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Google vs. Yahoo: On a Collision Course

An anonymous reader writes "It's pretty clear from this analysis as to which company is ahead of the game. Take this simple comparison: at Google, engineers are expected to spend one day a week on a project of personal interest. This has resulted in new offerings like Google News and social networking site Orkut. At Yahoo, there are posters promoting the "Idea Factory", where employees are invited to well, submit ideas (read boring)."

45 of 458 comments (clear)

  1. Yahoo may be boring by Anonymous Coward · · Score: 5, Funny

    But at least those of us without 4.0 GPAs and PhD's can work there.

    1. Re:Yahoo may be boring by Anonymous Coward · · Score: 3, Interesting
      Well let me the first one to admit that I left Google few weeks ago. Yes they are innovative company and blah blah, but they are getting more into consumers than doing good science/mathematics. If you are into writing softwares etc, go ahead. But if you are like me who is more into algorithms and applied mathematics, innovations have stopped long ago. The neat stuff about data scavanging and mining is long gone. They have one infrastructure built and trying to milk it.


      I am not trolling, but the sweet research days are over at Google. But as I said, if you are programmer and that sorts - you are ok and you may like it. For me I was one among who laid the foundation and time to move on.

  2. I wonder by jav1231 · · Score: 4, Interesting

    I wonder how much of this has to do with Yahoo's age. Yahoo has been around long enough to become a more "standard" company. One that eventually loses touch with its grassroots beginnings and has to take it's catchy phrases from travelling self-help speakers. Google is probably headed that way, but for now they seem to have a few original ideas left in their backpacks.

    1. Re:I wonder by Fitzghon · · Score: 3, Interesting

      I agree.
      Google is an innovative company that comes up with fantastic ideas again and again, and implements them.
      On the other hand, the article notes that Yahoo bought the VoIP service DialPad. Yahoo's in-house research team appears deficient when compared to Google's.
      Google is snatching up a myriad of the brightest minds around, and I think that over time this will prove to be their most important assent in the "search engine race".

      Fitzghon

    2. Re:I wonder by cybersaga · · Score: 4, Insightful

      Google is probably headed that way

      If Google was headed that way, they would have been there by now. They are huge. They are "standard".

      The "20% your time" vs. "submit ideas" is the key. Management rarely sees potential where there is potential. How many times in history have great ideas been turned down because a manager says, "Oh that'll never work"?

      At Google, by the time something becomes an official project, they already know it works.

      When there's no guessing game, you can't be wrong.

    3. Re:I wonder by qwijibo · · Score: 4, Insightful

      Every business wants to make lots of money. There's nothing wrong with making money providing services people want. The factor that makes people like google is that they do still provide services people want, not just find new ways to scam people out of more money.

    4. Re:I wonder by Momoru · · Score: 5, Informative

      I know everyone else already hammered you for this, but seriously Yahoo has innovated alot more things then Google has, and bought less companies as well. Google bought the underlying tech behind Google maps, google bought Orkut, and Blogger. So that leaves Google with Search engine (yahoo created theirs first), news (yahoo had this along time ago), personalized portal (yahoo first), web based email (yahoo first). Google may improve the wheel a little but they have not came out with many original ideas compared to Yahoo. Even this SMS stuff Google is getting into now, I remember back in 1998 I could have Yahoo send me news and weather alerts and what not on my cell phone. Yahoo became like MS for a while, in that it had no competition, so why innovate...but now that Google is giving a challenge, Yahoo is already starting to come up with a bunch of new stuff. Heck Yahoo has shown us some betas that improve search! Google's search has been stagnant for years now, and isnt that why we liked Google in the first place? Compare Yahoo and Google again in a few years... maybe if Google experienced a .com burst like Yahoo, it would be a little more conservative for a while too.

  3. Googledot! All Google All The Time by JPelorat · · Score: 5, Funny

    Google for Google. Google that Googles.

    --
    Hokey statistics and ancient misconceptions are no match for a good thought in your head, kid!
  4. Is it me... by InVinoVeritas · · Score: 3, Interesting

    Or are Yahoo! and Google somehow worth billions of $(US) by selling banner ads.

  5. Hit the wall... by markild · · Score: 5, Funny

    "I do believe that Google will hit a wall eventually, and it will hit it spectacularly," said the book author Moore. "The real question is: What will it do then?"

    Can't they just do it, and get it over with. I'm starting to get tired of all the fuzz about them now a days.

    --
    Scully: Should we arrest David Copperfield?
    Mulder: Yes we should, but not for this.
  6. not a portal? by bad_outlook · · Score: 5, Interesting

    Remember when Google said they weren't going to become a portal, and while they have tons of innovation, their 'personalized home page' and email service are starting to feel just like that. Are they just trying to avoid being 'tagged' as one thing and instead trying to retain their own personality? From what I've seen they've taken the leadership role from Yahoo years ago, so I wouldn't worry about anyone trying to piegeon-hole them; they are their own entity and a driving force for the Internet as a whole. Will be interesting to see what Google looks like in 10 years, heck, we'll be able to say "When I was a kid, Google was a search engine, that's it"

  7. And Smaller Posters Underneath by Anonymous Coward · · Score: 3, Funny

    that ask people to stop submitting google pages with "Yahoo" photoshopped over "Google."

  8. Google + Yahoo by justforaday · · Score: 4, Interesting

    Google + Yahoo = Twingine (formerly the much better sounding yagoohoogle)

    --
    I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
  9. ZDNet r0x0rz! by smittyoneeach · · Score: 5, Insightful
    ...like a one-string ukulele.
    Google's US$2.5 billion war chest and freedom let employees throw many new services against the wall to see what sticks. But critics question whether Google has an efficient process for managing innovation. The free e-mail service Gmail, for example, is still in beta testing after nearly two years.
    "It's like the Wild West at Google. They have enough money and enough disregard for the status quo," said one industry insider who asked to remain anonymous.
    Google uses the word 'beta' as a fig-leaf, to manage user expectations.
    Doesn't take a whole lot of brain cells to grasp that.
    Then again, ZDNet publishes Dvorak, so go figure...
    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
    1. Re:ZDNet r0x0rz! by Eil · · Score: 4, Interesting


      Let's see here, Google's being criticized by "industry insiders" for giving their employees loads of free time, starting up new and enormously popular projects, "disregarding the status quo", and making billions of dollars in the meantime.

      Sounds like somebody's jealous. Isn't it even remotely possible that Google is simply proving to the old-fashioned business world what can be accomplished when you take real, meaningful steps boost and maintain morale among employees?

  10. My Yahoo integration by Anonymous Coward · · Score: 5, Insightful

    Yahoo has been around for a long time. I used them as far back as 95ish. I can't remember when my.yahoo.com came along but I have been a long time user since. However, anyone remember the Denial of Service attacks back in ~2001(?), since then I have been using google, msn, jeeves, in fact all search engines as I was so ingrained into yahoo that I couldn't even search using other engines. But really, the search aspect is such a low priority now that I don't care what engine I use; the real draw of yahoo is the integration of my.yahoo. Google has just now started getting that integration but yahoo has done this for years. I don't think that google will be able to overcome that time/gap that yahoo had in creating it's service. In the long run I believe yahoo will win out.

  11. Uhm, yes? by Anonymous Coward · · Score: 4, Informative

    I don't know about Yahoo!, but Google pulled in $3.2 billion from their ad service last year.

  12. Google is so dead by bman08 · · Score: 5, Funny

    First an idea factory... Next thing you know, yahoo!'s going to be putting up 'Let your imagination soar' posters in the break room. Revenue should double. But, if they really want do dominate the internet, yahoo is going to have to spring for the 'employees must wash hands' poster in the bathroom. While typhus and ringworm bring google to its knees, the clean handed geniuses at Yahoo! laugh all the way to the bank.

  13. Room for both. by alex_guy_CA · · Score: 3, Interesting

    IMHO the idea behind this article is just plain dumb. It would be like an article saying that in 5 years we won't have ABC and CBS or Disney Land AND 6 Flags. I use Yahoo AND Google every day, and I think I'm not alone.

  14. Apples and Oranges - Time is the Difference by Kinetic+Kit · · Score: 5, Interesting

    Google and Yahoo are much different companies today and part of working at either business means understanding really what each company is trying to do. Google is a technology company; Yahoo is now a media company. The biggest difference, however, is this:

    Google makes money by keeping people on their website for as short a time as possible. Yahoo makes money by keeping people on their website for as long as possible. The Internet traffic statistics are quite telling.

    http://www.alexa.com/site/ds/top_sites?ts_mode=lan g&lang=en

    --


    Can what is formed say to that who formed it, "Why have you made me thus?"
    1. Re:Apples and Oranges - Time is the Difference by arethuza · · Score: 3, Interesting

      Last time I checked, Google hardly made any revenue supplying technology. AFAIK the overwhelming bulk of their revenue comes from showing adverts to people who use their service, which sounds like a fairly traditional media company business model to me.

  15. Re:Hiring? by saintp · · Score: 3, Funny

    Hah, at first I thought it was a search engine for Latina women.

  16. 20% personal project? by NoseBag · · Score: 4, Informative

    Google, engineers are expected to spend one day a week on a project of personal interest.

    AT&T top management tried this in Dallas in the 90's until a manager took them at their word and enforced the 1/5 rule. The resultant loss in overall productivity quickly caught managements eye and the policy was quietly curtailed.

    --
    Cloned foods give the statement "We had that last week!" a whole new meaning.
    1. Re:20% personal project? by cybersaga · · Score: 3, Insightful

      This is why you have to go through about 15 interviews to get hired by Google.

      I doubt AT&T was that strict about who they brought on board.

      With a bunch of Joe Normals as employees, of course the 20% rule will fail.

  17. Target audience by Iriel · · Score: 4, Interesting

    ...is the lesson I learned getting my degree in Interactive Media Design. I don't see Yahoo and Google in competition as much as simply different services. Some of their departments cross over, but I use Gooogle for finding just about anything and email, while Yahoo is my portal to movie listings, my stock quote and a place to store bookmarks, notes and calendar based events.

    It really depends on what you're looking for in most of the areas of service from each company. Google seems more interesting in refining ways to search and pioneering new uses for the internet. On the other hand, Yahoo is where I go for a remote login PDA. I'd like Google to provide notes/calendar features, but if they don't then I'm happy with a 2GB inbox, picture uploading, specialized searches and nifty maps. I'll just use Yahoo as an internet organizer.

    --
    Perfecting Discordia
    www.stevenvansickle.com
  18. Re:personal projects not necessarily helpful by Mr.+Underbridge · · Score: 4, Insightful
    While there are great possibilities concerning those personal projects of google employees, it's still a risk. For many employees it could just turn into a wasted day. For others, it could turn into something that Google puts a lot of money into and ends up being a flop. Hopefully enough good (profitable) ideas come out of it but there's no guarantee.

    That's why they call it R&D.

  19. Re:personal projects not necessarily helpful by dewboy · · Score: 5, Insightful

    The risk is definitely there, but what you get from letting your employees go on seredipitous excursions once a week is potentially more valuable than profitable ideas: you get very happy employees. Google already has a rep for hiring only the best and brightest -- seems like they have a good way of holding on to them, as well.

  20. Google Man. by adam31 · · Score: 5, Funny
    Google Man, Google Man,
    Size of the entire internet man,
    Usually kind to smaller man,
    Google Man.

    Yahoo Man, Yahoo Man,
    Hit on the head with a frying pan,
    lives his life in a garbage can.
    Yahoo man.

    Google Man and Yahoo Man,
    Meet on the street in internet land,
    They have a fight,
    Google wins.
    Google Man.

  21. It's Technology, Mate by SpinningAround · · Score: 3, Interesting

    I am waiting for a company for the courage of its convictions. The company that won't sell it's soul for the NASDAQ. Maybe it's Google. Maybe it's not.

    I like Google 'cause they are GOOD. Good at what they do. Yahoo is worthless as a portal and a search engine.

    Stay with it boys and girls. Don't be a NASDAQ whore. Take the long view. Ignore the market. Do what the geeks do best.

  22. Who cares who's ahead of the game? by Weaselmancer · · Score: 5, Insightful

    Choice is good.

    --
    Weaselmancer
    rediculous.
  23. Innovation. by merdaccia · · Score: 3, Insightful
    "I do believe that Google will hit a wall eventually, and it will hit it spectacularly," said the book author Moore. "The real question is: What will it do then?"
    I think Moore's missing the point. The reason a company hits a wall is that it stops being innovative, and instead tries to keep milking past success (ahem, SCO, cough). I don't recall Yahoo! making anything innovative recently, but correct me if I'm wrong. Google, on the other hand, is creating useful services left and right. It's already dominated search, and its webmail system is vastly popular and not even out of beta. Google Scholar needs some work, but Google news and Google maps are making good headway. Google isn't going to hit a wall as long as it keeps encouraging its innovative employees.

    Google is like the annoying smart kid that sits in the first row of class. Yahoo's in that class too, watching the smart kid get all the glory, and it can do nothing about it. It's time for Yahoo to either change classrooms or start studying.

    --

    *blinking cursor*

  24. Brand Matters by augustz · · Score: 5, Insightful

    What Yahoo still seems to be missing is that brand really matters. And brand is related to trust and doing the right thing by customers.

    Take their Yahoo! music engine for example. A nice piece of software. But I, along with many I'd hope, are tired of downloading software to find it installs lots of other largely bugus but "required" junk. This is exactly the adware phenomenon that drives people nuts.

    Of course, the Yahoo Music engine REQUIRES yahoo messenger to play music as a dependency (and no doubt will add more "requirements" in the future to increase revenue). Obviously, they saw a chance to push garbage that people wouldn't otherwise download.

    In the end, this reflects on your brand. Either you are the company that respects my communication preferences, or you "update" them, and set them all to send me spam, and claim it is in enhancement (Yahoo).

    Either you provide me with a cool music engine, or you "enhance" it with unrelated downloads.

    Bottom line, many of us don't have the time or interest to sort out if we are going to get screwed over. The $6/month for the music engine is irrelevant actually for me, that is free. But the trust / hassle, and just being able to get what I want without tons of junk, that matters a lot.

    If my mother, who is not as quickly able to uninstall stuff, downloads music engine, and then has messenger sitting forever in her taskbar, that sucks. Thankfully, I can tell her to download itunes, and she will have a clean and good experience. Neither she nor the queen of england want to be bothered with Yahoo! Messenger crap.

    Pretty soon, folks like my mom, and myself, will trust Apple / Google, and when they release stuff, be happy to try it on the premise we are less likely to be screwed. Yahoo has a history in the other direction.

    So I don't begrude Yahoo it's right to bundle a nice music engine with whatever other stuff it wants to load it with. I just don't
    understand it. In the end, the company that develops products to deliver junk as its goal will fail to a company that developes a product that delivers what people want. I mean, are you putting
    together a music service or not? If so, focus on the damn music part.

    Long term I think this brand power will really matter, and Yahoo's history relative to Google put google in a good spot.

    1. Re:Brand Matters by X · · Score: 4, Informative

      Sigh. You know that part of the deal with YME is that it is integrated with messenger, right? You can share music with your IM buddies and you guys can see what each other is listening too.

      Just because you perceive two independent applications doesn't mean that they are two independent applications, or that someone else might perceive them as two different applications.

      I mean, both Google and Yahoo have toolbars that also include pop-up blocking. What does pop-up blocking have to do with the toolbars? Well, I guess they both involve a browser, but beyond that, nothing. Why is it integrated in? Because they thought it'd be a good feature that users would want. Maybe some people just want the toolbar and others just want the pop-up blocking, but I notice you aren't saying anything about that.

      --
      sigs are a waste of space
  25. Re:Hiring? by NDPTAL85 · · Score: 3, Insightful

    Wow you don't know anything about how Google works. The skunk works time that is set aside is by design. Its not a "perk". Its how they stay ahead of the game inovatively. They only hire really really smart people (PhD's) to begin with. So basically everyone there IS a genius. Also the creators of skunk work projects are allocated extra shares of Google to reward them for their creativity.

    Its not in any way something "allowed" to mollify the masses.

    --
    Mac OS X and Windows XP working side by side to fight back the night.
  26. Re:Hiring? by AKAImBatman · · Score: 5, Informative

    They need to open an office in Chicago

    I'm in Chicago as well. Imagine my surprise when I noticed that Google Jobs has postings for a new office to be opening in Chicago! Don't believe me? Look here. I just hope you have a PHD in triplet if you want to apply. :-/

    (Actually, I think Google probably hires 99% of their people through reference or because they worked at other big tech companies. I did some research to see if they have ever hired anyone from the Job postings on their website and came up empty. It may be just because these things are not publicized, but my gut says that emailing to jobs@google.com is a pointless exercise.)

  27. Google vs. Yahoo: On a Collision Course by Anne_Nonymous · · Score: 4, Funny

    The scene: A collision.

    Idiot #1: "Hey! You got your Google in my Yahoo!"

    Idiot #2: "Dude! You got your Yahoo in my Google!"
    Together: "Yuuuuum..."

    Mr. Announcer Man: "Goohoo, two great tastes that go great together!"

  28. Innovation != Profitability by JaF893 · · Score: 4, Insightful

    Google might be a lot more innovative than Yahoo! But it's not like Yahoo! are going out of business.

    Look at Microsoft - many here on /. say they aren't innovative but they still seem to making a tidy profit.

  29. Yahoo is winning? by nonsequitor · · Score: 3, Interesting
    "Yahoo has a big branded advertising business. Google is all search. To the extent that brand advertisers want to participate in the Internet, Yahoo's a better bet,"
    I guess this was written before a bunch of advertisers pulled their ads after finding out they were popping up while entering chat rooms for pedophiles. http://slashdot.org/article.pl?sid=05/06/19/063920 5&tid=95&tid=98&tid=1/
    So who wins? Though Google is bigger, Yahoo appears to have the upper hand when it comes to warm relations with Madison Avenue.
    I just think its funny that the article lists its relationship with ad agencies as one of the strengths Yahoo has over Google. Personally, I think Google's ads are less obtrusive since they dont flash at you and try to get your attention.
  30. Re:Hiring? by mcho · · Score: 3, Interesting

    Well, I've heard/read from other sources that Google is the "Wal-Mart" of the internet, in the sense that they don't pay well. (And if I'm wrong, please correct me.)

    Working for a cutting-edge company (and working on "skunk works" projects) would be a great experience -- but it's probably not for everyone.

    In my short career, I haven't ran into too many people that think of ideas that they want to build. The majority of people just want to put in an honest day and go home. And that's okay.

    (I, on the other hand, have a start-up as a side-project -- in addition to my day job -- because of my relentless curosity. I'm just an uber-geek.)

  31. Re:Hiring? by Eric+Giguere · · Score: 4, Insightful

    There's always a tug-of-war happening in tech companies with respect to innovation. It seems to me that the best companies have people that take a long-term view, looking ahead at what's coming down the pipe, instead of the short-term quarter-by-quarter view. This can be hard in a public company, yes, and it's a difficult balance to achieve.

    That said, I don't think everyone likes skunk works projects. The important thing is that people enjoy what they do, whatever it is. A good QA person, for example, is one who derives satisfaction from finding and squashing bugs and ultimately making things better for the customer. Different strokes for different folks. A company like Google will tend to attract the creative I-gotta-think-about-things types because that's what they want. But it doesn't meant that every company has to work that way. Indeed, I doubt every company could work that way.

    And don't forget the customer satisfaction angle. I suspect that what really turns the crank of people at Google is that they can come up with projects that will eventually be used by thousands, potentially millions, of people worldwide. They're thinking like customers, and in fact they are customers themselves... and Google's audience is so large in general that I suspect it means that there will always be a group of customers who can identify and enjoy a given skunk works project. And then the audience gets bigger... it's a bit self-perpetuating.

    Eric
    Google-related: my new book about AdSense for non-techies is now shipping
  32. Re:personal projects not necessarily helpful by Peter_Pork · · Score: 5, Insightful

    What else would you use to promote innovation? Posters in the restroom? Inspirational speeches by top management? Innovation is about allowing your employees to have lots of ideas, trying them out, and be open to take the few that really work, making billions out of them. Sure, this process can be terribly inefficient and expensive if poorly managed, but Google is probably smarter than that. Also, innovation is about smart, creative people having time to think and having little fear to be wrong. When you give the opportunity to innovate to the top talent Google hires, you cannot help but go well beyond your competitors. Guaranteed.

    I'm not saying they will not screw up the business side, and go under. I'm saying that, in the technical side, their setup is just perfect. I cannot think of a better way of building an innovation juggernaut.

  33. PhD genius??? by javamann · · Score: 3, Insightful

    So, you are saying that most, if not all, of the PhD's are geniuses? From what I have seen after 27 years in high tech is that a PhD is someone who avoided work until there were no more degrees to get. Never confuse a degree with intelligence.

  34. Boy Costanza Is Going to be angry...... by theannointed · · Score: 3, Funny

    "Yahoo, many analysts believe, is entering a new era as a media company rather than a tech innovator. It's been building a Hollywood headquarters and an entertainment team under newly hired Lloyd Braun, a former ABC executive" They hired Lloyd Braun? I hate Lloyd Braun. You know they say that he cost Mayor Dinkins the election.......

  35. Re:There is no comparison by CdBee · · Score: 3, Insightful

    Gmail may not be "all that" to you but for many people - myself included - the combination of a 2.3Gb inbox and POP3 access is revolutionary. I used to use Yahoo! mail - I stopped when they started spamming me on a regular basis then stated I had to pay for POP access - a practice they continue, (as do Hotmail now as well despite using a non-standards compliant system) - to this day.

    In a race between free and pay-for-spam, free's going to win every time. If only Gmail had IMAP, (I'd pay for that too)

    --
    I have been a user for about 10 years. This ends Feb 2014. The site's been ruined. I'm off. Dice, FU
  36. Re:I am shocked, shocked by chrisd · · Score: 3, Interesting
    You know, we have a number of free shuttles with wireless network access that pick up googles from SF and the east bay.

    I'm just sayin...

    Chris

    --
    Co-Editor, Open Sources
    Open Source Program Manager, Google, Inc.