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P2P and TV

Khuffie writes "According to Wired, Warner Bros. Entertainment recently passed on a pilot of a show called Global Frequency. However, due to a leak on bit-torrent the pilot episode has reached thousands of viewers who are clamouring for more, and has given the show a new lease on life. What's more interesting is what the show creator learned. From the article: "It changes the way I'll do my next project," said Rogers. If he owned the full rights, he said, "I would put my pilot out on the internet in a heartbeat. Want five more? Come buy the boxed set." Frankly, I'm all for this method of distribution, as I barely watch 'regular' TV anymore."

32 of 381 comments (clear)

  1. More Stupidity! by AKAImBatman · · Score: 5, Insightful

    Hoffman added that the pilot's unauthorized distribution is "unacceptable and illegal ... no matter what the underlying motives" and said the company hasn't ruled out taking legal action "when it comes to stopping the illegal distribution of our copyright material."

    Quick! Cover it up! People aren't supposed to know we're rejecting the GOOD shows in favor of more idiocy! God forbid that a television network pander to an intelligent clientele. After all, you're all supposed to slurp up the low cost, low profit, low intelligence, but HIGH MARGIN reality shows! Who wants to worry about actually pleasing customers? Just pander to the stupidity! That's the ticket!

    Gah. And television networks wonder why no one is tuning in anymore. It must be because there isn't enough stupidity. Bring on Big Brother on Survivor Island where the worst singer is voted into fear factor stunts! In Dolby 5.1 no less! That'll bring in the ratings!

    1. Re:More Stupidity! by ghislain_leblanc · · Score: 5, Insightful

      You seem to have mixed up your role in this whole thing.

      You are not the customer, you are the product. Advetisers are the customers, they are buying your attention (what's left of it) and the TV networks are selling it.

    2. Re:More Stupidity! by mrchaotica · · Score: 4, Insightful
      Who wants to worry about actually pleasing customers? Just pander to the stupidity! That's the ticket!
      Viewers aren't the customers, they're the product. The networks do care about pleasing their real customers, the advertisers. I would guess that advertisers, in general, prefer stupidity -- it makes it easier to get idiots to buy their products.
      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    3. Re:More Stupidity! by Apreche · · Score: 5, Insightful

      That's right. That's why intelligent shows don't get produced often. It's because intelligent people aren't influenced as easily by advertising. So advertisers don't want to pay to get your attention. They want the attention of millions of idiots who will buy anything shiny.

      If anyone wants to make a serious show they should just go direct to DVD with some Internet promotion. TV is not the place to go for quality video entertainment.

      --
      The GeekNights podcast is going strong. Listen!
    4. Re:More Stupidity! by AKAImBatman · · Score: 4, Informative

      Doesn't high margin imply high profit?

      Nope. If I create a product that costs $10 to manufacture, sell it for $12, but sell 10,000,000 units, then I have made $20,000,000 profit on a 16% margin. On the other hand, if I create a product that costs $6 to manufacture and sell 10,000 unit for $12 a piece, I'd have made $60,000 on a 50% margin. Given the choice, most people would go for the 16% margin because it means more money.

      The risk, however, is that you might fail to capture the market and only sell a small number. Any up front costs (which can be considerable in high profit dealings) are lost. Now if you consider that the 16% margin has an upfront cost of $100,000, but the 50% margin has an upfront cost of only $1,000, how do you think that effects the risk/reward ratio?

    5. Re:More Stupidity! by doormat · · Score: 4, Insightful

      You also forgot the MASSIVE egos of the people who run these places. Look at shows like Futurama, Family Guy, Firefly, etc. These were done as more or less "independent" projects. Not a lot of intervention on behalf of those running the studio (the execs). They want to justify their existance by saying "look, we help these shows get better, etc". When a show comes along and it is a total hit on its own without any help from the higher-ups, it makes them worry... "If they can make good shows without my help, why am I here?". So they constantly insert themselves into the process, in order to try and make themselves look needed. And sometimes that includes killing off really good shows they have no hand in to prevent the perception problem and to reinforce how much Fox or NBC needs them around.

      --
      The Doormat

      If you're not outraged, then you're not paying attention.
  2. Then how is the production funded? by daveschroeder · · Score: 3, Interesting

    You're watching no ads. I'm not sure you realize how much money advertising brings to the table here.

    Want five more? Come buy the boxed set.

    You mean pay in advance for the boxed set that doesn't exist yet? Yeah, the kind of people hell-bent on pirating shows will do that. Even the ones who claim they'd "pay" for good content (How much? Ten or twenty dollars? Beyond which they'll just go back to BitTorrent again?). And no one's going to finance a project like this, since you've got no proven paying viewership.

    Look, guys: we all realize that P2P has legitimate applications. But these desperate attempts to somehow "prove" that P2P is somehow the most desirable distribution mechanism are getting tiresome. And even in this case, Warner Brothers owns this content (though I'm not even going to touch on the legality of copyright infringement, since so many here already either believe copyright is inherently wrong, or that copyright is okay when its used by projects they approve of, but "wrong" when a corporation uses it).

    Frankly, I'm all for this method of distribution, as I barely watch 'regular' TV anymore.

    Well bully for you.

    What do you watch, then? Shows whose production counts on the advertising revenue associated with the show? No, you don't have to watch the advertising, and yes, you can go to the bathroom during the commercials. But the advertisers are paying to be in front of X number of peoples' eyes. And if that goes away, how does your well-produced show get, well, produced?

    I'm not saying there are NO alternatives; just that it's more than a little hypocritical to completely discount where the money came from to pay for these shows you're downloading.

    Now, if someone who creates and owns the content wants to distribute on P2P and try to drum up interest that way, go for it. But I highly doubt the kind of entitlement crowd that downloads everything for free is going to be willing to pay to support ongoing production of such an operation. Some money? Aboslutely, sure. The kind of money that is ANYWHERE NEAR the kind needed to support the ongoing production of such an operation? Absolutely not.

    1. Re:Then how is the production funded? by AKAImBatman · · Score: 4, Insightful

      You're watching no ads. I'm not sure you realize how much money advertising brings to the table here.

      There's nothing stopping Internet distribution from including ads. Sure, some people will remove them, but the majority wouldn't bother. There are also other models that can be explored, such as BitTorrent-like streaming where the final file is really not accessable to the user.

      Want five more? Come buy the boxed set.

      This is the "first hit free" model. It's based on the idea that most people aren't going to bother running around trying to find another free hit. They'll just pay for it. There will always be a small group trying to game the system, but they are insignificant.

      Reading the article, my gut feeling is that this is nothing more than a grass-roots effort to get a show into production. Just like the fan-base of FireFly was built through BitTorrent, so will the fan-base of this show be build. I don't think it really has anything to do with the P2P aspect other than the fact that P2P technology was used for distribution. Similar things happened prior to the Internet with leaked tapes, whereupon copies upon copies were made.

    2. Re:Then how is the production funded? by Maxo-Texas · · Score: 4, Insightful

      Assume just a million people pay 10 bucks a piece for your DVD set of 5 shows (i.e. 1 DVD).
      You are looking at a gross of 10 million dollars. You only pay taxes on the profits. So first take off your costs. Actors- Figure 50k per episode for the Stars and 10k per episode for all bit actors. But they might go for a percentage of the gross. Techs- Figure another 100k per episode for editors, etc.
      Music- Another 100k per episode. Costumes and Sets- 300k one time setup plus 10k per episode- so say another 60k per episode.
      Easily 200k per episode profits after the cost of producing quality dvd's. Take off 50% for the government and you have 500k profits.
      ---
      Part of the reason it is expensive now is that you are paying for a HUGE overhead of hollywood, distributers, and local outlets. All of that expense goes away.
      ---
      Check out "Star Wreck" or "Star Trek the new Voyages" for an idea of what you can do with merely 15 grand- upscale that by about 500 grand and imagine how much better it would be.
      ---
      A lot of junk will be produced- but a lot of good stuff too. Once you build up street cred that you won't rip people off- you produce a "pilot" and put it out. Tell folks "The nut for this is 500,000 viewers at 20 bucks a piece. If we get it- we will produce 5 episodes on DVD for those folks. We'll make another 6 episodes as long as the actors and the audience can agree on a price for more. We'll stop when they can't agree."
      ---
      The cost of making things like this is dropping like a stone. You don't need 150 million dollars to do it if you don't go through hollywood.

      --
      She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    3. Re:Then how is the production funded? by daveschroeder · · Score: 4, Insightful

      Assume just a million people pay 10 bucks a piece

      Just a million?

      Just a million?

      I think you vastly overestimate the number of people you could get on board for something done exclusively in the non-advertising, P2P panacea you envision.

      Even the article used for this supposedly shining example says:

      "Now I have an extra 10,000 hits a week on my website, and I've got to figure out what to do here."

      Rogers, who said he had nothing to do with the leak, has already received 350 e-mails from people praising the show. He said he would like to release the pilot as a DVD.


      Wow, a whole 350 people emailing praise? Holy smokes! And assuming all those people would pay, only $9,996,500 to go! And 10,000 extra hits a week? How do you quantify all this stuff? More realistically, you've got maybe 10,000 people willing to pay $10/show, lowering your gross by a couple orders of magnitude.

      It's easy to lay out a best-case scenario.

      What's hard is for someone to actually execute on it. And, P2P aside, if it were that easy, it would already have been done.

      I'd love to see it succeed, and I'm sure some will. However, none of this justifies any of the rationalizations used for taking things funded by advertising in the meantime.

  3. Two words: by winkydink · · Score: 4, Insightful

    Viral marketing

    --

    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  4. And Paramount's response? by schon · · Score: 4, Insightful

    Legal posturing.

    This is *precisely* why Copyright law needs an overhaul. The supposed goal of copyright law is "to promote science and the useful arts".

    How is allowing a company to stop this from seeing the light of day a promotion?

    If you make something, and don't release it, you shouldn't be allowed to stop someone else from distributing it for no charge.

    1. Re:And Paramount's response? by m50d · · Score: 4, Interesting

      Did you even read the post you replied to? The only legal basis for *copyright* is to promote the progress of science and the useful arts. So if people taking your Awesome-o-matic would in the long run promote science and the useful arts more than letting you keep and sell it, that's what should be done. If you don't like it you can move somewhere else, because that's the *constitution*.

      --
      I am trolling
    2. Re:And Paramount's response? by Fallingcow · · Score: 4, Interesting

      Way to totally misunderstand the GP.

      He's just saying that if the point of copyright is to encourage more content to be created and released (which it is), then we should consider the copyright system a bit broken if it causes large amounts of good stuff to get suppressed. It's possible that tweaking the copyright system would result in more content getting created and released, which would make it better. GP said nothing about giving stuff away for free.

      The choice of what to do with it is in the hands of the creator, not what the masses want.

      The construct of "intellectual property" is created by the masses for their own benefit. If it happens to benefit creators, that's great. If the creators get in the way of benefit for the masses, fuck 'em. Copyright is about benefitting society; that the best method of instituting it happens to help out the creators in most cases is incidental. The system can help creators a bunch, that's fine, but the second that interferes with the benefits for the masses it needs to change, because that's not why the masses invented copyright. The creator can choose not to release anything at all; however, if they do release and then seek copyright protection, society better damn well better be getting something out of it for granting them such protection.

      We're talking about optimization here. Best possible good for the masses. Odds are the solution gives the creators of content a pretty damn good deal, too, but that's just a happy coincidence.

  5. Heh by OverlordQ · · Score: 4, Insightful

    Frankly, I'm all for this method of distribution, as I barely watch 'regular' TV anymore.

    Only on slashdot is stealing* encouraged and applauded when it involves Television, music, and movie copyrights, but God forbid anybody violates the GPL.

    *Yes i know it's not technically stealing.

    --
    Your hair look like poop, Bob! - Wanker.
    1. Re:Heh by yotto · · Score: 3, Insightful

      *Yes i know it's not technically stealing.

      I can't believe you would murder* someone for copyright infringement.

      *Yes, I know it's not technecally murder.

  6. It makes you wonder... by EvilStein · · Score: 4, Interesting

    How many really cool TV show pilots are sitting on a shelf collecting dust, never to be seen by the public?

    Why? Corporate interests? Copyrights? It's sad how copyright law lets something be shoved under the carpet like that.

    I'd like to see media companies do something cool: if the product is no longer generating revenue, turn it loose on the web. Maybe that's just a dream, because they're hoping TV Land will pay royalties to air old TV shows, so since there's a *potential* revenue stream, the shows sit on the shelf.

    Hey, here's another idea. Put the pilots on the web, and have a contest to see which one folks like best. *gasp* Imagine that! Having the *viewing public* help you pick out what shows to work on next! Oh, the humanity!

  7. Torrent by Anonymous Coward · · Score: 5, Informative
  8. The future of Podcasting here? by Dark+Paladin · · Score: 5, Insightful

    I think guy now "gets it" - he doesn't *need* the studios anymore. Get some funding, put together a pilot and a few episodes, and then do it himself. He could sell DVDs. He could do it via hostageware (until X amount of money or DVDs are sold, we won't make any more). He could make it, get it popular, then have a major network pick it up. Tell people that if he can raise X amount of money he can film a pilot episode (and if they're someone such as the producer/director of "Firefly" or "Battlestar Gallactica", maybe the fans would do it - look how much people raised to try and save "Star Trek").

    Makes you wonder if Podcasting might not take this route. I once listened to the "Catholic Insider" (not because I'm Catholic, mind you, but I liked his reporting on the death on the last Pope), and he had a joke Podcast about podcasting in the future - where people all around the world online edit the video, set up production, then distribute it online with the ads built in (or people pay for certain individual content).

    It's rather optimistic, and I'm not saying the major networks will "go away", but if gentlemen such as this guy can go "Woah - wait - now I have an option on how to promote my work", then there's a chance that it will bring a new level of pressure onto the networks. Which would mean more competition. And that is always good for the customer (I don't like using the word "consumer" for myself, sorry).

    Of course, this is all just my opinion. I could be totally wrong. But I hope not.

    1. Re:The future of Podcasting here? by Ironsides · · Score: 3, Interesting

      How about we take a cue from the home theatre market? Direct to Video productions? Screw the movie theatres and the major networks, just release the episodes directly to DVD and make money that way.

      --
      Fly me to the moon Let me sing among those stars Let me see what spring is like On jupiter and mars
  9. Amen, brotha!! by 75th+Trombone · · Score: 3, Insightful

    It's mind boggling to me that things like this don't put big, green, opaque dollar signs in the eyes of studio execs everywhere.

    Even without effective DRM, studios could be raking in the cash RIGHT NOW via any number of online distribution methods. Yes, there would still be piracy, but it would convert at least SOME of it into dollars. RIGHT NOW!! If they want to keep pursuing DRM then fine, but they're losing money right now. What more incentive do they need??

    --
    The United States of America: We do what we must because we can.
  10. The Long Tail by Andrew+Cady · · Score: 3, Interesting
    I hope we've all read The Long Tail by now.

    This is the end of advertising-sponsored media -- not Tivo or illegal torrent downloading. Advertising-based media, which always must seek the largest audience possible for every program, simply cannot compete once broadcast distribution is no longer a scarce commodity. The larger the target audience, the lower the quality.

    The full implications of the long tail are astounding, once you really work them out. Imagine the end of huge movie stars, of "hits", of fame in entirety -- it will simply not be profitable -- imagine what that would mean, in any medium! How will we decide what to watch, listen to, or read when there is nobody who can make money deciding for us?

  11. Hollywood Still Missing The Obvious by ausoleil · · Score: 3, Insightful

    Those in charge of distribution of programs need to finally realize that either they distribute their shows and profit, or face the simple fact that they will be shared on P2P nets and distributed outside of their profit channels. The simple fact is that electronic distribution is not going to go away, no matter how many laws are erected to stop it.

    That does not mean that I am saying that stealing is right, or that *is* a right, clearly, from a legal, moral and ethical standpoint it is not. However, common people are becoming common electronic thieves simply because that is the only way to satisfy demand. Given the illusory "anonymity" of the internet, it is all too easy to do, and right now, the odds are favoring them as opposed to Hollywood when it comes to facing the consequences of violating the copyright holders' rights.

    That all said, it's also my take that people, given the choice, would pay a *reasonable* fee to legally download television shows and do more or less with them what they did or do with videotapes. However, for some reason, Hollywood cannot seem to grasp this, or at the very least, cannot grasp how to do loosen their grasp on their content in such a way to make a subscription based P2P net possible.

    My suggestion: allow people to subscribe to virtual channels, as they do with satellite or cable now. Allow them to download the shows, to share them on legal networks and pay a fee that is comparable to what they pay for cable now. That would be a real on-demand system, one where the infrastructure of the network is paid for by the subscribers themselves. Other than a substantial investment in seed servers and a first uplink, Hollywood would have to do little else than pay credit card processors and accountants.

    To enable protection, they could sell smartcards similar to what Dish and DirectTV use now. Yes, I know that they have been hacked in the past, but nowadays, they are relatively secure, in as much as the average guy will not bother even trying.

    Then, collect cash.

  12. I suggested a similar scenario to TiVo by The+Lynxpro · · Score: 3, Insightful


    After "Doctor Who" debuted/returned triumphantly back to British television and the SciFi Network here in America continuted to pass on the show, I wrote a personal letter to TiVo CEO Michael Ramsey (a Scotsman) advocating that TiVo make an offer to BBC Worldwide to make the series available as a download to broadband enabled TiVo subscribers that might be interested. I figured that most broadband enabled subscribers would also be viewers with scifi leanings, and it would be a success and would generate buzz.

    While it might have been costly short term wise, I asserted that TiVo would be at the forefront of a potentially profitable new television wave. Charging production companies/studios to make available pilot episodes to TiVo subscribers to create buzz for certain properties. It would be a way to circumvent the networks saying "no" to shows that might otherwise be successes.

    To this day, I haven't heard one thing back from TiVo about this. I think my idea had merits, and obviously an idea whose time has come.

    To this day, no American broadcaster or cable network have picked up the rights to the new "Doctor Who" series, leaving potential American fans to *acquiring* the show through less-than-legal methods until an official DVD release in the States happens...which won't until the series actually is televised in America first.

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  13. Already tried & failed by dazedNconfuzed · · Score: 4, Informative

    We'll make another 6 episodes as long as the actors and the audience can agree on a price for more. We'll stop when they can't agree.

    Stephen King tried it. He started a new book and gave the first chapter away for free, putting subsequent chapters up for sale; when enough people bought a chapter he would write & publish the next one (all on-line). It was a dismal failure: the second chapter was bought by few and re-distributed by many; as a result, chapter three was never published. Author and audience couldn't agree on merely chapter 2.

    --
    Can we get a "-1 Wrong" moderation option?
  14. Piracy! by sterno · · Score: 4, Funny

    Don't you understand? They are losing viewers because of the evil pirates who distribute their hard work for free on the Internet. This allows the terrorists to win. Please think of the children.

    --
    This sig has been temporarily disconnected or is no longer in service
  15. hits != unique visitors by hexed_2050 · · Score: 3, Insightful

    "Now I have an extra 10,000 hits a week on my website, and I've got to figure out what to do here."

    hits != unique vistors
    Each unique visitor can easily generate 100 hits or more depending on how the website is organized.

    10,000 / 100 = 100 visitors, and alot of that may be non-unique vistors (such as return visitors,) or even extra Googlebot, Yahoo, or MSN activity.

    Don't get me wrong, I think it's great that the P2P community can bring life to a show that the corporate world sent to the trash.. power to the people and all that stuff.. but lets not get overly excited. 10,000 hits extra a week is a marginal amount of activity considering the amount of people actually surfing the Internet at a given time.

    --
    Valkyrie is about to die! Wizard needs food -- badly!
  16. Family Guy's revival after internet distribution by xXBondsXx · · Score: 3, Informative

    When Family Guy premiered on Fox, it immediately got close to no attention. After a short 4 seasons, the show was terminated. THEN the internet distribution of Family Guy began: Winamp Online TV (saltwaterchimp.com anyone?), torrents, and p2p networks began showing various episodes. The popularity grew and grew as people started buying the DVD sets and renting them from video stores. Fox, in one of their smartest moves, LISTENED to this great attention it was getting, labeled it a late-bloomer, and put it back on the air. Internet distribution actually helped a show get back on the air and help the network get more advertising, etc. who says it can't be done?

    --
    The voice of the next generation. "In this tower, in my mind..." Babble - Tower
  17. pay for it with ads by Danathar · · Score: 3, Insightful

    Put ads in the file..provide it via bittorrent. And put a blub somewhere (either in the show) or on the website that by getting the torrent from the show's offical tracker the producers can prove x amount of downloads of the shows to advertizers.

    If people want the show to continue, they'll get their copy from the producers. If not, then advertizers will not pay and the show will die.

  18. I'll say it again,... by slashzero · · Score: 3, Interesting

    If the TV world would wise up and start distributing their shows with the ads via bittorrent the world would be a better place. Embrace new technology don't fear it. It's exactly what iTunes is doing. They made it easier to buy the music than to steal it. I was "podcasting" tvshows off of btefnet.org when it was up and I wouldn't of minded if the ads were in there. I'm accustommed to watching ads on TV why not downloaded TV shows?

  19. Re:And...? by cpt+kangarooski · · Score: 3, Insightful

    I'm the creator, shouldn't I have ultimate say in the publication of that work?

    No.

    For example, Kafka wanted his works destroyed when he died. No one respected this, and we're all better off as a result.

    Copyright is granted by the public for the public good, not any specific individual's good. Having works created is good. Having works be in the public domain is equally as good.

    If copyright is the incentive that it takes to get you to create a work, then it might be worthwhile to grant you one. But if you created that work without regard to a copyright, then it'd be foolish to give you a reward; you did it for free. Since a copyright basically provides a potential economic reward, it's authors that are looking for money that deserve copyrights. Authors doing their work for fame, or for art's sake, or whatever, don't need them in order to produce.

    Personally, I think it'd be better to grant a low level of protection to works in progress or not yet published, for a brief period of time, provided that there was a bona fide intent to publish and properly register the work. But most protection should be reserved for works where the author has applied for a copyright, and fulfilled the formalities that go along with that.

    This way we could avoid having people pirate manuscripts, but not grant undue protection. The author would have to seek protection, and thus only the ones that actively wanted it, and were willing to take some minor steps (fill out some forms, pay a filing fee) would get it.

    --
    -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
  20. Re:The irony... MINOR SPOILERS by TrentC · · Score: 3, Interesting

    I've watched the pilot. Clever, but the first half _sucks_. Uses pretty much every cliche in the book.

    Clichés are clichés for a reason. They work because they meet the viewers' expectations.

    I assume you're talking about the setup for the show, where we get the "what is the Global Frequency" talk, the introduction of the "new guy" into the world of the series, etc.

    I'm curious how you would handle the following:

    1. Introducing your principal cast of characters
    2. Introducing the viewer to the premise of the show, e.g. the Global Frequency is a borderline-outlaw network of specialists and operatives that tackle Things Man Was Not Meant To Know
    3. Establishing the plot of the story for the pilot
    4. Establishing the elements that viewers can expect from the show: a rotating cast of characters, weird science, "black ops" action, and the Global Frequency effect

    without ending up with either the pilot we got or having something like this at the beginning of the show?

    By the way, this wasn't the final pilot; the GF ringtone was only a placeholder, and the music wasn't finished either. It was a version that was shopped around to networks, which would have been finished had they been picked up. John Rogers, the producer, said he would've reshot elements of the pilot they been picked up, particulaly the opening scene in the alley.

    Jay (=