just too bad that the Mac community generally seems hostile because of a few loudmouths.
Ahh well, it's no use. I like all computer stuff, so I'm probably biased against being biased toward something as silly as an operating system. Shit, I even like my Windows machines. (And no, I don't like Microsoft.)
- It's not the Macs I hate. It's Digg users. -
.. what other brand is there in consumer IT right now? Steve knows how to reach his target market.
His latest decision, moving to Intel, is nice in the long run but has hurt my sales for a bit, while people were wondering if it was a good idea to buy new PPC software at all. It's back to normal so I guess they figured it is, plus I'll support Intel Mac OSX software for free anyway.
Best regards,
Emmanuel
Cartoon mini golf for MacOS X - http://www.funpause.com/
I am amazed. Seriously. I walked by the Apple store in my local mall the other day, and saw a ton of hot chicks in there! When was the last time even 1 hot chick was in your local computer store? This may just turn out to be every slashdotter's dream come true!
...Had this been an actual emergency, we would have fled in terror, and you would not have been informed.
Apparently you missed this article [Wired]. This library happens to be down the road from my job, and as youll notice, theyve been doing this for longer than the folks at the NYC Public Library. Id be curious to see which one is actually used more per capita (hint: I think the shuffles are more popular than the protected WMA files for which most people lack the correct player - per capita, of course).
With Apple starting 500% more lawsuits, Apple's lawyers are also very happy!
Perhaps, but his opinion of religion was spot-on.
The "cue the foo posts in 3, 2, 1..." posts will commence with no subsequent foo posts in 3, 2, 1...
This is promotional stuff that you give away at trade shows.
Or you make it available in only ONE place (makes it "scarce")....like the Company Store.
I like microcars
Although now that I think of it I don't know if I've ever seen anybody use a mac either... :-)
People who think they know everything really piss off those of us that actually do.
Get offa my lawn!
Don't Fight! This is Slashdot! Behave like adults.
Mexico: 100% conservative's America now!
aka the "Whole Paycheck," as various people around here like to call it
Twitter, you're a petulant cock-gobbling sycophant to Linux Torvaldyos! Quit taking DP from ESR and RMS's feculent cocks and why don't you try to stop sucking quite so much? Get out of your parents' basement and see the real world - maybe then you'll see how pathetic you sound, with your neverending stream of bullshit about how Microsoft is stalking you. Wasn't it you who said that Microsoft believes your insane ranting is actually a threat to them, so they PAY PEOPLE to reply to you on Slashdot? No sir, I don't get any money. I do it for the love. Someone has to go up against your paranoid whining. So get back in your cage and shut the fuck up already.
Never apologies to Voltaire. He was a dolt.
I did not know him personally so I'll not comment on weither or not he was a dolt, but he had some humorous comments to build from.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
That's the single most idiotic statement I've read today. Congratulations.
the best was gizo, no contest. But it was waaaaaaaaay undermarketed.
I think they have renamed it "upshot" now. the real pity is that they used to sell the antidote too, a kava drink. (I have rarely slept better.) but it is no longer on the market... http://www.drinksthatwork.com/
for a while, when I was working at the circus, vodka redbull was *the* drink, (I think there may have actually been a deal, all the tours got red bull coolers for a bit, don't know details...) but everybody eventually settled on Monster. for both work and play.
but in my experience, gizo was it. (I won't speak to the comparison to meth, never tried it, but versus any over the counter alternative, nothing came close. period)
(words of warning.
1)the fruit flavor is cranberry, despite the orange label. this leads you to think that it tastes like bad orange rather than okay cranberry.
2) do not even drink decaf coffee if you have one. just trust me on this.
)
-- it's ridiculous how many people misspell ridiculous... (damn, damn, damn...)