Xbox Marketing VP Says 10M 360s In First Year

Peter Moore, the VP for Xbox marketing, has publicly stated that the Xbox 360 will sell 10 million units by the end of the first year. From the article: "The advantage of launching first for Microsoft, though, is that it has the chance to establish itself as a prominent next-generation format without initial competition. 'The target of 10 million units gives tremendous momentum to a platform,' said Moore at the ELSPA event. The target is certainly an ambitious one, as the current lifetime to date total for Xbox consoles sales worldwide is only around 21 million after almost four years on sale."

Comments

Re:Target == momentum?

[TheoB]

Hm...

At about 12 Million, you're going to have to broaden your definition of "hot."

Around 30 Million, you're going to have to rethink "university."

At about 3.6 Billion, you may have to tinker with your standards for "girl."

It's downhill from there...

Pass me the Longhorn pipe.

[xanderwilson]

Guy #1: "Man, this Xbox we're working on is gonna be awesome."

Guy #2: "I know. We're gonna sell like a million units."

Guy #1: "No, way, man. We're gonna sell like ten million."

Guy #2: "Dude, that's awesome. We should tell people."

Guy #1: "Heh. You said units."