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Inside Hardware Design - Competing Against the iPod
ihatewinXP writes "FastCompany.com has a behind the scenes article detailing Rio's (and others) attempts to differentiate hardware and compete in the digital music market against the iPod juggernaught. From the article: "We decided that we had to be radically different from Apple. Where Apple was sort of the ivory tower, we were going to be the dark rebel. Where Apple was very geometric, we were going to be smooth and curvy. Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised.""
Fine. Let's play chicken with me in a '68 Cadillac Deville and you in a '05 Toyota Corolla. People also buy the Caddy, because they can't afford a Hummer. they are tanks. As far a Caddies and gas mileage, they've always had surprisingly good mpg vs. weight.
All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)