Ballmer: 'We'll catch Google'

An anonymous reader writes "Steve Ballmer was all about honesty when briefing partners in Sydney yesterday. Microsoft CEO's confessed the software giant's .Net strategy has come to a standstill, says he's accepted SQL Server's shortcomings and vowed to keep fighting search giant Google."

Comments

Microsoft is now irrelevent

[AKAImBatman]

"Take for instance the Siebel database. Now I've never used that interface. But I'd love to go to it and say 'who is the account manager for the Commonwealth Bank of Australia?'," Ballmer told the partners.

I can say one thing for sure. He's DEFINITELY never used the Siebel interface! ;-)

This article honestly sounds like Ballmer was getting a bit beat up by Microsoft's partners and shareholders. They've basically gotten him to admit that .NET is .NOT, Microsoft can't even search its own desktop (Quote: "It's important for people who search a corporate network,"), and that SQL Server development has ground to a halt (ceding victory to Oracle). He then goes on to make a set of pathetic promises ("In the next six months, we'll catch Google in terms of relevancy," and, 'This may be addressed in the next release [of SQL Server] in 18 months, Ballmer said, but conceded he "really didn't know",' and, "Government has really been pushing for stronger interoperability. We can't support open source, but we can support interoperability,") and say that Microsoft will never give up the fight.

I'm sorry, but Ballmer has effectively admitted that Microsoft is now irrelevent. He's trying to grip at pavement by muttering about interop and standards compliance. This is an amazingly similar situation to the introduction of Netscape Navigator. Microsoft almost missed the boat then, but managed to throw enough resources, money, and outright theft behind capturing the browser market. Microsoft's best attempts today only come out as a pathetic whimper. No super-search engine, no desktop search, nothing. If Ballmer was smart, he'd get his boys to activate the existing Databasse File System in NTFS, then use it to push Google and Apple away from the Desktop. Once solid in that area, they should tie it into their online search engine, thus using their desktop monopoly against their competitors.

On the bright side, I am quite glad that Microsoft isn't that good anymore. At the very least, they have to watch where they step with the justice department looking over their shoulders. :-)

Re:Microsoft is now irrelevent

[C. Mattix]

No. He isn't admitting that MS is irrelevent. He is admiting that MS is losing in places, hence has competition, hence is not a monopoly. MS NEEDS to look like they are losing a bit, because when they were winning everything (in the eyes of many people) they were getting attacked.

Saying things like that are a calculated gamble, words like that can send stock prices down, so there has to be a reason for it. "Honesty" aside, it is business.

Re:Microsoft is now irrelevent

[Dukael_Mikakis]

Not quite irrelevant.

Perhaps not right now on the forefront, but if there's any company that can quickly push themselves into relevancy it would be Google and then Microsoft. Even Oracle with all of their megalomaniacal acquisitions can't quite push themselves into the application software market.

I'm not an MS fan by any measure but keep in mind they still dominate the OS market and even if our user environment can eventually be run by web apps, we'll still need an OS to get there. (Though many workplaces don't bother to upgrade their Windows versions with new releases)

While here Ballmer doesn't seem to be convincing anybody of MS's relevance, I wouldn't underestimate MS. They've shown that they can be moderately relevant in many markets if they throw enough cash at their project (and cash they do have). The X-Box, for example.

Re:Microsoft is now irrelevent

[AKAImBatman]

Saying things like that are a calculated gamble, words like that can send stock prices down, so there has to be a reason for it. "Honesty" aside, it is business.

If that's true, then the gamble requires that Microsoft have something up their sleeve to help them have a "fighting comeback" in the marketplace. The problem is that Microsoft has never been very good about keeping their mouth shut about future developments. Which means that the only thing in their pipeline right now is Longhorn. Now just about every feature that could actually let Microsoft compete is getting stripped out of Longhorn, thus leaving them with nothing more than a few whiz-bang features.

Ballmer may really believe that Longhorn is going to take the world by storm, but my gut feeling is that Microsoft is doomed to irrelevency. Longhorn will be more of the same, with no acknowlegement of the paradigm shifts Apple is pushing onto the desktop and Google is pushing into Internet apps. The result will be that Microsoft will begin losing their desktop dominance to Apple and their Internet dominance to Google/FireFox, which will leave Microsoft in the position of having to become a cross-platform application provider, again.

Personally, I think that's a good thing. ;-)

Re:Microsoft is now irrelevent

[C. Mattix]

MS is to big to become "irrelevent." Many people said the same thing about IBM, and they haven't. Their role in the industry has changed, people no longer call PC's (IBM compatible), but they are still here and large. That is what I see eventually happening with Microsoft. There are way to many smart people working for them to go away. I'll be curious to see how the Intel/Apple thing goes. That could change things, but at this stage in the game I see MS sticking around for quite a long time.

Re:Microsoft is now irrelevent

[AKAImBatman]

Desktop search is the voice recognition of the new century. It will sort of work, but never well enough to make it worth relying upon.

A nice prediction, except for one problem: Apple users are already using Desktop Search. It's here now, it works, and it's much loved by users. Same thing with Google Web Apps. GMail, GMaps, and Google Search are all here today, all much loved by users, and all wiping the deck with competitors.

Voice Rec was one of those things that we always saw coming, but never saw the reality of. (Although it has gotten into niche applications like voice dialing.) The threats to Microsoft, OTOH, are already banging at the gates (ha ha) and are threatening Microsoft's bottom line. Unless Apple's and Google's growth were to abruptly stop tomorrow, even conservative projections don't look good for Microsoft.

Re:Microsoft is now irrelevent

[Moofie]

Think "non-dominant" instead of "irrelevant". And if they're not dominant, they can be irrelevant TO ME. Sure, MS isn't going away, but I'll be very glad when they're not driving the market anymore.

I'm going to go play with Google Earth some more.

Re:Microsoft is now irrelevent

[Kineticabstract]

Heh.

According to Google, Peter Ulm is the Microsoft account manager for Commonwealth Bank.

http://www.google.com/search?biw=1272&hl=en&q=micr osoft+who+is+the+account+manager+for+the+Commonwea lth+Bank+of+Australia&btnG=Google+Search/

Google knows all. Who needs a M$ solution?

Re:Microsoft is now irrelevent

[hey!]

Ballmer may really believe that Longhorn is going to take the world by storm, but my gut feeling is that Microsoft is doomed to irrelevency

The way it was doomed to irrelevancy becuse the Internet was going to become the platform?

Longhorn will be more of the same, with no acknowlegement of the paradigm shifts Apple is pushing onto the desktop and Google is pushing into Internet apps

Microsoft is a weird schizo kind of company. In its core business, it destroy all rivals because it is not tech driven -- it's driven by pragmatism. Competitors waste time money and effort trying to steal Microsoft's cash cow, but the barn is so well managed that they can only look at it from the outside, actually from a trailer park in the next county, where their perpetual motion driven milking machines are doomed to decay into rust.

On the other hand, Microsoft has plenty of Rube Goldberg plans of its own, for things like music subscription services and the like, that are totally tech driven and completely people unsaavy. And they have money to spend on these things. It's like they've corralled all those dangerous geek impulses in a safe area well removed from the barn. It's dreadfully inefficent to spend your time on these things, but sustained compound growth covers a multitude of sins.

That's all in the past though. The thing though that may doom them is coping with maturity. The change they need is not technological, it's cultural. There is no prospect of tech adoption driven growth like they had in the 80s and 90s, where customers needed desktop systems literally by the truckload, and MS could provide software which while never particularly good, was good enough and the cheapest way to equip entire corporate divisions at a time.

(1) It is precisely becuase MS was NOT innovative that customers turned to them. Peple had a big transformation to manage, didn't want anything fancy or expensive to get in the way, and tolerated all kinds of technical, aesthetic and cultural deficiencies along the way. In this situation, it was the rate of technological adoption that mattered more than anything else. Finesse was not required or particularly appreciated.

(2)That problem is obsolete, so MS's corporate culture is obsolete. Notice Google's motto. Bad boys with attitude aren't wanted or admired by MS's customer base.

(3) A tech oriented make-over of MS based on innovation is a fantasy. An infantile fantasy: the kind that you're supposed to grow out of. They have a great business now, they just need to update it for the needs of 2005 instead of the needs of 1985.

(4) To do this, they need to become their customer's best friend, not the devil you know. People now have more time to be skeptical and demanding than they used to.

(5) Ambition is fine in a top dog manager, but it can't go naked. Gates's testy, irritable drive for world domination does not fit the bill, nor does Ballmer's outsized, sweaty antics. Somebody a bit more suave would be nice. Appointing a European might be a good move, not because Europeans are smarter than us, but because it would signal a new, outward looking perspective.

You can see good things and bad things about Ballmer's attitude here. You can't say they're not self-critical. The question is -- are they asking the right questions?

Re:Microsoft is now irrelevent

[S.O.B.]

I think you're confusing relevance with visibility. IBM may not be a visible as they once were but they are relevant. There are a lot of things IBM does and services they offer that companies depend on for their day to day survival.

For example, IBM is one of the largest IT outsourcers and if they fell off the face of the planet there are a lot of companies that would have little or no IT area to speak of. Try getting a bank balance when the mainframe your account data sits on no longer exists. That's what I call relevant.

Re:Microsoft is now irrelevent

[cshark]

IF Ballmer was smart, he would see a lot of things:

1. That it's never a good idea to be incredibly aggressive, and then back off. It just feeds the monkey boy persona everyone thinks of when they think Ballmer. I would say Ballmer himself, and Microsoft as a whole have some pretty serious PR issues. A good start: stop being such an ass. Calmly answer inquiries and questions the way any other professional CEO would.

2. By paying close attention to your competition, you are giving them the home team advantage. You're bringing the fight to their home. When it comes to things like Search, Microsoft has never done well, and they are by contrast... an upstart. Instead, focus on your product for a change. You want to talk about innovation? Freaking innovate for a change. Everyone's open to something better. If you can produce the best product possible, people will come. Ms has a lot of strengths. Usability tends to be one of them. Why not exploit that?

3. What a Siebel database is.

4. Google does not need to be caught. This is a market that Microsoft has already dismissed as "non innovative" and boring. Even in his comments, he said that no innovation ever happens in search. Have you used Google Earth Mr. Ballmer? My god man. If you believe there's no innovation to be had, then why even bother? It's like saying, "Yeah, I know my product is going to suck, but this other guy over there sucks even more but thinks he doesn't."

As far as giving up the fight... well, this is a fight they gave up long ago when yahoo won the first round of Search Engine wars. Ms's search engine was never a priority until Google showed that you can make money without annoying people. Yet Ms still don't seem to get that aspect of it. And it shows, the Microsoft MSN search engine is loud annoying, and produces crap search results ala Lycos, circa 1996.

To this day they haven't even been able to come close to what Google is doing, and they know it. Given their performance in this sector, there's no reason they should even be involved in it in the first place. They need to cut their losses and focus on real money makers like Xbox Royalties, Enterprise Apps, Databases, Smart Phones, and Mice.

5. Interoperability? What exactly does interoperability mean if you can't support Open Source? What IS supported? Also, if Microsoft can't support Open Source, then why have they released Open Source applications for Windows XP, Server03, and .Net? It seems the only logical conclusion that can be derived from Ballmer's statements is that Interoperability doesn't actually mean anything, and that it's his way of getting people to just shut up.

6. The real threat to Microsoft isn't Linux, it's KDE and GNOME. If Ballmer was smart, he would understand this, and that the OS itself is far less relevant to the consumer than the desktop environment which the consumer considers to be the OS. A move to BSD or Linux like Apple did would cement that and make them virtually unstoppable in this market for many years to come. Yet, they don't seem worried about any of that. That's what gets me.

Re:Microsoft is now irrelevent

[oGMo]

The fact is that Windows Server outsells Unix.

If so it's only because you need about 20 Windows servers to 1 unix server.

:-)

its not going to work

[bigwavejas]

Folks..

It's not gonna work. Why you ask???

Because he failed to fire off this attack at Google with the passion and ferociousness ROAR!!! (Look Ma I'm a Lion) of some of his past over-the-top WWF wrestler/ MS superhero assaults like Windows 1.0 release http://www.dataflo.net/~mpurintun/videos/microsoft _Ceo.wmv or (Get on your feet) http://www.danzfamily.com/videos/videos05/dancemon keyboy.mpeg I suggest he get back on track with some hardcore dancing and screaming, maybe a body suplex or two where he's GUARANTEED success!! ...or a brain explosion. (We can only pray for the latter.)

"We'll catch Google"

[badmammajamma]

ROFLMAO

Damn that's good comedy. It's like a Ford Taurus saying it's gonna catch a Ferrari.

Re:"We'll catch Google"

[ProfaneBaby]

Well, if you're slipping into irrelevancy as your OS gets delayed and your dev platforms get ignored because of your (previously mentioned) OS delays, what do you do?

Do you stand around and say "We screwed up, please ignore us forever" or "We're coming back to the top! Really, we promise".

He owes it to his shareholders to at least pretend like they're fixing the problems, when really the biggest problem is that they can't seem to release relevant software on schedule with the desired features. Perhaps the biggest problem for MS is that the new competition has spread their talent far too thin, that they're working on too many projects at once, can't finish any of them, and are suffering tremendously because of it.

It's unfortunate, indeed, that some of the BEST ideas to come out of Redmond still haven't seen the light of day.

Re:"We'll catch Google"

[Anonymous Coward]

It's like a Ford Taurus saying it's gonna catch a Ferrari.

More like an overstuffed mobile home being towed down the road by a huge smoke-belching tow-truck, with a broken axle and a beat up Yugo hitched to its rear, 15 suitcases on the roof, 6 bicycles barely hanging on a rack, leaking oil, screen door flapping in the breeze, read-faced driver shaking his fist at the Ferrari that cruised by in a nano-second and yelling "I'm gonna catch ya as soon as I git this thing fixed! You jes wait!"

Peter Principle.

[jcr]

If there was ever a clear-cut example of someone in over his head, it's Ballmer. If he hadn't been BG's college buddy, he'd be running a Denny's restaurant somewhere.

-jcr

Re:Peter Principle.

[Spy der Mann]

If there was ever a clear-cut example of someone in over his head, it's Ballmer. If he hadn't been BG's college buddy, he'd be running a Denny's restaurant somewhere.

NO! Ballmer already proved himself as a WONDERFUL telemarketer! We shouldn't dismiss that possibility! :)

Catch Google?

[Mz6]

Dog: I'll catch my tail

"We'll catch Google"

[Shadow Wrought]

Good luck with that. They have to first overcome the problem that people like Google and don't like MS.

Ballmer hurts his own credibility

[yagu]

Ballmer (from the article):"We can't support open source, but we can support interoperability," he said. (what does that mean?... I can't count the number of times I've not been able to lace up some Microsoft technology to some other technology... on the other hand, symmetrically I can't count the number of times I have easily been able to lace up some OSS to other technology.... (I know that doesn't qualify for tautology..., but it illustrates a point))

Ballmer (from the article, re lack of SQLServer spatial storage capabilities):This may be addressed in the next release [of SQL Server] in 18 months, Ballmer said, but conceded he "really didn't know"

Ballmer (from the article, re MapPoint lack of expansion into Southeast Asia): "I didn't know we weren't doing well there," he said. "I'll address that with the team vigorously."

So, for all Ballmer doesn't know in this discussion with partners, how much weight will (Ballmer, from the article): "In the next six months, we'll catch Google in terms of relevancy," hold?

Sounds like Microsoft is seeing Google much as they saw Netscape in the past... a threat that is important and trumps all other goings-on on campus. I'm not sure based on what I've seen so far Microsoft can exceed Google's technology, let alone even catch up with it. Writing smart search technology, evolving it quickly, and improving on it is a much more daunting challenge than cobbling a browser together quickly.

Re:Ballmer hurts his own credibility

[lightknight]

Because Google is Netscape reincarnated. After you stop laughing, think about it.

With Netscape, it was essentially all about the web.

With Google, it is essentially all about the web.

Problem for MS is that if focus shifts from the OS to the web (Google will run on any OS), then they quickly become irrelevant. Companies will write web apps instead of regular apps. Ties loosen.

Google is starting to spread out into some of Netscape's old areas (server software). As long as they are ahead of MS, MS will see them as a viable threat.

You do remember that Netscapes whole goal was to move everything onto the web, and leave the user with (essentially) a thin client. That is why MS treated Netscape as such a dangerous competitor (and went ballistic). The same strategy MS is trying now, and the same strategy Google may succeed at.

Obligatory Bin Laden parallel

[Creosote]

"In the next six months, we'll catch Google in terms of relevancy". --Steve Balmer, 27 June 2005

"The U.S. military is 'sure' it will catch Osama bin Laden this year, perhaps within months, a spokesman declared Thursday". --Associated Press story, 30 January 2004

News Flash!

[Kierthos]

Ballmer admits strategy to "catch" Google consists of writing the word Google on a baseball, throwing it up into the air and catching it. When faced with the possibility of missing, or a complete lack of physical coordination, Ballmer advised that in the event of such limited cases, a patch would be available to correct the problem.

Kierthos

The Numerous Advantages of MS Services

[taskforce]

Hotmail over gMail - MS's handy adverts popup right infront of you, so you don't have to scroll to the bottom of the page. MS has always been at the forefront of UI design.

MSN Search over Google Search - WE PUT IT IN TV ADVERTS

Microsoft's Maps service over Google Maps - It never gives wrong directions. (Becasue it doesn't exist.)

Who runs these press conferences?

[grahamsz]

I always imagined they were pretty well controlled to stop people asking difficult questions.

Kudos to the journalists for getting that number of "don't knows" from someone who is used to being in the line of fire.

I suppose in some ways it's refreshingly honest, but people in his position are almost expected to BS their way through difficult questions.

Google + Jabber + OS?

[caluml]

If Google pushed Jabber, let's say, and a Google-branded OS based on Linux, Microsoft would wither rapidly

Re:Google + Jabber + OS?

[Mr Pippin]

Hardly. It would take more than that to successfully dethrone MS from the Desktop. The following items (not all included, but important, none the less)

Unified Application Architecture
Application Interoperability
Legacy Application Support (Win32)
Desktop Office Software Solution
3rd Party Hardware Support
Game Publisher Support
Seamless platform transition ability for business users

All of these need to be at or above existing accepted Desktop standards before you can reasonably hope to unseat Microsoft.

A new era of Honesty in Marketing.

[team99parody]

A couple weeks ago you had Microsoft execs say that

• In a few years Windows will be competitive with Linux for clusters
• Longhorn will be "supercocmpetitive" with apache.
• One day windows will have a scripting language (msh/monad) as powerful as /bin/sh.

Is it the case thah people can see through the fud, so they're concentrating on reality? Wow.

Re:problem

[Golias]

This has always been Balmer's M.O. He's played this game a hundred times.

"Aw, shucks... There's no point in denying that the horse crap we shoved out the door last year stunk to high heaven. What a big screw up! But look out, because this year we are going to really dazzle you with some great products!"

He's spent his whole career acknowleging that MS has made poor software "in the past" while promising the moon and the stars Real Soon Now.

He's gotta be giddy with laughter over the fact that it still works after all these years.

my prediction

[justforaday]

They may be able to make up some lost ground with Google, but I'm not so sure they'll be able to catch up. It took them a while to destroy Netscape (who has now reared it's ugly head again as Firefox). That was a single target - a single app that did a single thing. Google is more of a hydra that just keeps on growing new heads all over the place...

Fighting on too many fronts

[nurhussein]

Microsoft has SQL server, yet it's not a database company so it can't quite beat Oracle. Microsoft has MSN search, yet it's not a search company so it can't quite beat Google. Microsoft has .NET, and maybe that *is* their turf, creating software infrastructure, but now Ballmer says they it's a standstill. It may be one of the richest companies in the world, but jack of all trades is still the master of none. There was a time when they could push an inferior product because it was priced cheaper than the specialised stuff and it was "good enough", but that's changing too since now OSS is the cheapest software provider, and even if some of it doesn't have as much features as M$'s offerings (such as Openoffice vs. MS Office), it can be free/dirt cheap and still be "good enough".

So yes, M$ isn't going away, but it's not going to rule with absolute power either, and they're unhappy about the latter. Well, tough shit :)

Okay, this is in my ongoing WTF file collection

[suitepotato]

First, Google, despite being the beloved of the geek crowd is Windows-centric again and again. I have working nVidia drivers on FC3, why can't I get an app to surf 3D satellite maps and such? Why is Keyhole for Windows? Is Google going to do ANYTHING with Linux? I don't see them as such darlings, but then I don't have an irrational FUD-based hatred of Microsoft so I am not seizing on them as a battering ram against Redmond.

Second, Portal Kombat is finished. The audience left before there could be a truly gory fatality and left Netscape, Lycos, etc. to figure it out (to the extent that it ever did actually sink in) for themselves that they (the public) didn't care. Why does Microsoft care who searches the web through which engine?

Third, why are people so interested in searching their own desktops? Hello? Anyone remember AltaVista and their search software? Whoopie. I get to have someone else write code so I can waste processor cycles searching my machine for files I should have been smart enough to organize in the first place. Want to help me? Write an app that catalogs every CD as soon as I insert it and then stores the results in a database and make it part of the OS package.

If anything, this is more like Peterbilt saying they're going to catch up with Ferrari. Different markets altogether really. I don't need anyone to search my desktop, Google doesn't write any sort of OS, and Microsoft has never been the search king in my experience. So it's like, who cares?

Re:They have no philosophy

[Richie1984]

Microsoft's problem is that they're fighting battles on too many fronts. Instead of doing one area extrememy well, such as search or OS or an iPod competitor, they're fighting a multitude of companies on their own soil.

Microsoft may have the financial resources to throw at these battle fronts, but without public support and without the better product, they have no long term hope

Ballmer at Denny's

[FunWithHeadlines]

Ballmer as a waiter at Denny's:

"Grand Slam Breakfast! Grand Slam Breakfast! Grand Slam Breakfast! Grand Slam Breakfast!!"

Not learning from their mistakes

[Jugalator]

How many switched to MSN Search when they introduced their "Google Killer" some months ago?

And now they're trying to compete with Google Earth with their Virtual Earth. The only problem is that Google has released their software, but Microsoft hasn't. So now people will grow accustomed to their free software and for people to switch, Microsoft probably have to be vastly better for people to change their habits. I can see a similar chain of events unfold as with the Google web search -- vastly superior than what Microsoft can offer, so they try to catch up, when what they need to is to innovate, which they've never been too great about.

"In the next six months, we'll catch Google in terms of relevancy," he said.

LOL. I'll believe it when I see it. I wonder how great MSN Search will be by the end of 2005. Six months and counting, Ballmer.

We'll catch Google!

[cryptor3]

*Shakes fist in air*

*Twirls mustache*

"...if it's the last thing I do!"

Re:Peter Principle - Maybe

[Strudelkugel]

Your post was modded funny, but I think you point out a serious fact: Ballmer just isn't up to the job of being Microsoft CEO. That doesn't mean he isn't a smart individual, or very capable in some ways.

Think about Apple, Oracle, maybe even Linux development as managed by Torvalds - What would happen to any of these organizations/efforts without the people who were central to their creation and success? (We know what happened to Apple.) Getting back to the corporate example, as big as these organizations are, one person at the top can make a huge difference, for good or bad. Look what happened to DEC, Wang Labs, IBM, AT&T when the chief exec went pear-shaped.

It's also quite possible to go from bad or mediocre to good - Note Yahoo! before Terry Semel, GE before Jack Welch, Chrysler before Iaccoca. Of course /. is focused on technology, so the tendency is to believe the success or failure of a company is almost completely dependent on the quality of its product technology. I think it is much more dependent on the leadership of the company (like anything else, sports teams, politics, military, etc.) /.-ers post about the various OSS personalities, but discuss Microsoft and Apple almost exclusively in terms of their tech. Gates is a brilliant guy, Jobs is a brilliant guy. Ballmer was never the right choice as Microsoft CEO IMHO, but I don't know who is. I don't know who could replace Jobs, either. I'm sure there are people who would be great CEOs of both companies. I'm guessing Ballmer is on his way out. The big question - What will Microsoft do when it does have the right CEO?

The same old tactics...

[NerveGas]

Ballmer and the rest of the MS folks have been at this game for many years. Every so often, they say something to the effect of "You know, we realize that things are pretty bad, and we're going to change that." But in the end, they never do.

It's just a ploy to make the disgruntled Microsoft users believe that there's a ray of hope, so that they don't abandon ship.

Years ago in the "Windows NT 5.0 Rapid Deployment Conference" (Before it was even going to be called Windows 2000), Jim Allchin stood up and told us all how horrible NT4 was, and effectively that they had "seen the light". 2000 had many of the same problems that he admitted to NT 4 having on that platform. They didn't fix them, they just tried to make us all feel better. And they've done it over and over since then, nothing's changed.

steve

Re:Peter Principle - Maybe

[Anonymous Brave Guy]

The big question - What will Microsoft do when it does have the right CEO?

Innovate?

<ducks>