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Inside Hardware Design - Competing Against the iPod

Posted by Hemos on from the a-hard-battle-to-fight dept.

ihatewinXP writes "FastCompany.com has a behind the scenes article detailing Rio's (and others) attempts to differentiate hardware and compete in the digital music market against the iPod juggernaught. From the article: "We decided that we had to be radically different from Apple. Where Apple was sort of the ivory tower, we were going to be the dark rebel. Where Apple was very geometric, we were going to be smooth and curvy. Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised.""

3 of 454 comments (clear)

  1. Wake me for the iOgg by ArielMT · · Score: 0, Troll

    I want a portable music player that plays Ogg Vorbis as easily as it plays MP3 and WMA. I have a iRiver instead of an iPod for precisely that reason. And I don't feel like trying to re-rip my CD collection or convert between lossy formats. When will Apple support .ogg on the iPod, or will they? Any player that doesn't is a non-playing paperweight as far as my ability to listen to my own music is concerned.

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    It must be Windows. It needs half a gig of RAM and a hardware-accelerated graphics card just to run Solitaire.
  2. Re:They forgot... by mmkkbb · · Score: 0, Troll

    I've had my iPod since last summer, and I have had to send it back 4 times. The first time it was replaced. Now, they just won't fix it when I send it in.

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    -mkb
  3. Re:Smart? by jaseparlo · · Score: 0, Troll

    And using your amazing profits on your monopoly area to offset losses in another arena is called?

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    All available data suggest that regardless of any of this, the sun will still come up tomorrow.